What Greencroft Communities does

Greencroft Communities is a faith-based, nonprofit Continuing Care Retirement Community (CCRC) operator headquartered in Goshen, Indiana, with nine campuses across Indiana, Michigan, Ohio, and Illinois. The organization serves approximately 2,450 residents through a full care continuum that includes independent living, assisted living, memory care, skilled nursing, and rehabilitation services. Two flagship CCRCs, Greencroft Goshen (founded 1962, CCRC-accredited 1990) and Greencroft Middlebury (established 2002), anchor the system alongside seven affiliated retirement communities. The most recent campus is Windsor of Savoy, acquired from Carle Health in December 2024 and representing the first Illinois location with 176 independent living apartments and 42 assisted living units.

Greencroft employs more than 1,200 team members and runs centralized programs such as the Greencroft Communities Foundation (with Resident and Team Member Benevolence Funds), the CROFT values framework (Creativity, Respect, Openness, Fairness, Teamwork), and the Greencroft Academy of Health Sciences. The Academy is a Certified Nursing Assistant and forthcoming Certified Clinical Medical Assistant training pipeline built with Goshen Community Schools, Legacy Medical Training, and Ivy Tech Community College; in 2025 all 20 inaugural students passed CNA certification and were offered Greencroft positions.

The business model derives revenue primarily from recurring residential and care-service fees across independent living, assisted living, and skilled nursing/medical care, with payments from private residents supplemented by Medicare and Medicaid for healthcare and rehabilitation services. A secondary revenue/operating input comes from donations channeled through campus-specific foundations. Acquisition-driven expansion, mission alignment on pricing decisions (rather than maximizing profit), and board governance with locally resident-owned affiliates characterize the operating posture. There is no evidence of external private equity or venture capital ownership, and financial figures are not publicly disclosed.

Name

Greencroft Communities

Legal name

Greencroft Communities

Website

https://greencroft.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Greencroft Communities is a faith-based, nonprofit CCRC operator running nine senior-living campuses across Indiana, Michigan, Ohio, and Illinois. It serves roughly 2,450 residents across independent living, assisted living, memory care, skilled nursing, and rehabilitation, supported by 1,200+ team members and a centralized Foundation.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Communities (Senior Living)

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Nonprofit / Faith-Based CCRCs (HLADAEAC)

akta.pro secondary industries

Multi-Campus / Regional CCRC Networks (HLADAEAF), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

Keywords

• Senior living services
• Continuing care retirement
• Assisted living facilities
• Skilled nursing care
• Rehabilitation services

Headquarters

HQ city

Goshen

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential Living Fees: Monthly fees for independent living, assisted living, and healthcare services at continuing care retirement community campuses. Residents pay for housing, amenities, and care services based on their level of need.
2. Healthcare Services: Fees for skilled nursing, rehabilitation services, and daily healthcare assistance provided by trained professionals. Revenue generated through Medicare, Medicaid, and private pay arrangements.
3. Foundation Donations: The Greencroft Communities Foundation accepts donations to support resident benevolence funds, team member benevolence, and campus improvements. Donations come from residents, family members, and community supporters.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Greencroft Communities operates nine faith-based continuing care retirement communities (CCRCs) across Indiana, Michigan, Ohio, and Illinois, providing a continuum of senior living services including independent living, assisted living, memory care, skilled nursing, and rehabilitation services to approximately 2,450 residents through 1,200+ team members. The organization operates as a nonprofit with a foundation supporting resident and team member benevolence funds.

Product overview

Greencroft Communities is a faith-based nonprofit provider of senior housing and healthcare services operating nine Continuing Care Retirement Communities (CCRCs) across Northern Indiana, Michigan, Ohio, and Illinois. The portfolio includes two CCRC campuses (Greencroft Goshen founded 1962 and Greencroft Middlebury established 2002) plus seven retirement communities: Golden Years Homestead (Fort Wayne, IN), Great Lakes Christian Homes (Holt, MI), Hamilton Grove (New Carlisle, IN), Oak Grove Christian Retirement Village (DeMotte, IN), Southfield Village (South Bend, IN), Walnut Hills (Walnut Creek, OH), and Windsor of Savoy (Savoy, IL) acquired in December 2024. These communities offer a continuum of care from independent living to assisted living, memory care, skilled nursing, and rehabilitation services. Greencroft serves approximately 2,450 residents and employs over 1,200 team members. The organization operates the Greencroft Communities Foundation supporting benevolence funds for residents and employees, and sponsors the Greencroft Academy of Health Sciences education program. Services are delivered through campus-based teams guided by CROFT values (Creativity, Respect, Openness, Fairness, Teamwork) rooted in Mennonite faith traditions.

