COSMOTE Mobile Telecommunications

What COSMOTE Mobile Telecommunications does

COSMOTE Mobile Telecommunications (legal name COSMOTE TELEKOM) is the consumer and integrated business telecommunications brand of OTE Group (Hellenic Telecommunications Organization S.A.), in which Deutsche Telekom holds a majority stake. Founded in 1998 and headquartered in Athens, Greece, COSMOTE operates a nationwide 5G mobile network alongside a 100% FTTH fiber optic network with guaranteed speeds up to 3Gbps, complemented by NB-IoT connectivity for IoT applications. The company employs 10,000+ people and operates an omni-channel distribution model combining company-owned retail stores, Germanos partner outlets, a call center, and the cosmote.gr e-commerce platform.

The product portfolio spans consumer mobile plans under the GIGAMAX brand (€24-€41 monthly ARPU), COSMOTE Fiber fixed internet (€23-€36 monthly), COSMOTE TV streaming including bundled Netflix packages (€17-€28 monthly), own-brand T Phone and T Tablet devices, and value-added services such as payzy mobile payments, BOX food delivery, Magenta Insurance, and COSMOTE Smart Home. For business customers, COSMOTE delivers a layered ICT stack including Business GIGAMAX with 5G+ Priority Pass, Digital Office and Smart Office telephony, Business Cloud, Microsoft 365 integration, managed cybersecurity, and IoT solutions (Fleet Tracker, Asset Tracker, Smart Cities) segmented by company size (1-10, 10-50, 50+ employees) and verticals such as Tourism, Healthcare, Banking, Energy, Media, and Public Sector.

The unified commercial model centers on MagentaONE — a bundled services platform combining mobile, fixed, TV, electricity (via Protergia), insurance, food delivery, and smart home with multi-line family discounts. COSMOTE monetizes through subscription recurring revenue (mobile, fixed, TV, IoT), managed services for enterprises, and hardware sales of third-party and own-brand devices, with a hybrid segmentation approach across consumer and enterprise buyers.

Name

COSMOTE Mobile Telecommunications

Legal name

COSMOTE TELEKOM

Website

https://cosmote.gr

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

COSMOTE Mobile Telecommunications is Greece's largest telecom brand (OTE Group/Deutsche Telekom), providing mobile, FTTH fiber, TV, IoT, and business ICT services to consumers and enterprises nationwide.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired Telecommunications Carriers (517111)

SIC

Radiotelephone Communications (4812), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

akta.pro secondary industry

Wireless Networking Services (Wi‑Fi, Private LTE/5G) (BPAEAEAE)

Keywords

• Mobile telecommunications services
• Fixed line internet
• Business ICT solutions
• IoT connectivity services
• Bundled telecom packages

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Mobile Services: Recurring subscription revenue from mobile plans including GIGAMAX postpaid contracts, prepaid cards, and roaming services
2. Fixed & Internet: Recurring revenue from fixed line telephone and internet services including FIBER plans with speeds up to 1Gbps
3. COSMOTE TV: Subscription-based television service with various packages including COSMOTE TV FULL, CINEMA, SPORTS, and bundled Netflix offerings
4. Device Sales: One-time sales of mobile devices (smartphones, tablets), wearables, accessories, and consumer electronics through retail and e-commerce
5. Business ICT Services: Enterprise solutions including managed services, cloud services, cybersecurity, and digital transformation services for business customers
6. Value-Added Services: Additional services including insurance (Magenta Insurance), payment solutions (payzy), food delivery (BOX), and smart home products

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

COSMOTE Mobile Telecommunications (COSMOTE TELEKOM) is Greece's largest mobile and fixed telecommunications provider, delivering mobile voice/data plans, FTTH fiber internet up to 3Gbps, 5G mobile and wireless home internet, IPTV and streaming services, business ICT and IoT solutions, and an integrated lifestyle ecosystem (payments, insurance, food delivery, smart home) under the MagentaONE bundled platform. The company operates its own 5G and fiber infrastructure across Greece and serves both individual consumers and enterprises through retail stores, Germanos partners, e-commerce, and dedicated B2B sales teams.

