Private Equity Info
Private Equity Info is an M&A research database, founded in 2005 and owned by TruSight, serving middle-market dealmakers with curated data on 30,900+ firms, 128,700 portfolio companies, and 130,000+ executives via tiered subscriptions and add-on intelligence products.
- Company typePrivate
- Founded2005
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Private Equity Info does
Private Equity Info (PEI), founded in 2005 and acquired by TruSight, LLC in 2021, operates a curated M&A research database built specifically for middle-market dealmakers. The platform tracks 130,000+ key executives across 30,900 firms and 26,500 funds, 128,700 portfolio companies with acquisition histories, 67,600 M&A advisors and intermediaries, and 1.1 million private and public companies, totaling 34 million data points. Data is hand-built by an in-house research team rather than scraped, with 90%+ of contact data proprietary and median freshness of 11-13 days for contact details and 21-23 days for portfolio company records.
The core product is a subscription database accessed via web (desktop and mobile), augmented by AI Search (natural language queries), Exact Executive (best-contact-per-deal recommendation), Auto-Search (algorithmic industry mapping), List Builder, saved searches with weekly alerts, NAICS filtering, and LinkedIn profile integration. An add-on Signals module delivers personalized intelligence feeds on new investments, exits, and personnel moves. The company also produces 25-year industry trend reports and PEI Local regional market intelligence.
PEI monetizes via tiered annual subscriptions — Standard at $265/year per seat ($3,900/year minimum for 2 seats) and Pro at $650/year with advanced features — plus add-on solutions (data licenses, outsourced analyst, custom research, Signals) and commissioned market assessment reports. The customer base spans lower-middle-market and middle-market investment bankers, private equity firms, consultants and advisors, executive recruiters, and business owners exploring exits. Go-to-market combines direct enterprise sales, self-serve subscription, a 7-day Pro trial with a live working session, and a referral program paying $500-$1,000 per converted account.
Private Equity Info firmographics
Firmographics- Name
- Private Equity Info
- Legal name
- TruSight, LLC
- Website
- https://privateequityinfo.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Private Equity Info is an M&A research database, founded in 2005 and owned by TruSight, serving middle-market dealmakers with curated data on 30,900+ firms, 128,700 portfolio companies, and 130,000+ executives via tiered subscriptions and add-on intelligence products.
- Ownership category
- akta.pro rank
Private Equity Info industry classification
Industry- Product category
- M&A Research and Deal Sourcing Software
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Equity Research (FSACAGAA)
- akta.pro secondary industries
- Sell-Side M&A Advisory (FSAEAGAA), Buy-Side M&A Advisory (FSAEAGAB)
Keywords
Where Private Equity Info is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Private Equity Info business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Database Subscription - Standard: Annual subscription providing access to private equity firms, portfolio companies, investment banks, executives, and basic search/export features. Starting at $265/year.
- Database Subscription - Pro: Premium annual subscription with advanced features including Exact Executive, Auto-Search, enhanced exports, private companies data, and LinkedIn URLs. Starting at $650/year.
- Add-on Solutions: Custom solutions including Signals intelligence feed, data licenses, outsourced analyst services, custom reports, and custom research available as add-ons to base subscriptions.
- Referral Program Revenue: Earn $500 for referred clients signing $2,000-$5,999 contracts; $1,000 for $6,000+ contracts. Rewards paid 90 days after agreement signed.
- Market Assessment Reports: Commissioned market assessments for specific industries including private company summaries, geographic analysis, recent acquisitions data, and PE firm targeting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard subscription for M&A research with core features |
| Subscription | Annual | Pro subscription with advanced M&A executive identification features |
| Subscription | Multi-year contract | Custom add-on solutions for enterprise needs |
| Freemium | Pay-as-you-go | 7-day free trial of Pro subscription |
| Other | Pay-as-you-go | Referral incentive program |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Private Equity Info product offering
Product offeringCore offering
Private Equity Info operates a subscription-based M&A research database platform that connects private equity firms, portfolio companies, investment banks, transactions, and executives into a single searchable system. It offers AI-powered natural language search, automated industry mapping (Auto-Search), and decision-maker identification (Exact Executive) to help dealmakers source buyers, build outreach lists, and track market activity. Subscriptions are sold on Standard and Pro tiers with annual billing, plus add-on intelligence feeds (Signals), custom research, and commissioned market assessment reports.
Product overview
Private Equity Info operates as a unified M&A research database platform that combines multiple data modules and AI-powered search tools. The core offering consists of the Private Equity Info database supplemented by AI Search for natural language queries, Exact Executive for executive identification, and Auto-Search for automated buyer identification. The Standard ($265/month) and Pro ($650/month) subscription tiers provide varying access levels to PE firms, portfolio companies, investment banks, and executives, with add-on options including Signals for real-time intelligence feeds. Additional products include Industry Data Reports providing 25-year trend analyses, and PEI Local for regional market intelligence in major cities.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Equity Info M&A Research Database Subscription-based M&A research platform providing targeted data on private equity firms, portfolio companies, investment banks, executives, and transactions. Sold to investment bankers, PE firms, consultants, advisors, and executive recruiters.
- AI Search Natural language search technology layered on PEI's proprietary data, enabling users to query PE firms, portfolio companies, investment criteria, and executive contacts using conversational language. Available within Pro subscription and free trial.
