DeGroote School of Business

Name

DeGroote School of Business

Legal name

DeGroote School of Business at McMaster University

Website

https://degroote.mcmaster.ca

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Business Education

NAICS

Colleges, Universities, and Professional Schools (6113), Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business and Secretarial Schools (611410), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

akta.pro secondary industries

Executive Education & Corporate Programs (Non-degree) (EDAHAHAN), Operations, Supply Chain & Logistics Management Schools (EDAHAHAF), Strategic Leadership & Business Acumen (EDABAAAC)

Keywords

• Business education
• MBA programs
• Executive education
• Undergraduate commerce
• Graduate management

Headquarters

HQ city

Hamilton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Academic Programs and Executive Education: DeGroote generates revenue through tuition fees from undergraduate, MBA, Executive Education, and Graduate programs, as well as executive education and professional development offerings for businesses and individuals.
2. Co-op and Career Services: The school operates co-op programs connecting students with employers, generating placement and recruitment-related revenue through employer partnerships and recruitment support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

DeGroote School of Business is the business school of McMaster University, delivering AACSB-accredited business education programs across undergraduate (Bachelor of Commerce, Integrated Business and Humanities), graduate (MBA, MBAi, Master of Finance, Master of Management in AI & Analytics, MSc in eHealth), and executive/professional (Executive Education, The Directors College) levels. The school couples classroom instruction with experiential learning (co-op, case competitions, GRIT Week) and produces interdisciplinary research in areas such as AI, healthcare, supply chain sustainability, and digital transformation.

Product overview

DeGroote School of Business offers a comprehensive portfolio of business education programs spanning undergraduate (Bachelor of Commerce with internship), graduate (MBA including MBAi, Master of Finance, Master of Management in AI & Analytics, MSc in eHealth), and executive education (The Directors College). The school provides experiential learning through programs like GRIT Week and supports students through Career and Professional Development services. The portfolio is designed for students from early-career through executive level, with recent expansion into three new AI programs to address Canada's need for AI adoption in business.

Differentiator

Problem solved

Functional benefit

Products and services

• Bachelor of Commerce (BCom) Undergraduate commerce degree program with co-op and internship options, providing foundational business education preparing students for careers in business.
• Integrated Business and Humanities (IBH)

