The Success League

What The Success League does

The Success League, LLC is a privately held B2B customer success training and consulting firm founded in 2015 by Kristen Hayer and headquartered in San Francisco, with additional offices in London and San Felipe, Mexico. The company serves CS leaders and individual CS professionals at B2B technology companies, operating a hybrid Learning/Coaching/Consulting model. Its core offerings include CSM Full Certification ($1,795, a 15-class program) and CS Leadership Certification, both accredited by the Customer Success Association, plus structured training tracks in CSM Essentials, CSM Communication, CSM Value, CSM Selling, and Project Management for CS priced between $495 and $895 per course. The firm has trained over 10,000 CS professionals across 500+ companies, with named enterprise customers including Salesforce, GitLab, VMware, Zendesk, athenahealth, Juniper Networks, Aruba Networks, and Roche, alongside mid-market customers such as Braze, Mural, Everfi, and PriceSpider.

The company's flagship technology product, CSM Edge, is an AI-powered video coaching platform that combines asynchronous video role-play with personalized human feedback to rehearse customer scenarios; pricing is $1,500 for a three-month engagement with extensions at $500/month. Coaching is delivered by three practitioners targeting different career stages (Whitney Littlewood for CSMs, Russell Bourne for Managers/Directors, Kristen Hayer for VPs/CCOs), and consulting engagements span Customer Success Assessments, segmentation strategy, journey mapping workshops, staffing models, and compensation planning. Corporate training for teams of 10+ is sold via private cohorts, custom workshops, and onsite programs, complemented by a self-serve Kajabi on-demand store for individual SMB buyers. The firm has no disclosed external funding, operates with a lean 1–10 person team, and earns revenue through a mix of one-time program purchases, recurring coaching subscriptions, and bespoke enterprise consulting projects. Strategic partnerships with Snowise (Monocle), Lumopath, Customer Success Association, and ZERO-IN 2025 underpin a co-marketing and tooling-bundling approach intended to extend reach without proportional sales hiring.

Name

The Success League

Legal name

The Success League, LLC

Website

https://thesuccessleague.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The Success League is a privately held B2B Customer Success training and consulting firm that certifies CSMs and CS leaders, delivers AI-assisted video coaching via CSM Edge, and provides advisory engagements, serving 500+ technology and healthcare companies.

Ownership category

akta.pro rank

Product category

Customer Success Training & Consulting

NAICS

Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Services (8741)

akta.pro primary industry

Customer Success (Adoption, Retention & Expansion) (EDABABAG)

akta.pro secondary industries

Customer Success Operations & Health Scoring (Renewals/QBRs) (EDABABAM), Customer Experience (CX) & Service Excellence (EDABACAB), Sales Leadership & Revenue Executive Coaching (EDABANAL), Executive Leadership & C-Suite Development (EDABAAAA), Corporate & Leadership Development (BPACANAA)

Keywords

• Customer success training
• Customer success consulting
• CSM certification programs
• Customer success coaching
• Customer success strategy

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Corporate Training: Private cohorts, custom workshops, onsite training, and licensing for companies with teams of 10+ requiring consistent skills at scale. Programs include CSM Certification, CS Leadership Certification, and specialized training series.
2. Individual Training Programs: Live online certification programs for individual CSMs and leaders, including CSM Full Certification ($1,795), CSM Essentials ($695), CSM Communication ($695), CSM Value ($695), CSM Selling ($495 on-demand), and Project Management for CS ($895). Monthly coaching extensions at $500/month after initial 3-month program.
3. CSM Edge Coaching: Three-month AI-powered coaching engagement at $1,500 with option to extend month-to-month at $500/month. Includes personalized onboarding, five customized scenarios, async video role-play, AI-supported analysis, and executive coaching.
4. Consulting Services: Strategic consulting engagements including Customer Success Assessments, Customer Segmentation Strategy, Journey Mapping Workshops, Staffing Models & Budget Plans, and Compensation Planning Services with modular structure and tailored deliverables.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Success League provides training, coaching, and consulting services to help B2B technology companies build high-performing Customer Success teams. The firm delivers accredited CSM and CS Leadership certification programs, individualized coaching including the AI-powered CSM Edge platform, and strategic consulting on CS segmentation, journey mapping, staffing, and compensation.

