What iCount does

iCount is an Israeli cloud-based SaaS company founded in 2007 and headquartered in Petah Tikva, providing integrated business management software primarily to self-employed individuals, freelancers, and small businesses in Israel. The platform consolidates digital invoicing, accounting, expense management, payment processing, CRM, inventory management, time tracking, digital signatures, and Israeli tax authority representation into a single cloud system. It serves a customer base of 75,000-96,500+ active users, according to multiple company sources, making it one of Israel's larger cloud-based accounting platforms. The company is privately held, bootstrapped since founding, with no external venture capital or institutional funding disclosed, and operates with a headcount of 11-50 employees.

The platform was built fully in-house through the merger of two prior companies — one specializing in web information systems and data security, and another in Israeli accounting and tax law — combining technical engineering with regulatory domain expertise. Core technology includes AI-powered OCR for receipt scanning (with WhatsApp-based submission), a built-in credit card payment terminal (iCount CC), a public REST API (API V3) provided free to standard plan customers, and native integrations with 30+ platforms including Shopify, WooCommerce, Wix, Magento, Etsy, major Israeli payment processors, and accounting software (Rivhit, Hashavshevet, SAP, Priority). The company holds PCI DSS Level 1 certification and Israeli Tax Authority approval for its invoicing system, and is the first authorized Shopify payment processor in Israel.

iCount generates revenue through a tiered subscription model: an Express plan at 276 ILS/year for basic document production, an Advanced usage-based plan starting at 32 ILS/month scaling with document volume, and a Master plan from 111 ILS/month that adds tax authority representation services. Additional revenue streams include payment terminal recurring fees (30 ILS/month), feature add-ons (recurring billing, time tracking, eCommerce connections, digital signatures, Apple Pay/Google Pay), usage-based overage charges, professional services (tax coordination, annual reports, hearings), and a 45-day free trial as the primary acquisition funnel. Go-to-market is primarily product-led growth via self-serve sign-up, supplemented by content marketing, SEO, a Friends referral/affiliate program, and eCommerce platform app store distribution. The company operates exclusively in Israel with no disclosed international expansion.

Name

iCount

Legal name

אייקאונט מערכות בע"מ

Website

https://icount.co.il

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

iCount is an Israeli cloud-based SaaS platform providing integrated accounting, invoicing, payment processing, CRM, inventory, and tax authority representation for 75,000+ self-employed individuals and small businesses across Israel.

Ownership category

akta.pro rank

Product category

Cloud Accounting and Business Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Finance Services (6199)

akta.pro primary industry

Document Capture, Scanning, OCR/ICR & Intelligent Document Processing (IDP) (HDAEAGAD)

akta.pro secondary industries

OCR, ICR & Intelligent Document Processing (IDP) (BPAAAKAB), Payment Processing for Collections (Lockbox, ACH, Card, IVR) (FSAKAJAJ)

Keywords

• Cloud accounting software
• Online invoicing platform
• Business management SaaS
• Payment processing terminal
• Tax authority representation

Headquarters

HQ city

Petah Tikwah

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Subscription - Express plan: Annual subscription at 276 ILS/year (excluding VAT) for basic document production and expense management. Single user, single company. No feature add-ons allowed.
2. Subscription - Advanced plan: Usage-based monthly subscription priced per document volume. Starts at 32 ILS/month for up to 10 documents, scaling with usage up to 1,000+ documents. Includes unlimited users, up to 5 companies, all advanced reports, eCommerce integrations, and optional add-on features.
3. Subscription - Master/Advanced+ plan: Advanced plan features plus tax authority representation. Starting at 111 ILS/month plus 119 ILS one-time setup fee. Additional per-document pricing from 0.30 to 0.14 ILS per document depending on volume. Annual report at 500 ILS extra.
4. Payment terminal fees: One-time setup fee of 199 ILS + VAT for iCount's built-in payment terminal. Monthly operating fee of 30 ILS + VAT with no transaction limit. No commission from iCount side — only the merchant's agreed credit card company rates. 3DS service at 1 ILS per attempt.
5. Feature add-ons: Optional paid features: Recurring billing (30 ILS/month + 0.22 ILS per attempt), Time tracking (45 ILS/month, +5 ILS per additional license), eCommerce connection (20 ILS/month per platform), Sign digital signatures (1 ILS per signature), Apple Pay (10 ILS/month + 30 ILS setup), Google Pay (10 ILS/month + 30 ILS setup).
6. Tax representation services: Additional paid services: Tax coordination (99 ILS), wealth declaration (699 ILS), form signing (69 ILS), annual report (500 ILS), phone hearing with tax authority (150 ILS/hour), in-person hearing (300 ILS/hour).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

