Asia
Asia SRL is a Zucchetti-certified Italian IT services firm reselling and implementing ERP, HR/HCM, and Finance software for 400+ SMEs and enterprises across the Triveneto region from offices in Udine, Tavagnacco, Pordenone, and Padova.
- Company typePrivate
- Founded1996
- HeadquartersUdine, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Asia does
Asia SRL is a privately held Italian information-technology firm headquartered in Udine (with operational offices in Tavagnacco, Pordenone, and Padova) that has specialized since 1997 in reselling and implementing Zucchetti software for ERP, human capital management, finance and treasury, payroll, CRM, business intelligence, document management, and related mobile applications. The company targets primarily small and medium enterprises — and selectively larger enterprises — in the Triveneto region (Friuli-Venezia-Giulia and Veneto) of Northern Italy, addressing pain points around process digitization, disconnected software systems, payroll compliance, treasury visibility, and workforce management. Asia is the only certified Zucchetti Top Partner HR in Friuli-Venezia-Giulia, holds a Business Partner qualification since 2018, and reports a base of more than 400 clients served over 25+ years.
The core technology stack is the Zucchetti Infinity suite, including Ad Hoc Infinity / Ad Hoc Revolution Web ERP, HR Smart / HR Infinity / HR Project / HR Next HCM products covering nine competency areas (HCM, Welfare, Time Management, HR Cost & Planning, Mobility, Workspace, Safety, Risk & Audit, Payroll), DocFinance for treasury and bank integration (supporting CBI, SEPA, SWIFT, ACH, EBICS protocols and bidirectional integration with 300+ ERPs), DocCredit for credit management, CRM and BI tools including Infinity Analytics and Microsoft Power BI integration, and the ZApp mobile suite (ZClockIn, ZTimeline, ZTravel, ZCarFleet, ZScheduling, ZTimesheet, ZAudit, ZContinuous Feedback, ZAsset Booker). Asia supplements the software with functional and technical consulting, configuration, training, and managed support services, achieving an average ticket resolution time of 2.8 hours and delivering 939 hours of staff training in 2022 under ISO 9001:2015-certified processes.
Asia's revenue model combines three streams: (1) Zucchetti software license resale (subscription/recurring) via its Top Partner status; (2) ERP, HR and Finance professional services — consulting, configuration, deployment, and helpdesk — billed against billable staff hours; and (3) recurring technical support, maintenance, and managed services. Pricing is quote-based and varies by product suite, company size, and module scope; annual billing cadence is the norm. The go-to-market is sales-led with a regional direct-sales motion supported by a content-marketing engine (the #InFormaConAsia blog, LinkedIn newsletter, weekly product demos, and SEO), and a channel layer consisting of the Zucchetti partner network and the ITHASIA SRL sister company (formed in January 2024 from a spin-off and merger with Ithesia) which handles HR-specialized implementations across the broader Triveneto market. Sole Director Luca Zoratti controls the firm; there is no institutional investor or parent company.
Asia firmographics
Firmographics- Name
- Asia
- Legal name
- ASIA SRL
- Website
- https://asia.ud.it
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Asia SRL is a Zucchetti-certified Italian IT services firm reselling and implementing ERP, HR/HCM, and Finance software for 400+ SMEs and enterprises across the Triveneto region from offices in Udine, Tavagnacco, Pordenone, and Padova.
- Ownership category
- akta.pro rank
Asia industry classification
Industry- Product category
- Enterprise Software Implementation and IT Consulting
- NAICS
- Management Consulting Services (54161), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)
- akta.pro secondary industries
- CRM Managed Services & Support (BPAEAGAD), Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)
Keywords
Where Asia is headquartered
LocationHeadquarters
- HQ city
- Udine
- HQ country
- Italy
- HQ region
- Europe
Offices4 records
Markets served
Asia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Zucchetti Software Resale & Implementation: As a certified Zucchetti Business Partner and Top Partner HR, Asia resells and implements Zucchetti software licenses and provides associated implementation, configuration, training, and go-live support services. Revenue is generated through software licensing fees from Zucchetti combined with professional services for customization, deployment, and end-user training.
- ERP, HR & Finance Consulting Services: Asia provides functional and technical consulting for ERP implementation, HR software deployment, and Finance/Treasury management solutions. Services include as-is analysis, gap analysis, configuration, testing, go-live support, and functional helpdesk. Technical staff hours are billable as professional services.
- Technical Support & Maintenance: Recurring revenue from technical support, software updates, server management, hardware, and system maintenance services for installed client base. The company provides dedicated system administration support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based pricing tailored to client needs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Asia product offering
Product offeringCore offering
Asia Srl is a certified Zucchetti Business Partner (and the only Top Partner HR in Friuli-Venezia-Giulia) that resells, implements, and supports the Zucchetti software portfolio for ERP, HR/HCM, Finance/Treasury, Document Management, and Hardware. The company provides functional and technical consulting, configuration, training, go-live support, and ongoing managed services to enterprises and mid-market companies across the Triveneto region of Northern Italy.
