Verbatim

Name

Verbatim

Legal name

Verbatim Americas LLC

Website

https://verbatim.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

Verbatim Americas LLC is a 56-year-old privately held manufacturer and marketer of data storage products (USB drives, optical media, SSDs, memory cards) and technology accessories (GaN chargers, peripherals, docking stations), distributing globally through retailers and IT distributors to consumer, business, and government customers.

Ownership category

akta.pro rank

Product category

Data Storage Products

NAICS

Computer Storage Device Manufacturing (334112), Manufacturing and Reproducing Magnetic and Optical Media (33461), Electronics and Appliance Retailers (4492)

SIC

Computer Storage Devices (3572), Magnetic & Optical Recording Media (3695), Electronic Components & Accessories (3670)

akta.pro primary industry

Removable & Portable Storage (External Drives, Flash Media) (HDACACAD)

akta.pro secondary industries

Memory Cards (SD/microSD/CFexpress) (HDACAIAD), Card Readers & Media Readers (HDACAIAH), Storage & Backup Devices Retail (External Drives, NAS) (CRACABAG), Storage Components & Media (Platters, NAND, Heads, Tape Media) (HDACACAK)

Keywords

• Data storage products
• Optical media
• USB flash drives
• Computer accessories
• Charging solutions

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Optical Media Sales: Verbatim generates revenue from the sale of recordable optical media including Blu-ray discs (BD-R, BD-RE), DVDs, and CDs. The company positions itself as a leading remaining supplier of optical media as competitors exit the market.
2. Flash Storage Products: Revenue from USB flash drives (PinStripe, Store 'n' Go, Plectra lines), SSDs, and memory cards (MicroSD). Products range from entry-level USB 2.0 drives to high-performance USB 3.2 Gen 1 and USB-C drives.
3. Computer Accessories: Sales of computer peripherals including Bluetooth speakers, mice, headsets/earphones, Bluetooth trackers, keyboards, card readers, and docking stations.
4. Power & Charging Solutions: Revenue from GaN chargers, power banks, car chargers, cables, power towers/strips, and travel adapters. The GaN Solutions line represents Verbatim's entry into the fast-growing USB-C charging market.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Verbatim designs, manufactures, and distributes branded data storage products — including recordable optical discs (Blu-ray, DVD, CD), USB flash drives (PinStripe, Store 'n' Go, Plectra), Pocket SSDs, memory cards, and M Disc archival media — along with computer accessories (mice, keyboards, headsets, Bluetooth speakers, trackers, card readers, docking stations) and GaN-based power and charging solutions (chargers, power banks, cables, travel adapters). The company sells to both consumers (through Amazon, Staples, Office Depot, Walmart, Best Buy) and businesses/government (through CDW, Ingram Micro, TD Synnex) across the Americas, Europe, Asia Pacific, and the Middle East, with a 50+ year brand heritage in storage technology.

Product overview

Verbatim offers a diversified portfolio of data storage and technology accessories organized into three main categories: Data Storage products (including PinStripe, Store 'N' Go, and Plectra USB flash drives; Blu-ray/DVD/CD optical media; M Disc archival discs; Pocket SSD; memory cards; and external optical drives), Accessories (including Bluetooth speakers, mice, keyboards, headsets, Bluetooth trackers, card readers, docking stations, and wireless display adapters), and Power & Charging solutions (GaN chargers, power banks, cables, car chargers, travel adapters, and power towers). The company positions itself as a consumer and professional technology brand with over 50 years of history, focusing on everyday reliability and quality across its product lines.

Differentiator

Problem solved

Functional benefit

Brands

• Store 'n' Go: Line of USB flash drives and dual USB drives for USB-A and USB-C devices
• PinStripe
• Plectra
• M Disc
• Pocket SSD
• GaN Solutions

