Super Group

What Super Group does

Super Group Limited is a JSE-listed diversified logistics and mobility group headquartered in Isando, Johannesburg, operating across 12 countries in sub-Saharan Africa, the UK, and Europe with over 18,800 employees, a 19,700+ vehicle fleet, and 375,000 m³ of managed warehousing. The company is structured around three integrated divisions: Supply Chain (transportation, warehousing, multi-temperature and bulk distribution, freight, courier, cross-border, and supply chain technology through 20+ specialized brands including SG Freight, SG Bulk, SG Coal, LiebenLogistics, SG Convenience, Digistics, AMCO, and ADER); Fleet Solutions (Fleet Africa for managed fleet services and DIG Group for mining plant hire, 70% acquired in February 2026 for R448 million); and Dealerships (69+ South African dealerships and 60 Allen Motor Group sites in the UK representing most major OEMs).

Revenue is generated through managed services contracts, vehicle and equipment sales/rentals, and supply chain technology enablement, with pricing negotiated per contract and not publicly disclosed. The company operates proprietary technology platforms including the Virtual Supply Chain (VSC) web portal, Knowledge Integration Network (KIN) integration layer, RWS Freight Management System, Control Tower predictive monitoring, and Cella Rep AI-driven sales forecasting. Underlying infrastructure includes ISO 9001, ISO 14001, ISO 27001, SQAS, and RTMS certifications, an S&P zaAAA long-term national scale rating, and Level 2 B-BBEE accreditation. H1 FY2026 (six months ended 31 December 2025) revenue was R22.68 billion (+7.0% YoY), EBITDA R1.96 billion (+5.9%), operating profit R1.10 billion (+8.7%), and profit before tax R834 million (+24.8%), with HEPS of 155.4 cents (+28.0%).

The go-to-market combines direct enterprise field sales for Supply Chain and Fleet Solutions with a physical dealership channel for B2B and B2C vehicle buyers, targeting blue-chip corporates (Pick n Pay, Sasol, BP, Engen, Astron Energy, Scania, Sandvik), government and parastatals, mining and industrial clients, and retail vehicle buyers across South Africa and the UK. Following the April 2025 divestiture of SG Fleet Group for R7.47 billion (which funded a R5.54 billion special dividend and debt reduction), the group is repositioning toward higher-return African and UK core logistics and mobility assets, exemplified by the recent DIG Group mining equipment acquisition and the launch of South Africa's first ZARONIA-linked corporate bond in March 2026.

Name

Super Group

Legal name

Super Group Limited

Website

https://supergroup.co.za

Company type

Public

Founded year

1935

Headcount range

1,001–5,000 employees

Short description

Super Group Limited is a JSE-listed diversified logistics and mobility group operating across Supply Chain, Fleet Solutions, and Dealerships divisions in 12 countries with 18,800+ employees, serving blue-chip enterprises, government, and retail vehicle buyers across sub-Saharan Africa, the UK, and Europe.

Ownership category

akta.pro rank

Product category

Supply Chain Management and Logistics

NAICS

Specialized Freight Trucking (4842), Transportation and Warehousing (48-49), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (42381)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Full-Service Fleet Management (Outsourced Fleet Programs) (THADAKAA)

akta.pro secondary industries

Vehicle Storage, Compounds & Distribution Centers (Yards/Vehicle Logistics Centers) (TLADAJAF), Automotive Finished-Vehicle (RoRo) Storage & Marshaling Yards (TLALAKAA)

Keywords

• Supply chain management
• Contract logistics
• Fleet management solutions
• Vehicle dealerships
• Warehousing and distribution

