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Shoper

Full company profile

uuid0009wvc

Namestring
Shoper
Legal namestring
Shoper S.A.
Websiteurl
https://www.shoper.pl/
Company typeenum
Public
Founded yearint
2005
Descriptiontext

Shoper S.A. is a Polish SaaS provider of e-commerce platform software, founded in 2005 and headquartered in Warsaw with operations in Kraków. The company enables small and medium enterprises to create, launch, and operate online stores through a self-serve subscription platform, and has established itself as Poland's leading domestic e-commerce software provider over two decades of operation.

The core product is the Shoper Platform, a unified SaaS offering covering online store creation, catalog and subscription management, payment services, and add-on B2B tools. Revenue is generated primarily through recurring monthly and annual SaaS subscriptions, with a secondary stream from add-on features and payment services whose adoption among merchants is rising. The company is publicly listed on the Warsaw Stock Exchange (ticker PLSHPRE00017 / WSE: SHO), employs over 250 people, and goes to market via a sales-led motion that combines self-serve onboarding with performance marketing and dedicated commercial teams led by a Chief Commercial Officer.

Operationally, Shoper pursues a horizontal SaaS strategy targeting Polish SMEs, supported by an extensive integration and partner ecosystem spanning marketing automation, analytics, customer support, and advertising platforms. The company has executed inorganic growth via the 2021 acquisition of Shoplo and completed a $135.26M transaction led by cyber_Folks in November 2024, the largest capital event in the provided record. Management reports year-on-year revenue growth and improved profitability in 2024, driven by higher subscription penetration and cross-sell of value-added tools.

Short descriptiontext

Shoper S.A. is Poland's leading domestic SaaS e-commerce platform, founded in 2005 and listed on the Warsaw Stock Exchange. It provides self-serve online store creation, subscription management, and payment services tools to small and medium enterprises across Poland.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersKraków, Poland
HQ citystring
Kraków
HQ countrystring
Poland
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
SaaS e-commerce platform, online store software, e-commerce platform software, SaaS subscription tools, SMB e-commerce solutions
NAICS code1 code
  • Retail Trade44-45
SIC code1 code
  • Retail-Nonstore Retailers5960
Product category
SaaS E-commerce Platform Software
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1SaaS Subscriptions
TypeSubscription Recurring
Description

Revenue primarily generated through monthly and annual SaaS subscriptions for online store creation and management tools

ad-hoc-news.de
2Add-on Features and B2B Services
TypeSubscription Recurring
Description

Additional income from add-on features and B2B services, including payment services with increasing adoption among merchant base

ad-hoc-news.de
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Technology or R&D, Personnel, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Shoper is a Polish SaaS e-commerce platform that enables small and medium enterprises to create, launch, and manage online stores. The platform is sold via monthly and annual subscriptions, with additional revenue generated from add-on features and B2B services such as integrated payment services for merchants.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Year-on-year revenue growth and improved profitability in 2024
+1 more record
Product overview1 text field

Shoper is a single unified SaaS e-commerce platform that provides online store creation and management tools for small and medium enterprises in Poland. The platform generates revenue through monthly and annual SaaS subscriptions, with additional income from add-on features and B2B services including payment services for merchants.

Product and service1 record
1Shoper Platform
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
11022 Data and Advertising Partners
Strategic tierMinorTypeOthers
Description

Shoper's website processes personal data with 1022 advertising and analytics partners for marketing, advertising, and website analytics purposes. These include major platforms like Google, Meta (Facebook/Instagram), TikTok, YouTube, Spotify, and various other advertising technology providers.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Squarespace
TypeDirect peer
Description

Subscription website builder with commerce functionality targeting SMBs and creators. Comparable SaaS model serving similar small-business customer profiles.

2IdoSell
TypeDirect peer
Description

Polish SaaS e-commerce platform serving SMEs in Poland with online store creation and management tools. Closest direct domestic competitor to Shoper in the Polish market.

