Princeton Dance

Name

Princeton Dance

Legal name

Princeton Dance and Theater Studio

Website

https://princetondance.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Dance Education Services

NAICS

Fine Arts Schools (61161), Dance Companies (71112)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Youth/Student & Community Dance Recitals (MPAGADAI), Classical Ballet (Full-Length & Repertoire) (MPAGADAA)

Keywords

• Ballet dance education
• Summer dance intensive
• Pre-professional dance training
• Youth ballet programs
• Adult dance classes

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Dance Classes and Programs: Recurring tuition revenue from school-year dance classes including Ballet, Jazz, Tap, Hip Hop, Modern, and Flamenco for ages 2.5 to adult. Classes offered in 30-week school year sessions with prorated tuition for mid-year enrollment.
2. Summer Intensive Programs: Seasonal intensive programs including iBallet Summer Intensive (ages 11-20), Young Dancer Summer Intensive (ages 7-10), and various summer camps. Programs range from 1-6 weeks with tuition ranging from $635 to $2,900.
3. Registration Fees: Non-refundable registration fee of $55 per family per year for school-year classes. Additional fees for installment plans, class changes, and returned checks.
4. Performance and Showcase Fees: Tuition for annual spring showcase ($115) and tickets for Princeton Youth Ballet performances ranging from $15-$25.
5. Drop-in and Session Classes: Drop-in adult/teen ballet classes at $27 per class, open flamenco classes with class cards, and 10-week session enrollments for adult/teen programs.
6. Barre Fitness Classes: Barre fitness program offered at $150 for 16 classes or $15 drop-in rate.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Princeton Dance and Theater Studio provides in-person dance education across ballet, jazz, tap, hip hop, modern/contemporary, and flamenco for students ages 2.5 through adult, following the American Ballet Theatre National Training Curriculum (ABT NTC). Programs include school-year weekly classes, summer intensives (iBallet, Young Dancer, Repertory Week), early-childhood movement classes, adult/teen recreational classes, barre fitness, and performance opportunities through the annual PDT Showcase and Princeton Youth Ballet productions.

Product overview

Princeton Dance and Theater Studio offers a comprehensive suite of dance education services centered around its core curriculum aligned with the American Ballet Theatre National Training Curriculum. The studio operates a multi-tiered program architecture comprising: (1) Core dance instruction in ballet, jazz, tap, hip hop, modern/contemporary, and flamenco for ages 2.5 through adult; (2) Pre-professional training tracks including the iBallet Summer Intensive and Young Dancer Summer Intensive; (3) Youth performance programs through Princeton Youth Ballet and annual PDT Showcase; (4) Recreational offerings for adults and teens including specialized barre fitness; and (5) Specialized camps (Dancing Stars/Little Dancing Stars) and workshops for young children and summer learners. The studio functions as an ABT Certified School with affiliation to the ABT National Training Curriculum, providing a structured pathway from early childhood movement through pre-professional training.

Differentiator

Problem solved

Functional benefit

Products and services

• Ballet Programs Classical ballet training following the American Ballet Theatre National Training Curriculum, offered for ages 2.5 through adult, including placement classes, pointe work, and variations.
• iBallet Summer Intensive Rigorous pre-professional summer intensive for ages 11-20, offering 1-6 week enrollment options with training in ballet, pointe, variations, jazz, contemporary, conditioning, flamenco, and hip hop, taught by ABT NTC Affiliate Instructors and guest faculty.
• Young Dancer Summer Intensive Half-day summer program for ages 7-10 featuring ballet and other dance forms, repertoire, choreography, yoga, conditioning, and weekly performances.
• Jazz Classes Jazz dance instruction for various age groups and skill levels.
• Tap and Flamenco Classes Tap dance instruction taught by accomplished instructors including Karen Callaway Williams, a former Riverdance dancer, alongside Flamenco instruction.
• Hip Hop Classes Hip hop dance instruction taught by Tom McKie, a professional hip-hop dancer and choreographer with extensive industry experience.
• Modern/Contemporary Classes Contemporary dance movement instruction through floor work, structured technique, rhythm, and expressive improvisation.
• Dance With Me, Pre-Primary, and Primary Programs Early childhood dance programs for ages 2.5-7 following the ABT National Training Curriculum, focusing on creative movement and foundational ballet skills.
• Dancing Stars and Little Dancing Stars Summer Camp Week-long storybook-themed summer dance camps for young children ages 3-7, with activities including warm-up, creative movement, rehearsal, crafts, and a Friday performance.
• Adult and Teen Recreational Classes Recreational dance classes for adults and teens in ballet, tap, contemporary, flamenco, and hip hop, taught by the same faculty as pre-professional programs.
• Maintenance Ballet Classes Summer maintenance ballet technique classes for ages 8-12, meeting twice weekly to help build and maintain skills.
• Open/Drop-In Classes Drop-in dance classes for adults and teens offered throughout the year in ballet, jazz, tap, and flamenco, including an inclusive dance class for ages 7-13.
• Private Instruction Private and semi-private lessons in ballet, tap, modern, hip hop, and jazz offered by PDT instructors.
• PDT Showcase Annual end-of-year student showcase allowing all PDT students to share their achievements onstage, featuring choreography taught during late winter and spring.
• Princeton Youth Ballet Performances 501(c)(3) not-for-profit pre-professional ballet company founded in 2005, offering two yearly performance opportunities including productions of The Nutcracker, The Snow Queen, Cinderella, The Sleeping Beauty, and Secret Garden.
• Barre Fitness Barre fitness classes taught by Sheridon Sands, a certified instructor and former NBA dance team member, offered as a bridge between ballet and general fitness.

