What LevelUp Group does

LevelUp Group is a Dutch digital marketing bureau group headquartered in Amsterdam (with a second office in 's-Hertogenbosch), founded in 2017, that operates as a platform of six wholly-owned specialist labels: Netprofiler (OmniSearch/SEO), PI Marketing (email and marketing automation), ClickValue (conversion optimization), Cloud Nine Digital (data collection, processing, and compliance), C2B (creative content), and LeadScope (B2B marketing). The group positions itself not as a traditional agency that manages online marketing budgets, but as an infrastructure builder that integrates client data, technology, and teams into a single commercial operating model. Its core offering is delivered through four program templates - E-commerce Volume & Profit, Retail Lifetime Value, B2B Commercial Pipeline, and Wholesale Engine - each of which couples a proprietary TKM (Team Knowledge Management) collaboration platform with real-time integrations across ERP, PIM, e-commerce, and CRM systems to power AI-driven optimization, omnichannel attribution, automated cross-sell/upsell, and predictive lead qualification.

The group serves roughly 250+ A-brands across verticals (logos include Calvin Klein, Heineken, Bugaboo, Rituals, Intersport, and Specsavers) and goes to market through a consultative, sales-led motion that begins with a free profitability audit ("rendementsscan") and ends in either fixed-fee or performance-based multi-year engagements under three collaboration models (Do It For You, Do It With You, Do It Yourself). Revenue is generated primarily through retainer-based managed services and outcome-linked program fees, with a smaller advisory layer for clients running the operations themselves. Leadership investment is material: in June 2026 the group announced a renewed executive bench (CCO, COO, CPO) and formally launched LevelUp Group Agency to bundle the labels into a unified growth program. The group reports 130+ specialists, holds B Corp and GDPR certifications, and has achieved a self-reported #1 ranking in the Emerce100 list of Dutch marketing agencies for three consecutive years (2024-2026).

Name

LevelUp Group

Legal name

LevelUp Group

Website

https://levelupgroup.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

LevelUp Group is a Dutch digital marketing bureau group that builds integrated marketing infrastructure (data, technology, and teams) for enterprise A-brands across e-commerce, retail, B2B, and wholesale via six specialist labels and a proprietary TKM platform.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

Keywords

• Digital marketing services
• Marketing infrastructure
• Omnichannel attribution
• B2B lead generation
• Performance marketing automation

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Managed Services Retainers: Ongoing retainer engagements under Do It For You and Do It With You collaboration models. Clients pay either fixed fees (fee-based) or performance-linked fees (performance-based) for full execution of integrated marketing, sales, and technology programs. This is the primary revenue stream, evidenced by the collaboration model descriptions and the absence of any product SKU or transactional pricing on the website.
2. Strategic Consulting & Advisory: Do It Yourself model provides on-demand strategic support as a flexible layer around the client's internal team. Revenue generated through advisory engagements and scope-based deliverables, likely billed on a project or hourly basis within the fee-based financial structure.
3. Program Fees (Outcome-Based): Performance-based financial structure where collaboration is based on a joint investment plan tied to hard commercial targets. LevelUp and the client share risk and reward, suggesting a portion of revenue is tied to measurable outcomes such as CAC reduction, CLV increase, or revenue growth.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

LevelUp Group is a digital marketing agency group that builds integrated marketing infrastructure for A-brands and large corporates by connecting data, technology, and teams. The company delivers four vertical programs (E-commerce Volume & Profit, Retail Lifetime Value, B2B Commercial Pipeline, Wholesale Engine) via six specialist labels and a proprietary TKM collaboration platform, using AI-driven automation and omnichannel attribution to optimize P&L-linked outcomes.