iCount provides a cloud-based business management SaaS platform that delivers online accounting, digital invoice and receipt generation (green invoices), expense management with AI-powered OCR, CRM, inventory, time tracking, payment processing, and Israeli tax authority representation for self-employed individuals, freelancers, and small businesses. The platform is complemented by standalone sub-products including iCount Sign (digital signatures), iCount POS (physical retail), iCount Time (time tracking), and a proprietary built-in credit card terminal (iCount CC), plus native iOS and Android applications.

Product overview

iCount is a cloud-based business management platform offered as a unified system with modular add-ons. The core platform provides online accounting and digital invoice generation (green invoices), and bundles together CRM, expense management, inventory, time tracking, and payment processing tools. It is supplemented by dedicated sub-products including iCount Sign (digital contract signing), iCount POS (point-of-sale for physical retail), iCount Time (time tracking and attendance), and three native mobile apps for iOS and Android. Additional paid add-ons include a built-in credit card terminal, payment pages, AI-powered OCR expense scanning, recurring billing, automated payment reminders, tax authority representation, webhooks, and API access. The platform integrates natively with major Israeli ecommerce platforms (Shopify, WooCommerce, Wix, Magento, Etsy), multiple Israeli payment processors (Creditguard, Cardcom, Tranzila, Pelecard, Z-Credit, Payme), and accounting tools (Rivhit, Hashavshevet, Priority, SAP).

Differentiator

Problem solved

Functional benefit

Brands

• iCount Sign: Digital signature and contract management feature enabling remote document signing.
• iCount Time
• iCount POS

Products and services

• iCount Cloud Business Management Platform Core cloud-based SaaS platform providing online accounting, green invoice and receipt generation, expense management with OCR, CRM, inventory, time tracking, recurring billing, payment processing, and Israeli tax authority representation for Israeli self-employed individuals, freelancers, and small businesses.
• iCount Sign Standalone digital signature service enabling users to create contract templates with fillable fields, send them to recipients via email, and collect signed PDFs stored automatically in the system. Recipients do not need an iCount account to sign.
• iCount POS Standalone point-of-sale application for iOS and Android tablets that turns tablets into digital cash registers for physical retail stores, with full synchronization to iCount's inventory, accounting, and payment systems, including barcode scanning and receipt issuance.
• iCount Time Standalone time tracking and attendance app for iOS and Android (also known as Punchio), acting as a digital punch clock and advanced time management system that converts logged work hours per client/project into invoices.
• iCount Tax Representation (Master Plan) Professional service where iCount's tax team acts as the digital tax representative for Israeli self-employed (exempt and licensed) and registered businesses, handling monthly tax reporting, payments to tax authorities, and annual tax filing.
• iCount Built-in Terminal (iCount CC) Proprietary credit card payment terminal integrated directly into the iCount platform code, supporting Max, Visa Cal, and IsraCard acquirers, with built-in 3D Secure, Apple Pay, and Google Pay. One-time setup 199 ILS + VAT, monthly 30 ILS + VAT, no transaction commission from iCount.
• iCount Green Invoice (חשבונית ירוקה) Standalone digital invoicing and receipt management system that replaces paper-based bookkeeping with automatic VAT calculation, sequential document numbering, and digital delivery via email or WhatsApp.
• iCount Business Setup Service Service for new Israeli entrepreneurs that handles full business registration with the Israeli tax authorities (including social security and VAT registration) and accompanying tax advisor support, completing setup in up to 7 business days.
• iCount Mobile Apps (iOS and Android) Native mobile applications for iOS and Android providing full access to the iCount platform on smartphones, including invoice generation, expense tracking with OCR, and document management.

