Private Equity Info

What Private Equity Info does

Private Equity Info (PEI), founded in 2005 and acquired by TruSight, LLC in 2021, operates a curated M&A research database built specifically for middle-market dealmakers. The platform tracks 130,000+ key executives across 30,900 firms and 26,500 funds, 128,700 portfolio companies with acquisition histories, 67,600 M&A advisors and intermediaries, and 1.1 million private and public companies, totaling 34 million data points. Data is hand-built by an in-house research team rather than scraped, with 90%+ of contact data proprietary and median freshness of 11-13 days for contact details and 21-23 days for portfolio company records.

The core product is a subscription database accessed via web (desktop and mobile), augmented by AI Search (natural language queries), Exact Executive (best-contact-per-deal recommendation), Auto-Search (algorithmic industry mapping), List Builder, saved searches with weekly alerts, NAICS filtering, and LinkedIn profile integration. An add-on Signals module delivers personalized intelligence feeds on new investments, exits, and personnel moves. The company also produces 25-year industry trend reports and PEI Local regional market intelligence.

PEI monetizes via tiered annual subscriptions — Standard at $265/year per seat ($3,900/year minimum for 2 seats) and Pro at $650/year with advanced features — plus add-on solutions (data licenses, outsourced analyst, custom research, Signals) and commissioned market assessment reports. The customer base spans lower-middle-market and middle-market investment bankers, private equity firms, consultants and advisors, executive recruiters, and business owners exploring exits. Go-to-market combines direct enterprise sales, self-serve subscription, a 7-day Pro trial with a live working session, and a referral program paying $500-$1,000 per converted account.

Name

Private Equity Info

Legal name

TruSight, LLC

Website

https://privateequityinfo.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Private Equity Info is an M&A research database, founded in 2005 and owned by TruSight, serving middle-market dealmakers with curated data on 30,900+ firms, 128,700 portfolio companies, and 130,000+ executives via tiered subscriptions and add-on intelligence products.

Ownership category

akta.pro rank

Product category

M&A Research and Deal Sourcing Software

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Equity Research (FSACAGAA)

akta.pro secondary industries

Sell-Side M&A Advisory (FSAEAGAA), Buy-Side M&A Advisory (FSAEAGAB)

Keywords

• M&A research database
• Private equity intelligence
• Deal sourcing platform
• Investment bank data
• Portfolio company tracking

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Database Subscription - Standard: Annual subscription providing access to private equity firms, portfolio companies, investment banks, executives, and basic search/export features. Starting at $265/year.
2. Database Subscription - Pro: Premium annual subscription with advanced features including Exact Executive, Auto-Search, enhanced exports, private companies data, and LinkedIn URLs. Starting at $650/year.
3. Add-on Solutions: Custom solutions including Signals intelligence feed, data licenses, outsourced analyst services, custom reports, and custom research available as add-ons to base subscriptions.
4. Referral Program Revenue: Earn $500 for referred clients signing $2,000-$5,999 contracts; $1,000 for $6,000+ contracts. Rewards paid 90 days after agreement signed.
5. Market Assessment Reports: Commissioned market assessments for specific industries including private company summaries, geographic analysis, recent acquisitions data, and PE firm targeting.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Private Equity Info operates a subscription-based M&A research database platform that connects private equity firms, portfolio companies, investment banks, transactions, and executives into a single searchable system. It offers AI-powered natural language search, automated industry mapping (Auto-Search), and decision-maker identification (Exact Executive) to help dealmakers source buyers, build outreach lists, and track market activity. Subscriptions are sold on Standard and Pro tiers with annual billing, plus add-on intelligence feeds (Signals), custom research, and commissioned market assessment reports.