Differentiator

Problem solved

Functional benefit

Brands

• Greencroft Communities Foundation: The organization's philanthropic arm that supports residents and team members through benevolence funds, scholarships, and educational programs.
• CROFT Values

Products and services

• Greencroft Goshen The original Greencroft CCRC campus in Goshen, Indiana offering multiple levels of care including independent living, assisted living, and healthcare services to seniors.
• Greencroft Middlebury The second CCRC Greencroft Community located in Middlebury, Indiana offering multiple levels of care including independent living, assisted living, and healthcare services. Home to the Bontrager Ridge Assisted Living facility.
• Golden Years Homestead Retirement community located in Fort Wayne, Indiana offering independent living and various care levels. Home to The Orchard independent living community with planned clubhouse and pickleball court.
• Great Lakes Christian Homes Faith-based senior living community located in Holt, Michigan serving seniors with various care options including independent living, assisted living, and skilled nursing.
• Hamilton Grove Retirement community located in New Carlisle, Indiana offering continuing care retirement services to seniors.
• Oak Grove Christian Retirement Village

Quantifiable outcome

• 20 students passed CNA certification exams in 2025, with all 20 offered jobs at Greencroft Goshen Healthcare
• +3 more outcomes

Named customers24 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Carle HealthcoreStrategic or Co-development Partner · 4 December 2024Acquired Windsor of Savoy from Carle Health in December 2024. Carle is a not-for-profit healthcare provider recognized for integrated health system and academic partnerships. The acquisition was strategic, prioritizing mission alignment over financial aspects. Greencroft committed $5 million for capital improvements over four years.
• Goshen Community SchoolscoreStrategic or Co-development Partner · 1 January 2024Partnership to create the Greencroft Academy of Health Sciences, a certified nursing assistant pathway at Goshen High School. Greencroft provides clinical training sites and the Foundation committed $150,000 over five years. In 2025, all 20 inaugural students passed CNA exams and were offered jobs. Enrollment grew to 56 students for 2026-27.
• Legacy Medical Training/AcademycoreStrategic or Co-development PartnerProvides instructional services for the Health Sciences CNA pathway program at Goshen High School, working alongside Greencroft's clinical training sites.
• Ivy Tech Community CollegeminorStrategic or Co-development PartnerProvides college-level coursework as part of the Health Sciences pathway, allowing students to earn college credits toward nursing degrees.
• Forever Learning InstitutecoreStrategic or Co-development PartnerNorthern Indiana's largest senior-education nonprofit, founded by former Notre Dame professor Fr. Louis J. Putz. Operates satellite campus at Southfield Village offering over 50 years of lifelong learning programs including fitness, creative arts, languages, and technology classes for residents.
• Pomerene HospitalminorStrategic or Co-development PartnerPartnered with Ohio State University Extension to lead the Dining with Diabetes Cooking School program at Walnut Hills campus, offering hands-on nutrition education.
• Ohio State University ExtensionminorStrategic or Co-development PartnerProvided nutrition education expertise for the Dining with Diabetes Cooking School program at Walnut Hills, working alongside Pomerene Hospital.
• DeMotte Chamber of CommerceminorGTM or Marketing PartnerLocal business organization partnering with Oak Grove for community events including Touch of Dutch Parade, Boo Bash, and other community activities.
• Jasper County Community ServicesminorGTM or Marketing PartnerCommunity services organization partnering with Oak Grove for outreach programs and community support initiatives.
• American Legion AuxiliaryminorGTM or Marketing PartnerVeterans organization partnering with Oak Grove for veterans' pinning ceremonies, Wreaths Across America, and other honor and remembrance events.

Scale indicators14 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Trinity Senior Living Communities: Faith-based CCRC operating several campuses under a continuation-of-care model. Direct peer on faith-based identity and continuum-of-care service lines.
• National Church Residences: Faith-based nonprofit providing senior housing, CCRCs, and home- and community-based services across many states. Same faith-anchored, mission-driven model with a comparable continuum-of-care approach.
• Cypress Living: Nonprofit operator of multiple CCRCs in Florida delivering independent, assisted, and skilled nursing care. Comparable community-based, board-governed nonprofit CCRC framework.
• Otterbein SeniorLife: Nonprofit faith-based senior living operator with multiple campuses in Ohio and beyond offering independent, assisted, skilled nursing, and memory care. Comparable Midwest footprint and continuum-of-care scope.
• Christian Living Communities: Faith-based nonprofit operating CCRCs and assisted living across multiple states. Directly comparable on faith-rooted positioning and continuum-of-care delivery.
• Lifespace Communities: Nonprofit CCRC network operating 15+ Life Plan communities across multiple states. Closest structural analog to Greencroft's nonprofit, faith-informed, multi-campus continuum-of-care model.

Broad incumbents

• Ascension Living: Senior care arm of a large Catholic health system operating CCRCs, assisted living, and skilled nursing across many states. Comparable service mix but with much broader scope and scale than Greencroft.
• Atria Senior Living: Major private-equity-backed senior living operator with assisted living and memory care communities across many states. Comparable residential service model but for-profit and broader in scope.
• Good Samaritan Society (Sanford Health): Largest nonprofit faith-based senior care provider in the U.S., part of a large health system. Comparable faith-based mission and service lines but vastly greater scale and geographic reach.
• Brookdale Senior Living: Largest U.S. senior living operator with broad assisted living, memory care, and continuing care offerings. Overlaps on services but is investor-owned with a national footprint and no faith-based identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greencroft Communities