InfoTrust
InfoTrust is a US-based digital analytics consulting and technology firm serving Fortune 500 enterprises with privacy-centric tag governance (Tag Inspector), Google Marketing Platform resale, and BigQuery/Vertex AI implementations across CPG, retail, media, and government verticals.
- Company typePrivate
- Founded2011
- HeadquartersCincinnati, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What InfoTrust does
InfoTrust is a Cincinnati-headquartered digital analytics consulting and technology company founded in 2006, serving Fortune 500 enterprises across CPG, retail, media, healthcare, and financial services. The company operates four offices across six countries (US, UK, Australia, Spain) and employs 11-50 staff. Its core capability sits at the intersection of digital analytics and media enablement, with a stated privacy-centric positioning that differentiates it from media-selling competitors.
The company's product portfolio centers on Tag Inspector, a proprietary enterprise SaaS platform acquired and relaunched in February 2026 that scans websites to inventory tag behavior, validate consent across any consent management platform, detect unauthorized data leakage, and ensure GDPR/CCPA compliance. Tag Inspector includes a 2,200+ platform tag classification library, AI-enabled consent scanning, and no-code authentication and journey recording capabilities. Complementing Tag Inspector are the InfoTrust solution suite (Insights, Implement, Integrity, Impact, Ignite) covering analytics optimization, data collection architecture, managed privacy, media enablement, and audience activation.
InfoTrust generates revenue through four streams: digital analytics consulting services, Tag Inspector SaaS subscriptions, Google Marketing Platform resale (Search Ads 360, Display & Video 360, Campaign Manager 360, Google Analytics 360), and Google Cloud Platform services (BigQuery, Vertex AI). The firm holds scarce Google designations including Certified Sales Partner and one of only 32 Marketing Analytics Specialist certifications globally. Following its March 2026 acquisition of Canberra-based Catalyst Cyber for approximately $5 million, InfoTrust has expanded into Australian federal government cybersecurity markets. The company claims 50+ Fortune 500 clients, 94% renewal, and a 2025 NPS of 75.
InfoTrust firmographics
Firmographics- Name
- InfoTrust
- Legal name
- InfoTrust, LLC
- Website
- https://infotrust.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InfoTrust is a US-based digital analytics consulting and technology firm serving Fortune 500 enterprises with privacy-centric tag governance (Tag Inspector), Google Marketing Platform resale, and BigQuery/Vertex AI implementations across CPG, retail, media, and government verticals.
- Ownership category
- akta.pro rank
InfoTrust industry classification
Industry- Product category
- Digital Analytics & Tag Governance Software
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Investigation and Security Services (5616)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- IT Asset Discovery, Inventory & CMDB Services (BPAEAOAE)
- akta.pro secondary industry
- Affiliate/Acquisition Tech, Tracking & Marketing Automation (MPAEAKAK)
Keywords
Where InfoTrust is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
InfoTrust business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Analytics Consulting Services: Professional consulting services for digital analytics implementation, data governance, and marketing technology optimization. Services include analytics enhancements, tag management, consent management, data collection architecture, and Google Cloud services.
- Tag Inspector SaaS Platform: Proprietary tag governance and monitoring platform offered as a subscription/enterprise SaaS product. Provides automated tag inventory, consent validation, performance monitoring, and data leakage detection.
- Google Marketing Platform Resale: Revenue from reselling Google Marketing Platform products including Search Ads 360, Display & Video 360, Campaign Manager 360, and Google Analytics 360. InfoTrust is a Certified Sales Partner for these platforms.
- Google Cloud Platform Services: Marketing Analytics Specialist services for BigQuery and Vertex AI implementations on Google Cloud Platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise / Quote-Based Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
InfoTrust product offering
Product offeringCore offering
InfoTrust is a digital analytics consulting and technology company that delivers privacy-centric data collection, tag governance, and marketing analytics solutions to enterprise brands. Its flagship offering is Tag Inspector, a SaaS platform that audits website tag behavior, validates user consent across any CMP, monitors performance, and detects unauthorized data leakage. The company also provides professional services for analytics implementation, data governance, and Google Marketing Platform resale (Search Ads 360, Display & Video 360, Campaign Manager 360, Google Analytics 360).