Quantifiable outcome

• Multiple alumni have achieved professional dance careers at major companies including Complexions Contemporary Ballet, Ballet Austin, Columbia City Ballet
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Princeton Youth BalletcoreStrategic or Co-development Partner · 1 January 2005Princeton Youth Ballet (PYB), formerly DanceVision, is a 501(c)(3) not-for-profit corporation founded in 2005 by Susan Jaffe and Risa Kaplowitz. PYB's mission is to give talented young dancers opportunity to perform at a professional level and encourage the community to fall in love with classical ballet. PDT provides faculty and students to PYB, while PYB provides performance opportunities. PYB presents twice-yearly performances for dedicated young dancers in the region.
• American Ballet TheatrecoreStrategic or Co-development PartnerPrinceton Dance and Theater Studio is an ABT Certified School authorized to teach the American Ballet Theatre National Training Curriculum. This partnership provides standardized, high-quality ballet training aligned with ABT's 8-level curriculum combining artistic training with dancer health and child development.
• Youth America Grand PrixminorStrategic or Co-development PartnerPDT/PYB upper division dancers perform at the prestigious YAGP competition in Philadelphia. This partnership provides competitive performance opportunities and industry visibility for PDT students.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• American Repertory Ballet: New Jersey-based professional ballet company with an associated school in Princeton/New Brunswick — the closest geographic peer to Princeton Dance, competing for the same local ballet student pool and family market.
• Central Pennsylvania Youth Ballet: Pre-professional ballet school in Carlisle, PA offering year-round and summer intensive programs for serious young dancers — directly comparable to PDT's iBallet Summer Intensive in mission, curriculum rigor, and audience.
• Manhattan Youth Ballet: Mid-sized NYC pre-professional ballet school with structured curriculum, faculty from major companies, and performance opportunities — directly mirrors PDT's pre-professional track architecture.
• Steps on Broadway: NYC-based multi-discipline dance school offering ballet, jazz, tap, hip hop, and modern classes for all ages with drop-in and intensive formats — directly comparable to PDT's multi-style curriculum and adult/teen offerings.

Regional players

• New Jersey Ballet / NJ Dance Theatre Ensemble: Regional ballet company with school programming in northern NJ — competes for the same regional student talent and family demographic, though with a different organizational scale.
• Pittsburgh Ballet Theatre School: Mid-sized regional ballet school attached to a professional company, with summer intensives and pre-professional tracks — competes for the same Eastern US pre-professional summer talent pool as PDT's iBallet.

Broad incumbents

• Boston Ballet School: Larger ABT-affiliated ballet school with comprehensive year-round and summer programs — comparable in curriculum rigor and ABT NTC framework but at meaningfully greater scale and geographic reach.
• Alvin Ailey American Dance Theater (Ailey School): Iconic NYC-based dance organization with associated school offering multi-discipline training — overlaps with PDT in modern/contemporary curriculum and faculty pedigree, but operates at national/international scale.
• Interlochen Arts Academy: Residential performing arts boarding school combining dance with broader arts training — comparable to PDT's pre-professional focus on college/conservatory preparation, though serving a boarding-student demographic.
• Dance Theatre of Harlem (School): National ballet organization with associated training school offering open and pre-professional divisions — comparable curriculum architecture and ABT-adjacent standards, but with much broader brand recognition and donor base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/princetondance
• Facebookfacebook.com/PrincetonDance
• Instagraminstagram.com/princetondance
• LinkedInlinkedin.com/company/princeton-dance-and-theater-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Princeton Dance