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Supply Chain / Contract Logistics: Transportation, warehousing, primary and secondary distribution, cross-border transport, supply chain consulting, and procurement services operating across Southern Africa and Europe. Includes freight, bulk fuel, coal, temperature-controlled, courier, and cross-border operations.
2. Fleet Solutions and Fleet Africa: Fleet management solutions including off-balance sheet financing, driver management, fuel and tyre management, accident administration, vehicle tracking and recovery, and 24/7/365 call centre support for government and parastatal customers in Southern Africa.
3. Plant and Equipment Rental (DIG): Heavy equipment rental services for mining clients, including 20 to 120 tonne excavators operating across 19 mining sites, representing a 70% owned subsidiary acquired for R448 million.
4. Vehicle Dealerships: New and used vehicle sales and services across South Africa and UK, representing most major vehicle brands with finance, insurance, and servicing offerings. Also offers digital tools for valuation and remote document signing.
5. Vehicle Rental (Super Rent): Short, medium and long-term truck hire with over 2,000 vehicles in the fleet, including light commercial vehicles with mine specification, refrigerated trucks, crane trucks and Hazchem vehicles.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Super Group provides integrated logistics, fleet management and vehicle dealership services through three divisions: Supply Chain (transport, warehousing, multi-temperature distribution, freight forwarding, cross-border transport and supply chain technology via the VSC platform), Fleet Solutions (Fleet Africa's outsourced fleet management for government and parastatal customers and DIG Group's mining plant hire) and Dealerships (69 franchised dealerships in South Africa and 60 sites under Allen Motor Group in the UK representing most major vehicle brands). Operations span 12 countries across sub-Saharan Africa, the UK and Europe, supported by over 19,700 vehicles and 375,000 m³ of warehousing.