Differentiator
Problem solved
Functional benefit
Products and services
- ERP Software Solutions (Ad Hoc Infinity, Ad Hoc Revolution Web)
- HR/HCM Software Suite (HR Smart, HR Infinity, HR Project, HR Next)
- DocFinance Treasury Management
Quantifiable outcome
- Average ticket resolution time of 2.8 hours
- +3 more outcomes
Companies that use Asia
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Asia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability11 records
Feature5 records
Asia partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ITHASIA SRLcoreITHASIA SRL was created in January 2024 from the merger of Asia's HR business unit with Ithesia. It operates as a sister company specializing in HR software and services for the entire Triveneto region. Asia and ITHASIA share offices in Tavagnacco, Pordenone, and Padova, and collaborate on HR-focused Zucchetti implementations. ITHASIA is also a Top Partner HR Zucchetti.
- ZucchetticoreAsia has been a Zucchetti Partner since 1997 and a certified Business Partner since 2018. The company is the only Top Partner HR in Friuli-Venezia-Giulia and an Infinity Business Partner, reselling and implementing the full Zucchetti software portfolio including ERP (Ad Hoc Infinity, Ad Hoc Revolution Web), HR/HCM solutions (HR Smart, HR Infinity, HR Project, HR Next), DocFinance, DocCredit, CRM, Business Intelligence, and related mobile applications. Zucchetti serves over 65,000 clients in Italy.
Scale indicators6 records
Recent moves10 records
Expansion highlights5 records
Asia competitors and assessment
Company assessmentBroad incumbents
- Zucchetti S.p.A. Zucchetti is the parent software vendor whose ERP, HCM, and Finance suites Asia resells and implements. Asia is a Top Partner within Zucchetti's channel; Zucchetti also sells direct to large accounts, making it a hybrid incumbent and supplier.
- Var Group S.p.A. Var Group is a large Italian IT consulting and digital services firm that also implements ERP/HCM solutions (including Microsoft and SAP ecosystems) for SMEs and enterprises across Italy, competing with Asia for mid-market transformation deals.
- Engineering Group: Engineering is one of Italy's largest IT services and consulting groups with extensive ERP, HR, and digital transformation practices, frequently competing with smaller regional partners like Asia on enterprise and public-sector accounts.
- Exprivia S.p.A. Exprivia is an Italian IT consultancy with ERP, business process outsourcing, and HR software offerings, comparable to Asia in its focus on Italian SME and mid-market process digitization.
- Almaviva S.p.A. Almaviva is a major Italian IT services group with substantial ERP, HR, and finance-related consulting practices serving both private and public-sector clients, positioning it as a larger competitor for similar transformation mandates.
- TeamSystem S.p.A. TeamSystem is one of Italy's largest ERP and HR software vendors, competing directly with the Zucchetti stack that Asia resells — particularly in payroll, HCM, and SME accounting for Italian SMBs.
- SAP Italia: SAP Italia is the local subsidiary of the global ERP giant, competing with the Zucchetti ERP portfolio that Asia implements, especially on larger enterprise accounts in Italian manufacturing and services.
Direct peers
- ITHASIA SRL: ITHASIA was created in January 2024 from the merger of Asia's HR business with Ithesia and is itself a Top Partner HR Zucchetti operating in the same Triveneto region, making it the most direct functional peer for HR/HCM-focused Zucchetti implementations.
- Formula S.p.A. (Gruppo Formula): Gruppo Formula is a Zucchetti Top Partner focused on HR, payroll, and HCM solutions for Italian SMEs, directly comparable to Asia's (former) HR practice and ITHASIA's current focus.
Regional players
- Sistemi S.p.A. Sistemi is an Italian software house and Zucchetti partner that offers ERP and HR solutions with a strong presence in central and southern Italy, making it a regional Zucchetti-channel peer to Asia's Triveneto footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Asia social profiles
Digital presenceAsia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asia leadership team
Management profileNumber of profiles
Profiles1 record
Asia subsidiaries and ownership
Company hierarchySubsidiaries1 record
Asia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asia
What does Asia do?
Asia Srl is a certified Zucchetti Business Partner (and the only Top Partner HR in Friuli-Venezia-Giulia) that resells, implements, and supports the Zucchetti software portfolio for ERP, HR/HCM, Finance/Treasury, Document Management, and Hardware. The company provides functional and technical consulting, configuration, training, go-live support, and ongoing managed services to enterprises and mid-market companies across the Triveneto region of Northern Italy.
Is Asia a public or private company?
Asia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Asia founded?
Asia was founded in 1996. It employs 11 to 50 people.
Where is Asia based?
Asia is headquartered in Udine, Italy, in the Europe region.
How does Asia make money?
Three revenue lines are on record. Zucchetti Software Resale & Implementation is the primary driver. The others are ERP, HR & Finance Consulting Services and technical Support & Maintenance.
Who are Asia's main competitors?
Broad incumbents on record are Zucchetti S.p.A., Var Group S.p.A., Engineering Group, Exprivia S.p.A., Almaviva S.p.A., TeamSystem S.p.A. and SAP Italia. Direct peers are ITHASIA SRL and Formula S.p.A. (Gruppo Formula). Sistemi S.p.A. is listed as a regional player.
Does Asia have an API?
No public API is recorded for Asia.
What industry is Asia in?
Asia's product category is Enterprise Software Implementation and IT Consulting. Its primary akta.pro industry code is BPAHAEAI, ERP, CRM & Enterprise Applications Consulting, with a secondary code of BPAEAGAD, CRM Managed Services & Support. Its NAICS code is 54161 and its SIC code is 8742.