PsychArmor
PsychArmor Institute is a 501(c)(3) nonprofit that provides free online courses, training, and resources to help healthcare providers, employers, educators, and civilians effectively support U.S. service members, Veterans, families, caregivers, and survivors.
- Company typePrivate
- Founded2015
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What PsychArmor does
PsychArmor Institute, Inc. is a 501(c)(3) nonprofit education organization founded in 2015 and headquartered in Carlsbad, California, with a registered address in San Diego. Its mission is to provide free education and training that helps civilians—healthcare providers, employers, educators, and caregivers—confidently and effectively engage with service members, Veterans, families, caregivers, and survivors. The organization operates primarily through its Online Learning Platform at learn.psycharmor.org, which delivers self-paced, on-demand courses alongside a podcast series ('Behind the Mission') and multimedia resources. Core product lines include the Veteran Ready Program (foundational military-cultural competency training), Customized Training Solutions for organizations, Strategic Consulting and Program Design, and specialized initiatives covering Health Equity (LGBTQIA+, Native American/Alaska Native Veterans), Suicide Prevention (including the VA S.A.V.E. training), Caregiving & Military Families, and Aging & Longevity (including end-of-life care).
The business model is donation- and grant-funded philanthropy rather than commercial revenue: PsychArmor has publicly committed to a 'no cost' model for all learners, with stated donors including Humana and Midway, and historical grant funding from the Rebecca Moores Foundation ($1M, 2014). Revenue from customized organizational training and consulting is not publicly disclosed. The organization reports reaching 33M+ military-connected individuals in the US, completing 200K+ courses annually, and training 500+ organizations. Its go-to-market combines community-led outreach (podcast, blog, social media, email) with event-driven activation through its cornerstone sponsorship of MCON (Military Community Conference) and partnerships with veteran-serving organizations including the George W. Bush Institute's Stand-To program. PsychArmor holds a Candid Platinum Seal of Transparency and a Charity Navigator Four-Star rating, indicating strong nonprofit accountability standing. The leadership team comprises CEO Tina Atherall, Chief Program Officer Carie Rodgers, COO Tom Criger, and Chief Clinical Officer Heidi Squier Kraft, supported by a VP of Partnerships, Senior Advisor, and Senior Manager of Learning & Experience Design.
PsychArmor firmographics
Firmographics- Name
- PsychArmor
- Legal name
- PsychArmor Institute, Inc.
- Website
- https://psycharmor.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PsychArmor Institute is a 501(c)(3) nonprofit that provides free online courses, training, and resources to help healthcare providers, employers, educators, and civilians effectively support U.S. service members, Veterans, families, caregivers, and survivors.
- Ownership category
- akta.pro rank
PsychArmor industry classification
Industry- Product category
- Military Culture Education and Veteran Support Services
- NAICS
- Professional and Management Development Training (61143), Other Individual and Family Services (624190), Vocational Rehabilitation Services (62431)
- SIC
- Services-Health Services (8000), Services-Educational Services (8200)
- akta.pro primary industry
- Caregiver Support, Coaching & Training (HLADALAG)
- akta.pro secondary industry
- Rehabilitation Support (PT/OT Aide) (EDAOAJAI)
Keywords
Where PsychArmor is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PsychArmor business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations: PsychArmor is a 501(c)(3) nonprofit organization that relies on donations from individuals and organizations. Their website states 'Our no cost model is not just a vision; it is our commitment' - all courses are provided free to learners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free individual courses and learning resources |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
PsychArmor product offering
Product offeringCore offering
PsychArmor provides free, online, self-paced courses on military culture and veteran-related topics through its learning platform (learn.psycharmor.org), serving service members, veterans, families, caregivers, and civilians. It complements this individual education with the Veteran Ready program and customized training solutions for organizations, healthcare providers, employers, and educators seeking to better understand and serve the military-connected community.
Product overview
PsychArmor is a 501(c)(3) nonprofit education and learning ecosystem specializing in military culture content. The organization operates primarily through its Online Learning Platform (learn.psycharmor.org), which serves as an e-learning laboratory offering on-demand courses alongside multimedia resources. The core offerings include the Veteran Ready Program for foundational military cultural competency training, Customized Training Solutions for organizational needs, and Strategic Consulting services. Supporting these are specialized initiatives covering Health Equity (including LGBTQIA+ and Native American/Alaska Native programs), Suicide Prevention, Caregiving & Military Families, and Aging & Longevity. The Behind the Mission Podcast complements the learning experience by featuring expert discussions on military-connected community topics. All training is provided free of charge to learners through a 'no cost' model funded by donors and partners.
Differentiator
Problem solved
Functional benefit
Products and services
- PsychArmor Online Learning Platform Free, self-paced e-learning platform at learn.psycharmor.org offering courses on military culture, suicide prevention, caregiver support, transition, and veteran health topics for service members, veterans, families, caregivers, healthcare providers, employers, and educators.
