Enesis USA, LLC

What Enesis USA, LLC does

Enesis USA, LLC is recorded in firmographic data as a small (1-10 employee) US-registered entity, but the substantive operational data describes its affiliated Indonesian FMCG operation, Enesis Group, founded in 1988 and headquartered in Indonesia. Enesis Group manufactures and markets a portfolio of consumer health, wellness, and personal/home care products under nine principal brands: Adem Sari (heatiness drink with lime, lemon, vitamin C and herbs), Adem Sari RTD, Amunizer (endurance supplement), Scrubber (prebiotic orange juice), Sensa Cool (herbal cooling drink), Vegeta Herbal (digestive supplement), Antis (WHO-standard hand sanitizer), Force Magic (aerosol mosquito repellent with synthetic pyrethroid and eucalyptus oil), Kispray (anti-germ fabric deodorizer/softener), Plossa (multi-functional aromatherapy oil), and Soffell (mosquito repellent lotion/spray). All products are BPOM-registered and produced in three Indonesian plants (Pulogadung, Cikarang, Ciawi).

The business model is a one-time sales-led FMCG revenue model distributing consumer packaged goods through a dual-channel Indonesian retail network (modern trade — hypermarkets, supermarkets, minimarkets; and general trade — traditional markets and warungs), with additional international distribution in Vietnam, Thailand, Singapore, and Yemen. Sales-led execution is managed through dedicated modern-trade sales roles and broader field coverage. Marketing leverages event activations (BPOM Expo, BCA Expoversary, Nahdlatul Ulama anniversary), community health education (Soffell dengue awareness programs), and TikTok social media presence.

Customer concentration is low by construction: revenue is generated through mass-market consumer purchases across distributed retail rather than enterprise contracts. Named entities such as Indomaret, BCA, BPOM, and the Ministry of Health function as event activation or institutional partners rather than direct revenue customers. Strategic positioning centers on 'Healthy Products for Healthy Family,' with regulatory compliance (BPOM, WHO-standard Antis) and brand awards (Top Brand 2015, Indonesia WOW Brand 2015) serving as the primary moat elements.

Name

Enesis USA, LLC

Legal name

Enesis Group

Website

https://enesis.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Enesis USA, LLC is the US-registered entity affiliated with Enesis Group, an Indonesian FMCG manufacturer of nutraceutical beverages and personal/home care products (Adem Sari, Antis, Soffell, Plossa, Vegeta Herbal) distributed via modern and general trade retail across Indonesia, Vietnam, Thailand, Singapore, and Yemen.

Ownership category

akta.pro rank

Product category

Consumer Packaged Goods (Nutraceuticals & Personal Care)

SIC

Beverages (2080), Food And Kindred Products (2000)

akta.pro primary industry

Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD)

akta.pro secondary industry

Vitamins & Minerals (Single Nutrients) (CRADAGAB)

Keywords

• Functional beverages
• Nutraceutical supplements
• Personal care products
• Mosquito repellents
• Consumer packaged goods

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consumer Packaged Goods Sales: Enesis Group generates revenue through the sale of FMCG products including nutraceutical/functional drinks (Adem Sari, Amunizer, Scrubber, Vegeta Herbal) and personal/home care products (Antis, Force Magic, Kispray, Plossa, Soffell) through retail channels

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Enesis Group is a privately held Indonesian FMCG manufacturer that develops, produces, and markets nutraceutical/functional beverages (e.g., Adem Sari, Amunizer, Scrubber, Vegeta Herbal, Sensa Cool) and personal/home care products (e.g., Antis hand sanitizer, Soffell and Force Magic mosquito repellents, Kispray fabric freshener, Plossa aromatherapy oil). The company sells these branded consumer packaged goods through modern and general trade retail channels across Indonesia and select international markets including Vietnam, Thailand, Singapore, and Yemen.

Product overview

Enesis Group is an FMCG company offering a portfolio of nutraceutical/functional drinks and personal/home care products. The nutraceutical portfolio includes Adem Sari (heatiness drink), Adem Sari RTD (ready-to-drink version), Amunizer (health supplement for endurance), Scrubber (orange juice with prebiotics), Sensa Cool (herbal powder cooling drink), and Vegeta Herbal (constipation relief supplement). The personal and home care portfolio includes Antis (hand sanitizer gel/spray), Force Magic (mosquito repellent aerosol), Kispray (3-in-1 fabric freshener/deodorizer/softener with anti-germ properties), Plossa (aromatherapy oil for massage/inhaler/roll-on), and Soffell (mosquito repellent lotion/spray). All products are produced in Indonesia and registered with BPOM (National Agency of Drug and Food Control).