Product overview

Super Group is a diversified logistics and mobility group operating three main divisions: Supply Chain (transportation, warehousing, distribution, freight, and supply chain technology), Fleet Solutions (fleet management, vehicle leasing, and plant/equipment rentals), and Dealerships (vehicle sales in South Africa and UK). The Supply Chain division offers a comprehensive portfolio of services including SG Freight (general freight transport), SG Bulk (bulk fuel distribution), SG Coal (coal and mineral hauling), Legend Logistics, LiebenLogistics, SG Consumer, SG Convenience, Digistics, SG Mobility, Response Couriers, RWS, MDS Collivery, Super Rent (truck hire), Whelson GDC Transport (cross-border), VSC Solutions (supply chain technology platform with KIN integration), Rentrak (vehicle recovery), GLS (supply chain equipment), MzansiGO (tech-driven transport marketplace), SG Trade Finance, SG Gateway Services, and European operations AMCO and ADER. Fleet Solutions includes Fleet Africa (fleet management) and DIG Group (mining plant hire). Dealerships includes the South African dealership network and Allen Motor Group in the UK. The company leverages technology platforms including VSC Solutions and MzansiGO to deliver integrated logistics solutions across sub-Saharan Africa, the UK, and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• SG Freight End-to-end supply chain solution offering transport, warehousing, multi-temperature distribution, bulk raw material transportation, customs clearing and freight forwarding across South Africa, Botswana and Namibia.
• SG Bulk Specialised bulk fuel and dry powder distribution business providing short and long-haul transportation services to clients in energy, aviation, construction and mining industries, with a fleet of over 70 bulk tankers.
• SG Coal Logistics services company providing coal and mineral hauling services with one of the biggest fleets of coal haulage trucks in Africa, offering integrated road maintenance vehicles and yellow equipment.
• Legend Logistics Coal transportation company operating over 200 super link coal haulage trucks, serving mines, the National Energy Supplier and the export market.
• LiebenLogistics Transportation and distribution of temperature-sensitive and other products across South Africa, serving clients including Pick n Pay, Rhodes Food Group, Vector Logistics and Boxer.
• SG Consumer End-to-end supply chain solutions for the FMCG industry, specialising in primary and secondary distribution, warehousing and debtors administration of pharmaceutical, food, personal hygiene and beverage products.
• SG Convenience Multi-temperature distribution company operating a national network of distribution centres, serving convenience stores with frozen, chilled and ambient products, handling up to 100,000 cases daily across approximately 6,500 customers.
• Digistics Procurement and multi-temperature-controlled distribution business providing end-to-end supply chain solutions including import/export management, supply chain consulting, network design, inventory planning, fleet and warehouse management.
• SG Mobility Niche supply chain management focused on warehousing and outbound distribution of parts and accessories for automotive, IT, mining and pharmaceutical sectors.
• Response Couriers Courier service offering same day, overnight and time-critical deliveries with a national footprint and 24/7 availability.
• RWS (Regional Wholesale Services) Regional courier wholesaler with 23 inland owned branches covering over 2,000 towns, offering next day delivery, overnight express, same day delivery and cross-border services.
• MDS Collivery South Africa's leading online courier company providing express delivery services with branches across the country, handling over 60,000 parcels monthly.
• Super Rent National truck hire and logistics company specialising in commercial vehicle rentals, full maintenance leasing and outsourced distribution services with over 2,000 vehicles in fleet.
• Whelson GDC Transport Cross-border road transport operating throughout the Southern African region, transporting mining and agricultural consumables, chemicals, fertiliser, sugar, steel and general cargo with a Zimbabwe-registered fleet.
• VSC Solutions Supply chain technology and consulting provider offering the Virtual Supply Chain web portal with modules for electronic ordering, route optimisation, fleet management, electronic proof of delivery, workflow and business intelligence, underpinned by the Knowledge Integration Network (KIN).
• Rentrak Vehicle recovery and risk management solutions provider offering 24/7 monitoring, vehicle recovery, fleet bureau services, investigations and security audits.
• GLS Supply Chain Equipment Returnable packaging solutions and outsource equipment services provider offering equipment to store and move goods through supply chains, with Equipment Return centres from South Africa to the Middle East.
• MzansiGO Tech-driven transport marketplace connecting quality transporters with selected customers, using technology to improve transport efficiency and create earning opportunities.
• SG Trade Finance Trade funding mechanism assisting in inventory purchase financing, offering foreign payments, local payments, guarantees, letters of credit, spot payments and forward exchange contracts.
• SG Gateway Services Integrated end-to-end solution for FMCG brands to reach all sectors of South African retail, offering importation, clearing, warehousing, distribution, sales, merchandising, key account management and brand activation.
• AMCO End-to-end logistics, warehousing and customs clearance provider headquartered in Worcestershire, UK, operating 24/7 across UK, France, Netherlands, Hungary and Poland, serving automotive, aerospace, FMCG, healthcare, pharmaceutical, e-commerce and retail sectors.
• ADER Spanish market leader in dedicated distribution segment with 19 branches, fleet of over 1,500 subcontracted vehicles, offering transport, logistics, home delivery, express service, last mile distribution and temperature-controlled distribution.
• Fleet Africa Industry leader in Southern Africa providing flexible fleet management solutions for government and parastatal customers, offering driver management, fuel and tyre management, accident administration, fleet optimisation, route planning, vehicle tracking and 24/7/365 call centre support.
• DIG Group Plant hire solutions provider for open-cast mining sector with 25 years of experience, operating across 19 active mining sites supporting coal, chrome and gold mining operations with reliable high-performance equipment.
• Dealerships South Africa South African dealership network representing major vehicle brands offering new and used passenger and commercial vehicles, with digital tools including used vehicle valuation algorithms and remote document e-signing capabilities, and brands including Ford, Toyota, Mercedes-Benz, Volkswagen, BMW, Geely, Tata Motors, Mahindra and GWM.
• Allen Motor Group (Dealerships UK) Extensive selection of brand-new and approved used cars, vans and pickups in the UK, operating 60 dealerships and related service sites across South East England, West Midlands, London and Kent, representing Ford, Kia, OMODA, JAECOO, Chery and Maxus.