Product overview

COSMOTE Mobile Telecommunications (Cosmote.gr) is the consumer and business mobile and fixed telecommunications brand of the OTE Group in Greece. The company operates as a multi-service provider offering a comprehensive portfolio organized around: (1) Mobile services via COSMOTE GIGAMAX plans with 5G+ Priority Pass, (2) Fixed internet via COSMOTE Fiber FTTH (up to 3Gbps) and COSMOTE 5G WiFi wireless alternatives, (3) COSMOTE TV streaming with Full, Cinema, Sports, and Netflix bundled packages, (4) Business solutions including Business GIGAMAX, Digital Office, Smart Office, Microsoft 365, Business Cloud, and managed security services, (5) IoT services (Narrow Band IoT, Fleet Tracker, Asset Tracker, Smart Cities), (6) Financial and lifestyle services (payzy payments, BOX delivery, Magenta Insurance), and (7) Own-brand T Devices (T Phone, T Tablet). All services can be bundled through the MagentaONE platform which combines mobile, fixed, TV, electricity (Protergia), insurance, and smart home with family discounts. The company serves both retail consumers and businesses through cosmote.gr/eshop and dedicated business portal.

Differentiator

Problem solved

Functional benefit

Brands

• MagentaONE: Bundled services platform combining mobile, fixed-line, internet, TV, electricity, insurance, and other services with discounts and rewards for subscribers.
• COSMOTE TV
• COSMOTE GIGAMAX
• COSMOTE Fiber
• COSMOTE 5G WiFi
• Magenta Moments
• Magenta Insurance
• payzy
• BOX Delivery
• T Phone
• T Tablet
• COSMOTE Business GIGAMAX

Products and services

• COSMOTE GIGAMAX Mobile subscription plans for consumers with tiered data (9GB, 35GB, Unlimited), unlimited national minutes, SMS packages, EU/USA-Canada roaming, and 5G+ Priority Pass premium network access.
• COSMOTE FIBER Fiber-to-the-home (FTTH) internet service with download speeds up to 100/300/1000 Mbps and upload speeds up to 500 Mbps; includes guaranteed speed, free wireless router, installation warranty, and bundled unlimited fixed-line calls.
• COSMOTE 5G WiFi 5G-based fixed wireless home internet service providing fast connectivity where FTTH is unavailable, with no landline installation required.
• COSMOTE TV Subscription IPTV service on Android TV with COSMOTE SPORTS, NOVA SPORTS, COSMOTE CINEMA, COSMOTE SERIES, history, documentaries, kids and news channels, plus simultaneous viewing on up to 3 devices and Download & Play.
• COSMOTE TV & Netflix Bundled COSMOTE TV and Netflix subscription combining cinema, series, history and documentary content from both services at a discounted combined price.
• MagentaONE Convergence bundle combining GIGAMAX mobile, FIBER/5G WiFi fixed, COSMOTE TV, Protergia electricity, Magenta Insurance, BOX delivery and smart home with up to 15% fixed+TV discount, up to 10% mobile discount, 1000 free family minutes, and 2% payzy cashback.
• Business GIGAMAX Business mobile subscription plans with unlimited talk, expanded data, Device Protect device security, and 5G+ Priority Pass, packaged for 1-10, 10-50, and 50+ employee tiers.
• COSMOTE Business Mobile Seasonal Flexible seasonal mobile plans for businesses with adjustable data and voice options to match fluctuating seasonal demand.
• Digital Office Business fixed telephony packages with advanced call center features, unlimited fixed and mobile calls, and FTTH internet speeds up to 3Gbps.
• Smart Office Smart office solution bundling communication tools, device management, and connectivity services for business efficiency.
• Business Cloud Enterprise cloud computing services for business infrastructure, storage, and application hosting delivered by COSMOTE.
• Microsoft 365 via COSMOTE Microsoft Office applications and productivity suite offered to COSMOTE business customers at a reduced price guaranteed for one year.
• COSMOTE Business Messaging Pack Multi-channel business communication platform combining SMS, email, Rich Business Messages, and Viber for customer engagement and notifications.
• COSMOTE SD EVERYTHING Software-defined networking solution that simplifies enterprise infrastructure management and enhances corporate network security.
• COSMOTE Fleet Tracker IoT-based vehicle fleet management and tracking solution for remote monitoring and control of company vehicles.
• COSMOTE Asset Tracker IoT-based asset tracking solution for remote monitoring and management of business equipment and high-value assets.
• Narrow Band IoT NB-IoT network connectivity service for IoT devices requiring low-power, wide-area coverage for smart city and industrial applications.
• COSMOTE Smart Cities Smart city IoT and connectivity solutions for citizen services improvement and urban environment protection.
• COSMOTE Smart Home Smart home devices and connectivity solutions for home automation including comfort, security, and energy saving products.
• payzy Mobile payment application enabling easy and secure payments with cashback rewards for bill payments and transactions, exclusive to COSMOTE customers.
• BOX Delivery Food delivery service with exclusive discounts for MagentaONE subscribers, including €5 coupons for orders over €20.
• Magenta Insurance Insurance products including car, motorcycle, and home insurance offered exclusively to COSMOTE customers at preferential rates.
• COSMOTE Total Security Security service for devices and online protection offered to COSMOTE customers through cosmotesecurity.gr.
• Magenta Moments Customer loyalty program offering exclusive experiences, unique benefits, and special offers for COSMOTE subscribers.
• T Phone COSMOTE's own branded smartphone line including T Phone 3 Dual 5G with 6GB RAM and 128GB storage, offered at value pricing with device plan bundles.
• T Tablet COSMOTE's own branded tablet line including T Tablet 2 5G with a 10.1-inch display, 6GB RAM, 128GB storage, and T-Pen support.
• COSMOTE TELEKOM Mobile App Mobile self-service application for iOS and Android enabling bill payment, contract renewal, usage tracking, MagentaONE management, and service activation.
• Trade In Device trade-in program allowing customers to exchange old devices for credit toward new COSMOTE device purchases.