Differentiator

Problem solved

Functional benefit

Brands

• Adem Sari: Heatiness drink containing lime, lemon, high vitamin C, herbs and sparkling sensation to prevent and relieve heartburn and its symptoms such as sore throat, canker sores, chapped lips, dry throat and bad breath.
• Amunizer
• Antis
• Force Magic
• Kispray
• Plossa
• Scrubber
• Soffell
• Sensa Cool
• Vegeta Herbal

Products and services

• Adem Sari Heatiness drink containing lime, lemon, high vitamin C, herbs and sparkling sensation to prevent and relieve heartburn and its symptoms such as sore throat, canker sores, chapped lips, dry throat and bad breath. For health-conscious Indonesian consumers.
• Adem Sari RTD Ready-to-drink format made from juice, herbs, high vitamin C, honey and a blend of other natural ingredients, processed with modern technology to prevent, relieve and refresh internal heat. For consumers seeking on-the-go heatiness relief.
• Amunizer Health supplement drink combining 6 active ingredients to maintain endurance and stamina. For consumers seeking daily wellness and immunity support.
• Scrubber Refreshing orange juice containing prebiotics and various fibers for digestive wellness. For health-conscious consumers.
• Sensa Cool Refreshing herbal powder cooling drink for relieving heatiness. For consumers seeking traditional heatiness relief.
• Vegeta Herbal Herbal supplement containing fibers, natural laxative and anti-gassy natural herbs (Plantago Ovata, Senna, Rhei Radix, Foeniculli, Liquirittae) to relieve constipation. For consumers with digestive concerns.
• Antis Pioneer of hand sanitizers in Indonesia, available in gel and spray forms, proven to be most effective in killing germs (Diarrhoea, Typhus, Salmonella, E. Coli, Flu) according to WHO standards and clinically tested. For general consumer households.
• Force Magic 2in1 mosquito repellent aerosol product that kills and repels mosquitoes simultaneously, with synthetic pyrethroid (transferrin & Permethrin) active ingredients combined with eucalyptus oil. For consumers in mosquito-prone regions.
• Kispray 3-in-1 product (lubricant, deodorizer, fabric softener) containing anti-germ agents that eliminates musty smell during rainy season and sweat smell during dry season. For household fabric care.
• Plossa Aromatherapy oil (Press & Soothe Aromatics) with 4-in-1 multifunctional benefits: massage, scraping, roll on, and inhaler. Contains eucalyptus, capsicum, lemon, peppermint, and menthol. For everyday consumer wellness.
• Soffell Mosquito repellent available in lotion and spray forms that does not dry out the skin, is non-sticky, and has a soft scent. Protects the body from mosquito bites. For consumers in tropical and dengue-prone regions.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Prodia ClinicminorImplementation/ SI/ Consulting Partner · 25 November 2025Enesis Group partners with Prodia Clinic for annual medical check-up (MCU) program for employees. The program covers employees with minimum one year of service and is conducted at the company's three main plants (Pulogadung, Cikarang, Ciawi) and partner clinics for employees outside Greater Jakarta area.
• Ministry of Health IndonesiacoreStrategic or Co-development Partner · 12 November 2015MoU signing between PT Herlina Indah (Enesis Group subsidiary) and Ministry of Health represented by the Secretary General, witnessed by the Minister of Health. Partnership for health initiatives and National Health Day participation.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kalbe Farma: Indonesia's largest pharmaceutical and consumer health company with a deep portfolio of OTC health products, supplements, and functional beverages. Directly comparable to Enesis as an Indonesian-listed consumer health manufacturer with similar distribution depth across modern and general trade.
• SC Johnson (OFF!): Manufacturer of OFF! and other mosquito repellent brands serving tropical markets including Southeast Asia. Comparable to Enesis's Soffell and Force Magic in the repellent category, with overlapping retail channels and similar target consumers in dengue-endemic regions.
• Dabur India: India-based consumer health and wellness company with a portfolio of functional health drinks (e.g., Real, Honitus) and personal care products. Comparable as an emerging-market FMCG peer with multi-category health, wellness, and personal care offerings and similar distribution-led growth model.
• Himalaya Wellness: Global herbal health and personal care brand with products spanning supplements, oral care, skincare, and wellness. Comparable to Enesis's herbal positioning across Amunizer, Vegeta Herbal, and Plossa lines, with similar natural-ingredient-led brand strategy.
• Emami Limited: Indian FMCG company focused on health, beauty, and personal care products including herbal and OTC categories. Comparable to Enesis's personal/home care portfolio (Antis, Soffell, Kispray, Plossa) and similar emerging-market consumer segment targeting.
• Marico: Consumer goods company with a portfolio spanning edible oils, hair care, health foods, and wellness products across South and Southeast Asia. Comparable to Enesis as an Asian FMCG peer with multi-category health and wellness offerings.
• Tiger Balm: Iconic topical analgesic and aromatherapy brand with regional dominance across Southeast Asia. Comparable to Enesis's Plossa aromatherapy line in offering topical/massage relief products with overlapping distribution in Indonesian and regional traditional trade.

Broad incumbents

• PT Unilever Indonesia: Local subsidiary of Unilever, the global FMCG incumbent competing across personal care, home care, and health-adjacent categories (including Lifebuoy hand sanitizer). Comparable as a broad-based Indonesian FMCG incumbent competing in overlapping hygiene and personal care shelves.
• Reckitt Benckiser (Dettol): Owner of the Dettol antiseptic brand, a global leader in hand hygiene that competes directly with Enesis's Antis brand. Comparable as a multinational hygiene/FMCG incumbent with overlapping product positioning in Indonesia and other regional markets.
• Procter & Gamble: Global FMCG incumbent with broad personal care, hygiene, and home care portfolio. Comparable to Enesis as a competitor across hygiene and personal care shelves in Indonesia and Southeast Asia, with materially greater R&D and marketing resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/enesis-usa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enesis USA, LLC