Faces of Courage

What Faces of Courage does

Faces of Courage is a Tampa, Florida-based nonprofit 501(c)(3) organization founded in 2004 that provides free day outings and overnight camps for adults, children, and families affected by cancer and blood disorders. The organization operates with 1-10 paid staff and a volunteer base exceeding 1,600, having served over 15,000 families cumulatively across 21 years of operation. Its program portfolio includes the Kids Camp (Santa's Workshop Weekend) for children ages 2-12 with cancer, sickle cell, or hemophilia and their well siblings; the Women's Cancer Camp; the Women of Color Cancer Camp; Teens Zip Away from Cancer; and the Cancer Survivors Celebration for adult survivors.

The business model is donation- and event-driven, with all programs delivered free of charge to participants. Revenue streams include individual and corporate donations (over 90% of which the organization states go directly to campers), ticketed fundraising events ranging from $20 (A Taste of N'Awlins) to $1,000 (VIP table packages at Easter Bonnet Day at the Races), cruise packages starting at $407 per person, and merchandise sales of the "Breast Cancer Tips and Tricks from Two Survivors" book (English, Spanish, Urdu, and Russian editions) on Amazon with 100% of profits supporting the organization. Programs are delivered on-site at partner venues across the Tampa Bay region, including Rotary's Camp Florida in Brandon, Top Golf Tampa, Palma Ceia Country Club, The Canyons Zip Line and Adventure Park in Ocala, Tampa Bay Downs, and David Island Yacht Club.

The organization holds no proprietary technology platform; its digital footprint consists of a WordPress-based website, a Facebook page, a YouTube channel, and email newsletter distribution. Key institutional partners include Moffitt Cancer Center (presenting sponsor for the 2026 Cancer Survivors Celebration), LUNA (co-host), 1Voice Foundation (Teens Zip Away sponsor), and The Junior League of Tampa. The organization is governed by a Board of Directors with Peggie Sherry serving as founder, primary contact, and event organizer. It has been awarded the GuideStar Platinum Seal of Transparency.

Name

Faces of Courage

Legal name

Faces of Courage, Inc.

Website

https://facesofcourage.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Faces of Courage is a Tampa-based nonprofit 501(c)(3) founded in 2004 that provides free, medically supervised day outings and overnight camps for adults, children, and families affected by cancer and blood disorders, funded through donations, fundraising events, and merchandise sales.

Ownership category

akta.pro rank

Product category

Nonprofit Cancer Support Services

NAICS

Voluntary Health Organizations (813212), Child and Youth Services (624110)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Cancer survivor camps
• Nonprofit retreat programs
• Family cancer support
• Pediatric oncology camps
• Free survivor outings

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: The primary revenue stream is individual and corporate donations. The organization promotes donation through its website (Square site) and emphasizes that over 90% of donations go directly to campers.
2. Fundraising Events: Revenue generated from ticketed events including galas, wine raffles, Top Golf tournaments, cruise events, and holiday gift drives. Event tickets range from $20 (A Taste of N'Awlins) to $1,000 (VIP table packages).
3. Merchandise Sales (Breast Cancer Tips and Tricks Book): The organization publishes and sells 'Breast Cancer Tips and Tricks from Two Survivors' book through Amazon at $14.99 (paperback) and $4.99 (Kindle). 100% of profits go to FacesofCourage.org to help cancer patients.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Faces of Courage is a 501(c)(3) nonprofit that delivers free, medically supervised day outings and overnight camp experiences to individuals and families touched by cancer and blood disorders. Programs are organized into specialized tracks for adult women cancer survivors, women of color, teens, children, and family units, and are anchored in the Tampa Bay area.

Product overview

Faces of Courage is a nonprofit organization offering free, medically supervised camps and programs for adults and children touched by cancer and blood disorders. The portfolio includes overnight camps (Kids Camp/Santa's Workshop Weekend, Women's Cancer Camp, Women of Color Cancer Camp), teen adventure programs (Teens Zip Away from Cancer), survivor celebrations, the Angel Book Club gift program, and educational resources including the Breast Cancer Tips and Tricks book available in multiple languages and the Grab It and Go crisis preparedness guide. All programs are provided at no cost to participants.

Differentiator

Problem solved

Functional benefit

Brands

• Angel Book Club: A program that donates books at cost to newly diagnosed cancer patients. The book 'Breast Cancer Tips and Tricks from Two Survivors' by Phyllis Mikolaitis and Peggie D. Sherry is sold on Amazon with 100% of profits going to support Faces of Courage.

