What Stureplansgruppen does

Stureplansgruppen Aktiebolag is a privately held Swedish hospitality group founded in 1996 and headquartered in Stockholm. The company operates a diversified portfolio of restaurants, bars, hotels, nightclubs, and event venues across four Swedish cities — Stockholm, Göteborg, Åre, and Visby — generating annual revenue of 1.8 billion SEK. Its brand portfolio includes Michelin-starred restaurants (Nour, Ekstedt, Chez Jolie), a World's 50 Best Bars listing (Röda Huset), a Small Luxury Hotels member property (Bank Hotel), and additional venues such as L'Avventura, Lucy's Flower Shop, Gamla Riksarkivet, Berns, Avalon Hotel, Skepparholmen, and nightlife operations housed under Entré Group. The company is incorporated as a Swedish Aktiebolag (org. nr. 556530-0331) with wholly owned subsidiaries operating individual venues.

The group operates proprietary mobile applications for table reservations and guest list management, with QR-code venue entry, alongside an internal booking system integrated with CRM/PMS platforms. Digital channels include the main website (stureplansgruppen.se), a dedicated nightlife site (entrgroup.se), Instagram (via LightWidget), and a weekly newsletter. The marketing stack includes Google Analytics, Hotjar, Facebook Pixel, and the Waiteraid booking widget. The company is GDPR and CCPA compliant.

Revenue is generated across five streams: food and beverage sales (transaction-based), hotel accommodations, event and conference bookings (with a dedicated corporate sales team), member clubs offering personalized services on a subscription-like basis, and indirect app-based engagement. Customers span individual consumers and leisure guests, corporate clients and event planners, and hotel guests/travelers. Distribution combines physical venue access, digital booking apps, and a field sales team targeting enterprise event buyers.

Name

Stureplansgruppen

Legal name

Stureplansgruppen Aktiebolag

Website

https://stureplansgruppen.se

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Stureplansgruppen is a privately held Swedish hospitality group operating restaurants, bars, hotels, nightclubs, and event venues across Stockholm, Göteborg, Åre, and Visby. Founded in 1996, it serves both individual consumers and corporate clients with a portfolio that includes Michelin-starred restaurants and a Small Luxury Hotels member property.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Restaurants and Other Eating Places (72251), Drinking Places (Alcoholic Beverages) (722410), Traveler Accommodation (7211), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industries

Neighborhood & Sports Bars (THAFAEAA), Hotel & Resort Restaurants (THAFACAH), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hospitality services
• Restaurant operations
• Hotel accommodations
• Event venue rental
• Nightlife entertainment

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Food and beverage sales: Revenue generated from restaurant and bar operations across the group's portfolio including fine dining, casual dining, and nightlife venues.
2. Hotel accommodations: Revenue from hotel operations including Bank Hotel (Small Luxury Hotels member) and other hospitality properties.
3. Event and conference bookings: Revenue from hosting meetings, events, and private functions across the group's venue portfolio.
4. Membership clubs: Revenue from member clubs with personalized services including favorite drinks, snacks, and birthday notifications, using member data for targeted marketing.
5. App-based services: Revenue indirectly generated through the company's apps for bookings, guest lists, and digital engagement.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Stureplansgruppen operates a diversified hospitality portfolio of restaurants, bars, hotels, nightclubs, and event venues across Stockholm, Göteborg, Åre, and Visby. The group includes Michelin-starred restaurants (Chez Jolie, Nour, Ekstedt), a Small Luxury Hotels member property (Bank Hotel), and bars recognized on the World's 50 Best Bars list (Röda Huset). Revenue is generated through food and beverage sales, hotel accommodations, event and conference bookings, venue rentals, and member clubs, with proprietary mobile apps supporting reservations and guest list management.

Product overview

Stureplansgruppen is a unified hospitality platform operating multiple establishment types—hotels, restaurants, bars, nightlife venues, events, and venue rentals—across Sweden (Stockholm, Göteborg, Åre, Visby). The portfolio includes acclaimed brands such as the Michelin-starred Nour and Ekstedt, Small Luxury Hotels member Bank Hotel, World's 50 Best Bars establishment Röda Huset, and historic venues like Gamla Riksarkivet. The company generates 1.8 billion SEK in revenue and supplements its physical establishments with mobile apps for reservations and guest list management. All properties are unified under the Stureplansgruppen parent company, with separate digital channels (entrgroup.se) for nightlife operations.