Product overview

LevelUp Group is a digital marketing bureau group operating as a platform of specialized labels that build marketing infrastructure for clients. The company offers four core programs (E-commerce Volume & Profit, Retail Lifetime Value, B2B Commercial Pipeline, and Wholesale Engine) supported by a proprietary TKM (Team Knowledge Management) collaboration platform. These programs are delivered through six specialized sub-brands: Netprofiler (SEO/OmniSearch), PI Marketing (email/marketing automation), ClickValue (conversion optimization), Cloud Nine Digital (data collection/processing/compliance), C2B (creative content), and LeadScope (B2B marketing). The group also operates LevelUp Group Agency as a cross-label growth program. LevelUp Group positions itself as infrastructure builders rather than a traditional agency, focusing on integration between data, technology, and teams to give clients control over their digital yield.

Differentiator

Problem solved

Functional benefit

Brands

• Netprofiler: Online findability and visibility services (SEO)
• PI Marketing
• ClickValue
• Cloud Nine Digital
• C2B
• Leadscope
• LevelUp Group Agency

Products and services

• E-commerce Volume & Profit Program Marketing infrastructure program that connects e-commerce data directly to campaign management, enabling automated operations where teams steer tightly on profit goals using technology and data. Designed for online retailers seeking to scale order volume while keeping margins and CAC under control.
• Retail Lifetime Value Program Omnichannel growth program that integrates data from all sales points directly with advertising algorithms, creating one automated operation that seamlessly combines online and offline data for retail chains with physical and digital channels.
• B2B Commercial Pipeline Program Integrated marketing and sales automation program combining targeted demand generation and lead generation with AI-driven pre-qualification and automated prospect follow-up, aimed at B2B organizations seeking to close more contracts with the same sales team.
• Wholesale Engine Program Wholesale platform that integrates ERP, PIM, and portal systems into one unified platform, enabling direct and error-free order flow with real-time synchronization of inventory, customer-specific pricing, and product information for wholesale and B2B distribution businesses.
• LevelUp Group Agency Cross-label growth program offering that brings together all specialized knowledge within the group, combining marketing and sales infrastructure services from the six labels into comprehensive client solutions.

Quantifiable outcome

• 28% OPEX reduction for clients
• +15 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Happy Horizon: Netherlands-based digital marketing and technology group with a portfolio of specialist agencies covering performance, data, and creative. Closely comparable in size, structure, and target client base.
• ACE (formerly Greenhouse Group): Dutch digital agency group combining multiple specialist labels under one roof, closely mirroring LevelUp's multi-label structure. Competes for the same enterprise and mid-market A-brand clients in the Netherlands.
• Valtech: Global digital transformation agency with strong Dutch presence, focused on data, commerce, and marketing technology implementations. Comparable in the B2B and e-commerce infrastructure-build positioning.
• Dept: One of the largest independent digital agency groups in the Netherlands and Europe, with comparable services spanning performance marketing, e-commerce, data, and creative. Direct competitor for the same A-brand client budgets in the Dutch and broader EMEA market.
• The Online Group: Dutch digital marketing group specializing in performance marketing, data, and commerce for enterprise and mid-market clients. Direct competitor in the integrated data-and-technology marketing space.

Broad incumbents

• Dentsu: Global advertising holding company with strong Dutch operations (Dentsu Creative, Merkle, iProspect). Competes in performance marketing, data-driven campaigns, and integrated marketing technology services.
• WPP: Largest global advertising and marketing services holding company, with extensive Dutch operations (including GroupM, Ogilvy, VMLY&R). Competes for the largest A-brand mandates via scale and integrated holding-company offerings.
• Publicis Groupe: Global marketing and communications holding company with significant Dutch presence (Publicis, Digitas, Saatchi & Saatchi). Competes for enterprise marketing infrastructure and transformation mandates across EMEA.

Regional players

• N=5 (formerly involved in Dutch agency market): Dutch digital agency with strong focus on data-driven marketing, content, and brand experience for A-brands. Comparable peer in the Dutch integrated digital marketing market with a more traditional agency footprint.
• Finest Marketing: Dutch digital performance and e-commerce marketing agency focused on mid-market and enterprise clients in the Netherlands. Comparable in target customer profile and performance marketing capabilities, with a narrower geographic scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/levelup-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LevelUp Group