Experian Data Quality
Experian Data Quality, a division of Experian plc, provides email, address, and phone verification plus the Aperture Data Studio data quality platform to enterprise and mid-market customers across retail, financial services, healthcare, government, and debt collection verticals worldwide.
- Company typePrivate
- Founded2014
- HeadquartersBoston, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Experian Data Quality does
Experian Data Quality, established in 2014, is a data quality management business unit of Experian plc (NYSE: EXPN) headquartered in Costa Mesa, California, with 501-1,000 employees. The company provides email, address, and phone verification alongside the Aperture Data Studio platform, which combines profiling, matching, cleansing, standardization, monitoring, and enrichment of consumer and business records. Technical differentiation rests on Experian's proprietary global data assets, including USPS CASS-certified processing maintained for 20 years with Cycle O migration as of July 2023, NCOALink change-of-address processing, international address verification across 245+ countries and territories, phone verification against approximately 1,500 telecommunications providers in 200+ countries, and Experian's ConsumerView enrichment database of 900+ data attributes.
Revenue is generated through a mix of annual or multi-year Aperture Data Studio subscriptions, usage-based pay-per-validation pricing for email, address, and phone services with volume discounts, data-monetization enrichment services, and consulting/implementation professional services. Distribution is executed via direct enterprise field sales for large organizations in retail, financial services, healthcare, debt collections, education, utilities, government, telecom, and credit furnishers, complemented by a self-serve 30-day free trial with 2,000 free validations and an API-first developer channel with pre-built integrations into Salesforce, SAP, Siebel, Microsoft Dynamics, Oracle, Snowflake, and Alation.
Experian Data Quality firmographics
Firmographics- Name
- Experian Data Quality
- Legal name
- Experian Data Quality
- Website
- https://edq.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Experian Data Quality, a division of Experian plc, provides email, address, and phone verification plus the Aperture Data Studio data quality platform to enterprise and mid-market customers across retail, financial services, healthcare, government, and debt collection verticals worldwide.
- Ownership category
- akta.pro rank
Experian Data Quality industry classification
Industry- Product category
- Data Quality Management
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data Quality, Observability & Metadata Management Services (BPAEAHAI)
- akta.pro secondary industries
- Data Observability & Monitoring (HDAEADAI), Data Quality, Profiling & Validation (within Integration) (HDAEACAI), Data Observability & Warehouse Monitoring (HDAEABAK), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)
Keywords
Where Experian Data Quality is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Experian Data Quality business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Licensing: Annual or multi-year subscription licensing for Aperture Data Studio platform with tiered pricing based on usage volume and feature access
- Usage-Based Verification Services: Pay-per-validation pricing for email, address, and phone verification services with volume-based discounts for higher usage
- Professional Services: Consulting and implementation services for data quality projects, batch processing, and custom integrations
- Data Enrichment Services: Appending enriched consumer and business data attributes (up to 900 data elements) from Experian's ConsumerView database
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Trial - 30-day full access with 2000 free validations |
| Subscription | Annual | Enterprise Licensing |
| Usage-based | Pay-as-you-go | Usage-Based Validation |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Experian Data Quality product offering
Product offeringCore offering
Experian Data Quality sells enterprise data quality management software, anchored by the Aperture Data Studio platform, that profiles, cleanses, standardizes, matches, monitors, and enriches customer records. Around it the company offers dedicated real-time and batch verification modules for email, address, and phone data, with global address coverage in 245+ countries, USPS CASS and NCOALink certification, and APIs that plug into CRM, ERP, e-commerce, and data warehouse systems.
Product overview
Experian Data Quality offers a comprehensive data quality management platform (Aperture Data Studio) combined with specialized verification modules for email, address, and phone validation. The platform supports both real-time API integration at point of entry and batch processing for existing databases. Key verification products include Email Verification (with real-time validation, bulk processing, and list cleaning), Address Verification (covering 245+ countries with USPS, CASS, and NCOA processing), and Phone Verification (validating against 1,500+ telecom providers worldwide). The Aperture Data Studio platform provides additional capabilities for data profiling, matching, cleansing, standardization, monitoring, and enrichment with up to 900 data attributes from Experian's ConsumerView database. DataArc 360 serves credit bureau reporting needs for the financial services industry. All products offer API-based integration options along with pre-built packages for major CRM and ERP systems including Salesforce, SAP, Microsoft Dynamics, Oracle, and Siebel.
Differentiator
Problem solved
Functional benefit
Brands
- Aperture Data Studio: Data quality management platform that combines self-service data quality with curated data sets for profiling, cleansing, validation, enrichment, and deduplication of consumer data.
