TopTenREVIEWS
TopTenREVIEWS is a consumer product review and buying-advice website, operated as a subsidiary of Future plc, that publishes expert reviews, buying guides, how-to articles, and price comparisons across 12+ consumer categories, monetizing through affiliate commissions and display advertising.
- Company typePrivate
- Founded2008
- HeadquartersOgden, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What TopTenREVIEWS does
TopTenREVIEWS is a consumer-facing product research and buying-advice platform operating as a wholly-owned subsidiary of Future plc (via Future US, Inc., headquartered in New York). The site publishes expert-written product reviews, top-10 buying guides, how-to articles, and price comparison content across twelve-plus consumer categories including appliances, electronics, home and garden, mobile phones, personal finance, health, insurance, and travel. Its technical foundation is a standard content management system augmented with affiliate link tracking and a deals engine that checks over 250 million product prices daily across major US retailers.
The company operates a dual-revenue model: affiliate commissions earned when readers purchase products through tracked links to Amazon, Best Buy, Lowe's, Wayfair, AJ Madison and others (via networks such as Awin and Linksynergy), and display/programmatic advertising sold through dedicated US and UK sponsorship teams. Content is free to consumers, and growth is driven by SEO-optimized editorial content, social sharing, and email newsletters that funnel organic search traffic into commerce conversion points. The site has operated for over 16 years and was previously an independently funded company before being absorbed into the Future plc media portfolio.
TopTenREVIEWS employs between 101 and 250 staff and serves a horizontal consumer segment of pre-purchase product researchers. No AI, machine learning, or proprietary technology differentiation is disclosed in the source material; competitive positioning rests on editorial depth, accumulated content library, and search-driven distribution. The business carries moderate concentration risk on the supply side given reliance on a small set of affiliate retailers and advertising counterparties, though the end-user base is broadly distributed.
TopTenREVIEWS firmographics
Firmographics- Name
- TopTenREVIEWS
- Legal name
- Future US, Inc.
- Website
- https://toptenreviews.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TopTenREVIEWS is a consumer product review and buying-advice website, operated as a subsidiary of Future plc, that publishes expert reviews, buying guides, how-to articles, and price comparisons across 12+ consumer categories, monetizing through affiliate commissions and display advertising.
- Ownership category
- akta.pro rank
TopTenREVIEWS industry classification
Industry- Product category
- Consumer Product Reviews and Buying Guides
- akta.pro primary industry
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
- akta.pro secondary industry
- Content Curation & Bookmarking/Read-Later Platforms (MPACAKAH)
Keywords
Where TopTenREVIEWS is headquartered
LocationHeadquarters
- HQ city
- Ogden
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TopTenREVIEWS business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Affiliate Commissions: Earns commissions when readers purchase products through affiliate links embedded in reviews and buying guides. Links tracked through networks like Awin, Linksynergy, and direct retailer partnerships with Amazon, Best Buy, Lowe's, Wayfair, and AJ Madison.
- Display and Programmatic Advertising: Sells advertising placements to brands and sponsors. Offers US sponsorships, UK advertising, B2B advertising, programmatic advertising, and eCommerce solutions. Contact structure includes dedicated sales managers for different advertising categories.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
TopTenREVIEWS product offering
Product offeringCore offering
TopTenREVIEWS is a consumer review and buying advice website that publishes expert product reviews, buying guides, how-to articles, and price comparison tools across categories including computers, electronics, home and garden, phones, money, health, insurance, internet, music, photo and video, seasonal, and travel. The platform monetizes through affiliate commissions on retailer sales and display advertising. Content is created by expert contributors with hands-on product testing, and the site checks over 250 million products daily for the best prices.
Product overview
TopTenREVIEWS is a consumer review and buying advice platform that provides product comparisons, expert reviews, buying guides, how-to articles, and price comparison tools. The platform operates across multiple content verticals including Best Picks (top-10 recommendations), individual product Reviews, Deals (price comparison), and How-To Guides. The site is part of Future US Inc and covers consumer product categories spanning appliances, electronics, home & garden, personal finance, health, and travel. The core offering is editorial content designed to help consumers research and purchase products.
Differentiator
Problem solved
Functional benefit
Products and services
- Best Picks Curated top-10 product recommendations and buying guides across multiple categories to help consumers make informed purchasing decisions.
- Reviews In-depth individual product reviews featuring expert testing, ratings, and analysis for appliances, electronics, home goods, and other consumer products.
