SFE Energy
- Company typePrivate
- Founded2006
- HeadquartersBuffalo, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
SFE Energy firmographics
Firmographics- Name
- SFE Energy
- Legal name
- SFE Energy Inc.
- Website
- https://sfeenergy.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
SFE Energy industry classification
Industry- Product category
- Retail Energy Supply
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)
Keywords
Where SFE Energy is headquartered
LocationHeadquarters
- HQ city
- Buffalo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SFE Energy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Electricity Supply: Retail electricity supply to residential and commercial customers in deregulated energy markets. Customers receive fixed-rate plans that protect against market price fluctuations.
- Natural Gas Supply: Retail natural gas supply to residential and commercial customers with fixed rate plans. Gas delivery integrated with existing utility infrastructure.
- Green Energy Plans: Green electricity and/or green gas plans with carbon footprint reduction at no extra cost. Includes monthly reward dollars ($50) and tree planting partnership with American Forests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fixed Price Protection Plan |
| Subscription | Monthly | Green Energy Plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
SFE Energy product offering
Product offeringCore offering
SFE Energy is a retail energy supplier that procures electricity and natural gas from wholesale markets and resells fixed-rate plans to residential and commercial customers in eight U.S. deregulated states (California, Illinois, Maryland, Massachusetts, New Jersey, Ohio, Pennsylvania, and Texas). Supply is delivered through the customer's existing local utility infrastructure, with SFE Energy appearing as the supplier on the utility bill. The portfolio includes Fixed Price Protection Plans and Green Electricity/Gas variants supported by a partnership with American Forests for tree planting per customer.
Product overview
SFE Energy is a retail energy supplier offering fixed-price natural gas and electricity plans to residential and commercial customers across multiple U.S. states (California, Illinois, Maryland, Massachusetts, New Jersey, Ohio, Pennsylvania, and Texas). The core portfolio consists of Fixed Price Protection Plans for both electricity and natural gas, with Green variants that provide renewable energy options with carbon footprint reduction through a partnership with American Forests (which plants a tree for each new customer). A Reward Dollars program offers $50 monthly credits redeemable at major retailers. Service is delivered through customers' existing local utilities, with SFE Energy supplying the energy commodity while utilities handle delivery, billing, and maintenance. The company has been supplying natural gas and electricity across the US for over a decade.
Differentiator
Problem solved
Functional benefit
Products and services
- Fixed Price Protection Plan (Electricity) Fixed-rate electricity supply plan that protects consumers and businesses against wholesale market price fluctuations, providing predictable monthly energy costs for the entire term of the contract. Available to residential and commercial customers in SFE Energy's eight licensed deregulated states.
- Fixed Price Protection Plan (Natural Gas) Fixed-rate natural gas service for residential heating and commercial use, integrated with the customer's existing utility bill through their local utility. Provides price stability for the contract term against market fluctuations.
- Green Electricity Plan Renewable electricity plan that allows households and businesses to reduce their carbon footprint while managing energy costs at no extra cost compared to the standard fixed-rate plan. Each enrollment triggers a tree planting through American Forests.
- Green Gas Plan Environmentally-friendly natural gas offering that helps residential and commercial customers manage energy costs while compensating their carbon footprint through environmental initiatives including tree planting with American Forests.
- Commercial Energy Services Competitive retail electricity and natural gas supply for business customers, providing fixed-rate plans to manage operational energy costs year-round across SFE Energy's eight licensed deregulated states.
Quantifiable outcome
- Service begins within 1-2 billing cycles after enrollment
- +1 more outcomes
Companies that use SFE Energy
Customer profileSegments2 records
Ideal customer profiles2 records
SFE Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SFE Energy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- American ForestscoreThrough partnership with American Forests, SFE Energy plants a tree for every customer who joins. This environmental initiative supports carbon footprint reduction and sustainability goals, providing customers with a tangible environmental benefit at no additional cost.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
SFE Energy competitors and assessment
Company assessmentBroad incumbents
- Constellation Energy: Major US energy company with a large competitive supply arm (formerly Constellation NewEnergy) serving residential, commercial, and industrial customers in deregulated markets across the same footprint as SFE Energy.
- Vistra Corp: Parent of multiple retail energy brands (TXU, Ambit, Dynegy, Public Power); a much larger integrated competitor that pressures mid-sized RES players like SFE Energy on procurement cost and marketing spend.
- Calpine Energy Solutions: Retail electricity supplier backed by one of the largest US independent power producers; offers competitive supply products to C&I and residential customers in deregulated markets overlapping SFE Energy's footprint.
Direct peers
- Public Power: Retail electricity supplier serving residential and commercial customers in deregulated US states, now operating under the Shell Energy brand; comparable mid-sized RES with similar fixed-rate plan offerings.
- TXU Energy: Largest retail electricity provider in Texas, one of SFE Energy's key licensed states; offers fixed-rate plans to residential and commercial customers with similar marketing and product positioning.
- Ambit Energy: Retail electricity and natural gas supplier (now part of Vistra Corp) operating in deregulated US states with multi-level marketing and direct sales channels similar in spirit to SFE Energy's residential acquisition model.
- Direct Energy: One of the largest North American retail electricity and natural gas suppliers, owned by NRG Energy; competes head-to-head with SFE Energy in deregulated states offering fixed-rate residential and commercial plans.
- Spark Energy / Shell Energy: Retail electricity and natural gas provider serving residential and commercial customers in multiple US deregulated states; comparable product mix and multi-state licensed supplier business model.
- Green Mountain Energy: Retail electricity supplier focused on renewable energy plans for residential and commercial customers in deregulated states; directly comparable to SFE Energy's green product line and target customer base.
- Clearview Energy: Retail electricity and natural gas supplier marketing fixed-rate and green plans to residential customers in deregulated states; closely comparable in scale, product set, and go-to-market approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SFE Energy social profiles
Digital presenceSFE Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
SFE Energy leadership team
Management profileNumber of profiles
SFE Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SFE Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SFE Energy
What does SFE Energy do?
SFE Energy is a retail energy supplier that procures electricity and natural gas from wholesale markets and resells fixed-rate plans to residential and commercial customers in eight U.S. deregulated states (California, Illinois, Maryland, Massachusetts, New Jersey, Ohio, Pennsylvania, and Texas). Supply is delivered through the customer's existing local utility infrastructure, with SFE Energy appearing as the supplier on the utility bill. The portfolio includes Fixed Price Protection Plans and Green Electricity/Gas variants supported by a partnership with American Forests for tree planting per customer.
Is SFE Energy a public or private company?
SFE Energy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SFE Energy founded?
SFE Energy was founded in 2006. It employs 101 to 250 people.
Where is SFE Energy based?
SFE Energy is headquartered in Buffalo, United States, in the North America region.
How does SFE Energy make money?
Three revenue lines are on record. Electricity Supply is the primary driver. The others are natural Gas Supply and green Energy Plans.
Who are SFE Energy's main competitors?
Broad incumbents on record are Constellation Energy, Vistra Corp and Calpine Energy Solutions. Direct peers are Public Power, TXU Energy, Ambit Energy, Direct Energy, Spark Energy / Shell Energy, Green Mountain Energy and Clearview Energy.
Does SFE Energy have an API?
No public API is recorded for SFE Energy.
What industry is SFE Energy in?
SFE Energy's product category is Retail Energy Supply. Its primary akta.pro industry code is EUAGABAI, Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR). Its NAICS code is 2211 and its SIC code is 4911.