Freiberger Lebensmittel

What Freiberger Lebensmittel does

Freiberger Lebensmittel GmbH is a B2B contract manufacturer of frozen and chilled pizza products, headquartered in Berlin, Germany, and operating as a wholly-owned subsidiary of Südzucker AG. The company develops and produces private label pizzas for supermarket chains and foodservice operators, supplying finished goods under retailer-owned brands rather than operating any consumer-facing branded labels. Its core technology base consists of 18 distinct pizza technologies and over 1,300 individual recipe formulations, supported by modern dough and processing know-how and adapted to regional taste preferences across the markets it serves. Operating from 11 production facilities across Europe, USA, and Canada, Freiberger produces approximately 3.5 million pizzas per day and serves end-markets in more than 30 countries with a workforce of roughly 3,800 employees worldwide.

The company's revenue model is structurally that of a private label co-manufacturer: Freiberger wins commercial contracts with retail chains and foodservice operators, customizes recipes and specifications per customer, produces the finished SKU in bulk at its own plants, and ships through retailer-controlled distribution into frozen and chilled aisles. Pricing is set via negotiated commercial contracts with each retail partner and is not publicly disclosed. Go-to-market is B2B only; marketing activity is limited to a corporate website and B2C-style social channels (Instagram, LinkedIn) that primarily serve employer branding and corporate communications rather than demand generation. Customer segments split between large supermarket private label programs (primary) and foodservice operators (secondary), with all named customers anonymized in the input as 'Various Retail Chains' and 'Foodservice Operators', indicating multi-customer exposure without disclosed account concentration.

Name

Freiberger Lebensmittel

Legal name

Freiberger Lebensmittel GmbH

Website

https://freiberger-pizza.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Freiberger Lebensmittel GmbH is a B2B private label manufacturer of frozen and chilled pizza products, producing approximately 3.5 million pizzas daily across 11 facilities for retail chains and foodservice operators in more than 30 countries, headquartered in Berlin as a wholly-owned subsidiary of Südzucker AG.

Ownership category

akta.pro rank

Product category

Private Label Frozen Pizza Manufacturing

NAICS

Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Frozen Pizza & Flatbreads (CRADADAB)

akta.pro secondary industry

Frozen & Par-Baked Bakery Production (THAFAFAK)

Keywords

• Private label pizza
• Frozen pizza manufacturing
• Pizza contract manufacturing
• Foodservice pizza supply
• Chilled pizza production

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure

Revenue model

1. Private Label Pizza Manufacturing: Freiberger generates revenue by manufacturing pizza products under retailer private label brands. The company develops custom recipes and produces finished pizza products for supermarket chains and foodservice operators. Revenue is generated through bulk manufacturing contracts with retailers and foodservice companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Freiberger Lebensmittel GmbH is a B2B manufacturer that develops and produces customized chilled and frozen pizzas under retailer private label brands and for foodservice operators. Operating 11 production facilities across Europe, the USA and Canada, the company produces 3.5 million pizzas daily using 18 distinct pizza technologies and more than 1,300 individual recipes tailored to regional taste preferences in over 30 countries.

Product overview

Freiberger Lebensmittel is a B2B pizza manufacturer producing private label frozen and chilled pizzas. The company operates as a single unified manufacturing platform, producing over 3.5 million pizzas daily across 11 global locations using 18 distinct pizza technologies. Their core offering is customized private label pizza manufacturing with over 1,300 individual recipes, complemented by technology and manufacturing services for retail chains and foodservice operators across Europe, USA, and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Label Pizza Manufacturing Custom-developed chilled and frozen pizzas produced under supermarket and retailer private label brands. The offering includes over 1,300 individual recipes tailored to regional taste preferences across Europe, USA, and Canada, manufactured at 11 global production facilities with daily output of 3.5 million pizzas.
• Pizza Technology and Manufacturing Services End-to-end pizza production services encompassing modern dough technology, processing techniques, and culinary development across 18 distinct pizza technologies. Supports recipe customization, scale-up, and production for retail private label and foodservice customers.

Quantifiable outcome

• 3.5 million pizzas produced daily
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Dr. Oetker: Germany-headquartered global food manufacturer with a flagship frozen pizza business (Ristorante, Pizza Tradizionale). Overlaps directly with Freiberger in European frozen pizza manufacturing, though Dr. Oetker is predominantly a branded player while Freiberger is private label — making it the most relevant benchmark for category scale.
• Nomad Foods: UK-listed European frozen food major (owns Iglo, Findus, Birds Eye, La Vallée). Operates large-scale frozen pizza and pizza-adjacent manufacturing across Europe, serving both branded and private label retail customers, making it the closest publicly-traded comparable for a private-label frozen pizza manufacturer of Freiberger's profile.
• Aryzta: Swiss-headquartered international bakery and frozen B2B food group producing frozen breads, patisserie, and pizza for retail and foodservice. Directly comparable as a large-scale B2B frozen bakery / pizza manufacturer serving supermarket private label and foodservice customers in Europe and North America.
• Schwan's Company: US-based, family-owned frozen food manufacturer (Red Baron, Tony's, Freschetta pizzas). Operates large-scale frozen pizza manufacturing and private label pizza supply in North America, making it a direct functional peer for Freiberger's North American footprint.
• Conagra Brands: Major North American frozen food manufacturer with frozen pizza brands (DiGiorno, Tombstone) and significant private label pizza manufacturing. Comparable scale, multi-plant footprint, and category overlap with Freiberger's North American operations.

Direct peers

• Europastry: Spanish family-owned frozen bakery group producing breads, pastry, and pizza for retail private label and foodservice globally. Comparable in scale, B2B private label model, and product breadth to Freiberger's pizza and dough technology focus.
• Bell Food Group: Swiss-listed convenience and protein producer (Hilcona brand) with growing frozen pizza and convenience food manufacturing serving European retail and foodservice. A more focused private label and convenience food peer, comparable in size category and customer type.
• Vandemoortele: Belgian family-owned manufacturer of frozen bakery products (including pizzas, paninis, and flatbreads) sold across Europe under retailer private labels and foodservice channels. A direct category peer with similar B2B model, geographic footprint, and customer base.
• Generale Traiteur: French private label frozen food specialist (now part of Euralis / traitenaional group), supplying pizzas, quiches and pastries to French and European retail chains. A focused private label frozen pizza peer with overlapping customer base in European supermarkets.

Regional players

• Orkla Foods (Frozen Pizza): Nordic-headquartered branded and private label food company (Grandiosa, among others) with frozen pizza operations primarily across Scandinavia and the Baltics. Comparable in private label model and frozen pizza category, with a more focused Nordic geographic concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInde.linkedin.com/organization-guest/company/freiberger-lebensmittel-gmbh-&-co-
• Instagraminstagram.com/freiberger.pizza

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freiberger Lebensmittel