What R&E Automated does

R&E Automated is a privately held industrial automation and contract manufacturing company headquartered in Shelby Township, Michigan, with additional production facilities in Port Huron and Detroit (Michigan) and Duncan (South Carolina), totaling over 532,000 square feet of manufacturing footprint. Founded by President Dan Jaraczewski, the company operates five integrated business lines: (1) Prototype, Service & Production, including laser welding, brazing, cutting, and automated production systems; (2) Stamping, with presses up to 2,500 tons producing automotive body panels and structural components; (3) E-Coat and Hem Seal, operating 10 pretreatment stations and six e-coat process tanks at the Duncan facility; (4) Field Services, deploying 300-plus technicians and engineers across controls, robotics, joining/welding, and maintenance for 24/7 on-site customer support; and (5) the SMX Group, a dimensional measurement and metrology services division offering laser projection, 3D scanning, CAD-based inspection, BIM, and reverse engineering.

The company serves more than 600 enterprise customers worldwide across automotive OEMs and Tier 1 suppliers, defense contractors, aerospace manufacturers, heavy industrial OEMs, and consumer products companies. Technical differentiators include multi-platform robot integration expertise (Kawasaki, Fanuc, ABB, Nachi, KUKA, Yaskawa Motoman, Comau), an in-house welding/joining laboratory accredited to AWS, JIS, SEP and ISO standards, and full IATF 16949:2016 certification across all facilities, which is a hard prerequisite for automotive supply chain participation. Revenue derives from a mix of professional services (field engineering, prototyping, inspection) and hardware-adjacent manufacturing services (stamping, e-coat, hem seal), with quote-based pricing typical of long-cycle industrial contracts. Go-to-market is enterprise field sales executed through the embedded technician workforce, supported by direct customer engagement, a corporate website, and industry-event sponsorship rather than digital marketing channels.

Strategic positioning centers on being a one-stop automation partner spanning concept engineering through high-volume production. The June 2022 acquisition of a 324,000 sq. ft. Detroit stamping facility, originally founded in the late 1950s, extended the manufacturing footprint and parts book. Dan Jaraczewski's 2022 EY Entrepreneur of the Year recognition for Michigan and Northwest Ohio, combined with the founder-owned and independent capital structure (no disclosed PE/VC), signals a stable, owner-operated growth posture focused on deepening OEM relationships and expanding the SMX metrology franchise.

Name

R&E Automated

Legal name

R&E Automated

Website

https://reautomated.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

251–500 employees

Short description

R&E Automated is a privately held industrial automation and contract manufacturer serving 600+ enterprise customers across automotive, defense, aerospace, and heavy industrial sectors with stamping, e-coat, hem seal, field service, and metrology capabilities across four U.S. facilities.

Ownership category

akta.pro rank

Product category

Industrial Automation Services

NAICS

Industrial Machinery Manufacturing (3332), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other General Purpose Machinery Manufacturing (3339)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Industrial Instruments For Measurement, Display, And Control (3823), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

akta.pro secondary industries

Industrial I/O, Signal Conditioning & Remote Terminal Units (RTUs) (IMAGABAD), Test, Measurement & Calibration Equipment Manufacturing Services (ATE, DAQ, metrology electronics) (IMAGAGAH)

Keywords

• Industrial automation services
• Robotic systems integration
• Metal stamping manufacturing
• Welding engineering services
• Dimensional measurement services

Headquarters

HQ city

Romeo

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Field Services: Technical field services including controls engineering, robotics programming, welding engineering, maintenance and support provided on-site at customer locations. Revenue derived from service contracts and project-based engagements.
2. Manufacturing - Stamping: Metal stamping production services for automotive components and consumer durables using progressive and line dies up to 2500 tons capacity. Revenue from per-part manufacturing and tooling services.
3. E-Coat and Hem Seal Services: Electrophoretic coating and hem seal processing for automotive body panels and components. Revenue from processing services based on part volume.
4. Prototype and Low-Volume Production: Laser welding, brazing, machining, and production services for prototypes and low-volume runs. Includes tooling solutions and inspection services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

R&E Automated is an industrial automation and manufacturing services company that delivers engineering, prototyping, and production services across five main areas: field services (controls, robotics, joining/welding, and maintenance support with 300+ technicians), stamping (presses up to 2,500 tons), e-coat and hem seal processing, prototype and low-volume production (laser processing, machining, automated welding), and dimensional measurement/metrology services (SMX Group). It serves automotive, defense, aerospace, industrial, consumer products, food, and medical manufacturers with on-site and facility-based solutions.

