Seqent
SeQent provides industrial alarm notification and plant-floor communication software for manufacturers, connecting SCADA, MES, PLC, and IIoT systems to radios, mobile devices, and Andon displays. It serves Fortune 500 customers across automotive, semiconductor, pharmaceutical, CPG, and data center operations.
- Company typePrivate
- Founded1991
- HeadquartersLondon, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Seqent does
SeQent is a Canadian-headquartered industrial alarm notification software company founded in 1991, focused on closing the gap between fault detection in control systems and human response on the plant floor. The company markets itself as a 30+ year pioneer in the Industrial Internet of Things space, with deployments at 500+ manufacturing facilities including Intel, Toyota, Pfizer, General Motors, Ford, Honda, Procter & Gamble, and QTS. Its platform is purpose-built for mission-critical environments where unplanned downtime costs customers between $125K and $2.3M per hour, and where alarm fatigue, delayed escalation, and weak audit trails create operational and compliance risk.
The company's core product is the FirstPAGE Alarm Manager (FPAM), a unified alarm lifecycle platform that ingests events from SCADA, MES, PLC, and IIoT systems and routes notifications to operators' personal devices — including a native, middleware-free MOTOTRBO two-way radio integration that achieves sub-two-second alarm delivery. Adjacent products include Marquee Manager (Andon visual display management), Plant Communications (Wi-Fi Messenger for mobile plant-floor messaging), and three FirstPAGE Link modules extending radio integration across Motorola MOTOTRBO architectures (MNIS, Capacity Max, and TTS). The platform offers both on-premise/perpetual and SaaS subscription deployments, with native integrations into Rockwell FactoryTalk/PlantPAx, GE Vernova iFIX/CIMPLICITY, AVEVA System Platform/InTouch, OPC Classic/UA, and PTC ThingWorx.
SeQent monetizes through subscription licensing, perpetual on-premise licenses, professional services for implementation (typical deployments run 2-6 weeks), and OEM/embedded licensing — most notably a 20+ year relationship powering Velotic's Proficy AlarmCast product. Distribution combines direct enterprise field sales targeting Fortune 500 manufacturers with a tiered channel partner program (Silver through Diamond, with discounts ranging from 15% to 35%) and alliances with system integrators (Wunderlich-Malec) and industrial distributors (Gerrie Electric in Ontario). Recent investment from Castle Group (2024) and a string of 2025-2026 partnership expansions suggest an active push to scale channel-led reach beyond the historical direct-sales model.
Seqent firmographics
Firmographics- Name
- Seqent
- Legal name
- SeQent
- Website
- https://seqent.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SeQent provides industrial alarm notification and plant-floor communication software for manufacturers, connecting SCADA, MES, PLC, and IIoT systems to radios, mobile devices, and Andon displays. It serves Fortune 500 customers across automotive, semiconductor, pharmaceutical, CPG, and data center operations.
- Ownership category
- akta.pro rank
Seqent industry classification
Industry- Product category
- Industrial Alarm Management Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Switching, Tagging & Safety Procedures (Work Clearance) Software (EUADAEAK)
Keywords
Where Seqent is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Seqent business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Alarm Notification Software Licenses and Subscriptions: SeQent offers both on-premise/self-hosted solutions and subscription-based (SaaS) deployments. The platform is modular and flexible, allowing customers to choose deployment model and add modules over time. Destination-based model scales with every SCADA node or mobile user as the customer grows.
- Professional Services and Implementation: Professional services team works closely with customer IT/OT staff to ensure smooth rollout. Typical deployments take 2–6 weeks depending on plant size, integrations, and customization. Includes hands-on training with SeQent's modern interface.
- OEM/Embedded Licensing: OEM partners embed SeQent's alarm notification technology under their own brand. This model has powered Proficy AlarmCast for Velotic for over 20 years. White-label and private-label licensing options are available, along with co-development and product roadmap collaboration.
- Partner Program Revenue: Tiered partner program (Silver 15%, Gold 20%, Platinum 25%, Diamond 35% discounts on registered deals) generates revenue through channel partners, resellers, and distributors including Gerrie Electric who distribute SeQent's platform through their automation group.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Silver Partner - 15% discount on registered pricing |
| Subscription | Multi-year contract | Gold Partner - 20% discount on registered pricing |
| Subscription | Multi-year contract | Platinum Partner - 25% discount on registered pricing |
| Subscription | Multi-year contract | Diamond Partner - 35% discount on registered pricing |
| One time/ perpetual license | Multi-year contract | On-Premise Deployment |
| Subscription | Annual | Subscription/SaaS Deployment |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels10 records
Seqent product offering
Product offeringCore offering
SeQent develops and sells the FirstPAGE Alarm Manager (FPAM) platform, an enterprise alarm notification and management system that ingests alarms from SCADA, MES, PLC, and IIoT systems and delivers real-time, intelligent notifications across Motorola MOTOTRBO radios, smartphones, Andon displays, PA systems, and pagers. The platform supports automated escalation, shift-aware routing, compliance-grade audit trails, and is available as on-premise/perpetual or subscription-based SaaS deployment for industrial customers.