- DataArc 360
Products and services
- Aperture Data Studio
Quantifiable outcome
- Reduce address entry time by 80%+
- +5 more outcomes
Companies that use Experian Data Quality
Customer profileNamed customers12 records
Segments10 records
Ideal customer profiles5 records
Experian Data Quality technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature8 records
Experian Data Quality partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SnowflakecoreIntegration partnership enabling Experian data quality capabilities within the Snowflake data cloud platform, allowing customers to validate and enrich data directly within their Snowflake environment
- SalesforcecorePre-built integration with Salesforce CRM allowing real-time address, email, and phone verification within Salesforce workflows and data entry points
- AlationcoreIntegration with Alation data catalog enabling data quality governance and metadata management across enterprise data assets
Scale indicators11 records
Recent moves6 records
Expansion highlights7 records
Experian Data Quality competitors and assessment
Company assessmentDirect peers
- Loqate: Global address verification and data quality platform (part of GBG Group) covering 245+ countries. Directly competes with Experian Data Quality's Address Verification and Aperture Data Studio offerings for enterprise validation and enrichment.
- Melissa Data: Provider of address verification, email verification, phone verification, and data quality tools with global postal authority integrations. Closely matches Experian Data Quality's core verification stack.
- Validity: Salesforce-native data quality and email verification suite (DemandTools, Return Path, Everest). Directly competes in CRM data quality, email deliverability, and contact validation.
- ZeroBounce: Email verification and list cleaning service with global deliverability checks. Directly competes with Experian Data Quality's Email Verification and email list cleaning products.
- BriteVerify: Real-time email verification API for marketing and CRM use cases (part of Validity). Direct overlap with Experian Data Quality's Real-time Email Validation offering.
Broad incumbents
- Informatica: Large enterprise data integration and data quality platform with broad MDM, profiling, and cleansing capabilities. Competes with Aperture Data Studio across data quality use cases for large enterprises.
- Precisely: Enterprise data integrity suite (formerly IBM InfoSphere) offering address verification, data quality, and geospatial data. Competes head-to-head with Aperture Data Studio in regulated industries and large enterprises.
- Talend (Qlik): Data integration and data quality platform (now part of Qlik). Competes with Aperture Data Studio on profiling, cleansing, and master data management capabilities.
Emerging players
- Ataccama: AI-native data quality platform with modular DQ, MDM, and data observability offerings. Represents the next-generation challenger to Aperture Data Studio with ML-driven profiling and matching.
- DataLadder: Data matching, deduplication, and cleansing tools used by mid-market and enterprise data teams. Competes with Aperture Data Studio's Data Matching and cleansing capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Experian Data Quality social profiles
Digital presenceExperian Data Quality compliance and trust
Trust signalCompliance4 records
Experian Data Quality financial estimates
Financial estimateRevenue estimate
Valuation estimate
Experian Data Quality leadership team
Management profileNumber of profiles
Profiles1 record
Experian Data Quality funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Experian Data Quality M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Experian Data Quality
What does Experian Data Quality do?
Experian Data Quality sells enterprise data quality management software, anchored by the Aperture Data Studio platform, that profiles, cleanses, standardizes, matches, monitors, and enriches customer records. Around it the company offers dedicated real-time and batch verification modules for email, address, and phone data, with global address coverage in 245+ countries, USPS CASS and NCOALink certification, and APIs that plug into CRM, ERP, e-commerce, and data warehouse systems.
Is Experian Data Quality a public or private company?
Experian Data Quality is a private company. It is classified as corporate owned and is currently operating.
When was Experian Data Quality founded?
Experian Data Quality was founded in 2014. It employs 501 to 1,000 people.
Where is Experian Data Quality based?
Experian Data Quality is headquartered in Boston, United States, in the North America region.
How does Experian Data Quality make money?
Four revenue lines are on record. Subscription Licensing is the primary driver. The others are usage-Based Verification Services, professional Services and data Enrichment Services.
Who are Experian Data Quality's main competitors?
Direct peers on record are Loqate, Melissa Data, Validity, ZeroBounce and BriteVerify. Broad incumbents are Informatica, Precisely and Talend (Qlik). Emerging players are Ataccama and DataLadder.
Does Experian Data Quality have an API?
Yes. Experian Data Quality offers APIs for address verification, email verification, phone verification, and reverse phone append. The address verification API enables real-time validation integrated into web forms, eCommerce sites, call centers, and mobile applications. Email verification API performs real-time validation with SMTP mailbox verification without sending emails, includes typo correction suggestions, and processes thousands of queries per minute with self-service usage monitoring. Phone verification API validates numbers against approximately 1,500 telecommunications providers in over 200 countries, checking status, type, network, and disposability. Reverse phone append API identifies consumer name and address from a phone number input. Flexible volume-based pricing is offered.
What industry is Experian Data Quality in?
Experian Data Quality's product category is Data Quality Management. Its primary akta.pro industry code is BPAEAHAI, Data Quality, Observability & Metadata Management Services, with a secondary code of HDAEADAI, Data Observability & Monitoring. Its NAICS code is 51821 and its SIC code is 7370.