Product overview
InfoTrust is a digital analytics consulting and technology company offering a privacy-centric platform of proprietary products and certified channel partnerships. The core product is Tag Inspector, an enterprise tag governance and monitoring SaaS platform that scans websites to inventory tag behavior, validate consent across any CMP (including AI-enabled scanning for custom and non-standard consent setups), detect unauthorized data leakage, and monitor compliance with GDPR/CCPA. Tag Inspector is complemented by GA Scorecard (a free Google Analytics assessment tool), and supported by certified reselling of the full Google Marketing Platform (Search Ads 360, Display & Video 360, Campaign Manager 360, Google Analytics 360, Looker Studio) and Google Cloud Platform products (BigQuery, Vertex AI) for which InfoTrust holds specialist designations. InfoTrust also partners with Amplitude (product analytics) and Osano (consent management) to round out an integrated privacy-aware analytics and data activation ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Tag Inspector: Proprietary tag auditing and monitoring platform for enterprise privacy-centric data governance, capable of scanning websites to create complete inventory of tag behavior, validating user consent, monitoring performance, and detecting unauthorized data leakage for GDPR/CCPA compliance.
- GA Scorecard
- InfoTrust Insights
- InfoTrust Implement
- InfoTrust Integrity
- InfoTrust Impact
- InfoTrust Ignite
Products and services
- Tag Inspector InfoTrust's flagship enterprise tag governance and monitoring SaaS platform. It scans websites to inventory all tag behavior, validates user consent across any CMP (including AI-enabled scanning for custom and non-standard consent setups), monitors performance, detects unauthorized data leakage, and supports compliance with GDPR/CCPA. Designed for enterprise privacy, compliance, and analytics teams.
- GA Scorecard A free assessment tool that evaluates an organization's Google Analytics setup against best practices and configuration standards, helping identify gaps and optimization opportunities for marketing and analytics teams.
- Digital Analytics Consulting Services Professional consulting services for digital analytics implementation, tag management, consent management, data collection architecture, data governance, and Google Cloud services. Includes solutions branded as Insights, Implement, Integrity, Impact, and Ignite covering analytics enhancements, server-side tagging, managed privacy programs, DV360/SA360/CM360 configuration, audience modeling, and value-based bidding for enterprise clients.
- Search Ads 360 Enterprise search engine marketing management platform resold by InfoTrust as a Google Marketing Platform Certified Sales Partner. Enables advanced bid management, cross-engine optimization across Google Ads, Microsoft Bing, Yahoo! Japan, and Baidu, and performance automation across paid search campaigns.
- Display & Video 360 Enterprise programmatic ad buying and optimization platform resold by InfoTrust as a Google Marketing Platform Certified Sales Partner. Provides reach across CTV, YouTube, and premium display inventory with AI-driven bidding and audience targeting capabilities.
- Campaign Manager 360 Enterprise ad serving and cross-channel measurement platform resold by InfoTrust as a Google Marketing Platform Certified Sales Partner. Provides centralized ad serving, conversion deduplication, and cross-channel measurement serving as the governance backbone for enterprise marketing campaigns.
- Google Analytics 360 Enterprise version of Google's analytics platform resold by InfoTrust as a Google Marketing Platform Certified Sales Partner. Provides advanced event-based measurement, audience strategy, custom reporting, and integration with BigQuery for enhanced data analysis.
Quantifiable outcome
- 26% revenue growth for Nespresso through global GMP migration
- +3 more outcomes
Companies that use InfoTrust
Customer profileNamed customers13 records
Segments10 records
Ideal customer profiles3 records
InfoTrust technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature8 records
InfoTrust partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered strategic and core.
- Catalyst CyberstrategicInfoTrust acquired 100% of Canberra-based Catalyst Cyber Pty Ltd in a performance-linked transaction valued at approximately $5 million ($3.5M cash + $1.5M shares with uncapped earn-out). The acquisition provides immediate access to high-barrier federal government cybersecurity markets including established agency relationships, security-cleared personnel, IRAP assessments, and Essential Eight framework accreditations.
- Google Marketing PlatformcoreInfoTrust is a Certified Sales Partner for Google Marketing Platform products including Search Ads 360, Display & Video 360, Campaign Manager 360, and Google Analytics 360. The partnership enables InfoTrust to resell and implement GMP products for enterprise clients, providing technical implementation, configuration guidance, and optimization services.
