What Centrix does

Centrix is a privately held dental medical devices company founded in 1970 by Dr. William B. Dragan and headquartered in Shelton, Connecticut. The company designs, manufactures, and distributes dental materials and proprietary unit-dose delivery systems spanning preventive care (FluoroDose fluoride varnish, SilverSense SDF, Champ sealant, LolliCaine anesthetic), endodontics (Calciject, MicroAspirator, Tempit), impressioning (Access VPS, NoCord VPS, 3.n.One trays), restorative (Connexio, Encore D/C, Onyx), temporization (Access Crown, NoMIX, Tempit Family), tissue management (GingiTrac, GingiCap), and supporting delivery hardware (Mark I/C-R syringes, Benda Brushes, MiniMix nozzles, SuperMixer nozzles). Its underlying technology platform is built around patented unit-dose and automix packaging (LolliTray, MiniMix, SuperMixer) designed to prevent cross-contamination, reduce waste, and enable precise chairside application.

Centrix serves general dental practices, pediatric dentists, endodontists, prosthodontists, and Dental Service Organizations in the United States and Canada, with a customer base described as exceeding 10,000 clinicians. Distribution combines a trusted dealer network of major dental distributors with direct e-commerce via centrixdental.com; pricing is pay-as-you-go per unit, ranging from approximately $8.99 to $365.99, with promotional volume discounts (e.g., Buy 3 Get 1 Free on FluoroDose 120-packs) deployed as needed. Revenue is generated primarily through sales of consumable dental materials and accessories, with professional education services (CE-accredited webinars, Lunch & Learns, Prevention for Life) offered free of charge as a demand-generation lever rather than a direct revenue stream.

The company is independently owned with no disclosed institutional investors or parent company, and operates with 101–250 employees. Its go-to-market relies heavily on clinical community engagement through trade shows, Dentaltown Townie Choice Awards, CE education, and an active Dental Insights Blog, supported by a full social media presence. Strategic activity in the input period centers on product line extensions (notably the DraganBerry flavor launch for FluoroDose in September 2024), field-sales hiring (two new account representatives added in mid-2025), and broad portfolio positioning across the 2026 Townie Choice Awards ballot.

Name

Centrix

Legal name

Centrix, Inc.

Website

https://centrixdental.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Centrix is a privately held dental medical devices company that designs and distributes dental materials and proprietary unit-dose delivery systems to over 10,000 dental professionals across North America through dealer networks and direct e-commerce channels.

Ownership category

akta.pro rank

Product category

Dental Products and Devices

NAICS

Dental Equipment and Supplies Manufacturing (339114)

SIC

Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

Keywords

• Dental consumable products
• Fluoride varnish supplies
• Dental delivery systems
• Dental impression materials
• Preventive dental care products

Headquarters

HQ city

Shelton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Dental Consumables Sales: Sale of dental consumable products including fluoride varnish, impression materials, restorative materials, tissue management products, and delivery systems. Revenue generated through direct e-commerce sales and dealer/distributor network orders.
2. Professional Education Services: Free CE webinars, lunch & learns, and Prevention for Life educational programs provided to dental professionals at no cost, supporting product adoption and brand loyalty.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Centrix manufactures and sells a broad portfolio of dental consumables, materials, and delivery systems used by dental professionals across preventive care, restoration, endodontics, impressioning, temporization, and tissue management. The company sells branded products such as FluoroDose fluoride varnish, SilverSense SDF, Tempit temporary filling materials, Access VPS impression materials, and original C-R syringe/Mark I delivery systems through dental dealers and direct e-commerce.