Product overview

R&E Automated is an industrial automation, engineering, and manufacturing company offering a portfolio of integrated services across five core areas. The Prototype, Service & Production division provides laser processing (welding, brazing, cutting), machining, and automated production systems including robotic resistance and MIG welding, roller hemming, and stud welding with full inspection capabilities. The Stamping division operates presses up to 2500 tons producing automotive body panels and structural components. The E-Coat & Hem Seal division offers electrophoretic coating and hem sealing for automotive bodies and sub-components. Field Services provides technical on-site support with 300+ engineers and technicians covering controls, robotics, joining/welding, and maintenance across multiple industries. The SMX Group (Dimensional Measurement Services) delivers metrology solutions including laser tracking, 3D scanning, CAD-based inspection, BIM, reverse engineering, and floor surveys. These offerings are unified under a company-wide quality system certified to ISO 9001:2015, ISO 14001:2015, and IATF 16949:2016.

Differentiator

Problem solved

Functional benefit

Brands

• SMX Group: Dimensional Measurement Services division providing laser projection, CAD-based inspection, floor surveys, reverse engineering, alignments, and BIM 3D laser scanning services

Products and services

• Prototype, Service & Production Provides laser processing and verification (welding, brazing, cutting), machining, and automated production systems including robotic MIG welding, resistance welding, roller hemming, and stud welding, along with full dimensional certification and weld inspection services for manufacturers needing prototypes and low-volume production.
• Stamping Metal stamping services utilizing presses up to 2,500 tons with line dies and progressive dies, producing automotive components including doors, fenders, hoods, floor pans, lift gates, and high-strength structural parts for automotive and consumer durable applications.
• E-Coat & Hem Seal E-coat (electrophoretic dip immersion coating) with 6 process tanks and 10 pretreatment stations producing Class A finishes, plus hem seal services with dual strapping machines and variable speed processing for hood and door production at the Duncan, SC facility.
• Field Services Technical field services with 300+ technicians and engineers across four divisions: Controls (24/7 support, network configuration, diagnostics, training), Robotics (setup, programming, commissioning for Kawasaki, Fanuc, ABB, Nachi, KUKA, Yaskawa, Comau robots), Joining/Welding (resistance spot welding, SPR, clinching, TIG/MIG, adhesive bonding), and Maintenance/Support (plant maintenance, multi-trade, OSHA/MIOSHA compliant).
• SMX Group (Dimensional Measurement Services) Comprehensive dimensional measurement and metrology services including laser projection layout, CAD-based inspection, Unified Spatial Metrology Networks (USMN), floor surveys, reverse engineering, alignments, and BIM (3D laser scanning) for automotive, aerospace, stamping, and industrial applications.

Quantifiable outcome

• Serves over 600 customers worldwide
• +2 more outcomes

Named customers46 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grenzebach Group: German-headquartered automation systems integrator serving automotive, glass, and building materials industries with robotics, material handling, and process automation. Comparable in delivering multi-vendor integration projects to global automotive OEMs.
• Comau: Global automation systems integrator and robotics OEM (part of Stellantis) specializing in body welding, assembly, and manufacturing solutions for automotive and industrial customers. Directly comparable in robotics integration, welding process expertise, and field service delivery model.
• Tower International: Automotive metal stamping and structural components supplier acquired by Magna International. Directly comparable to R&E's Detroit stamping operations producing body panels and structural parts with similar tonnage press capacity and OEM customer overlap.
• JR Automation: Michigan-based industrial automation systems integrator acquired by Hitachi. Designs and builds custom automated manufacturing systems for automotive, aerospace, and industrial customers — directly overlapping with R&E's controls, robotics, and joining/welding field services across the same Midwest customer base.
• Gestamp Automocion: Spanish-headquartered global Tier-1 automotive metal components manufacturer specializing in stamping, welding, and assembly. Listed as both an R&E customer and a comparable provider of automotive stamping, e-coat, and joining services to the same OEM base.
• Fori Automation: US-based automation systems integrator focused on heavy-duty automotive assembly, welding, and material handling. Named as both a peer competitor and a customer of R&E, providing direct overlap in automotive welding integration and field services.

Broad incumbents

• ABB Robotics & Discrete Automation: Global leader in industrial robots and automation with integration and service operations. Named as both an R&E customer and a competitor offering automation solutions, robot OEM, and field service capabilities at far larger scale.
• KUKA Systems: Large automation systems division of KUKA AG offering turnkey body-in-white, welding, and assembly systems alongside its robot OEM business. Overlaps with R&E's stamping, e-coat, and joining/welding capabilities but operates at significantly larger scale with a captive robot platform.
• Magna International: World's largest automotive Tier-1 supplier offering stamping, welding, e-coat, assembly, and complete vehicle engineering. Comparable across R&E's full manufacturing footprint (stamping, e-coat, hem seal) and listed as a customer, representing the benchmark scale player in adjacent capabilities.
• FANUC America: Major industrial robot and CNC manufacturer with a large systems integration network in North America. Overlaps with R&E on robotics integration and field services but at OEM scale, with R&E acting as a multi-vendor integrator across FANUC as one of several supported platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R&E Automated