3Shopify
TypeDirect peer
Description

Global leader in SaaS e-commerce platforms for SMEs. Competes with Shoper for Polish merchants and sets the benchmark for product velocity and ecosystem breadth.

4WooCommerce
TypeDirect peer
Description

Open-source e-commerce plugin for WordPress used widely by SMEs globally, including in Poland. Competes on price and flexibility with Shoper's hosted SaaS model.

5BigCommerce
TypeDirect peer
Description

SaaS e-commerce platform targeting merchants across SMB and mid-market segments. Comparable subscription-based e-commerce infrastructure model serving similar merchant profiles.

6Wix
TypeDirect peer
Description

Website builder with integrated e-commerce capabilities sold to SMEs via subscription. Comparable business model and customer segment, with stronger brand and broader feature set.

7Magento (Adobe Commerce)
TypeBroad incumbent
Description

Enterprise-oriented e-commerce platform under Adobe. Competes in adjacent tiers and represents a broader incumbent player offering overlapping commerce capabilities.

8Salesforce Commerce Cloud
TypeBroad incumbent
Description

Enterprise commerce platform within the Salesforce ecosystem. Broad incumbent operating in the same commerce platform category, primarily at larger enterprise customers.

9Selly
TypeRegional player
Description

Polish e-commerce platform focused on marketplaces and dropshipping integrations. Comparable Polish-market e-commerce tooling serving an overlapping SMB merchant base.

10cyber_Folks
TypeOthers
Description

Polish hosting and internet infrastructure provider that acquired a controlling stake in Shoper in 2024. Adjacent infrastructure provider and strategic shareholder of Shoper.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration5 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors2 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Shoper

SaaS E-commerce Platform Softwareshoper.pl

Shoper S.A. is Poland's leading domestic SaaS e-commerce platform, founded in 2005 and listed on the Warsaw Stock Exchange. It provides self-serve online store creation, subscription management, and payment services tools to small and medium enterprises across Poland.

What Shoper does

Shoper S.A. is a Polish SaaS provider of e-commerce platform software, founded in 2005 and headquartered in Warsaw with operations in Kraków. The company enables small and medium enterprises to create, launch, and operate online stores through a self-serve subscription platform, and has established itself as Poland's leading domestic e-commerce software provider over two decades of operation.

The core product is the Shoper Platform, a unified SaaS offering covering online store creation, catalog and subscription management, payment services, and add-on B2B tools. Revenue is generated primarily through recurring monthly and annual SaaS subscriptions, with a secondary stream from add-on features and payment services whose adoption among merchants is rising. The company is publicly listed on the Warsaw Stock Exchange (ticker PLSHPRE00017 / WSE: SHO), employs over 250 people, and goes to market via a sales-led motion that combines self-serve onboarding with performance marketing and dedicated commercial teams led by a Chief Commercial Officer.

Operationally, Shoper pursues a horizontal SaaS strategy targeting Polish SMEs, supported by an extensive integration and partner ecosystem spanning marketing automation, analytics, customer support, and advertising platforms. The company has executed inorganic growth via the 2021 acquisition of Shoplo and completed a $135.26M transaction led by cyber_Folks in November 2024, the largest capital event in the provided record. Management reports year-on-year revenue growth and improved profitability in 2024, driven by higher subscription penetration and cross-sell of value-added tools.

Shoper firmographics

Firmographics
Name
Shoper
Legal name
Shoper S.A.
Website
https://www.shoper.pl/
Company type
Public
Founded year
2005
Operating status
Operating
Headcount range
51–100 employees
Short description
Shoper S.A. is Poland's leading domestic SaaS e-commerce platform, founded in 2005 and listed on the Warsaw Stock Exchange. It provides self-serve online store creation, subscription management, and payment services tools to small and medium enterprises across Poland.
Ownership category
akta.pro rank

