Epoch Senior Living

What Epoch Senior Living does

EPOCH Senior Living is a privately held, family-led senior living operator founded in 1997 by Laurence Gerber and headquartered in Waltham, Massachusetts. The company runs a portfolio of 16 owned-and-operated communities across the Northeast — specifically Connecticut, Massachusetts, New Hampshire, and New York — under two sub-brands: Bridges by EPOCH (11 stand-alone memory care assisted living communities for residents with Alzheimer's disease and other forms of dementia, identified as New England's largest stand-alone memory care provider) and Waterstone Senior Living (5 luxury independent living and assisted living communities serving active seniors aged 62 and over, with select locations also offering memory care). Its service tiers span independent living, assisted living, and dedicated memory care within a single operator, supporting an aging-in-place continuum.

Revenue mechanics are subscription/recurring in nature: residents pay monthly fees covering rent and services (gourmet dining, concierge, maintenance, and care), with pricing varying by care level, apartment size, and geography; public pricing is not disclosed. The go-to-motion is a direct-to-consumer field sales model executed through Senior Advisors and Executive Directors at each community, supported by a corporate website, dedicated Bridges and Waterstone microsites, organic social channels, dementia education programs (notably a partnership with McLean Hospital), and Memory Café community events. Target customer segments are three primary personas: active independent seniors, seniors requiring assisted living support, and seniors with Alzheimer's/dementia, with adult children functioning as a secondary decision-maker segment.

Technically, EPOCH is a care-services operator rather than a technology company; its proprietary value is concentrated in the Bridges Memory Care Philosophy (domain-specialized life-enrichment programming, purpose-built environments, and personalized care models) and a holistic wellness approach for the Waterstone brand. The corporate home office is supported by long-tenured leadership including a COO since 2001, CFO since 2003, and CIO since 1998, and the company maintains HIPAA-compliant privacy practices and WCAG 2.0 Level A website accessibility. Following the 2023 passing of founder Laurence Gerber, his wife Laurie Gerber serves as Chairperson, and the operational bench has been expanded with new VPs of Wellness Services, People, and Sales.

Name

Epoch Senior Living

Legal name

EPOCH Senior Living

Website

https://epochsl.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

251–500 employees

Short description

EPOCH Senior Living is a privately held Northeast US operator of 16 senior living communities across Connecticut, Massachusetts, New Hampshire, and New York, serving active seniors and those needing assisted living or Alzheimer's/dementia care through its Bridges by EPOCH and Waterstone sub-brands.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311), Other Residential Care Facilities (623990)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Standalone Memory Care Communities (Purpose-Built) (HLADACAA)

akta.pro secondary industries

Assisted Living with Memory Care (Mixed Campus) (HLADABAB), Luxury/Resort-Style Independent Living Communities (HLADAAAC)

Keywords

• Senior living services
• Assisted living communities
• Memory care facilities
• Independent living apartments
• Dementia care programs

Headquarters

HQ city

Waltham

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Independent Living Rentals: Luxury rental apartments at Waterstone communities with concierge-style services, gourmet dining, and maintenance services included. Residents pay monthly rent for their apartment plus services, enabling active seniors to leave homeownership burdens behind.
2. Assisted Living Services: Supportive services including personal care, medication management, and assistance with activities of daily living such as bathing, dressing and eating. Services are customized based on individual care needs and change as those needs evolve.
3. Memory Care Services: Bridges communities provide dedicated memory care with expert care teams, personalized services, and engaging programs for residents with Alzheimer's disease and other forms of dementia. The company is New England's largest stand-alone memory care provider.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

EPOCH Senior Living operates residential senior living communities across the Northeast, providing three living options - independent living, assisted living, and memory care - through two sub-brands. Bridges® by EPOCH runs 11 stand-alone memory care assisted living communities for seniors with Alzheimer's disease and other dementias, while Waterstone Senior Living operates 5 premier communities delivering luxury independent living with assisted living and, at select locations, memory care, all complemented by concierge services, gourmet dining, life-enrichment programming, and on-site care teams.

Product overview

EPOCH Senior Living operates a portfolio of senior living communities throughout the Northeast, organized under two distinct sub-brands: Bridges® by EPOCH (memory care assisted living) and Waterstone Senior Living (independent and assisted living). The company offers three living options—independent living, assisted living, and memory care—across 11 Bridges® communities and 5 Waterstone communities. Bridges® communities specialize exclusively in memory care for residents with Alzheimer's disease and other forms of dementia, while Waterstone communities provide luxury independent living with supportive services and assisted living options, with memory care available at select Waterstone locations.