- Veteran Ready Program
Quantifiable outcome
- 200,000+ courses completed annually
- +2 more outcomes
Companies that use PsychArmor
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
PsychArmor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
PsychArmor partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and notable.
- MCON (Military Community Conference)corePsychArmor serves as a cornerstone sponsor of MCON, the annual Military Community Conference. The event addresses health, wellness, workforce transitions, and veteran support with a national call-to-action initiative. PsychArmor partners with MCON Health Summit and Military Impact Summit.
- A-G Associates' Military, Veteran and Family Center of Excellence (MVF COE)coreA cornerstone sponsor partner for MCON 2026, working collaboratively on the Military Community Conference focused on veteran support, health, and wellness initiatives.
- Native American and Alaska Native CommunitiescorePsychArmor announced a new initiative to support Native American and Alaska Native Veterans focusing on culturally responsive care to address a health crisis involving increased suicide rates. The program builds trust through community-based, Indigenous-centered training.
- George W. Bush InstitutenotableCollaboration on the Stand-To Veteran Leadership Program and America 250 initiative. PsychArmor features content related to these programs on their podcast and learning platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
PsychArmor competitors and assessment
Company assessmentDirect peers
- Give an Hour: Nonprofit providing free mental health services to veterans, service members, and their families. Comparable as a donation-funded nonprofit addressing veteran mental health needs through professional networks.
- Elizabeth Dole Foundation: Leading nonprofit focused on military and veteran caregivers, including the Hidden Heroes initiative. Comparable due to direct overlap with PsychArmor's caregiver support, coaching, and training initiatives for veteran family caregivers.
- Cohen Veterans Network: Nonprofit mental health network offering confidential mental health care to veterans and their families. Comparable as a mission-aligned veteran mental health nonprofit serving similar beneficiary populations.
- Bob Woodruff Foundation: Nonprofit supporting veterans, service members, and their families with programs focused on rehabilitation, education, and community reintegration. Comparable as a veteran-services nonprofit with a similar donor-funded model and educational programming.
- Tragedy Assistance Program for Survivors (TAPS): Nonprofit providing compassionate care and survivor support for those grieving a military loss. Comparable as a long-standing veteran-family-focused nonprofit delivering education, peer support, and resource navigation.
- Student Veterans of America: Nonprofit supporting military-connected students in higher education through campus chapters, advocacy, and scholarships. Comparable in serving overlapping military-connected populations with educational and community-building programming.
- National Military Family Association: Nonprofit advocating for and supporting military families through education, resources, and community programs. Comparable as a family-focused military nonprofit offering educational programming and caregiver support.
- Hire Heroes USA: Nonprofit providing free career coaching, job search assistance, and workforce transition support to military members and veterans. Comparable as a training/education nonprofit with workforce development focus for the military-connected community.
- America's Warrior Partnership: Community-based veteran-services nonprofit focused on veteran wellness and reintegration through partnerships and localized support programs. Comparable as a smaller veteran nonprofit operating with a similar community-led, partnership-driven model.
Broad incumbents
- Wounded Warrior Project: Large, well-established veteran-services nonprofit offering physical and mental health programs, career counseling, and long-term support. Comparable as a major incumbent in the veteran nonprofit space with significantly larger fundraising scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PsychArmor social profiles
Digital presencePsychArmor compliance and trust
Trust signalCompliance3 records
PsychArmor financial estimates
Financial estimateRevenue estimate
Valuation estimate
PsychArmor leadership team
Management profileNumber of profiles
Profiles8 records
PsychArmor funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PsychArmor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PsychArmor
What does PsychArmor do?
PsychArmor provides free, online, self-paced courses on military culture and veteran-related topics through its learning platform (learn.psycharmor.org), serving service members, veterans, families, caregivers, and civilians. It complements this individual education with the Veteran Ready program and customized training solutions for organizations, healthcare providers, employers, and educators seeking to better understand and serve the military-connected community.
Is PsychArmor a public or private company?
PsychArmor is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was PsychArmor founded?
PsychArmor was founded in 2015. It employs 1 to 10 people.
Where is PsychArmor based?
PsychArmor is headquartered in San Diego, United States, in the North America region.
How does PsychArmor make money?
One revenue line is on record: donations.
Who are PsychArmor's main competitors?
Direct peers on record are Give an Hour, Elizabeth Dole Foundation, Cohen Veterans Network, Bob Woodruff Foundation, Tragedy Assistance Program for Survivors (TAPS), Student Veterans of America, National Military Family Association, Hire Heroes USA and America's Warrior Partnership. Wounded Warrior Project is listed as a broad incumbent.
Does PsychArmor have an API?
No public API is recorded for PsychArmor.
What industry is PsychArmor in?
PsychArmor's product category is Military Culture Education and Veteran Support Services. Its primary akta.pro industry code is HLADALAG, Caregiver Support, Coaching & Training, with a secondary code of EDAOAJAI, Rehabilitation Support (PT/OT Aide). Its NAICS code is 61143 and its SIC code is 8000.