Quantifiable outcome

• Revenue increased by 7.0% to R22.68 billion in H1 FY2026
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DIG GroupcoreStrategic or Co-development Partner · 19 February 2026Super Group acquired a 70% stake in DIG Group for R448 million (€23.5 million) in February 2026. DIG is a plant and equipment rental company founded in Johannesburg in 2002, operating at 19 mining sites across South Africa with a fleet ranging from 20 to 120 tonne excavators. The acquisition expands Super Group's Fleet Solutions division into construction and mining equipment rentals, adding established OEM relationships and strategically located facilities to existing car and vehicle rental operations.
• Right-Side Up Distribution Proprietary LimitedcoreStrategic or Co-development Partner · 1 September 2023Super Group acquired Right-Side Up Distribution Proprietary Limited for R188.4 million effective 1 September 2023. Right-Side Up is a hub and spoke delivery operator with 155 vehicles, operating from headquarters near OR Tambo Airport in Johannesburg with branches in Durban, Cape Town, Port Elizabeth, East London, George, Polokwane, Bloemfontein, Nelspruit, Middelburg and Johannesburg.
• CBW Group Holdings Limited (AMCO)coreStrategic or Co-development Partner · 19 July 2023Super Group acquired CBW Group Holdings Limited (AMCO) for R740 million in July 2023. AMCO is a specialist end-to-end logistics, warehousing and customs clearance provider headquartered in Worcestershire, UK. Operating 24/7 with over 250 staff, it has strategic warehousing facilities in the UK, France, Netherlands, Hungary, and Poland, delivering tailored supply chain solutions to automotive, aerospace, FMCG, healthcare, pharmaceutical, e-commerce, and retail sectors.
• LeasePlan ANZminorStrategic or Co-development Partner · 1 September 2021SG Fleet (60.13% owned subsidiary of Super Group at the time) acquired 100% of LeasePlan ANZ for a purchase consideration of AUD 387.4 million (approximately R4.1 billion) effective 1 September 2021.
• inTime (75% stake)coreStrategic or Co-development Partner · 2 November 2015Super Group acquired a 75% interest in inTime, a German niche logistics group, effective 2 November 2015. inTime was subsequently sold to Mutares in 2025 as part of Super Group's repositioning strategy.

Scale indicators28 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Imperial Logistics (DP World): Largest direct competitor in South African contract logistics, freight, and supply chain management. Following acquisition by DP World, competes head-to-head with Super Group's Supply Chain Africa division across FMCG, mining, and bulk logistics.
• Bidvest: Diversified South African conglomerate with material logistics, freight, and warehousing operations through Bidvest Logistics. Overlapping customer base in FMCG and industrial verticals makes it a direct competitor across multiple Super Group service lines.
• Grindrod: South African freight and logistics specialist operating in road, rail, and port logistics. Direct overlap with Super Group's SG Freight, SG Bulk, and cross-border road transport businesses.
• Cargo Carriers: JSE-listed South African transport and logistics company with comparable bulk and freight operations. Competes with Super Group in road freight, bulk haulage, and supply chain services.
• Pendragon (now part of Lithia/Hedin JV): UK-based automotive retailer with overlapping Ford franchise and brand portfolio. Direct competitor with Allen Motor Group in UK dealership market across South East England and West Midlands.

Broad incumbents

• Imperial Holdings (Pre-Logistics Spin-off): Long-established South African industrial conglomerate whose Imperial Logistics division historically competed with Super Group across supply chain, fleet, and dealership services before its acquisition by DP World.
• Inchcape: Global automotive distribution and retail group with significant presence in emerging markets. Comparable to Super Group's dealership operations, particularly in cross-border brand representation and Asian OEM partnerships.
• Element Fleet Management: Global leader in fleet management services. Comparable to Fleet Africa's outsourced fleet programs and broader Fleet Solutions offering, particularly for enterprise and government clients.

Regional players

• KAP Industrial: JSE-listed diversified industrial group with logistics and automotive retail operations including Unitrans and aftermarket parts businesses that overlap with Super Group's fleet and dealership divisions.

Emerging players

• Ayvens (formerly ALD Automotive / LeasePlan): Global mobility and fleet management leader formed through ALD/LeasePlan combination. Previously the seller of LeasePlan ANZ to SG Fleet, it is a meaningful competitive reference point in the fleet leasing market that Super Group operated in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/SuperGroupLtd
• LinkedInlinkedin.com/company/super-group

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Group