Product overview

Private Equity Info operates as a unified M&A research database platform that combines multiple data modules and AI-powered search tools. The core offering consists of the Private Equity Info database supplemented by AI Search for natural language queries, Exact Executive for executive identification, and Auto-Search for automated buyer identification. The Standard ($265/month) and Pro ($650/month) subscription tiers provide varying access levels to PE firms, portfolio companies, investment banks, and executives, with add-on options including Signals for real-time intelligence feeds. Additional products include Industry Data Reports providing 25-year trend analyses, and PEI Local for regional market intelligence in major cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Equity Info M&A Research Database Subscription-based M&A research platform providing targeted data on private equity firms, portfolio companies, investment banks, executives, and transactions. Sold to investment bankers, PE firms, consultants, advisors, and executive recruiters.
• AI Search Natural language search technology layered on PEI's proprietary data, enabling users to query PE firms, portfolio companies, investment criteria, and executive contacts using conversational language. Available within Pro subscription and free trial.
• Signals Add-on intelligence feed delivering personalized alerts on new investments, exits, and people moves within private equity firms and portfolio companies, delivered via feed or email.
• Industry Data Reports 25-year historical trend analysis reports covering PE investment patterns, market summaries, and deal activity by industry sector, available as downloadable reports.
• PEI Local Regional M&A market intelligence product providing city-level data on PE firms, investment banks, law firms, and recent transactions for specific metropolitan markets such as Dallas, Philadelphia, and Atlanta.
• Custom Market Assessment Reports Commissioned custom research reports providing market assessments for specific industries, including private company summaries, geographic analysis, recent acquisitions data, and PE firm targeting.

Quantifiable outcome

• 11,000+ searches completed by single investment bank user
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• PitchBook: PitchBook (owned by Morningstar) is the dominant PE/VC market intelligence platform with comprehensive data on funds, deals, and exits. It is the closest direct competitor to PEI, serving the same investment banking, PE, and corporate development buyers with overlapping subscription-based database access.
• Crunchbase: Crunchbase provides company, funding, and executive data with a Pro subscription tier. It competes directly with PEI on company search, executive contacts, and M&A intelligence, though its coverage skews more toward venture and growth-stage deals than middle-market PE.
• CB Insights: CB Insights is a market intelligence platform for tech M&A, PE, and corporate strategy. It overlaps with PEI on PE deal data, buyer identification, and market analytics, though it focuses more on enterprise/institutional clients and emerging tech.
• Preqin: Preqin (acquired by BlackRock) provides data on alternative assets including private equity, venture capital, and private credit. It is highly comparable to PEI's coverage of PE firms, funds, and portfolio companies, serving institutional investors and fund managers.
• MergerMarket: MergerMarket (part of Acuris/Mergermarket Group) provides M&A intelligence, deal flow, and PE coverage. It overlaps directly with PEI's middle-market PE buyer identification and deal tracking, targeting investment bankers and corporate development teams.

Broad incumbents

• S&P Capital IQ Pro: S&P Capital IQ Pro is a broad financial data platform covering public companies, M&A, PE, and credit. While it overlaps with PEI on PE firm and transaction data, its primary strength is in public-company financials and is positioned as a full-suite incumbent rather than a PE-focused specialist.
• DealCloud: DealCloud provides CRM and deal management software for investment banks, PE firms, and advisors. It overlaps with PEI's buyer/contact intelligence as part of its pipeline management workflow, though its primary focus is CRM rather than research data.

Emerging players

• Grata: Grata is an AI-powered deal sourcing platform that helps PE firms and investment bankers identify private companies and M&A targets. It competes with PEI's Auto-Search and company discovery features, using automation to scale coverage more efficiently than hand-built databases.
• SourceScrub: SourceScrub provides company research and deal sourcing intelligence for PE and M&A professionals. It overlaps with PEI on middle-market company discovery and buyer identification, with growing focus on automation-driven data collection.
• Affinity: Affinity is a relationship intelligence platform for dealmakers, integrating with email and calendars to surface contacts and relationships. It complements PEI's contact database with relationship mapping, and increasingly competes for the same investment banking and PE customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/privateequityinfo.com

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Private Equity Info