CraftJack
CraftJack is a Chicago-based lead generation company, founded in 2011, that helps home services contractors (notably roofers) acquire homeowner leads through a performance-based B2B model.
- Company typePrivate
- Founded2009
- HeadquartersEvanston, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What CraftJack does
CraftJack is a Chicago-based, privately held lead generation company founded in 2011 that serves contractors in the home services vertical. Its short company description frames the business as helping contractors generate more leads on fair terms, indicating a pay-per-lead or performance-based commercial model targeting small and mid-sized home services businesses (roofers, remodelers, and adjacent trades). Third-party industry coverage places CraftJack among the recognized top roofing lead generation providers, confirming its vertical focus and ongoing market presence. The company operates with a small team of 11-50 employees, led by CEO Chris Brown, Founder and COO Noah Mishkin, CTO Ryan Ferretti, and Digital Marketing Manager Kaitlin Chandler.
The underlying product surface is not disclosed in detail in the available data, but consistent with category norms it likely combines digital marketing demand capture (search, web forms, SEO) with lead distribution and routing to subscribed contractors. No pricing model, integration footprint, proprietary technology stack, or differentiated technical architecture is documented in the input material, which limits technical due diligence. There is no disclosed data on AI/ML usage, CRM/field-service integrations, or partnerships.
CraftJack's go-to-market is a B2B contractor acquisition motion in which individual pros or small firms sign up to receive shared or exclusive homeowner leads in their service category and geography. Revenue mechanics are not disclosed (no public pricing), but the lead-gen business model typically charges per lead delivered, per appointment booked, or via subscription tiers. The company has no disclosed parent, no known funding rounds, no M&A activity, and no named customers in the provided sources.
CraftJack firmographics
Firmographics- Name
- CraftJack
- Website
- https://craftjack.com
- Company type
- Private
- Founded year
- 2009
- Headcount range
- 51–100 employees
- Short description
- CraftJack is a Chicago-based lead generation company, founded in 2011, that helps home services contractors (notably roofers) acquire homeowner leads through a performance-based B2B model.
- Ownership category
- akta.pro rank
CraftJack industry classification
Industry- Product category
- Lead Generation
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
Keywords
Where CraftJack is headquartered
LocationHeadquarters
- HQ city
- Evanston
- HQ country
- United States
- HQ region
- North America
Markets served
CraftJack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
CraftJack product offering
Product offeringCore offering
CraftJack is a lead generation service that helps contractors—particularly in the home services and roofing industries—acquire qualified customer leads. The company connects home service professionals with potential customers through its digital marketing platform, enabling contractors to grow their business by receiving exclusive, sales-ready opportunities.
Product overview
Based on the available source data, no specific product details for CraftJack were found. The news article references CraftJack as one of the top five roofing lead generation companies, but does not provide detailed information about individual products or services offered.
Differentiator
Problem solved
Functional benefit
Products and services
- Contractor Lead Generation Service
Companies that use CraftJack
Customer profileIdeal customer profiles1 record
CraftJack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CraftJack partnerships and signals
Strategic signalExpansion highlights1 record
CraftJack competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
CraftJack social profiles
Digital presenceCraftJack financial estimates
Financial estimateRevenue estimate
Valuation estimate
CraftJack leadership team
Management profileNumber of profiles
Profiles4 records
CraftJack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CraftJack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CraftJack
What does CraftJack do?
CraftJack is a lead generation service that helps contractors—particularly in the home services and roofing industries—acquire qualified customer leads. The company connects home service professionals with potential customers through its digital marketing platform, enabling contractors to grow their business by receiving exclusive, sales-ready opportunities.
When was CraftJack founded?
CraftJack was founded in 2009. It employs 51 to 100 people.
Where is CraftJack based?
CraftJack is headquartered in Evanston, United States, in the North America region.
Does CraftJack have an API?
No public API is recorded for CraftJack.
What industry is CraftJack in?
CraftJack's product category is Lead Generation. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing).