What 81qd does

81qd is an AI-driven healthcare data analytics company founded in 2007 and headquartered at One World Trade Center in New York. It operates as a subsidiary of Medical Knowledge Group and serves pharmaceutical, biopharmaceutical, medical device, and healthcare clients, including 8 of the top 10 global pharmaceutical companies alongside dozens of midsized and emerging biopharma firms. The company employs 210+ professionals, structured as 25+ data scientists, 60+ medical strategists, and 125+ medical communications professionals.

The core platform is a six-product analytics suite purpose-built for pharmaceutical commercial and medical affairs use cases: Acuity for KOL identification and profiling; Plexus for HCP targeting and clinical network mapping using the proprietary Network Impact Score; Orion for undiagnosed patient finding via machine learning on patient journeys; Pantheon for end-to-end thought leader engagement with Veeva and Salesforce CRM integration; ASTOUND for speaker bureau program analytics; and Purpose-Driven RWD Solutions for clinical journey, product adoption, and therapy adherence analytics on a base of over one billion real-world data points. AI/ML modalities include predictive analytics, NLP-based sentiment analysis, recommendation engines, and multimodal KOL digital behavior mining.

81qd commercializes through enterprise B2B direct sales with annual subscription platform access plus custom analytics and consulting services, pricing disclosed only through a Request a Demo engagement. Distribution is direct enterprise field sales with deep CRM integration to Veeva and Salesforce, complemented by conference presence at TLL Summit, MAPS Americas, and SXSW, plus thought leadership content including the Tools of Engagement podcast. The company holds EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Framework certifications and has earned MM+M industry recognition including the 2022 Gold Data Prodigy, 2022 Agency 100, 2023 GameChangers, and 2020 GameChangers awards.

Name

81qd

Legal name

81qd, LLC

Website

https://81qd.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

81qd is an AI-driven healthcare data analytics company serving 8 of the top 10 global pharmaceutical companies and dozens of midsized biopharma firms with six proprietary platforms for KOL identification, HCP targeting, patient finding, and clinical network mapping on over one billion real-world data points.

Ownership category

akta.pro rank

Product category

Pharmaceutical Data Analytics

NAICS

Custom Computer Programming Services (541511), Marketing Research and Public Opinion Polling (541910), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Real-World Data (RWD) Platforms & Clinical Data Curation (HLACAIAJ)

akta.pro secondary industry

Healthcare Outcomes & Real-World Evidence (RWE) Analytics (BPAHALAN)

Keywords

• Pharmaceutical data analytics
• Healthcare data science
• KOL identification software
• HCP targeting platform
• Real-world data analytics

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Healthcare Analytics Software Platform: B2B enterprise analytics platform providing pharmaceutical data analytics services including KOL identification, HCP targeting, patient finding, and clinical network mapping. Revenue generated through subscription-based platform access and professional services engagement.
2. Custom Analytics Solutions: Customized real-world data analytics and engagement solutions tailored to specific pharmaceutical business challenges, delivered through consulting and implementation services

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

81qd develops and sells a suite of six proprietary AI-driven healthcare data analytics platforms — Acuity, Plexus, Orion, Pantheon, ASTOUND, and Purpose-Driven RWD Solutions — that combine over one billion real-world data points, machine-learning algorithms, natural language processing, and human domain expertise to enable pharmaceutical and biopharmaceutical companies to identify and profile key opinion leaders, target healthcare professionals, map clinical networks, find undiagnosed patients, manage thought leader engagement, and analyze speaker bureau programs across therapeutic areas.

Product overview

81qd offers a suite of AI-driven healthcare data analytics products designed for pharmaceutical and biopharmaceutical companies. The portfolio consists of six core platform products: Acuity (KOL identification and profiling), Plexus (HCP targeting and clinical network mapping), Orion (undiagnosed patient finding analytics), Pantheon (thought leader engagement management), ASTOUND (speaker bureau program analytics), and Purpose-Driven RWD Solutions (real-world data analytics). These platforms work together to transform healthcare data into actionable insights, enabling clients to enhance disease diagnosis, improve product adoption, optimize HCP engagement, and maximize therapy adherence across therapeutic areas including oncology and rare diseases.