Where Shoper is headquartered

Location

Headquarters

HQ city
Kraków
HQ country
Poland
HQ region
Europe

Offices1 record

Markets served

Shoper business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

  1. SaaS Subscriptions: Revenue primarily generated through monthly and annual SaaS subscriptions for online store creation and management tools
  2. Add-on Features and B2B Services: Additional income from add-on features and B2B services, including payment services with increasing adoption among merchant base

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Shoper product offering

Product offering

Core offering

Shoper is a Polish SaaS e-commerce platform that enables small and medium enterprises to create, launch, and manage online stores. The platform is sold via monthly and annual subscriptions, with additional revenue generated from add-on features and B2B services such as integrated payment services for merchants.

Product overview

Shoper is a single unified SaaS e-commerce platform that provides online store creation and management tools for small and medium enterprises in Poland. The platform generates revenue through monthly and annual SaaS subscriptions, with additional income from add-on features and B2B services including payment services for merchants.

Differentiator

Problem solved

Functional benefit

Products and services

  • Shoper Platform

Quantifiable outcome

  • Year-on-year revenue growth and improved profitability in 2024
  • +1 more outcomes

Companies that use Shoper

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Shoper technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

Shoper partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • 1022 Data and Advertising PartnersminorOthersShoper's website processes personal data with 1022 advertising and analytics partners for marketing, advertising, and website analytics purposes. These include major platforms like Google, Meta (Facebook/Instagram), TikTok, YouTube, Spotify, and various other advertising technology providers.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Shoper competitors and assessment

Company assessment

Direct peers

  • Squarespace: Subscription website builder with commerce functionality targeting SMBs and creators. Comparable SaaS model serving similar small-business customer profiles.
  • IdoSell: Polish SaaS e-commerce platform serving SMEs in Poland with online store creation and management tools. Closest direct domestic competitor to Shoper in the Polish market.
  • Shopify: Global leader in SaaS e-commerce platforms for SMEs. Competes with Shoper for Polish merchants and sets the benchmark for product velocity and ecosystem breadth.
  • WooCommerce: Open-source e-commerce plugin for WordPress used widely by SMEs globally, including in Poland. Competes on price and flexibility with Shoper's hosted SaaS model.
  • BigCommerce: SaaS e-commerce platform targeting merchants across SMB and mid-market segments. Comparable subscription-based e-commerce infrastructure model serving similar merchant profiles.
  • Wix: Website builder with integrated e-commerce capabilities sold to SMEs via subscription. Comparable business model and customer segment, with stronger brand and broader feature set.

Broad incumbents

  • Magento (Adobe Commerce): Enterprise-oriented e-commerce platform under Adobe. Competes in adjacent tiers and represents a broader incumbent player offering overlapping commerce capabilities.
  • Salesforce Commerce Cloud: Enterprise commerce platform within the Salesforce ecosystem. Broad incumbent operating in the same commerce platform category, primarily at larger enterprise customers.

Regional players

  • Selly: Polish e-commerce platform focused on marketplaces and dropshipping integrations. Comparable Polish-market e-commerce tooling serving an overlapping SMB merchant base.

Others

  • cyber_Folks: Polish hosting and internet infrastructure provider that acquired a controlling stake in Shoper in 2024. Adjacent infrastructure provider and strategic shareholder of Shoper.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Shoper social profiles

Digital presence

Shoper financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Shoper leadership team

Management profile

Number of profiles

Profiles4 records

Shoper funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Shoper M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoper

What does Shoper do?

Shoper is a Polish SaaS e-commerce platform that enables small and medium enterprises to create, launch, and manage online stores. The platform is sold via monthly and annual subscriptions, with additional revenue generated from add-on features and B2B services such as integrated payment services for merchants.

Is Shoper a public or private company?

Shoper is a public company. It is classified as public and is currently operating.

When was Shoper founded?

Shoper was founded in 2005. It employs 51 to 100 people.

Where is Shoper based?

Shoper is headquartered in Kraków, Poland, in the Europe region.

How does Shoper make money?