- Deals
Companies that use TopTenREVIEWS
Customer profileSegments1 record
Ideal customer profiles1 record
TopTenREVIEWS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TopTenREVIEWS partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
TopTenREVIEWS competitors and assessment
Company assessmentDirect peers
- Wirecutter (The New York Times): Wirecutter is the NYT's product review and recommendation site, with the same core model as TopTenREVIEWS: expert-tested product reviews, best-picks lists, and affiliate commerce revenue. Most direct comparison on both content and revenue mechanics.
- Reviewed (USA Today): Reviewed is USA Today's product review and testing vertical, covering appliances, electronics, and home goods with affiliate-driven commerce — overlapping directly with TopTenREVIEWS' category mix and audience.
- Tom's Guide: Tom's Guide is a Future plc sister property (same parent as TopTenREVIEWS) covering consumer tech, home, and outdoor products with affiliate commerce. Closest internal comparable for affiliate yield, content format, and operating model.
- CNET: CNET is a major consumer technology review and deals site with affiliate commerce across electronics, appliances, and home goods — overlapping with TopTenREVIEWS in product categories and monetization model.
- PCMag: PCMag is an established consumer technology review publication with affiliate links and deal content. Comparable editorial format (expert reviews, buying guides) and revenue model, with a heavier tech/software tilt than TopTenREVIEWS' broader household-goods coverage.
- BestProducts.com: BestProducts.com is a Hearst-operated product recommendation and review site with affiliate commerce. Closely comparable on audience (consumer shoppers), format (best-of lists, hands-on reviews), and monetization across categories like home, kitchen, and outdoor.
- The Strategist (New York Magazine): The Strategist is New York Magazine's product recommendation vertical covering home, beauty, tech, and lifestyle with affiliate commerce. Directly comparable on editorial format and commerce-driven model, though typically oriented to a more urban, premium audience.
- Insider Reviews: Insider Reviews is Business Insider's affiliate-driven product review vertical. Comparable in producing buying guides and deal content across consumer categories, monetized through affiliate links and sponsored placements.
Broad incumbents
- Consumer Reports: Consumer Reports is a large, established product-testing organization covering appliances, electronics, and consumer goods. Differs from TopTenREVIEWS via subscription model and lab-based testing, but overlaps directly on consumer-facing product evaluation and trust positioning.
- Good Housekeeping (Hearst): Good Housekeeping is a Hearst legacy brand producing consumer product reviews and buying guides for home and lifestyle categories. Operates at much broader scale and brand recognition than TopTenREVIEWS, with overlapping audience and editorial format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TopTenREVIEWS social profiles
Digital presenceTopTenREVIEWS financial estimates
Financial estimateRevenue estimate
Valuation estimate
TopTenREVIEWS leadership team
Management profileNumber of profiles
Profiles14 records
TopTenREVIEWS funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TopTenREVIEWS M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TopTenREVIEWS
What does TopTenREVIEWS do?
TopTenREVIEWS is a consumer review and buying advice website that publishes expert product reviews, buying guides, how-to articles, and price comparison tools across categories including computers, electronics, home and garden, phones, money, health, insurance, internet, music, photo and video, seasonal, and travel. The platform monetizes through affiliate commissions on retailer sales and display advertising. Content is created by expert contributors with hands-on product testing, and the site checks over 250 million products daily for the best prices.
Is TopTenREVIEWS a public or private company?
TopTenREVIEWS is a private company. It is classified as corporate owned and is currently operating.
When was TopTenREVIEWS founded?
TopTenREVIEWS was founded in 2008. It employs 101 to 250 people.
Where is TopTenREVIEWS based?
TopTenREVIEWS is headquartered in Ogden, United States, in the North America region.
How does TopTenREVIEWS make money?
Two revenue lines are on record. Affiliate Commissions are the primary driver. The others are display and Programmatic Advertising.
Who are TopTenREVIEWS's main competitors?
Direct peers on record are Wirecutter (The New York Times), Reviewed (USA Today), Tom's Guide, CNET, PCMag, BestProducts.com, The Strategist (New York Magazine) and Insider Reviews. Broad incumbents are Consumer Reports and Good Housekeeping (Hearst).
Does TopTenREVIEWS have an API?
No public API is recorded for TopTenREVIEWS.
What industry is TopTenREVIEWS in?
TopTenREVIEWS's product category is Consumer Product Reviews and Buying Guides. Its primary akta.pro industry code is CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces, with a secondary code of MPACAKAH, Content Curation & Bookmarking/Read-Later Platforms.