Healthcare Education Project

What Healthcare Education Project does

Healthcare Education Project (HEP) is a nonprofit advocacy organization founded in 1999 and based in New York. It is structured as a collaborative initiative jointly sponsored by 1199SEIU United Healthcare Workers East (a major healthcare workers union) and the Greater New York Hospital Association (a hospital industry association), giving it a labor-management governance model that is rare among U.S. advocacy nonprofits. HEP's stated mission is to protect and expand access to quality, affordable healthcare for all Americans through education, advocacy, and coalition building, with operational focus concentrated on New York State. It has documented involvement in state and federal healthcare budget fights dating back to 2003.

HEP's core offerings are non-commercial and free of charge. The primary in-person service is Mental Health First Aid (MHFA) training — delivered in English and Spanish by certified trainers at churches, schools, community centers, and other community organizations across New York. The remaining product surface is informational: downloadable educational resources on Medicaid, CHIP, the Affordable Care Act, and DSH payments; a healthcare glossary; a YouTube video library; and a 2024 brochure documenting 25 years of advocacy work. Distribution is conducted through the organization's website, social media channels (Facebook, Twitter, Instagram, TikTok), Constant Contact email newsletters, and community events across multiple New York regions.

HEP does not operate a commercial business: it sells no products, charges no fees, generates no disclosed revenue, and has no funding rounds. The organization is sustained by its labor-management partnership rather than venture capital or institutional investors, and has no proprietary technology, no AI/ML capabilities, and no software product surface. Technology use is limited to standard digital marketing and outreach tooling. Recent activity centers on opposition to the 2025 "One Big Bill" healthcare cuts and coalition-building through the 2024 New York Alliance for Healthcare Justice.

Name

Healthcare Education Project

Legal name

Healthcare Education Project

Website

https://healthcareeducationproject.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Healthcare Education Project is a New York–based nonprofit advocacy organization jointly sponsored by 1199SEIU and the Greater New York Hospital Association, providing free healthcare education, Mental Health First Aid training, and Medicaid/CHIP/ACA advocacy to New Yorkers and broader American audiences.

Ownership category

akta.pro rank

Product category

Healthcare Advocacy Services

NAICS

Voluntary Health Organizations (813212), Educational Support Services (611710)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Educational Services (8200)

akta.pro primary industry

Community Health, Prevention & Health Education (BPAGACAC)

akta.pro secondary industries

Health Promotion & Public Health Education (Community Workshops) (EDAAAFAG), Health Literacy (Navigating Care, Medication, Preventive Info) (EDAAAAAF)

Keywords

• Healthcare advocacy
• Mental health training
• Community health education
• Healthcare policy outreach
• Nonprofit healthcare coalition

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Distribution channels2 records

Marketing channels6 records

Core offering

Healthcare Education Project is a nonprofit advocacy and education organization that provides free public education, advocacy campaigns, and community training to protect and expand access to quality, affordable healthcare in the United States. Its core service is free Mental Health First Aid (MHFA) training delivered at community venues in English and Spanish, alongside free healthcare education resources (glossaries, brochures, videos) covering Medicaid, CHIP, the Affordable Care Act, and DSH payments. The organization operates as a collaborative initiative of 1199SEIU United Healthcare Workers East and the Greater New York Hospital Association.

Product overview

Healthcare Education Project operates as an advocacy and education organization rather than a software product company. Its core offerings consist of Mental Health First Aid Training (free community training certified by the National Council for Mental Wellbeing, available in English and Spanish) and educational resources including a video library, healthcare glossary, downloadable brochures, and informational materials about Medicaid, CHIP, the Affordable Care Act, and DSH payments. The organization functions as a collaborative initiative of 1199SEIU United Healthcare Workers East and the Greater New York Hospital Association.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health First Aid Training Free Mental Health First Aid (MHFA) training program that teaches participants how to recognize and assist someone experiencing a mental health or substance abuse crisis, and provide support during non-crisis situations. Delivered by certified trainers in both English and Spanish at churches, schools, community centers, and other community organizations throughout New York. Open to community members and organizations.

Quantifiable outcome

• As of 2023, uninsured rate dropped from 15% to under 8% nationally, aided by ACA's Medicaid expansion
• +4 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• 1199SEIU United Healthcare Workers EastcoreStrategic or Co-development Partner1199SEIU United Healthcare Workers East is a major healthcare workers union that co-founded the Healthcare Education Project as a collaborative initiative. This labor union represents hundreds of thousands of healthcare workers in the eastern United States.
• Greater New York Hospital AssociationcoreStrategic or Co-development PartnerGreater New York Hospital Association is a healthcare industry association that co-founded the Healthcare Education Project. The partnership represents a unique labor-management collaboration in healthcare advocacy.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Community Catalyst: National nonprofit organization building the movement for health justice through advocacy, education, and coalition building. Directly comparable to HEP's coalition-driven model and focus on Medicaid, ACA, and health equity advocacy.
• Protect Our Care: Healthcare advocacy coalition dedicated to protecting and expanding access to affordable, quality healthcare, particularly through defending the ACA and Medicaid. Comparable to HEP's grassroots education and Medicaid/ACA defense mandate.
• Families USA: National nonprofit advocacy organization focused on achieving high-quality, affordable healthcare for all Americans. Highly comparable to HEP's mission of protecting and expanding healthcare access through education and advocacy, though operating nationally rather than state-focused.
• Medicare Rights Center: New York-based nonprofit providing Medicare education and advocacy to older adults and people with disabilities. Directly comparable to HEP's NY base and consumer-facing healthcare literacy and benefits navigation work.
• New York State Health Foundation (NYSHealth): New York-based health foundation funding advocacy, research, and policy efforts to improve the health of all New Yorkers. Comparable to HEP's NY-centric focus on expanding healthcare access and addressing health disparities.

Emerging players

• National Council for Mental Wellbeing: National organization that certifies Mental Health First Aid (MHFA) training, the same program HEP delivers. Comparable to HEP through the MHFA curriculum and mental health education/advocacy mission, though operating at significantly larger scale and as the certifying body.

Broad incumbents

• Kaiser Family Foundation (KFF): Major national nonprofit providing independent health policy research, polling, and journalism. Comparable to HEP in producing public-facing healthcare information and policy analysis, though far larger and research-focused rather than advocacy-driven.
• National Health Council: National nonprofit association providing a voice for people with chronic diseases and their caregivers through policy advocacy and education. Comparable to HEP in serving as an educational and advocacy intermediary, though focused on chronic disease constituencies.
• American Public Health Association (APHA): National professional association advocating for evidence-based public health policy, education, and practice. Comparable to HEP's public-facing healthcare education and policy advocacy focus, though operating at a far broader national scale.

Regional players

• Health Care For All (HCFA): Massachusetts-based consumer health advocacy coalition working to advance health justice and equity through education, policy, and organizing. Comparable to HEP in mission, coalition model, and consumer-education-driven advocacy, though serving a different state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/healthedproject
• YouTubeyoutube.com/channel/UCZjSdik2f06kZuVn-BXgecA
• Facebookfacebook.com/HealthcareEducationProject
• Instagraminstagram.com/healthcareeducation
• TikToktiktok.com/@healthedproject
• LinkedInlinkedin.com/company/healthcare-education-project

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthcare Education Project