Differentiator

Problem solved

Functional benefit

Brands

• Bridges® by EPOCH: Memory care assisted living communities exclusively created to provide comfort, familiarity, and security to those with Alzheimer's disease and other forms of dementia. Known as New England's largest stand-alone memory care assisted living provider.
• Waterstone Senior Living

Products and services

• Bridges® by EPOCH Memory Care Stand-alone memory care assisted living communities providing comfort, familiarity, and security for seniors with Alzheimer's disease and other dementias, featuring expert care teams, dedicated life-enrichment programming, personalized services tailored to each resident's life story, and sensory therapies.
• Waterstone Senior Living Luxury senior living communities offering premier apartments, five-star services, gourmet dining, and impressive amenities for seniors 62 and over, with supportive and assisted living options at select locations and Bridges memory care available where offered.
• Independent Living Luxury rental apartments with elevated details, concierge-style services, gourmet dining, local transportation, fitness amenities, and maintenance services for active, independent seniors aged 62 and over seeking carefree living at Waterstone communities.
• Assisted Living Supportive living services at Waterstone communities offering beautiful private apartments, customized personal care services including assistance with activities of daily living, medication management, and coordination with ancillary providers.
• Memory Care Dedicated memory care services delivered through Bridges® by EPOCH communities, featuring purpose-built environments, highly trained compassionate teams, personalized services, and life-enrichment programs designed for those with Alzheimer's disease and dementia.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Women's Institute for Learning & Leadership (WILL)minorStrategic or Co-development Partner · 31 March 2026Waterstone of Lexington hosts the Women's Institute for Learning & Leadership (WILL) program, designed to help women break leadership barriers. Massachusetts Lieutenant Governor Kim Driscoll participated in the graduation ceremony for nine WILL graduates.
• McLean HospitalcoreStrategic or Co-development PartnerMcLean Hospital, a psychiatric hospital affiliated with Harvard Medical School, partners with EPOCH Senior Living to develop and deliver educational seminar series for families dealing with dementia. The partnership provides essential education and support including workshops on non-pharmacological approaches to dementia care, with regular expert presentations from McLean clinicians including Dr. Alice Uflacker and Dr. Julie Magid.
• Norwalk Community PartnersminorStrategic or Co-development PartnerBridges by EPOCH at Norwalk partners with local community organizations to establish a monthly Memory Café, offering refreshments, expert-led educational support, and entertainment for families navigating dementia. These events take place on the last Tuesday of every month.
• Janice's HouseminorOthersBridges by EPOCH at Nashua partnered with Janice's House, a local domestic violence shelter, organizing a creative doughnut-decorating event that converted into donations of much-needed items for domestic violence survivors.
• Dr. Brent ForesterminorStrategic or Co-development PartnerDr. Brent Forester, Chair of Psychiatry at Tufts University School of Medicine & Tufts Medical Center, partners with EPOCH Senior Living to offer educational workshops helping families understand challenging behavioral and psychological symptoms of dementia. Dr. Forester regularly partners with EPOCH to offer guidance and support for families.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Arbor Company: Senior living operator offering independent living, assisted living, and memory care (Bridge to Rediscovery) across the Eastern U.S. Comparable care-level mix and similar purpose-built memory care philosophy to Bridges by EPOCH.
• Atria Senior Living: Large multi-brand senior living operator with communities nationwide offering independent living, assisted living, and memory care. Comparable product mix to EPOCH and similar emphasis on purpose-built memory care programs, though significantly larger and PE-backed.
• Senior Living Residences: New England-based assisted living and memory care operator with communities in Massachusetts and Connecticut. Direct regional competitor to EPOCH with a similar emphasis on memory care specialization and comparable target demographic.
• Maplewood Senior Living: Northeast-focused senior living operator offering luxury independent living, assisted living, and a dedicated memory care brand (Inspīr). Closely comparable to EPOCH's Waterstone/Bridges dual-brand strategy and premium positioning.
• Benchmark Senior Living: New England-based regional senior living operator with independent living, assisted living, and memory care communities across the Northeast. Most directly comparable competitor to EPOCH given overlapping geography, similar continuum-of-care model, and comparable premium positioning.
• Sunrise Senior Living: National senior living operator with a strong footprint in the Northeast, offering independent living, assisted living, and a recognized memory care program (Reminiscence). Comparable care-level mix and similar premium positioning to EPOCH.
• Watermark Retirement Communities: Operator of upscale independent living, assisted living, and memory care communities nationwide, including Northeast locations. Comparable continuum-of-care model and premium positioning to EPOCH.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with hundreds of communities across the country, including significant Northeast presence. Overlaps with EPOCH on independent living, assisted living, and memory care, but operates at much greater scale and as a public company.
• Life Care Services (LCS): Large national operator/manager of continuing care retirement communities (CCRCs) and senior living communities. Overlaps with EPOCH's continuum-of-care model but operates at much greater scale and primarily through third-party management.

Regional players

• NewBridge on the Charles / Hebrew SeniorLife: Greater Boston-area senior living and continuing care provider with independent living, assisted living, memory care, and skilled nursing. Comparable continuum-of-care positioning in EPOCH's core Massachusetts market, anchored to a major academic/research mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCeH0zXH9yyKU10V0DL492Dg/videos
• Facebookfacebook.com/EPOCHSeniorLiving
• LinkedInlinkedin.com/company/epoch-senior-living

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Epoch Senior Living