Product overview

Centrix is a dental product company offering a comprehensive portfolio of dental materials and delivery systems organized into categories: Delivery Systems (syringes, guns, applicators, needles), Endodontic (Calciject, MicroAspirator, Tempit), Impressioning (Access VPS materials, NoCord VPS, 3.n.One trays), Oral Care & Prevention (FluoroDose fluoride varnish, SilverSense SDF, D/Sense Crystal, Champ sealant, LolliCaine anesthetic, Expose caries indicator), Restorative (Connexio bonding, Encore core materials, Glu/Sense desensitizer), Temporization (Access Crown, NoMIX cement, Tempit family), Tissue Management (GingiTrac, GingiCap), and Unit-Dose products. The company pioneered the original Mark I syringe in 1970 and continues with patented unit-dose delivery systems. Products are distributed through a dealer network and directly via centrixdental.com. Key brands include FluoroDose (most-awarded fluoride varnish), SilverSense SDF, Tempit, and the Benda Brush applicator line.

Differentiator

Problem solved

Functional benefit

Products and services

• FluoroDose 5% sodium fluoride (22,600 ppm) unit-dose fluoride varnish in patented LolliTray packaging; for dental professionals performing preventive fluoride applications.
• SilverSense SDF 38% Silver Diamine Fluoride evidence-based solution for dentinal sensitivity and caries arrest; tinted blue with Benda Micro applicators; for dental clinicians.
• Tempit Moisture-activated unit-dose temporary filling and sealing material; sets in under 5 minutes; used by dentists for endodontic access openings and provisional restorations.
• Benda Brush Disposable bendable brush applicator with non-linting chemical-resistant bristles; bends to any angle; for dental professionals applying sealants, desensitizers, and other materials.
• Access Impression Materials Vinyl Polysiloxane (VPS) impression materials in low-, medium-, and high-viscosity variants plus Access PUTTY; for dental practices taking impressions.
• Access BLUE Bite Registration Fast-set VPS bite registration material with mousse-like viscosity; sets hard in 30 seconds; for dental practices performing bite registrations.
• NoCord VPS One-step self-retracting VPS impressioning system enabling impression-taking without separate gingival retraction; for dental professionals.
• 3.n.One Impression Trays Dual-arch impression trays with undercut ridges to lock impression materials in place; for dental practices taking impressions.
• Champ Pit & Fissure Sealant Bioactive resin-based hydrophilic pit and fissure sealant (BPA, Bis-GMA, Bis-DMA free) in LolliPack or syringe delivery; releases fluoride for 30 days; for dental professionals.
• D/Sense Crystal One-step dual-action desensitizer gel using calcium oxalate and potassium nitrate to occlude dentinal tubules; for dental professionals treating dentinal hypersensitivity.
• Exposé Caries Indicator Disposable caries indicator with blue FD&C dye pre-dried on Benda Micro applicator; stains by-products of carious lesions; for dental professionals.
• LolliCaine Topical Anesthetic Gel 20% Benzocaine topical anesthetic gel in unit-dose LolliPack packaging; onset under 60 seconds, up to 15-minute duration; for dental professionals during periodontal and injection procedures.
• Calciject Fine-grain calcium hydroxide paste in single-dose NeedleTube syringe tips for root canal treatment; for endodontists and general dentists.
• MicroAspirator HVE aspirator connecting to high-volume evacuator handpiece to dry root canals and post spaces; disposable tips in 18ga and 20ga; for endodontists.
• Access Crown Bis-acryl composite for provisional crowns and bridges, used with 50mL automix guns; for prosthodontists and restorative dentists.
• NoMIX Temporary Cement Moisture-activated temporary cement; for dental professionals cementing provisional restorations.
• Connexio Dual-cure self-etch bonding agent for restorative procedures; for dental professionals.
• Encore D/C Dual-cure composite core buildup material in standard automix and MiniMix unit-dose formats; for restorative dentists.
• Glu/Sense Dentin pre-treatment desensitizer gel used prior to bonding; for dental professionals.
• Onyx Etching Gel 40% phosphoric acid etching gel with black silicone particles for high-contrast visibility; for dental professionals performing restorative procedures.
• Automix Guns Autoclavable 25mL and 50mL dispensing guns for two-part cartridge materials; compatible with Encore D/C, Access Crown, and Access Impression Materials.
• C-R Syringes & Guns Original Mark I syringe and C-R (Composite Resin) tube delivery system, including Mark II Snap-Fit, Mark IIIp Speed Slot, E/Z Gun, S/Class Gun, and Snap-Fit Gun variants; for dental professionals.
• MiniMix Nozzles 1:1 unit-dose automix mixing nozzles with 18ga NeedleTube mixing tip; reduce waste and cross-contamination; used with Centrix automix materials.
• SuperMixer Automix Nozzles High-performance automix mixing nozzles delivering up to 38% reduced material waste; available in multiple hub colors for different applications; for dental professionals.
• Luer Lock Needle Tips Disposable needle tips with luer-lock design for secure syringe attachment; 16ga, 20ga, and 22ga stainless steel options; for dental professionals.
• VersaBox 7"x11" organizer box with 10 adjustable dividers for chairside supplies or procedure kits; thermal-disinfectant compatible; for dental practices.
• Mixing Pads & Spatulas Low-density matte polyethylene non-stick mixing pads (50 sheets) and spatulas (50 count); for dental professionals hand-mixing materials.
• Access Edge (Tissue Management) Tissue management / gingival retraction material used during impressioning and restorative procedures; for dental professionals.