Product overview

The Success League is a customer success training and consulting firm offering a portfolio of services across three main categories: certification training programs (CSM Certification and CS Leadership Certification), coaching (individualized programs for different career stages including the AI-powered CSM Edge), and strategic consulting. The core CSM Certification Program comprises three sub-tracks (CSM Essentials, CSM Communication, and CSM Value) plus optional add-on programs like Project Management for CS and CSM Selling. The company also offers Corporate Training for team-wide development and consulting engagements focused on CS assessments, segmentation, journey mapping, and organizational design.

Differentiator

Problem solved

Functional benefit

Products and services

• CSM Full Certification Program A 15-class live, online certification program comprising three core CSM training tracks: CSM Essentials, CSM Communication, and CSM Value. Accredited by the Customer Success Association and includes a LinkedIn badge and e-certificate upon completion. Priced at $1,795.
• CS Leadership Certification Certification program for customer success managers and executives, including courses for new managers, directors, and VPs/CCOs. Aligned with the Customer Success Association Competency Standard.
• CSM Essentials Standalone five-class training series covering delivering the customer experience, kicking off relationships, conducting strategic business reviews, managing customer health and risk, and balancing the workload. Priced at $695.
• CSM Communication: Leading Successful Conversations Standalone five-class training series covering building trust, engaging executives, leading with questions, tackling difficult situations, and cross-cultural communication. Offered live online and on-demand at $695.
• CSM Value: Focusing on Customer ROI Standalone five-class training series on becoming a trusted advisor, planning mutual success, demonstrating ongoing value, making customer success a team sport, and transforming customers into advocates. Priced at $695.
• Project Management for CS Professionals Course Five-part training series introducing project management principles and practical applications specifically designed for SaaS CS teams. Covers project fundamentals, scope definition, execution, communication, risk management, and measuring success. Priced at $895.
• CSM Selling On-demand five-class series covering selling as a trusted advisor, owning renewals, expanding accounts, handling objections, and negotiating win-win outcomes. Priced at $495 on-demand.
• CSM Edge AI-powered video coaching technology combining asynchronous video coaching with personalized human feedback. Includes personalized onboarding, five customized 'Moments That Matter' scenarios, async video role-play, AI communication analysis, and executive coaching. Three-month engagement at $1,500 with optional month-to-month extension at $500/month.
• Corporate Training Private cohorts, custom workshops, onsite training, and licensing options for companies wanting consistent skills development at scale. Available for teams of 10 or more.
• Customer Success Consulting Strategic consulting services including customer success assessments, customer segmentation strategy, journey mapping workshops, staffing models and budget plans, and compensation planning services. Designed to help companies build scalable CS functions with modular structure and tailored deliverables.
• Coaching Services One-on-one individualized coaching for CSMs, managers, directors, and executive leaders. Coaching paths are matched to role and career stage, led by experienced CS practitioners including dedicated coaches for CSMs, Managers/Directors, and VPs/CCOs/C-Level executives.

Quantifiable outcome

• 10,000+ CS professionals trained at 500+ companies
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ZERO-IN ConferencecoreGTM or Marketing Partner · 1 January 2025Official partner at ZERO-IN 2025 conference. Kristen Hayer delivered keynote session and workshop on revenue drivers. Partnership provides access to CS community and speaking opportunities.
• Snowise Technologies (Monocle)coreGTM or Marketing PartnerMonocle from Snowise Technologies is an AI-powered tool for Customer Success Managers that eliminates manual busywork. The partnership offers Success League customers 25% off all Monocle plans. Features include AI-powered executive summaries, personal stats dashboard, smart health assessments, automated playbooks, and meeting intelligence.
• LumopathcoreGTM or Marketing PartnerLumopath is an AI Copilot for post-sales leadership that measures team time to drive better customer outcomes. Success League customers receive 10% off all Lumopath plans. The partnership provides CS leaders with objective, data-driven visibility for optimizing capacity, hiring decisions, team performance, and data-driven 1-on-1s.
• Customer Success AssociationcoreStrategic or Co-development PartnerAccreditation partner for CSM and CS Leadership certification programs. Aligns with Customer Success Association Competency Standards. Co-marketing and community building partnership.
• Customer Success Talent PlaybookminorStrategic or Co-development PartnerCo-authored book by Kristen Hayer and five other industry leaders published in 2025. Promotes thought leadership and training methodologies.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-success-league
• Xx.com/TSLCustomers
• Facebookfacebook.com/TheSuccessLeague

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Success League