Shoper
Shoper S.A. is Poland's leading domestic SaaS e-commerce platform, founded in 2005 and listed on the Warsaw Stock Exchange. It provides self-serve online store creation, subscription management, and payment services tools to small and medium enterprises across Poland.
- Company typePublic
- Founded2005
- HeadquartersKraków, Poland
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Shoper does
Shoper S.A. is a Polish SaaS provider of e-commerce platform software, founded in 2005 and headquartered in Warsaw with operations in Kraków. The company enables small and medium enterprises to create, launch, and operate online stores through a self-serve subscription platform, and has established itself as Poland's leading domestic e-commerce software provider over two decades of operation.
The core product is the Shoper Platform, a unified SaaS offering covering online store creation, catalog and subscription management, payment services, and add-on B2B tools. Revenue is generated primarily through recurring monthly and annual SaaS subscriptions, with a secondary stream from add-on features and payment services whose adoption among merchants is rising. The company is publicly listed on the Warsaw Stock Exchange (ticker PLSHPRE00017 / WSE: SHO), employs over 250 people, and goes to market via a sales-led motion that combines self-serve onboarding with performance marketing and dedicated commercial teams led by a Chief Commercial Officer.
Operationally, Shoper pursues a horizontal SaaS strategy targeting Polish SMEs, supported by an extensive integration and partner ecosystem spanning marketing automation, analytics, customer support, and advertising platforms. The company has executed inorganic growth via the 2021 acquisition of Shoplo and completed a $135.26M transaction led by cyber_Folks in November 2024, the largest capital event in the provided record. Management reports year-on-year revenue growth and improved profitability in 2024, driven by higher subscription penetration and cross-sell of value-added tools.
Shoper firmographics
Firmographics- Name
- Shoper
- Legal name
- Shoper S.A.
- Website
- https://shoper.pl
- Company type
- Public
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Shoper S.A. is Poland's leading domestic SaaS e-commerce platform, founded in 2005 and listed on the Warsaw Stock Exchange. It provides self-serve online store creation, subscription management, and payment services tools to small and medium enterprises across Poland.
- Ownership category
- akta.pro rank
Where Shoper is headquartered
LocationHeadquarters
- HQ city
- Kraków
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Shoper business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscriptions: Revenue primarily generated through monthly and annual SaaS subscriptions for online store creation and management tools
- Add-on Features and B2B Services: Additional income from add-on features and B2B services, including payment services with increasing adoption among merchant base
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Shoper product offering
Product offeringCore offering
Shoper is a Polish SaaS e-commerce platform that enables small and medium enterprises to create, launch, and manage online stores. The platform is sold via monthly and annual subscriptions, with additional revenue generated from add-on features and B2B services such as integrated payment services for merchants.
Product overview
Shoper is a single unified SaaS e-commerce platform that provides online store creation and management tools for small and medium enterprises in Poland. The platform generates revenue through monthly and annual SaaS subscriptions, with additional income from add-on features and B2B services including payment services for merchants.
Differentiator
Problem solved
Functional benefit
Products and services
- Shoper Platform
Quantifiable outcome
- Year-on-year revenue growth and improved profitability in 2024
- +1 more outcomes
Companies that use Shoper
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Shoper technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Shoper partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 1022 Data and Advertising PartnersminorShoper's website processes personal data with 1022 advertising and analytics partners for marketing, advertising, and website analytics purposes. These include major platforms like Google, Meta (Facebook/Instagram), TikTok, YouTube, Spotify, and various other advertising technology providers.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Shoper competitors and assessment
Company assessmentDirect peers
- Squarespace: Subscription website builder with commerce functionality targeting SMBs and creators. Comparable SaaS model serving similar small-business customer profiles.
- IdoSell: Polish SaaS e-commerce platform serving SMEs in Poland with online store creation and management tools. Closest direct domestic competitor to Shoper in the Polish market.
- Shopify: Global leader in SaaS e-commerce platforms for SMEs. Competes with Shoper for Polish merchants and sets the benchmark for product velocity and ecosystem breadth.
- WooCommerce: Open-source e-commerce plugin for WordPress used widely by SMEs globally, including in Poland. Competes on price and flexibility with Shoper's hosted SaaS model.
- BigCommerce: SaaS e-commerce platform targeting merchants across SMB and mid-market segments. Comparable subscription-based e-commerce infrastructure model serving similar merchant profiles.
- Wix: Website builder with integrated e-commerce capabilities sold to SMEs via subscription. Comparable business model and customer segment, with stronger brand and broader feature set.
Broad incumbents
- Magento (Adobe Commerce): Enterprise-oriented e-commerce platform under Adobe. Competes in adjacent tiers and represents a broader incumbent player offering overlapping commerce capabilities.
- Salesforce Commerce Cloud: Enterprise commerce platform within the Salesforce ecosystem. Broad incumbent operating in the same commerce platform category, primarily at larger enterprise customers.
Regional players
- Selly: Polish e-commerce platform focused on marketplaces and dropshipping integrations. Comparable Polish-market e-commerce tooling serving an overlapping SMB merchant base.
Others
- cyber_Folks: Polish hosting and internet infrastructure provider that acquired a controlling stake in Shoper in 2024. Adjacent infrastructure provider and strategic shareholder of Shoper.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Shoper social profiles
Digital presenceShoper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shoper leadership team
Management profileNumber of profiles
Profiles4 records
Shoper funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shoper M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shoper
What does Shoper do?
Shoper is a Polish SaaS e-commerce platform that enables small and medium enterprises to create, launch, and manage online stores. The platform is sold via monthly and annual subscriptions, with additional revenue generated from add-on features and B2B services such as integrated payment services for merchants.
Is Shoper a public or private company?
Shoper is a public company. It is classified as public and is currently operating.
When was Shoper founded?
Shoper was founded in 2005. It employs 51 to 100 people.
Where is Shoper based?
Shoper is headquartered in Kraków, Poland, in the Europe region.
How does Shoper make money?
Two revenue lines are on record. SaaS Subscriptions are the primary driver. The others are add-on Features and B2B Services.
Who are Shoper's main competitors?
Direct peers on record are Squarespace, IdoSell, Shopify, WooCommerce, BigCommerce and Wix. Broad incumbents are Magento (Adobe Commerce) and Salesforce Commerce Cloud. Selly is listed as a regional player. cyber_Folks is listed as an others.
Does Shoper have an API?
No public API is recorded for Shoper.