Name

Burberry Group plc

Legal name

Burberry Group plc

Website

https://burberry.com

Company type

Public

Founded year

1856

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Luxury Fashion

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Apparel Accessories and Other Apparel Manufacturing (3159), Luggage and Leather Goods Retailers (458320)

SIC

Retail-Apparel & Accessory Stores (5600), Leather & Leather Products (3100)

akta.pro primary industry

Luxury Fashion (Ready-to-Wear & Couture) (CRAKAFAE)

akta.pro secondary industries

Luxury & Designer Apparel Houses (CRAAAAAC), Luxury Leather Goods & Handbags (CRAKAFAB), Luxury & Designer Leather Goods Manufacturing (IMAOAHAG)

Keywords

• Luxury fashion
• Ready-to-wear apparel
• Heritage outerwear
• Leather goods
• Fashion accessories

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Retail Revenue: Burberry generates primary revenue through owned retail stores and e-commerce globally, with Q1 FY26/27 retail revenue of £455m representing 5% comparable growth. The company is refocusing on full-price sales and reducing discounting as part of its Burberry Forward strategy.
2. Wholesale Revenue: Wholesale distribution to department stores and specialty retailers. The company raised its H1 FY27 wholesale outlook to expect high-single-digit percentage growth, showing improved performance in this channel.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Burberry Group plc designs, distributes, and retails luxury fashion products under its 170-year-old British heritage brand, including outerwear (notably the iconic trench coat), ready-to-wear apparel, leather goods (handbags), scarves, and accessories. The company sells through owned retail stores, e-commerce (burberry.com), and wholesale distribution channels globally, with a focus on full-price sales and high-net-worth clientele under the Burberry Forward strategy.

Product overview

Burberry Group plc is a British luxury fashion house offering a unified portfolio of products centered on heritage outerwear (trench coats, rainwear), ready-to-wear apparel, leather goods including the Cotswolds handbag line and signature scarves, accessories, and childrenswear. The brand distributes through retail stores, e-commerce, and emerging digital channels including virtual try-on, metaverse platforms (Roblox, Decentraland), and NFT collections. The Burberry Forward transformation strategy has refocused the brand on heritage categories while expanding product authority into ready-to-wear and women's bags. No modular platform architecture is indicated—the offering is a traditional luxury goods portfolio rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Burberry Outerwear Burberry's signature heritage category featuring the iconic trench coat design, jackets, and rainwear, sold globally through owned retail stores and wholesale channels to luxury consumers seeking premium British outerwear.
• Burberry Ready-to-Wear Ready-to-wear apparel collection for men, women, and children, sold through Burberry's global retail and wholesale network as part of the brand's expanded product authority beyond heritage outerwear.
• Burberry Leather Goods Luxury leather goods including the Cotswolds handbag line priced around £2,000, designed for affluent customers seeking premium British-made bags and small leather accessories.
• Burberry Scarves and Accessories Burberry's signature scarves featuring the iconic check pattern, distributed across 200+ stores globally through the scarf bar concept, along with complementary luxury accessories.
• Burberry x Quentin Blake Capsule Collection Limited-edition capsule collection spanning womenswear, menswear, and childrenswear featuring hand-drawn motifs from British illustrator Sir Quentin Blake's original 1971 artwork, including trench coats with embroidery interpreting Blake's feather designs.
• Burberry x Hunza G Swimwear Collaboration Designer collaboration that merges Burberry styling with Hunza G's cult-favorite swimsuits, priced under $500 to reach accessible luxury customers and new market segments.
• Burberry x Blue Period Manga Collection Limited-edition themed collection distributed at Burberry stores in Japan and online, in collaboration with the Blue Period manga series to engage Japanese consumers through cultural collaboration.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Sir Quentin BlakeminorStrategic or Co-development Partner · 1 June 2026Burberry released a capsule collection with British illustrator Sir Quentin Blake spanning womenswear, menswear and childrenswear, featuring hand-drawn motifs from original 1971 artwork. The collection includes trench coats with embroidery interpreting Blake's feather artwork, coinciding with the June 2026 opening of the Quentin Blake Centre for Illustration.
• Hunza GminorStrategic or Co-development Partner · 1 May 2026Burberry collaborated with Hunza G to add a designer element to their cult-favorite swimsuits at a price point under $500. This partnership expands Burberry's accessible luxury positioning and reaches new customer segments.
• Blue Period (Manga Series)minorStrategic or Co-development Partner · 1 November 2023UK luxury fashion house Burberry Group PLC collaborated with the manga series Blue Period, distributing a limited-edition themed issue at stores in Japan and online. This represents Burberry's cultural collaboration strategy targeting Japanese market engagement.

Scale indicators13 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Salvatore Ferragamo: Salvatore Ferragamo is an Italian luxury maison anchored by heritage leather goods (handbags, shoes) and expanding into RTW and accessories — directly comparable to Burberry's leather goods heritage and outerwear-led positioning. Similar mid-cap scale and turnaround dynamics.
• Prada Group: Prada Group is an Italian luxury maison with comparable portfolio of ready-to-wear, leather goods (handbags a flagship category), and accessories at similar scale and price points to Burberry. Both are multi-category heritage luxury brands pursuing full-price selling and turnaround strategies.
• Moncler: Moncler is a luxury outerwear specialist that has achieved premium pricing and double-digit growth through category authority, mirroring Burberry's heritage outerwear refocus around the iconic trench coat. Both leverage brand heritage to drive full-price sales.
• Hugo Boss: Hugo Boss is a German premium/luxury apparel house with comparable scale, multi-channel distribution (retail, wholesale, e-commerce), and focus on RTW and accessories. Both target similar HNW customer segments across global markets.
• Brunello Cucinelli: Brunello Cucinelli is an Italian luxury cashmere/RTW maison with comparable heritage positioning, accessible-ultra-luxury price points, and a focus on craftsmanship-led premium pricing — closely analogous to Burberry's British heritage maison strategy.
• Canada Goose: Canada Goose is a luxury outerwear specialist competing directly with Burberry's iconic trench coat category. Both leverage premium pricing, heritage manufacturing, and DTC/retail strategies to drive brand-led growth in the luxury outerwear segment.

Broad incumbents

• Kering: Kering owns Gucci, Saint Laurent, and Bottega Veneta — competing directly across RTW, leather goods, and accessories at similar luxury price points but as a multi-brand conglomerate. Comparable as a peer for category overlap and luxury cycle exposure.
• Capri Holdings: Capri Holdings owns Michael Kors, Versace, and Jimmy Choo — multi-brand luxury conglomerate with comparable portfolio breadth across apparel, leather goods, and accessories. Direct competitive overlap in accessible-luxury positioning.
• Tapestry: Tapestry owns Coach, Kate Spade, and Stuart Weitzman — a multi-brand accessible-luxury house with comparable leather goods and accessories portfolio. Comparable for direct-to-consumer and outlet-channel strategy overlap.
• Hermès: Hermès is a heritage French luxury maison (similar 180+ year history) dominating ultra-luxury leather goods, RTW, and accessories. Comparable for heritage brand equity, craftsmanship positioning, and full-price selling discipline, though at substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Burberry

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burberry Group plc