Rockwell
- Company typePrivate
- Founded2004
- HeadquartersSpringville, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Rockwell firmographics
Firmographics- Name
- Rockwell
- Legal name
- RockWell Window Wells
- Website
- https://rockwellinc.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Rockwell is headquartered
LocationHeadquarters
- HQ city
- Springville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rockwell business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Window Well Product Sales: RockWell generates revenue through the sale of egress window wells, covers, grates, and accessories. Products are sold through a distributor network to homeowners and builders. The company offers multiple product lines including Rockwell Series, Rockwell 42 Series, and Denali Series window wells along with complementary accessories.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Rockwell product offering
Product offeringCore offering
RockWell Window Wells manufactures and sells egress window wells and complementary accessories (covers, grates, ladders) made from high-strength composite materials with a proprietary stone texture. Products are sold exclusively through authorized building material distributors and home improvement retailers for use by builders, contractors, and homeowners on residential basement egress applications.
Product overview
RockWell Window Wells is a manufacturing company that produces egress window wells made from high-strength composite materials. The product portfolio includes three main window well series (Rockwell Series, The New Denali, and Rockwell 42 Series) designed for basement egress applications, along with complementary accessories including polycarbonate covers, aluminum grates, and ladders. All products feature a stone texture finish that replicates real stone aesthetics while offering durability benefits over traditional corrugated metal wells. The products are designed for homeowners and builders looking to transform basements into livable spaces with natural light and emergency egress capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Rockwell Series: Stone texture egress window wells with a natural stone appearance and feel, available in various heights (36" to 96") with widths of 66" and projections of 44".
- The New Denali
- Rockwell 42 Series
Quantifiable outcome
- Window wells engineered to meet IRC Egress Code requirements
- +1 more outcomes
Companies that use Rockwell
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Rockwell technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rockwell partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Rockwell competitors and assessment
Company assessmentDirect peers
- Wellcraft: Wellcraft is one of the most recognized US egress window well manufacturers, offering metal and composite wells for residential and light-commercial use — directly comparable to Rockwell's product category, customer base, and distributor-led go-to-market.
- Boman Kemp: Boman Kemp manufactures basement egress window systems and well products for code-compliant basement bedrooms, serving the same homeowner and builder segments that Rockwell targets with its egress wells.
- MacCourt Products: MacCourt is a US manufacturer of window well covers, grates, and related egress accessories — directly comparable to Rockwell's accessories line and serving overlapping distributors and builders.
- Window Well Supply: Window Well Supply is a national online retailer and distributor of window wells, covers, and egress accessories, competing with Rockwell in the same channel and end markets through stocked SKUs from multiple manufacturers.
Broad incumbents
- The Bilco Company: Bilco is a long-established manufacturer of basement doors, egress window wells, and access products for residential and commercial buildings, with broader product breadth, deeper distribution, and a larger installed base than Rockwell.
- Quikrete: Quikrete is a large, established US manufacturer of concrete, masonry, and related building materials sold through home improvement retailers, providing the broad-incumbent scale and channel presence that Rockwell competes against for shelf and contractor share.
Emerging players
- Norsk Building Products: Norsk designs and distributes composite-based building products such as wall panels, trim, and storage solutions, sharing Rockwell's composite-materials DNA and home-improvement retail channels without direct window-well overlap.
Others
- Plasticade: Plasticade produces plastic building-safety, traffic, and construction-site products distributed through similar building-material channels, making it an adjacent comp for channel and customer overlap rather than direct product competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rockwell social profiles
Digital presenceRockwell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rockwell leadership team
Management profileNumber of profiles
Profiles1 record
Rockwell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rockwell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rockwell
What does Rockwell do?
RockWell Window Wells manufactures and sells egress window wells and complementary accessories (covers, grates, ladders) made from high-strength composite materials with a proprietary stone texture. Products are sold exclusively through authorized building material distributors and home improvement retailers for use by builders, contractors, and homeowners on residential basement egress applications.
Is Rockwell a public or private company?
Rockwell is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rockwell founded?
Rockwell was founded in 2004. It employs 11 to 50 people.
Where is Rockwell based?
Rockwell is headquartered in Springville, United States, in the North America region.
How does Rockwell make money?
One revenue line is on record: window Well Product Sales.
Who are Rockwell's main competitors?
Direct peers on record are Wellcraft, Boman Kemp, MacCourt Products and Window Well Supply. Broad incumbents are The Bilco Company and Quikrete. Norsk Building Products is listed as an emerging player. Plasticade is listed as an others.
Does Rockwell have an API?
No public API is recorded for Rockwell.