Generation Ventures
Generation Ventures is the venture capital arm of Generation Capital, a Toronto-based family office founded in 2016, deploying capital into private companies with a small 1–10 person team under President Alistair Mitchell.
- Company typePrivate
- Founded2016
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Generation Ventures does
Generation Ventures is the venture capital arm of Generation Capital, a Toronto-based family office. The firm was founded in 2016 and operates with a small team of 1–10 employees, consistent with the typical lean structure of a single-family-office investment vehicle. Its publicly stated tagline is "We Like Smart Things," and Alistair Mitchell is listed as President.
The company's public-facing website is currently under maintenance and does not provide detail on investment thesis, sector focus, stage preferences, portfolio composition, ticket sizes, or geographic mandate beyond its Toronto, Canada domicile. No fund vehicles, capital-raise history, portfolio company list, or limited-partner structure are disclosed in the available sources.
No products, proprietary technology, or operating business lines are described. As a family-office venture arm, Generation Ventures' functional activity is presumed to consist of equity investments into private companies from the parent entity's capital base, but no specific revenue model, fee structure, carry economics, or investment cadence is documented in the input data.
Generation Ventures firmographics
Firmographics- Name
- Generation Ventures
- Website
- https://generationventures.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Generation Ventures is the venture capital arm of Generation Capital, a Toronto-based family office founded in 2016, deploying capital into private companies with a small 1–10 person team under President Alistair Mitchell.
- Ownership category
- akta.pro rank
Generation Ventures industry classification
Industry- Product category
- Venture Capital
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest) (FSAAADAH)
- akta.pro secondary industries
- Early-Stage Venture Capital (Pre-Seed/Seed) (FSANAAAA), Late-Stage Venture Capital (Series C+) (FSANAAAC)
Keywords
Where Generation Ventures is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
Generation Ventures business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Generation Ventures product offering
Product offeringCore offering
Generation Ventures is the venture capital arm of Generation Capital, a Toronto-based family office founded in 2016. The firm deploys capital into early-stage companies and startups on behalf of the family office. The company's public website is currently under maintenance, displaying only the company name and the tagline 'We Like Smart Things.'
Differentiator
Problem solved
Functional benefit
Products and services
- Venture Capital Investments
Companies that use Generation Ventures
Customer profileIdeal customer profiles1 record
Generation Ventures technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Generation Ventures partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Generation Ventures competitors and assessment
Company assessmentBroad incumbents
- Inovia Capital: Montreal-based venture and growth firm with a North American mandate and a broad tech portfolio. Comparable as a Canadian VC with multi-stage ambitions, but materially larger and more institutionally structured than a family-office venture arm.
- Real Ventures: Early-stage Canadian VC with offices in Montreal and Toronto. Comparable as a Canadian VC deploying capital across seed and Series A, though it operates as a dedicated institutional fund rather than a family-office arm.
- Georgian Partners: Toronto-based growth-stage venture capital firm investing in B2B software companies. Comparable to Generation Ventures as a Canada-headquartered VC with a defined sector focus, though substantially larger in AUM and team.
Direct peers
- Panache Ventures: Montreal-based pre-seed and seed VC firm investing across Canada. Comparable to Generation Ventures as a small, geographically focused Canadian early-stage investor, though Panache operates a dedicated institutional fund structure.
- Mistral Venture Partners: Canadian early-stage VC firm investing in technology startups. Comparable to Generation Ventures as a Canadian VC with a small team and broad early-stage tech mandate.
- Relay Ventures: Toronto-headquartered seed and early-stage VC firm focused on entrepreneurs building market-defining businesses. Comparable to Generation Ventures as a Toronto-based early-stage investor with a small, focused team.
- Golden Ventures: Toronto-based seed-stage VC investing in Canadian technology companies. Comparable to Generation Ventures as a Toronto-headquartered early-stage fund, though more institutionally structured and with a public portfolio.
Emerging players
- StandUp Ventures: Toronto-based early-stage fund investing in female-founded Canadian tech companies. Comparable to Generation Ventures as a small, Toronto-based VC, though narrower sector/thesis focus.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Generation Ventures social profiles
Digital presenceGeneration Ventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Generation Ventures leadership team
Management profileNumber of profiles
Profiles1 record
Generation Ventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Generation Ventures M&A and investment
M&A and investmentM&A
Investments25 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Generation Ventures
What does Generation Ventures do?
Generation Ventures is the venture capital arm of Generation Capital, a Toronto-based family office founded in 2016. The firm deploys capital into early-stage companies and startups on behalf of the family office. The company's public website is currently under maintenance, displaying only the company name and the tagline 'We Like Smart Things.'
When was Generation Ventures founded?
Generation Ventures was founded in 2016. It employs 1 to 10 people.
Where is Generation Ventures based?
Generation Ventures is headquartered in Toronto, Canada, in the North America region.
Who are Generation Ventures's main competitors?
Broad incumbents on record are Inovia Capital, Real Ventures and Georgian Partners. Direct peers are Panache Ventures, Mistral Venture Partners, Relay Ventures and Golden Ventures. StandUp Ventures is listed as an emerging player.
Does Generation Ventures have an API?
No public API is recorded for Generation Ventures.
What industry is Generation Ventures in?
Generation Ventures's product category is Venture Capital. Its primary akta.pro industry code is FSAAADAH, Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest), with a secondary code of FSANAAAA, Early-Stage Venture Capital (Pre-Seed/Seed). Its NAICS code is 523940 and its SIC code is 6282.