Differentiator

Problem solved

Functional benefit

Products and services

• Acuity KOL identification and profiling platform that programmatically mines data related to digital online behavior, conference speaking engagements, healthcare congresses, professional association leadership positions, guideline development committee involvement, publications, and editorial responsibilities. Uses NLP-based sentiment analysis to assess thought leaders' perceptions across topics and products. Designed for pharmaceutical and biopharma clients that need comprehensive thought leader profiles for strategic engagement.
• Plexus HCP targeting and clinical network mapping software that leverages big data and proprietary AI algorithms to produce actionable insights by uncovering hidden patterns of clinical behavior. Features the proprietary Network Impact Score to focus clinician groups customized by patient types and practice behaviors. Built for biopharmaceutical clients needing precision in HCP segmentation and clinical network mapping.
• Orion Undiagnosed patient journey and HCP analytics tool that uses proprietary machine-learning algorithms to analyze patient journeys found in disparate sources of real-world data (RWD) to predict individual patients likely to have a disease, as well as the HCPs managing them. Targets difficult-to-diagnose diseases and rare disease patient identification for pharmaceutical clients.
• Pantheon Holistic thought leader identification and engagement platform combining social listening, advanced HCP profiling, and CRM integration (Veeva, Salesforce). Implements Identify, Consolidate, Engage, Share workflows for managing relationships and interactions with influential thought leaders, supporting pharmaceutical engagement activities.
• ASTOUND Speaker bureau program analytics software integrating data analytics with a user-friendly interface for pharmaceutical and healthcare companies. Features real-time KPI tracking, on-demand budget management, comprehensive compliance monitoring, speaker utilization analytics, and year-over-year comparison with customizable dashboards.
• Purpose-Driven RWD Solutions Real-world data analytics solutions leveraging AI and machine learning to deliver clinical journey analytics, market sizing, product adoption analytics, and therapy adherence analytics. Uses over a billion data points including claims data, EHR data, patient registries, and wearable device data to serve pharmaceutical and healthcare clients.

Quantifiable outcome

• Identified 100K+ undiagnosed patients in immunology case study
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability14 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Medical Knowledge Group (MKG)coreStrategic or Co-development Partner81qd is a subsidiary company of Medical Knowledge Group (MKG), a healthcare communications and analytics organization. This parent-subsidiary relationship provides strategic alignment and shared resources for healthcare data science and medical communications services.
• Veeva SystemscoreTechnology or IntegrationPantheon and Acuity platforms feature seamless integration with Veeva CRM systems, ensuring field forces receive the most up-to-date KOL and HCP information for pharmaceutical engagement activities.
• SalesforcecoreTechnology or IntegrationPlatforms provide CRM integration with Salesforce, enabling pharmaceutical companies to synchronize KOL engagement data and maintain unified views of healthcare professional interactions.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Komodo Health: AI-driven healthcare intelligence platform providing RWD-based patient journey analytics, HCP targeting, and commercial insights to pharma and life sciences clients. Direct competitor in the same buyer segment with overlapping RWD + AI value proposition.
• Trinity Life Sciences: Pharma strategy consulting and analytics firm offering KOL identification, HCP targeting, patient journey analytics, and commercial insights. Directly competes with 81qd across pharma medical affairs and commercial engagements.
• Definitive Healthcare: Healthcare commercial intelligence provider offering data on HCPs, healthcare organizations, and affiliations for pharma sales, marketing, and market access teams. Closely comparable to 81qd's Acuity, Plexus, and Pantheon offerings.

Emerging players

• ConcentricLive (formerly Concentric by SS&C): AI-driven KOL identification, profiling, and engagement platform for medical affairs and commercial pharma teams. Direct emerging competitor to 81qd's Acuity and Pantheon products with newer AI-native architecture.
• Aetion: RWE analytics platform focused on regulatory-grade evidence generation from RWD for pharma outcomes research. More focused on clinical/regulatory RWE than 81qd's commercial orientation, but increasingly competes for the same pharma RWD budget.

Broad incumbents

• IQVIA: The largest healthcare data analytics and RWE provider globally; offers commercial analytics, RWD platforms, and consulting services overlapping heavily with 81qd's pharma commercial intelligence offering. Several 81qd senior leaders previously held senior roles at IQVIA.
• Inovalon: Cloud-based healthcare data analytics platform providing RWD-driven insights to pharma, payers, and providers. Adjacent overlap with 81qd's RWD analytics and patient-finding capabilities, though more payer-oriented.
• Veeva Systems: Cloud software leader for life sciences with deep CRM (Veeva Vault), KOL management, and medical affairs platforms used by the same enterprise pharma buyer. 81qd integrates directly with Veeva CRM and competes for adjacent KOL/medical affairs budget.
• ZS Associates: Large pharma consulting and AI-driven commercial analytics firm covering HCP targeting, patient finding, KOL mapping, and real-world evidence. Broad incumbent with significantly larger scale and deeper enterprise pharma relationships than 81qd.
• Inizio (formerly Informa Pharma Intelligence / Citeline): Pharma intelligence and analytics provider covering KOL data, clinical trial intelligence, and commercial insights. Comparable in serving pharma commercial and medical affairs teams with data-driven workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/81qd
• LinkedInlinkedin.com/company/81qd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 81qd