supernatural venture
Supernatural Ventures is an early-stage venture capital firm and the fund vehicle of The Angel Group, a 275-member investor community that screens about 1,000 opportunities annually. The firm leads seed rounds in emerging, better-for-you CPG brands including Poppi, Siete, Goodles, Fave, and Frozen One.
- Company typePrivate
- Founded2025
- HeadquartersToledo, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What supernatural venture does
Supernatural Ventures is an early-stage venture capital firm and the dedicated fund vehicle of The Angel Group, a 275-member investor community. Founded in 2025 and headquartered in Toledo, Ohio, the firm focuses exclusively on seed and early-stage consumer packaged goods (CPG) brands, particularly in better-for-you, clean-label, organic, and natural categories. Its stated screening process evaluates approximately 1,000 investment opportunities annually and has produced 35 completed investments across the firm's and Angel Group's history.
The portfolio includes category-defining CPG brands such as Poppi, Siete Foods, Goodles, Bachan's, and Painterland Sisters, alongside newer holdings such as Fave, Frozen One, Jesse & Ben's, Mimi Cheng's, Ayoh Mayo, Stone & Skillet, It's My Leche, Wild Monkey Bar, Habiza Hummus, and Swim Club. In 2026 the firm publicly led two seed rounds: a $1 million round in clean-label powdered beverage brand Fave and a $2 million round in high-protein ice cream brand Frozen One. Adam Spriggs serves as General Partner and is also a founding member of The Angel Group.
The business model is that of an angel-led investment syndicate: deal sourcing originates from the 275-member community, industry events, founder referrals, and earned media in CPG outlets such as BevNET and FoodNavigator. The firm does not sell products or services to end customers, does not disclose management fees, AUM, or carried interest economics, and discloses no LP base. There is no proprietary technology, software platform, or AI component associated with the firm in the input data.
supernatural venture firmographics
Firmographics- Name
- supernatural venture
- Legal name
- Supernatural Ventures
- Website
- https://supernatural.ventures
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Supernatural Ventures is an early-stage venture capital firm and the fund vehicle of The Angel Group, a 275-member investor community that screens about 1,000 opportunities annually. The firm leads seed rounds in emerging, better-for-you CPG brands including Poppi, Siete, Goodles, Fave, and Frozen One.
- Ownership category
- akta.pro rank
supernatural venture industry classification
Industry- Product category
- Venture Capital
- NAICS
- All Other Financial Investment Activities (52399), Other Investment Pools and Funds (5259)
- akta.pro primary industry
- Micro-VC & Angel Funds (FSANAAAI)
Keywords
Where supernatural venture is headquartered
LocationHeadquarters
- HQ city
- Toledo
- HQ country
- United States
- HQ region
- North America
Markets served
supernatural venture business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Distribution channels1 record
Marketing channels2 records
supernatural venture product offering
Product offeringCore offering
Supernatural Ventures is an early-stage venture capital firm that invests in CPG (consumer packaged goods) brands at the seed and early stages. Operating as the venture fund arm of The Angel Group, it leverages a community of investors to source, fund, and support consumer brand founders across food, beverage, and household product categories.
Product overview
Supernatural Ventures is a venture capital firm that operates as a partner to visionary founders bringing transcendent products to market. The firm runs The Angel Group, a 275-member investor community, and has invested in a portfolio of consumer packaged goods brands including Fave, Painterland Sisters, Jesse & Ben's, Ayoh Mayo, Mimi Cheng's, It's My Leche, Wild Monkey Bar, Stone & Skillet, Frozen One, Habiza Hummus, and Swim Club. The investment thesis focuses on early-stage CPG brands with strong founder quality, retail velocity, and differentiated products.
Differentiator
Problem solved
Functional benefit
Products and services
- Supernatural Ventures (Early-Stage CPG Fund) An early-stage venture capital fund that provides seed and early-stage capital to CPG (consumer packaged goods) brand founders across food, beverage, and household product categories. Targets founders building consumer brands and offers capital alongside community-driven support.
- The Angel Group (Investor Network) An investor community focused on CPG and consumer brand investing, providing deal sourcing, co-investment opportunities, and operator support to early-stage consumer brand founders. Supernatural Ventures serves as the formal venture fund arm of this network.
Quantifiable outcome
- The Angel Group evaluates ~1,000 investment opportunities annually and has completed 35 investments in emerging brands.
Companies that use supernatural venture
Customer profileSegments1 record
Ideal customer profiles1 record
supernatural venture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
supernatural venture partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
supernatural venture competitors and assessment
Company assessmentEmerging players
- 1789 Capital: Consumer brand-focused growth firm investing across stages in emerging lifestyle and product companies; relevant comparable as a consumer/CPG-oriented specialist.
- BIP Ventures: Consumer-focused venture firm investing in early-stage CPG and commerce-enabled brands; comparable as a smaller-stage, consumer-sector specialist.
- Springboard Capital: Early-stage consumer and CPG investor that backs female-led brands; overlaps meaningfully with Supernatural's CPG and emerging-brand thesis.
- Marigold Capital: Early-stage CPG-focused venture fund backing better-for-you food and beverage brands; overlaps with Supernatural in stage, sector, and underwriting lens.
Direct peers
- VMG Partners: Long-standing consumer/CPG-focused growth equity firm that invests across stages in emerging brands; the closest comparable model to Supernatural's early-stage CPG thesis with strong retail and operator support.
- Lerer Hippeau: Early-stage venture firm with a dedicated consumer-brand focus, investing in seed and Series A CPG and DTC companies; comparable in stage, sector, and founder-support orientation.
- Imaginary Ventures: Consumer-focused venture firm investing in early-stage brands across CPG, beauty, and lifestyle; comparable stage and thesis around emerging brand building.
- Female Founders Fund: Early-stage venture fund with a strong consumer/CPG tilt, backing diverse founders in emerging brands; directly comparable in stage and sector emphasis.
- CircleUp: Pioneering CPG investment platform that connected early-stage consumer brands with capital; directly comparable as a CPG-specialized investment vehicle, though it has evolved its model.
- Strand Equity Partners (S Capital): Consumer/CPG-focused investment firm backing emerging better-for-you brands; highly comparable in stage, sector specialization, and value-add operator approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
supernatural venture social profiles
Digital presencesupernatural venture financial estimates
Financial estimateRevenue estimate
Valuation estimate
supernatural venture leadership team
Management profileNumber of profiles
Profiles1 record
supernatural venture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
supernatural venture M&A and investment
M&A and investmentM&A
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about supernatural venture
What does supernatural venture do?
Supernatural Ventures is an early-stage venture capital firm that invests in CPG (consumer packaged goods) brands at the seed and early stages. Operating as the venture fund arm of The Angel Group, it leverages a community of investors to source, fund, and support consumer brand founders across food, beverage, and household product categories.
Is supernatural venture a public or private company?
supernatural venture is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was supernatural venture founded?
supernatural venture was founded in 2025. It employs 1 to 10 people.
Where is supernatural venture based?
supernatural venture is headquartered in Toledo, United States, in the North America region.
Who are supernatural venture's main competitors?
Emerging players on record are 1789 Capital, BIP Ventures, Springboard Capital and Marigold Capital. Direct peers are VMG Partners, Lerer Hippeau, Imaginary Ventures, Female Founders Fund, CircleUp and Strand Equity Partners (S Capital).
Does supernatural venture have an API?
No public API is recorded for supernatural venture.
What industry is supernatural venture in?
supernatural venture's product category is Venture Capital. Its primary akta.pro industry code is FSANAAAI, Micro-VC & Angel Funds. Its NAICS code is 52399.