Quantifiable outcome

• DeGroote won the John Molson MBA International Case Competition with four MBA students bringing back the Concordia Cup
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• PurolatorcoreStrategic or Co-development Partner · 13 February 2026Purolator partnered with McMaster University to advance sustainable supply chain research. This partnership supports research initiatives including the Purolator Research Chair in Sustainable Logistics and Supply Chain Management held by Dr. Elkafi Hassini at DeGroote, focusing on supply chain innovation and sustainability solutions.
• LuminarycoreStrategic or Co-development Partner · 17 December 2025Luminary's Research & Innovation Agenda supports Indigenous-led projects combining traditional knowledge and modern science. DeGroote hosts Luminary webinars on topics like Indigenous seaweed industry development for food sovereignty and climate resilience in Canada.
• 3McoreStrategic or Co-development Partner · 1 October 2020DeGroote Professor Elkafi Hassini partnered with global health informatics giant 3M to develop data-driven solutions for hospitals, addressing unplanned patient readmissions and hospital resource allocation during and after the COVID-19 pandemic.
• McMaster Nuclear Operations and Facilities (MNOF)coreStrategic or Co-development PartnerDeGroote partnered with MNOF for the inaugural GRIT Week program, where MBA students explored nuclear science and Small Modular Reactors (SMRs) as options for sustainable energy. MNOF provided expertise, industry insights, and real-world learning opportunities through workshops and crisis simulations.
• McMaster Digital Transformation Research Centre (MDTRC)coreStrategic or Co-development PartnerMDTRC brings together leaders from academia, government, and industry to address Canada's digital transformation challenges. DeGroote faculty and students participate in MDTRC events including the annual Digital Futures Symposium, focusing on AI, data governance, sustainability, and market infrastructure.
• McMaster Institute for Research on Aging (MIRA)coreStrategic or Co-development PartnerMIRA supports collaborative interdisciplinary aging research with over $2 million committed across four years. DeGroote faculty participate in major programs including PACIFIC (post-acute care for frailty using ICT) and EMPOWrD (enhancing mobility through digital inclusion).
• McLean Centre for Collaborative DiscoveryminorStrategic or Co-development PartnerPart of DeGroote's strategic structure, the McLean Centre focuses on collaborative discovery approaches to business research and education, complementing DeGroote's academic programs.
• Hamilton Health SciencescoreStrategic or Co-development PartnerHamilton Health Sciences is a partner in DeGroote's PACIFIC research project, which aims to create a robust support system for older adults transitioning from hospital to home using community resources and digital tools.
• City of HamiltoncoreStrategic or Co-development PartnerThe City of Hamilton partners with DeGroote through the PACIFIC research project, supporting the development of community-based interventions for older adults at risk of or living with frailty.
• Mishka Social ServicecoreStrategic or Co-development PartnerMishka Social Service, operating a halal food bank in Hamilton, partnered with DeGroote researchers on the CrowdFeeding pilot project. Over six weeks, 35 households received food deliveries through this initiative supporting food access in the community.
• Eastern Food MarketcoreStrategic or Co-development PartnerEastern Food Market partnered with DeGroote researchers on the CrowdFeeding platform pilot, connecting surplus food for redistribution to communities in need through sensors tracking food condition during delivery.
• Alliance for Healthier CommunitiescoreStrategic or Co-development PartnerAlliance for Healthier Communities partnered with DeGroote Professor Jenna Evans on research analyzing how primary health care organizations transitioned to virtual program delivery during the pandemic, enabling assessment and dissemination of best practices.
• Hamilton Wentworth District School BoardcoreStrategic or Co-development PartnerThe school board partnered with DeGroote Professor Benson Honig on research evaluating barriers to engagement and sustained online/blended learning for elementary school-aged students, informing educators and families.
• Peter P. Dhillon Centre for Business Ethics (UBC Sauder)minorStrategic or Co-development PartnerDeGroote co-hosted a JEDDI (Justice, Equity, Diversity, Decolonization, & Inclusion) Seminar with UBC Sauder School of Business's Peter P. Dhillon Centre for Business Ethics on reimagining equity and inclusion beyond performative allyship.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rotman School of Management (University of Toronto): Rotman is Canada's leading business school, offering BCom, MBA, and executive education programs with AACSB accreditation. It is the most direct domestic competitor to DeGroote, drawing from the same applicant pool and corporate recruiting base in Ontario.
• Ivey Business School (Western University): Ivey is a top-tier Canadian business school with undergraduate, MBA, and executive education programs and a strong case-method pedagogy. It competes with DeGroote for the same Ontario-resident applicants and corporate recruiters.
• Schulich School of Business (York University): Schulich offers BBA, MBA, specialized masters (including AI/analytics), and executive education at a large Ontario university. Like DeGroote, it serves a diverse Canadian applicant base and competes directly for AI-business talent.
• Smith School of Business (Queen's University): Smith is a strong Canadian business school with undergraduate commerce, MBA, and executive programs in Kingston, Ontario. It draws from the same Ontario applicant pool as DeGroote and competes in MBA case-method teaching.
• Desautels Faculty of Management (McGill University): Desautels is a leading Canadian business school offering BCom, MBA, and graduate programs at McGill University in Montreal. It is a comparable AACSB-accredited institution competing for top-tier MBA and undergraduate applicants across Canada.
• Sauder School of Business (UBC): Sauder is UBC's business school, offering BCom, MBA, and executive education programs in Vancouver. As an established Western Canadian peer, it competes for national applicants and corporate partnerships in similar verticals.
• HEC Montréal: HEC Montréal is a top Canadian business school with BBA, MBA, MSc, and executive education programs, with a strong Francophone and analytics focus. It competes with DeGroote for Quebec-based and bilingual executive education clients.

Broad incumbents

• Harvard Business School: Harvard Business School is the global benchmark for business education, offering MBA, executive education, and doctoral programs. It does not directly compete in the Canadian undergraduate market but sets the standard DeGroote's MBA and executive programs aspire to.
• Wharton School (University of Pennsylvania): Wharton is a global leader in business education with undergraduate, MBA, and executive programs. As an aspirational peer, it competes with DeGroote indirectly for top international MBA applicants and sets the bar for executive education.
• Stanford Graduate School of Business: Stanford GSB is a top global MBA and executive education provider. While not a direct competitor in the Canadian market, it represents the elite standard for AI/business integration programs that DeGroote's new AI initiatives will be benchmarked against.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@degrootebiz
• Facebookfacebook.com/degrootebiz
• LinkedInca.linkedin.com/school/degroote-school-of-business
• Instagraminstagram.com/dsbcampus
• TikToktiktok.com/@degrootebiz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeGroote School of Business