- Signals Add-on intelligence feed delivering personalized alerts on new investments, exits, and people moves within private equity firms and portfolio companies, delivered via feed or email.
- Industry Data Reports 25-year historical trend analysis reports covering PE investment patterns, market summaries, and deal activity by industry sector, available as downloadable reports.
- PEI Local Regional M&A market intelligence product providing city-level data on PE firms, investment banks, law firms, and recent transactions for specific metropolitan markets such as Dallas, Philadelphia, and Atlanta.
- Custom Market Assessment Reports Commissioned custom research reports providing market assessments for specific industries, including private company summaries, geographic analysis, recent acquisitions data, and PE firm targeting.
Quantifiable outcome
- 11,000+ searches completed by single investment bank user
- +4 more outcomes
Companies that use Private Equity Info
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Private Equity Info technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
Private Equity Info partnerships and signals
Strategic signalScale indicators10 records
Recent moves7 records
Expansion highlights5 records
Private Equity Info competitors and assessment
Company assessmentDirect peers
- PitchBook: PitchBook (owned by Morningstar) is the dominant PE/VC market intelligence platform with comprehensive data on funds, deals, and exits. It is the closest direct competitor to PEI, serving the same investment banking, PE, and corporate development buyers with overlapping subscription-based database access.
- Crunchbase: Crunchbase provides company, funding, and executive data with a Pro subscription tier. It competes directly with PEI on company search, executive contacts, and M&A intelligence, though its coverage skews more toward venture and growth-stage deals than middle-market PE.
- CB Insights: CB Insights is a market intelligence platform for tech M&A, PE, and corporate strategy. It overlaps with PEI on PE deal data, buyer identification, and market analytics, though it focuses more on enterprise/institutional clients and emerging tech.
- Preqin: Preqin (acquired by BlackRock) provides data on alternative assets including private equity, venture capital, and private credit. It is highly comparable to PEI's coverage of PE firms, funds, and portfolio companies, serving institutional investors and fund managers.
- MergerMarket: MergerMarket (part of Acuris/Mergermarket Group) provides M&A intelligence, deal flow, and PE coverage. It overlaps directly with PEI's middle-market PE buyer identification and deal tracking, targeting investment bankers and corporate development teams.
Broad incumbents
- S&P Capital IQ Pro: S&P Capital IQ Pro is a broad financial data platform covering public companies, M&A, PE, and credit. While it overlaps with PEI on PE firm and transaction data, its primary strength is in public-company financials and is positioned as a full-suite incumbent rather than a PE-focused specialist.
- DealCloud: DealCloud provides CRM and deal management software for investment banks, PE firms, and advisors. It overlaps with PEI's buyer/contact intelligence as part of its pipeline management workflow, though its primary focus is CRM rather than research data.
Emerging players
- Grata: Grata is an AI-powered deal sourcing platform that helps PE firms and investment bankers identify private companies and M&A targets. It competes with PEI's Auto-Search and company discovery features, using automation to scale coverage more efficiently than hand-built databases.
- SourceScrub: SourceScrub provides company research and deal sourcing intelligence for PE and M&A professionals. It overlaps with PEI on middle-market company discovery and buyer identification, with growing focus on automation-driven data collection.
- Affinity: Affinity is a relationship intelligence platform for dealmakers, integrating with email and calendars to surface contacts and relationships. It complements PEI's contact database with relationship mapping, and increasingly competes for the same investment banking and PE customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Private Equity Info social profiles
Digital presencePrivate Equity Info compliance and trust
Trust signalCompliance2 records
Private Equity Info financial estimates
Financial estimateRevenue estimate
Valuation estimate
Private Equity Info leadership team
Management profileNumber of profiles
Profiles7 records
Private Equity Info funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Private Equity Info M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Private Equity Info
What does Private Equity Info do?
Private Equity Info operates a subscription-based M&A research database platform that connects private equity firms, portfolio companies, investment banks, transactions, and executives into a single searchable system. It offers AI-powered natural language search, automated industry mapping (Auto-Search), and decision-maker identification (Exact Executive) to help dealmakers source buyers, build outreach lists, and track market activity. Subscriptions are sold on Standard and Pro tiers with annual billing, plus add-on intelligence feeds (Signals), custom research, and commissioned market assessment reports.
Is Private Equity Info a public or private company?
Private Equity Info is a private company. It is classified as corporate owned and is currently operating.
When was Private Equity Info founded?
Private Equity Info was founded in 2005. It employs 11 to 50 people.
Where is Private Equity Info based?
Private Equity Info is headquartered in Austin, United States, in the North America region.
How does Private Equity Info make money?
Five revenue lines are on record. Database Subscription - Standard is the primary driver. The others are database Subscription - Pro, add-on Solutions, referral Program Revenue and market Assessment Reports.
Who are Private Equity Info's main competitors?
Direct peers on record are PitchBook, Crunchbase, CB Insights, Preqin and MergerMarket. Broad incumbents are S&P Capital IQ Pro and DealCloud. Emerging players are Grata, SourceScrub and Affinity.
Does Private Equity Info have an API?
No public API is recorded for Private Equity Info.
What industry is Private Equity Info in?
Private Equity Info's product category is M&A Research and Deal Sourcing Software. Its primary akta.pro industry code is FSACAGAA, Equity Research, with a secondary code of FSAEAGAA, Sell-Side M&A Advisory. Its NAICS code is 523940 and its SIC code is 6282.