Ecoles Yassamine

What Ecoles Yassamine does

Ecoles Yassamine is a private K-12 education network in Morocco, founded in 1986 and operating across three physical campuses in Kenitra, Fès, and Berrechid. The network delivers a continuous educational pathway from maternelle (preschool) through lycée (high school), preparing students for the Moroccan baccalaureate. The institution sits within Holding Générale d'Education (Holged), a parent group in which SPE Capital acquired a minority stake in March 2022, following prior investment by TPG Growth and Satya Capital from 2015.

The school relies on the Pronote digital platform for student records, grades, schedules, attendance, and parent-teacher communication, and has content partnerships with Berlitz (language instruction) and Oxford University Press (educational materials). Ecoles Yassamine operates on a direct-to-consumer model: families enroll their children through a dedicated admissions bureau (Bureau d'inscriptions) reachable by phone, with online payment functionality available for fee collection. The school's primary marketing channels are its website, YouTube presence, periodic open-house events (Journées Portes Ouvertes), and community word-of-mouth referrals.

Revenue is generated through recurring tuition and school fees across the four educational cycles (maternelle, primaire, collège, lycée), billed annually. The network reports 51-100 employees and runs active teacher recruitment across its sites, consistent with a multi-city operating footprint and stated growth ambitions from its PE backers to pursue curriculum enhancement, infrastructure improvement, and regional expansion in Morocco and Tunisia.

Name

Ecoles Yassamine

Legal name

Ecoles Yassamine

Website

https://ecoleyassamine.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Ecoles Yassamine is a private Moroccan K-12 school network, founded in 1986, operating campuses in Kenitra, Fès, and Berrechid under parent group Holged with SPE Capital as a minority investor.

Ownership category

akta.pro rank

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition and School Fees: Ecoles Yassamine generates revenue through tuition and schooling fees charged to enrolled families. The school offers preschool through high school programs, and an online payment system is available for fee collection.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ecoles Yassamine is the largest private K-12 school network in Morocco, founded in 1986, operating campuses in Kenitra, Fès, and Berrechid. It delivers a complete educational pathway from maternelle (preschool) through primaire (primary), collège (middle school), and lycée (high school), culminating in preparation for the Moroccan baccalaureate. The network uses the Pronote platform for school management and partners with Berlitz for language instruction and Oxford University Press for educational content.

Product overview

Ecoles Yassamine is a private educational institution offering a unified K-12 school system structured as four sequential programs: Maternelle (preschool), Primaire (primary), Collège (middle school), and Lycée (high school). The institution operates across multiple campuses in Morocco (Fès, Kénitra, Berrechid) providing comprehensive education from early childhood through baccalaureate preparation. The school integrates pedagogical programs with educational management via Pronote and partners with Berlitz for language instruction and Oxford University Press for educational content.

Differentiator

Problem solved

Functional benefit

Products and services

• Maternelle (Preschool) Early childhood education program for preschool-age children that establishes the educational and pedagogical foundations on which future learning is built. Available at all Ecoles Yassamine campuses (Kenitra, Fès, Berrechid).
• Primaire (Primary School) Primary education cycle that provides each child with the keys to knowledge and the benchmarks with which they grow, forming the second stage of the Ecoles Yassamine K-12 pathway.
• Collège (Middle School) Lower secondary education cycle (collège) with objectives including consolidation of primary learning and preparation for upper secondary studies (lycée), part of the cycle secondaire program.
• Lycée (High School) Upper secondary education (lycée) that diversifies learning domains while consolidating middle school acquired skills, preparing students for the Moroccan baccalaureate.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• PronotecoreTechnology or IntegrationPronote is the digital school management platform used by Ecoles Yassamine for student records, grades, schedules, attendance, and parent-teacher communication. It is a widely used education management tool in French-speaking and North African school systems.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• African Leadership Academy: Pan-African selective secondary institution focused on African leadership development with a continental student base. Comparable in its pan-African private secondary-education positioning and its ambition to serve a high-achieving African student cohort, though smaller scale and selective rather than full K-12.

Broad incumbents

• Maple Bear Global Schools: Canadian-origin bilingual K-12 school franchise with a presence in Morocco and other African countries. Comparable as a private K-12 operator in the Moroccan market offering internationally benchmarked curricula to local families — a direct competitive alternative to Ecoles Yassamine's premium positioning.
• SABIS International Schools: Long-established international K-12 operator (Lebanese-origin) with schools across the Middle East and Africa, including Morocco. Comparable as a globally scaled private K-12 network targeting middle-class families with a standardized curriculum and proven track record of expansion.
• Honoris United Universities: Pan-African private education group operating institutions across multiple African countries including Morocco. Directly comparable as a multi-brand, multi-country private education platform pursuing regional roll-ups, similar in structure to Holged's portfolio strategy behind Ecoles Yassamine.

Regional players

• Generation Schools: South African private school network that has been expanding across the African continent. Comparable as a private K-12 operator targeting African middle-class families with a multi-city, multi-brand strategy, though primarily South Africa-based rather than Moroccan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ecolesyassamine
• Facebookfacebook.com/EcolesYassamine
• LinkedInlinkedin.com/company/holged

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecoles Yassamine