Two revenue lines are on record. SaaS Subscriptions are the primary driver. The others are add-on Features and B2B Services.

Who are Shoper's main competitors?

Direct peers on record are Squarespace, IdoSell, Shopify, WooCommerce, BigCommerce and Wix. Broad incumbents are Magento (Adobe Commerce) and Salesforce Commerce Cloud. Selly is listed as a regional player. cyber_Folks is listed as an others.

Does Shoper have an API?

No public API is recorded for Shoper.

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Live signals
Tech.euEuropean tech weekly recap: Over €3.9B invested across 70+ dealsOver 70 European tech funding deals worth more than €3.9 billion were tracked last week, with over 5 exits and M&A transactions. Artificial intelligence led at €3 billion, followed by space and healthtech, with France raising €3.2 billion.MamStartupcyber_Folks finalizuje połączenie z Shoperem. Powstaje jeden podmiot o kapitalizacji blisko 1 mld USDcyber_Folks finalized its merger with Shoper, creating a single entity with a market capitalization near $1 billion. The deal involves transferring Shoper's assets to cyber_Folks and issuing new shares, with trading planned for September 15, 2026. The integration aims to boost technology investment and international expansion.WebhostingCyberFolks Absorbs ShoperCyberFolks and Shoper announced a merger on May 21, 2026, with Shoper's assets transferred via a share-based transaction. CyberFolks will issue 3,215,165 new Series F shares, and Shoper shareholders receive 0.2281 CyberFolks shares per Shoper share. The combined entity trades on the Warsaw Stock Exchange under cyber_Folks, with a valuation of about €1 billion.HostingdiscussionCyberFolks merges with Shoper to control $31B e-commerce empireCyberFolks merged with Shoper on May 21, 2026, and had previously acquired PrestaShop, creating a vertical e-commerce stack. The combined group carries an approximate valuation of €1 billion and €27 billion in annual GMV from Shoper and PrestaShop. The merger requires shareholder approval at both companies.bne IntelliNewsPoland's cyber_Folks and Shoper to merge in €1bn e-commerce tech pushPolish IT firms cyber_Folks and Shoper announced a merger on May 21, aiming to create a €1bn e-commerce tech entity. The combined market capitalisation is seen at around €1bn, with cyber_Folks holding a 49.9% stake in Shoper. The merger will transfer Shoper's assets to cyber_Folks and issue merger shares at a 0.2281:1 exchange ratio.AD HOC NEWSShoper S.A. stock (PLSHPRE00017): Polish e?commerce platform reports 2024 results and plans furtherShoper S.A., a Warsaw-listed Polish e-commerce software provider, published its full-year 2024 financial results showing year-on-year revenue growth and improved profitability, supported by higher subscription penetration and increasing adoption of payment services among its merchant base. The company outlined strategic priorities focusing on strengthening its position in the Polish e-commerce ecosystem, expanding monetization per merchant through cross-selling value-added tools, and exploring selective acquisitions or partnerships. Management indicated continued investment in technology and product development while maintaining balance sheet flexibility and prudent leverage levels.AD HOC NEWSShoper S.A. stock (PLSHPRE00017): Leading Polish e-commerce platformShoper S.A. is a Polish SaaS e-commerce platform provider founded in 2005, offering tools for online store creation and management to small and medium enterprises with over 250 employees. The company has established itself as Poland's leading e-commerce software provider, generating revenue primarily through monthly and annual SaaS subscriptions, with additional income from add-on features and B2B services. Its shares trade on the Warsaw Stock Exchange, and recent hiring activity signals continued investment in growth and performance marketing.FulfilioE-commerce platforms and logistics partnersAn educational guide outlines how e-commerce entrepreneurs should evaluate platforms and logistics partners, covering scalability, security, costs, support, experience, pricing, tracking and customer service. It recommends integration via API, plugins or third-party services, citing Shoper, PrestaShop, WooCommerce and InPost as examples.