Products and services

• Kids Camp (Santa's Workshop Weekend) Free overnight camp weekend for children touched by cancer and blood disorders, designed to provide a supportive holiday experience.
• Women's Cancer Camp Free, medically supervised overnight camp for adult women cancer survivors, providing respite and community connection.
• Women of Color Cancer Camp Free camp program specifically designed for women of color affected by cancer, addressing disparities in access and support.
• Teens Zip Away from Cancer Free adventure-based outing program for teenagers affected by cancer, combining recreation with peer support.
• Grab It and Go: Your Comprehensive Guide Published comprehensive guide resource for individuals and families navigating cancer diagnosis, treatment, and recovery.
• Breast Cancer Tips and Tricks Book Published tips-oriented book for breast cancer patients and survivors, providing practical coping and treatment-navigation advice.

Quantifiable outcome

• Over 90% of donations go directly to campers
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and major.

• LUNAcoreStrategic or Co-development Partner · 6 June 2026Co-host of the Cancer Survivors Celebration event with Faces of Courage Foundation, demonstrating collaborative approach to survivor programming.
• Rotary's Camp FloridacoreChannel Partner/ Reseller/ DistributorPrimary venue partner for most Faces of Courage camps and retreats. Located at 1915 Camp Florida Rd., Brandon, FL. Facility features air-conditioned cabins, meeting halls, dining facilities, and outdoor spaces.
• Top Golf (Tampa)majorChannel Partner/ Reseller/ DistributorVenue partner for annual Top Golf for Courage fundraiser events. Located at 10690 Palm River Road, Tampa, FL 33619.
• Palma Ceia Country ClubmajorChannel Partner/ Reseller/ DistributorVenue partner for High Stakes, High Tops and Higher Hopes annual gala events. Located at 1601 S MacDill Ave, Tampa, FL 33629.
• The Canyons Zip Line and Adventure ParkmajorChannel Partner/ Reseller/ DistributorVenue for Teens Zip Away from Cancer and Women Zip Away from Cancer events. Located in Ocala, FL on a former limestone mine site.
• David Island Yacht ClubmajorChannel Partner/ Reseller/ DistributorVenue for Sail Away from Cancer sunset cruise events. Located at 1315 Severn Ave, Tampa, FL 33606.
• Tampa Bay DownsmajorChannel Partner/ Reseller/ DistributorVenue for Easter Bonnet Day at the Races events. Located at 11225 Race Track Road, Tampa, FL 33626.
• The Dali MuseummajorChannel Partner/ Reseller/ DistributorVenue partner for Survivor Day Celebration events in St. Petersburg, FL.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SeriousFun Children's Network: Global network of medical specialty camps serving children with serious illnesses including cancer. Most directly comparable peer — both operate medically supervised, free camp programs targeting pediatric cancer and blood disorders.
• Camp Mak-A-Dream: Free camp in Montana for young adults and children impacted by cancer. Direct peer — both deliver no-cost residential oncology camp programming with strong volunteer and donor engagement models.
• Camp Sunshine: Retreats for children with cancer and their families in Maine, operating 24/7 medically supervised programs year-round. Closely aligned model offering free camp experiences for pediatric oncology families.
• First Descents: Provides free outdoor adventure experiences (kayaking, climbing, surfing) for young adults impacted by cancer and other serious health conditions. Direct peer in adventure-based, free, survivor-focused programming.

Broad incumbents

• Cancer Support Community: National nonprofit network providing cancer support including counseling, education, and community programs across the U.S. A larger incumbent overlapping on survivor-support services but with a much broader (non-camp-focused) portfolio.
• Livestrong Foundation: Well-known cancer-survivor support and advocacy organization. Larger incumbent working with cancer survivors across financial, emotional, and community support — competes for the same donor and partnership dollars.
• Ronald McDonald House Charities: Provides free lodging and support services for families with sick children receiving medical treatment. Larger incumbent addressing adjacent family-and-childhood-illness support with substantially greater scale and corporate backing.

Emerging players

• Stupid Cancer: National nonprofit focused on young adult cancer (15–39) survivors via advocacy, community, and events. Comparable on the survivor-services mission and event-driven fundraising; narrower age band than Faces of Courage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCcw6BzZW865rp4GkW7BkNrg
• Facebookfacebook.com/cancercamp
• Xx.com/facesofcourage
• LinkedInlinkedin.com/company/faces-of-courage-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faces of Courage