Quantifiable outcome

• Company processes documents for 75,000-96,000+ self-employed individuals in Israel
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration33 records

AI capability3 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationiCount is the first authorized Shopify payment processor in Israel, offering the lowest commission rate at 0.5% per transaction for Shopify stores. Provides automated invoice generation synchronized with Shopify checkout. Partnership targets Israeli Shopify merchants needing integrated accounting and payment processing.
• WooCommercecoreTechnology or IntegrationNative plugin integration with WooCommerce for automatic invoice generation on every purchase. Synchronizes orders and customer data between WooCommerce store and iCount accounting system.
• WixcoreTechnology or IntegrationDirect integration with Wix platform for automated invoice creation on purchases. Allows Wix site owners to connect their online store to iCount's accounting and payment system.
• MagentocoreTechnology or IntegrationIntegration with Magento eCommerce platform for automated document generation synchronized with Magento store transactions.
• EtsycoreTechnology or IntegrationAutomatic invoice generation for Etsy marketplace purchases. Synchronizes Etsy orders with iCount accounting system for automated bookkeeping.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wave Accounting: Canadian SMB-focused cloud accounting and invoicing platform with built-in payment processing; offers a free tier and subscription add-ons. Direct comparable in product shape (invoicing + payments + receipts) and SMB customer profile, though Wave serves North America while iCount is Israel-only.
• Rivhit (ריווחית): Israeli cloud-based accounting and bookkeeping software widely used by SMBs and accountants in Israel. Direct domestic competitor in the same Israeli accounting software category; exports to iCount are supported, indicating partial coexistence.
• Hashavshevet (השבחת): Established Israeli accounting software for SMBs and accounting firms with deep Israeli tax compliance features. Competes head-on with iCount for Israeli self-employed and small business customers needing tax-compliant bookkeeping.
• FreshBooks: SMB-focused cloud invoicing and accounting platform targeting freelancers and small service businesses; offers integrated payments and time tracking. Closely comparable feature set to iCount (invoicing, payments, time tracking, expense management) for the freelance/SMB segment.
• Bill.com: Cloud platform for SMB AP/AR automation, invoicing, and payment processing. Comparable business model around automating bill generation, payments, and reconciliation for SMBs; serves a similar self-employed and small business segment with subscription + transaction fee monetization.
• Melio: Israeli-founded SMB payments platform enabling bill payments, invoicing, and payment workflows for small businesses. Direct functional overlap with iCount's invoicing and payment terminal offering; comparable Israeli origin and SMB focus.

Broad incumbents

• QuickBooks (Intuit): Global incumbent in SMB accounting and invoicing with broad feature set including payments, payroll, and tax. Well-capitalized potential competitor in any market iCount might enter; comparable in customer segment (self-employed and small businesses).
• Xero: Global cloud accounting platform for SMBs with ecosystem of integrated payments and app marketplace. Comparable in subscription model and SMB accounting scope; broader in geographic reach but less localized in any single market.

Regional players

• Priority Software: Israeli ERP and business management software vendor serving mid-market and enterprise customers. Competes with iCount in the upper end of iCount's addressable market (multi-company, inventory, POS) and is one of the accounting software systems iCount exports transaction data to.

Others

• Stripe: Global payments infrastructure platform that Israeli merchants use through Shopify and other integrations. Not a direct SMB SaaS competitor but adjacent infrastructure that could be bundled or substituted; relevant as iCount competes for payment processing economics within the merchant stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/iCount.co.il
• Xx.com/icount_twitt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iCount