Quantifiable outcome

• Network coverage across Greece including rural and hard-to-reach schools
• +1 more outcomes

Segments10 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Deutsche TelekomcoreStrategic or Co-development PartnerDeutsche Telekom is the majority shareholder of OTE Group, COSMOTE's parent company. This strategic relationship provides COSMOTE access to international telecommunications expertise, technology standards, and brand association with Deutsche Telekom's global network.
• NetflixcoreTechnology or IntegrationCOSMOTE offers bundled COSMOTE TV and Netflix packages (COSMOTE TV CINEMA & NETFLIX, COSMOTE TV FULL & Netflix), integrating Netflix content into COSMOTE TV service offering.
• AEGEAN Airlines (Miles+Bonus)minorGTM or Marketing PartnerCOSMOTE offers AEGEAN Miles+Bonus loyalty program integration, allowing customers to earn miles on COSMOTE services.
• ProtergiacoreGTM or Marketing PartnerProtergia (energy company under OTE Group) partnership enables COSMOTE to offer bundled utilities through MagentaONE, providing electricity alongside telecommunications services with 5€/month discount on fixed line for 4 years.
• MicrosoftcoreTechnology or IntegrationCOSMOTE offers Microsoft 365 as part of its Digital Solutions portfolio for business customers, providing productivity tools and cloud-based office applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BT Group (EE): UK incumbent combining fixed, mobile (via EE), TV (BT TV), and enterprise ICT. Relevant comparable for a converged telco+ICT business model in a single national market.
• Deutsche Telekom AG: COSMOTE's majority shareholder (via OTE Group) and parent brand under the unified Magenta identity. Operates mobile and fixed networks across Europe; comparable as a strategic incumbent shaping COSMOTE's roadmap and product stack.
• T-Mobile (US): Sister brand under Deutsche Telekom offering converged 5G, fixed wireless, and TV streaming. Comparable for product portfolio mix (mobile + home internet + streaming bundles) though it operates in the US market.
• Telefonica (Movistar / O2): European incumbent offering mobile, fixed, TV, and IoT under Movistar and O2 brands. Comparable as a large-scale European telco with multi-service bundles and B2B ICT plays.
• Orange S.A. European incumbent operating mobile, fixed broadband, and B2B ICT across multiple countries. Comparable for converged product strategy, enterprise services depth, and 5G/FTTH investment cadence.

Direct peers

• Vodafone Greece: Greece's second-largest mobile operator competing head-to-head with COSMOTE in mobile, fixed broadband, and TV; offers converged plans under Vodafone Greece and Giga Network brands, making it the most direct peer in the same geography and product categories.
• WIND Hellas Telecommunications: Third Greek MNO offering mobile, fixed broadband, and converged bundles. Directly competes with COSMOTE GIGAMAX, COSMOTE Fiber, and TV services across consumer and SME segments.
• NOVA Greece (formerly Forthnet): Greek pay-TV and broadband provider that also bundles mobile via MVNO arrangements. Competes directly with COSMOTE TV and Fiber products, and increasingly in converged offers.

Regional players

• A1 Telekom Austria Group: Central European incumbent mobile and fixed operator with similar converged-product strategy (mobile, fixed, TV, IoT) and DT-adjacent shareholder history. Useful comparable for sizing European mid-market telecom economics.
• Turkcell: Leading mobile operator in Turkey with fixed, TV, and digital services. Comparable in scale and product breadth to COSMOTE/OTE, serving as a regional benchmark for an integrated telecom brand outside Western Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xtwitter.com/cosmote

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COSMOTE Mobile Telecommunications