Products and services

• PinStripe USB Flash Drive Retractable USB flash drive with cap-less design available in multiple colors and capacities from 8GB to 256GB, with USB 2.0 and USB 3.2 Gen 1 interfaces and password protection software; for everyday consumers, students, and business users needing portable storage.
• Store 'n' Go Dual USB Flash Drive Dual-connector USB flash drive with both USB-A and USB-C connectors enabling file transfer between legacy and modern devices without adapters; available in 32GB to 128GB capacities with USB 3.2 Gen 1 interface; for consumers and professionals with mixed-device environments.
• Plectra USB-C Flash Drive Compact USB-C flash drive with modern design for USB-C devices; available in 64GB to 512GB capacities with USB 3.2 Gen 1 technology and transfer speeds up to 100MB/s; for users of modern USB-C laptops, tablets, and smartphones.
• Blu-ray, DVD, and CD Recordable Media Recordable optical disc media including Blu-ray (BD-R, BD-RE), DVD (DVD-R, DVD+R, DVD-RW), and CD-R discs for data storage, video recording, and archival purposes; available in spindle packs; for consumers, businesses, and Japanese compliance/archival customers.
• M Disc Archival Optical Media Archival-grade optical disc technology designed for permanent, long-term data preservation with a claimed 100-year data life; for businesses, government entities, and individuals requiring long-term archival storage meeting Japanese 100-year record preservation legislation.
• Pocket SSD Ultra-lightweight, compact portable solid-state drive designed for portability and on-the-go external storage; for content creators, gamers, professionals, and travelers needing to back up large files away from a desk.
• Memory Cards (MicroSD/SD) Flash memory cards (MicroSD/SD) for digital storage in smartphones, tablets, cameras, and portable electronic devices, focused on high capacities and read/write speeds; for consumers and professionals using mobile and imaging devices.
• External Optical Drives External Blu-ray, DVD, and CD drives for reading and recording optical media on computers lacking built-in optical drives; for users of modern laptops and desktops that no longer include internal optical drives.
• GaN Solutions (Chargers) Gallium Nitride (GaN)-based chargers and power adapters offering compact designs with high power output for travel, work, learning, and everyday charging needs; for consumers and professionals needing compact, efficient USB-C power delivery.
• Power Banks Portable battery packs providing backup power for smartphones, tablets, and other USB-powered devices when away from a wall outlet; for travelers, commuters, and everyday mobile users.
• Bluetooth Trackers (My Finders) Bluetooth-enabled item finders for tracking and locating personal belongings such as keys, wallets, and bags; for consumers who frequently misplace everyday items.
• Bluetooth Speakers Portable wireless speakers for audio playback via Bluetooth connectivity; for consumers needing portable audio at home, outdoors, or on the go.
• Mice and Keyboards Computer peripherals including wireless and wired mice and keyboards for desktop and laptop users; for home, office, and mobile productivity setups.
• Headsets & Earphones Audio accessories including wired and wireless headsets and earphones for music, calls, and multimedia use; for consumers, remote workers, and learners.
• Card Readers Card reader devices for reading and transferring data from memory cards to computers; for photographers, videographers, and consumers using SD/MicroSD media.
• Docking Stations / USB-C Hubs USB-C hubs and docking stations providing multiport connectivity for laptops and devices; for professionals and remote workers expanding laptop I/O.
• Share My Screen Wireless Display Adapter 1080p USB-C wireless display adapter with integrated USB hub and card reader functionality enabling wireless screen sharing; for professionals, presenters, and educators needing cable-free display connectivity.
• Cables and Travel Adapters USB cables, car chargers, power cables, and international travel adapters for charging and data transfer; for travelers and everyday users needing connectivity across regions and devices.
• Power Tower / Power Strips Surge-protected power strips and power towers with multiple outlets for safely powering multiple devices simultaneously; for home offices, workstations, and entertainment setups.
• Car Chargers In-vehicle charging solutions including Qi2 magnetic wireless car chargers and other car chargers for powering mobile devices on the road; for commuters, rideshare drivers, and travelers.

Quantifiable outcome

• 90% decline in Japanese Blu-ray recorder shipments from 2011 peak (6.3M) to 2025 (620K)
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• I-O DatacoreStrategic or Co-development Partner · 1 February 2026Verbatim Japan and I-O Data have formed a strategic partnership to maintain Blu-ray product availability in Japan. Following Sony's exit from the recordable disc business in February 2026, the two companies expanded their joint commitment to include not just disc media but also drive hardware. I-O Data released the BRP-R1 Windows-compatible external Blu-ray drive in February 2026, initially marketed to Japanese anime fans. The partnership aims to address growing supply constraints as Panasonic remains the only vertically integrated optical drive manufacturer and struggles to meet demand for high-end 4K Blu-ray recorders.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kingston Technology: Kingston is one of the world's largest independent manufacturers of USB flash drives, memory cards, SSDs, and DRAM modules, competing head-to-head with Verbatim across consumer and B2B storage categories through similar retail and IT distribution channels.
• SanDisk (Western Digital): Western Digital's SanDisk brand is a leading global maker of USB flash drives, memory cards, and portable SSDs, directly overlapping Verbatim's core flash-storage lineup. Comparable product categories, retail channels, and customer base.
• PNY Technologies: PNY is a US-based maker of USB flash drives, SSDs, memory cards, and NVIDIA GPUs, with a comparable mid-scale brand positioning, retail distribution, and product breadth overlapping Verbatim's storage and accessories portfolio.
• Maxell: Maxell is one of the few remaining recordable optical media manufacturers (CD, DVD, Blu-ray) and also offers USB drives, batteries, and accessories. Directly comparable to Verbatim in legacy optical media and consumer storage categories.

Emerging players

• Anker Innovations: Anker is a leading global brand in GaN USB-C chargers, power banks, cables, and charging accessories. Directly comparable to Verbatim's GaN Solutions and Power Bank lines, and a key competitor in the USB-C charging category Verbatim has entered.
• LaCie (Seagate): LaCie, owned by Seagate, focuses on premium portable SSDs and external storage for content creators and professionals, overlapping Verbatim's Pocket SSD targeting of the creator/gamer segment.
• Lexar: Lexar produces USB flash drives, memory cards, and portable SSDs for consumer and professional markets, with a comparable product mix to Verbatim's storage lines and overlapping retail and creator-focused marketing.

Broad incumbents

• Samsung Electronics (Storage Division): Samsung is a vertically integrated leader in NAND flash, SSDs, memory cards, and USB drives, and a major player in GaN/USB-C chargers. A broad incumbent that competes with Verbatim across most storage and charging product lines at greater scale.
• Panasonic: Panasonic is described as the only remaining vertically integrated optical drive manufacturer serving the Japanese market. While far larger and broader than Verbatim, Panasonic directly competes in Blu-ray recorders and optical media where Verbatim partners with I-O Data.

Others

• I-O Data Device: I-O Data is Verbatim Japan's strategic partner for Blu-ray disc media and external Blu-ray drives (BRP-R1) in the Japanese market. Functioning as a co-development partner rather than direct competitor, but operates in the same category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@VerbatimChannel
• LinkedInlinkedin.com/company/verbatim
• Instagraminstagram.com/verbatim_americas
• Facebookfacebook.com/VerbatimUS
• Xx.com/usverbatim

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verbatim