Differentiator

Problem solved

Functional benefit

Brands

• Bank Hotel: Part of Small Luxury Hotels, an upscale hotel establishment
• Röda Huset
• Chez Jolie
• Nour
• Ekstedt
• L'Avventura
• Lucy's Flower Shop
• Gamla Riksarkivet
• Berns
• Calle P
• Surfers
• Hasselssons
• Avalon Hotel
• Skepparholmen
• Entré Group

Products and services

• Restaurant Services Fine dining and casual restaurant offerings operated by Stureplansgruppen, including Michelin-starred venues (Nour, Ekstedt) and other establishments such as Chez Jolie, L'Avventura, and Griffin's Steakhouse, serving individual diners and corporate clients across Sweden.
• Hotel Services Hotel accommodations and hospitality services including Bank Hotel (a member of Small Luxury Hotels of the World), Avalon Hotel, Skepparholmen, and Berns, serving overnight guests, spa visitors, and package bookers across Sweden.
• Bar Services Bar and cocktail offerings including Röda Huset (listed in The World's 50 Best Bars), Lucy's Flower Shop, and other bar concepts serving consumers seeking premium nightlife and cocktail experiences.
• Nightlife Services (Entré Group) Nightclub and nightlife entertainment services operated through the Entré Group division, including venues such as Calle P, Surfers, and Hasselssons at Skansen, targeting nightlife-seeking consumers.
• Event Services Event planning and venue rental services for corporate events, weddings, conferences, and private celebrations across the group's venue portfolio, served by a dedicated commercial sales team.
• Venue Rental (Lokaler) Rental of event spaces and venues including Gamla Riksarkivet and other historic properties for conferences, meetings, and private events.
• Member Clubs Member clubs offering personalized services including favorite drinks, snacks, and birthday notifications, generating recurring membership revenue.

Quantifiable outcome

• Sweden's leading company in the visitor economy with international recognition for multiple venues

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• WaiteraidcoreTechnology or IntegrationWaiteraid widget is integrated into the company's digital channels to enable direct table booking functionality through their platforms.
• Human Practice FoundationminorOthersStureplansgruppen donated 200,000 SEK to Human Practice Foundation, a charitable organization that builds and renovates schools in Kenya and Nepal. The donation supports building a school for over 200 children in Khunga Ektin, Nepal.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nobu: Global luxury hospitality brand combining high-end Japanese restaurants, hotels, and residences. Comparable to Stureplansgruppen as a multi-concept premium hospitality group leveraging brand recognition across dining and lodging.
• Soho House: Members-only hospitality group operating clubs, hotels, restaurants, and bars worldwide. Closely comparable to Stureplansgruppen's mix of premium restaurants, bars, and hotels with a membership/loyalty component.
• D&D London: UK-based premium hospitality group operating a portfolio of restaurants, bars, hotels, and event venues. Closely mirrors Stureplansgruppen's diversified venue model with strong brand-driven dining concepts.
• Caprice Holdings: London-based restaurant and members' club group (The Wolseley, Scott's, Annabel's, Sexy Fish). Comparable for its portfolio of destination dining venues, cocktail bars, and private members' clubs targeting affluent consumers.
• Big Mamma Group: European restaurant group operating high-volume, design-led Italian dining concepts across multiple cities. Comparable to Stureplansgruppen's casual-to-premium restaurant portfolio and multi-city European footprint.
• Hakkasan Group: Global luxury hospitality brand combining high-end restaurants, nightclubs, and lounges. Comparable to Stureplansgruppen's nightlife-led premium venues, particularly the Entré Group operations.
• The Birley Group: London-based hospitality company operating restaurants, bars, private members' clubs, and hotels. Mirrors Stureplansgruppen's portfolio diversity across dining, nightlife, members' clubs, and boutique hotels.

Regional players

• Strawberry Group (formerly Nordic Choice Hotels): Largest Nordic hospitality group operating hotels, restaurants, and meeting venues across Scandinavia. Comparable as a regional multi-concept hospitality platform, though heavier weighting toward hotel rooms than Stureplansgruppen's restaurant/nightlife focus.
• Scandic Hotels: Leading Nordic hotel operator headquartered in Sweden with properties across the region. Comparable as a Swedish-headquartered hospitality operator serving both business and leisure travelers.

Emerging players

• Eataly: Italian-founded marketplace-restaurant concept combining retail, dining, and educational experiences. Comparable as a destination food and beverage concept with a strong brand, though narrower than Stureplansgruppen's multi-format platform.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/stureplansgrupp
• Facebookfacebook.com/stureplansgruppen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stureplansgruppen