Product overview
SeQent offers a unified industrial alarm notification and plant-floor communication platform consisting of three core products: FirstPAGE Alarm Manager (FPAM) serves as the central alarm management and notification engine; Plant Communications (Wi-Fi Messenger) provides mobile-first plant-floor messaging; and Marquee Manager delivers Andon visual display management. The platform is IIoT-enabled and connects SCADA, MES, PLC, and IIoT systems to deliver real-time alerts across multiple channels including Motorola MOTOTRBO radios, smartphones, Andon boards, PA systems, and pagers. Optional integration modules extend native MOTOTRBO radio connectivity (FirstPAGE Link variants for MNIS, Capacity Max, and TTS). Deployments are available as on-premise/self-hosted or subscription-based SaaS, with modular expansion capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- FirstPAGE Alarm Manager (FPAM): Real-time alarm notification and escalation software platform connecting SCADA, MES, and PLC systems to communication devices.
- Marquee Manager
- Wi-Fi Messenger
Products and services
- FirstPAGE Alarm Manager (FPAM) Enterprise alarm notification software that manages the complete alarm lifecycle from detection to resolution, ingesting alarms from SCADA, MES, PLC, and IIoT systems and delivering real-time notifications to radios, smartphones, Andon displays, PA systems, and pagers with intelligent routing, automated escalation, and audit-ready logs. For plant managers, operations leaders, and automation teams at large industrial manufacturers.
- Plant Communications (Wi-Fi Messenger) Plant-floor mobile communication app that unifies operators, engineers, and managers with real-time, mobile-first industrial Wi-Fi SMS messaging and workforce coordination. For industrial operations teams needing shift-based mobile messaging on the plant floor.
- Marquee Manager (Andon Visual Display) Centralized visual display management system that drives Andon displays across the plant floor with real-time alarms, KPIs, and OEE data; provides custom display templates and performance metric dashboards for shop-floor visual management.
Quantifiable outcome
- Alarm delivery in under two seconds from trigger to radio
- +6 more outcomes
Companies that use Seqent
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Seqent technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability3 records
Feature6 records
Seqent partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core/flagship, core (regional), core and strategic.
- Veloticcore/flagshipSeQent and Velotic renewed and expanded their 20+ year partnership to power real-time alarm and event notification across Proficy Software (CIMPLICITY HMI/SCADA and iFIX). SeQent's notification platform is embedded in Velotic's Proficy AlarmCast, making it one of the most established examples of SeQent's OEM model. The multi-year agreement extends the partnership through Velotic's next chapter and supports AI-enabled industrial operations.
- Gerrie Electriccore (regional)Distribution partnership to deliver SeQent's real-time alarm notification and plant-floor communication platform to manufacturers, utilities, and critical infrastructure operators in Ontario. Gerrie Electric, one of Canada's largest independent electrical and automation distributors, offers SeQent through its automation group, leveraging SeQent's Rockwell Automation integrations and Gerrie Electric's local technical expertise and branch network.
- ValcomcorePartnership to integrate SeQent's real-time alarm notification and escalation platform with Valcom's industrial paging and PA systems. SeQent's FirstPAGE server routes alarm notifications to Valcom's IP6000 Site Manager via SIP and SNPP protocols, which activates IP speakers, horns, strobe lights, and LED signs across plant floors. The combined solution ensures critical alarms reach personnel in high-noise industrial environments.
- Wunderlich-Malec Engineering (WME)strategicStrategic alliance to deliver integrated alarm notification and system integration solutions for industrial customers across North America. Wunderlich-Malec, a nationally recognized engineering and system integration firm with 650+ professionals and 36 regional offices, offers SeQent's platform as part of its control system integration and OT network solutions. Joint focus on end-to-end alarm and control solutions, improved uptime, and scalable multi-site deployments.
- Rockwell Automationcore15-year Rockwell Automation Technology Partner within the Rockwell Automation PartnerNetwork. Purpose-built integrations with FactoryTalk View SE, FactoryTalk Optix, PlantPAx, and Allen-Bradley PLCs via OPC. SeQent showcased real-time alarm infrastructure as Featured Sponsor at Rockwell Automation Fair 2025, demonstrating sub-two-second alarm delivery to MOTOTRBO radios and seamless FactoryTalk integration.
- Motorola SolutionscoreIntegration partnership for MOTOTRBO digital two-way radios. SeQent is the only alarm notification vendor with native MOTOTRBO-to-SCADA integration with no third-party middleware. Supports Conventional, Capacity Plus, Linked Capacity Plus, and Capacity Max architectures. Delivers alarms to radios in under two seconds with one-button acknowledgment capability.