Quantifiable outcome

• FluoroDose remains on teeth for 4 to 6 hours for optimum fluoride uptake
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• 3M Oral Care: Diversified conglomerate with a sizeable dental business (restoratives, preventive, orthodontics). Overlaps with Centrix in fluoride and restorative consumables but competes as part of a much broader portfolio.
• Dentsply Sirona: Largest global dental equipment and consumables conglomerate with comprehensive product lines across preventive, restorative, endodontic, and laboratory categories. Competitor at the portfolio level rather than on a single-SKU basis; pressures Centrix on DSO contracts and bundled solutions.

Direct peers

• DMG America: US subsidiary of German dental manufacturer DMG, selling preventive and restorative consumables (e.g., Icon, TempoCem) through dental dealers. Direct category overlap with Centrix in prevention, temporization, and restoration.
• Parkell: Smaller privately held US dental manufacturer focused on endodontic, restorative, and preventive consumables. Comparable niche player competing in overlapping specialty categories through dealer distribution.
• Ultradent Products: Privately held manufacturer of professional dental materials and consumables (sealants, desensitizers, bonding agents, endodontic products). Most directly comparable to Centrix in target customer (private dental practices), product categories, and B2B professional channel.
• Young Innovations: Privately held (Platinum Equity) mid-market dental products company with consumables across preventive, hygiene, and restoration categories. Comparable scale and channel model to Centrix.
• Kerr Dental (Envista): Operates within Envista Holdings and offers restorative and endodontic consumables competing with several Centrix lines. Direct overlap in bonding, core buildup, impressioning, and endodontic categories sold via dental distributors.
• GC America: US arm of Japanese dental manufacturer GC Corporation; broad portfolio in prevention (sealants, fluoride), restoration, and impressioning. Comparable mid-sized professional dental supplier with multi-category portfolio and dealer distribution.
• Premier Dental Products: Privately held dental products company offering a broad consumables portfolio across preventive, restorative, and endodontic categories, sold through dental distributors. Comparable mid-sized, privately operated specialist competing in many of Centrix's same categories.
• Coltene: Swiss-based dental manufacturer and distributor with strong presence in impressioning (e.g., President, Affinity) and restoration/endodontics. Direct peer in VPS impression materials and dealer-channel distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/centrixinc
• YouTubeyoutube.com/user/CentrixInc
• Facebookfacebook.com/centrix-inc-394279504001123
• LinkedInlinkedin.com/company/centrix-inc.
• Instagraminstagram.com/centrixdental

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centrix