- Google Cloud PlatformcoreInfoTrust is one of only 32 Google Cloud Partners globally awarded the Marketing Analytics Specialist certification. Provides implementation and optimization services for BigQuery and Vertex AI as a marketing analytics specialist partner.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
InfoTrust competitors and assessment
Company assessmentEmerging players
- TrustArc: TrustArc provides privacy compliance and consent management technology, intersecting with InfoTrust's privacy-centric tag governance value proposition for regulated enterprises.
- OneTrust: OneTrust is a leading privacy, security, and governance platform with consent management capabilities that overlap with InfoTrust's Tag Inspector Integrity solution and adjacent CMP partner Osano.
Direct peers
- Jellyfish: Jellyfish (now part of The Brandtech Group) is a global digital marketing and media agency that delivers analytics, GMP implementation, and data activation services to enterprise brands, comparable in customer profile and Google-centric service mix.
- Cardinal Path: Cardinal Path is a Google Marketing Platform and Google Cloud Partner focused on analytics, marketing measurement, and tag governance for enterprise clients, overlapping closely with InfoTrust's consulting and GMP resale offerings.
- Bounteous: Bounteous is a digital experience and analytics consultancy that is a Google Marketing Platform and Google Cloud Partner, delivering tag management, analytics implementation, and data governance services to enterprise brands - directly comparable to InfoTrust's core service portfolio.
- ObservePoint: ObservePoint offers tag auditing, consent monitoring, and digital governance SaaS - the closest direct competitor to InfoTrust's Tag Inspector product line on tag inventory, validation, and analytics governance.
- Adswerve: Adswerve is a Google Marketing Platform and Google Cloud Partner specializing in analytics, data, and media enablement for enterprise customers, competing head-to-head with InfoTrust on the same certifications and use cases.
Broad incumbents
- Accenture Song: Accenture Song is the digital creative and marketing services arm of Accenture, offering analytics, GMP implementation, and data activation at global scale - a broader incumbent that competes with InfoTrust on enterprise analytics engagements.
- Slalom: Slalom is a global consulting firm with a strong Google Cloud and Google Marketing Platform practice, delivering analytics and data strategy services to enterprise clients comparable to InfoTrust's vertical focus.
- Deloitte Digital: Deloitte Digital delivers enterprise analytics, marketing technology, and cloud data services as part of its broader consulting portfolio, competing with InfoTrust on large multi-brand analytics and governance mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
InfoTrust social profiles
Digital presenceInfoTrust financial estimates
Financial estimateRevenue estimate
Valuation estimate
InfoTrust leadership team
Management profileNumber of profiles
Profiles6 records
InfoTrust subsidiaries and ownership
Company hierarchySubsidiaries2 records
InfoTrust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InfoTrust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InfoTrust
What does InfoTrust do?
InfoTrust is a digital analytics consulting and technology company that delivers privacy-centric data collection, tag governance, and marketing analytics solutions to enterprise brands. Its flagship offering is Tag Inspector, a SaaS platform that audits website tag behavior, validates user consent across any CMP, monitors performance, and detects unauthorized data leakage. The company also provides professional services for analytics implementation, data governance, and Google Marketing Platform resale (Search Ads 360, Display & Video 360, Campaign Manager 360, Google Analytics 360).
Is InfoTrust a public or private company?
InfoTrust is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was InfoTrust founded?
InfoTrust was founded in 2011. It employs 11 to 50 people.
Where is InfoTrust based?
InfoTrust is headquartered in Cincinnati, United States, in the North America region.
How does InfoTrust make money?
Four revenue lines are on record. Digital Analytics Consulting Services are the primary driver. The others are tag Inspector SaaS Platform, google Marketing Platform Resale and google Cloud Platform Services.
Who are InfoTrust's main competitors?
Emerging players on record are TrustArc and OneTrust. Direct peers are Jellyfish, Cardinal Path, Bounteous, ObservePoint and Adswerve. Broad incumbents are Accenture Song, Slalom and Deloitte Digital.
Does InfoTrust have an API?
No public API is recorded for InfoTrust.
What industry is InfoTrust in?
InfoTrust's product category is Digital Analytics & Tag Governance Software. Its primary akta.pro industry code is BPAEAOAE, IT Asset Discovery, Inventory & CMDB Services, with a secondary code of MPAEAKAK, Affiliate/Acquisition Tech, Tracking & Marketing Automation. Its NAICS code is 541810 and its SIC code is 7311.