- AVEVAcoreIntegration partnership with AVEVA for System Platform and InTouch HMI. SeQent connects to AVEVA systems natively as part of its unified alarm management platform.
- GE VernovacoreIntegration partnership for GE Vernova iFIX and CIMPLICITY HMI/SCADA. SeQent's OEM relationship with GE Vernova (through Velotic) spans over 20 years, powering Proficy AlarmCast.
- OPC FoundationcoreIntegration with OPC Classic and OPC UA protocols, enabling connectivity to any OPC-compliant SCADA, HMI, or control system.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Seqent competitors and assessment
Company assessmentDirect peers
- WIN-911 (AVEVA): WIN-911 was the most direct competitor to SeQent in industrial alarm notification software and is now part of AVEVA. SeQent's own marketing emphasizes migration from WIN-911 in 2-4 weeks, underscoring head-to-head overlap in product category and target customers.
Broad incumbents
- AVEVA: Global industrial software platform with native alarm management, HMI/SCADA, and operational analytics. AVEVA's acquisition of WIN-911 and integration with System Platform directly overlaps with SeQent's alarm notification and plant-floor integration capabilities.
- Rockwell Automation: SeQent's 15-year Technology Partner whose FactoryTalk, PlantPAx, and Allen-Bradley platforms are deeply integrated with SeQent. Rockwell is both a key channel partner and a broader platform incumbent whose own alarm features could compete with SeQent over time.
- GE Vernova (Velotic): OEM partner of over 20 years; SeQent's notification platform is embedded in Proficy AlarmCast for iFIX and CIMPLICITY. GE Vernova is both SeQent's longest-standing OEM channel and a broader industrial software incumbent with adjacent alarm capabilities.
- Honeywell: Operator of the Experion and Matrikon industrial automation and alarm management platforms serving the same process and discrete manufacturing customers as SeQent, including oil & gas, petrochemical, and power generation.
- ABB: ABB Ability and 800xA platform offer integrated alarm management, control, and visualization for process industries. ABB targets overlapping plant operators in energy, utilities, and manufacturing where SeQent sells its alarm notification platform.
- Yokogawa Electric: Provider of CENTUM VP and other DCS/SCADA platforms with integrated alarm management. Yokogawa serves overlapping process industry customers in oil & gas, chemicals, and power where downtime cost economics align with SeQent's value proposition.
- Emerson: DeltaV and Plantweb digital ecosystem include alarm management and notification features for process manufacturers. Emerson competes for the same industrial operator wallet share, particularly in life sciences, chemicals, and energy.
- Mitsubishi Electric (Iconics): Iconics (Mitsubishi Electric) provides HMI/SCADA and alarm management software for industrial and building automation. Its visualization and notification capabilities compete for the same plant-floor awareness use cases that SeQent's Marquee Manager and FirstPAGE address.
Emerging players
- Hexagon (PAS): Hexagon's PAS division specializes in alarm management, operational integrity, and industrial cybersecurity software. PAS Cyber Integrity and alarm management offerings overlap directly with SeQent's alarm lifecycle and rationalization capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Seqent social profiles
Digital presenceSeqent compliance and trust
Trust signalCompliance2 records
Seqent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seqent leadership team
Management profileNumber of profiles
Profiles5 records
Seqent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seqent M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seqent
What does Seqent do?
SeQent develops and sells the FirstPAGE Alarm Manager (FPAM) platform, an enterprise alarm notification and management system that ingests alarms from SCADA, MES, PLC, and IIoT systems and delivers real-time, intelligent notifications across Motorola MOTOTRBO radios, smartphones, Andon displays, PA systems, and pagers. The platform supports automated escalation, shift-aware routing, compliance-grade audit trails, and is available as on-premise/perpetual or subscription-based SaaS deployment for industrial customers.
Is Seqent a public or private company?
Seqent is a private company. It is classified as venture growth investor backed and is currently operating.
When was Seqent founded?
Seqent was founded in 1991. It employs 11 to 50 people.
Where is Seqent based?
Seqent is headquartered in London, Canada, in the North America region.
How does Seqent make money?
Four revenue lines are on record. Alarm Notification Software Licenses and Subscriptions are the primary driver. The others are professional Services and Implementation, OEM/Embedded Licensing and partner Program Revenue.
Who are Seqent's main competitors?
WIN-911 (AVEVA) is listed as a direct peer. Broad incumbents are AVEVA, Rockwell Automation, GE Vernova (Velotic), Honeywell, ABB, Yokogawa Electric, Emerson and Mitsubishi Electric (Iconics). Hexagon (PAS) is listed as an emerging player.
Does Seqent have an API?
No public API is recorded for Seqent.
What industry is Seqent in?
Seqent's product category is Industrial Alarm Management Software. Its primary akta.pro industry code is EUADAEAK, Switching, Tagging & Safety Procedures (Work Clearance) Software. Its NAICS code is 54151 and its SIC code is 7373.