Ontario Medical Association

What Ontario Medical Association does

The Ontario Medical Association (OMA) is a non-profit professional membership association founded in 1880 that represents more than 43,000 physicians, medical students, and retired physicians in the Canadian province of Ontario. Headquartered in Toronto at 150 Bloor St. W, Suite 900, OMA functions as the recognized province-wide representative body for physicians, negotiating with the Ontario government on compensation and healthcare policy, and delivering member services spanning OHIP billing support, practice management, continuing medical education, physician wellness, advocacy campaigns, and member benefits. Its governance is member-led through an elected Board of Directors and President, with Kimberly Moran serving as CEO since October 2023 and Dr. Rebecca Hicks as the 145th President as of May 2026.

OMA's core technology and product surface sits inside its wholly owned subsidiary OntarioMD, which is funded by the Province of Ontario through Ontario Health. OntarioMD delivers OMD-certified Electronic Medical Record (EMR) integrations including the Digital Health Drug Repository, Health Report Manager (with eNotifications), the Ontario Laboratories Information System, and OTN eConsult, supported by ONE ID single sign-on credentials. OntarioMD also operates the Insights4Care (i4C) chronic disease management dashboard, an advisory service, a Peer Leader mentoring program, and the OntarioMD AI Resource Centre launched in April 2024. Beyond OntarioMD, OMA operates OMA Insurance and the Advantages Retirement Program (member insurance and retirement products), the OMA Learns learning management system for continuing medical education, the confidential Physician Health Program, the OMA Classifieds marketplace, and the Ontario Medical Foundation philanthropic arm.

OMA is funded through a combination of recurring physician membership dues, provincial government funding routed via Ontario Health to OntarioMD for digital health services, and subsidiary revenue from insurance and retirement product distribution. It operates exclusively in Ontario, Canada, and runs high-visibility public advocacy campaigns including Stop the Crisis (2024-25, five Summit International Awards), We Won't Give Up (2025-26), and Let's Fix OHIP (2026), the last of which proposes using AI tools to address a backlog of over 1.16 million OHIP claims trapped in manual review and an emerging primary care access crisis affecting more than 2.5 million Ontarians without a family doctor.

Name

Ontario Medical Association

Legal name

Ontario Medical Association

Website

https://oma.org

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

101–250 employees

Short description

The Ontario Medical Association is a non-profit professional association founded in 1880 that represents more than 43,000 physicians, medical students, and retired physicians in Ontario, Canada, delivering advocacy, OHIP billing support, practice resources, and digital health services through its OntarioMD subsidiary.

Ownership category

akta.pro rank

Product category

Professional Medical Association Services

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600), Services-Health Services (8000)

akta.pro primary industry

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)

akta.pro secondary industries

Patient Advocacy, Navigation & Access to Care (BPAGACAH), Health Information Management (EHR) & Medical Office Administration (EDAOAJAF)

Keywords

• Professional medical association
• Physician advocacy services
• Digital health integration
• Medical billing support
• Physician practice resources

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Physician Membership Dues: The OMA is a membership-based professional association for Ontario physicians. It generates revenue primarily through annual membership fees from physicians, medical students, and retired physicians. Membership provides access to advocacy, billing support, practice resources, wellness programs, learning and development, and professional community.
2. Subsidiaries Revenue: The OMA operates several subsidiaries including OMA Insurance (providing insurance and retirement products), OntarioMD (digital health products and services funded by Ontario Health), and the Ontario Medical Foundation (philanthropic arm). These subsidiaries generate revenue that supports the broader OMA mission.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels11 records

Core offering

The Ontario Medical Association is a professional membership association that represents more than 43,000 physicians, medical students, and retired physicians in Ontario. It delivers advocacy and negotiation with the provincial government on physician compensation and healthcare policy, OHIP billing support and dispute resolution, practice management resources, digital health integration through its OntarioMD subsidiary, physician wellness programs, continuing medical education, insurance products, and retirement planning services.

Product overview

The Ontario Medical Association operates as a professional association representing Ontario's physicians rather than a traditional technology product company. Its primary digital health subsidiary is OntarioMD, a wholly owned subsidiary funded by the Province of Ontario through Ontario Health. OntarioMD provides a platform of integrated digital health products and services including OMD-certified EMR integrations (Digital Health Drug Repository, Health Report Manager, Ontario Laboratories Information System), ONE® ID digital health credentials, advisory services, peer leader mentoring, and an AI Resource Centre. The OMA also offers complementary programs including the CPSO Quality Improvement Program for physician CPD credits, OMA Learns learning management system, OMA Insurance products, the Physician Health Program for wellness support, OMA Classifieds marketplace, and the Ontario Medical Foundation charitable arm. The OMA advocates for modernization of the provincial OHIP billing system through AI adoption. The association's subsidiaries and programs form an ecosystem supporting physicians across practice management, digital health optimization, professional development, wellness, insurance, and financial planning needs.

Differentiator

Problem solved

Functional benefit

Products and services

• OntarioMD Digital Health Platform OntarioMD is a wholly owned subsidiary of the OMA that supports community-based family physicians, specialists, nurse practitioners, and clinic staff to optimize the use of digital health technology in their practices, including OMD-certified EMRs, virtual care solutions, and AI tools.
• Digital Health Drug Repository (DHDR) Provides access to complete medication history and dispensed drug information through OMD-certified EMR integration for clinicians.
• Health Report Manager (HRM) Delivers patient reports from hospitals and specialty clinics, including eNotifications (ADT messages from hospitals), directly into physician EMRs.
• Ontario Laboratories Information System (OLIS) Integration Provides OMD-certified EMR integration that delivers lab results directly within the electronic medical record, streamlining access to diagnostic information for physicians.
• ONE ID Digital Health Credentials Single sign-on credential providing secure username and password access to multiple digital health services offered by Ontario Health, simplifying authentication across provincial health systems.
• Insights4Care (i4C) Dashboard Analytics dashboard for medication management and chronic disease management with indicators for benzodiazepine prescribing, cervical cancer screening, and diabetes management.
• OntarioMD AI Resource Centre Provides expertise and resources for choosing, adopting, and implementing AI tools in clinical practice, helping physicians select solutions that meet their needs and practice style.
• OMA Physician Health Program Confidential health and wellness support program for physicians providing mental health resources, counseling, and peer support services.
• OMA Insurance Insurance products and services for physicians including life insurance, disability insurance, and the Advantages Retirement Plan.
• OMA Learns Learning management system providing continuing medical education, online courses, and professional development resources for OMA members.
• CPSO Quality Improvement Program Formal quality improvement program alternative to peer assessment for CPSO members, allowing physicians to earn CPD credits while completing three activities: Practice Profile, Self-Guided Chart Review, and Data-Driven QI, culminating in a Practice Improvement Plan.
• OMA Classifieds Online marketplace for physicians to buy and sell medical equipment, office space, find positions, real estate, and OHIP billing services.
• Ontario Medical Foundation Charitable foundation supporting physician health, medical education, and healthcare initiatives in Ontario through grants and fundraising.
• OMD Advisory Service Practice optimization consulting service helping physicians identify and address practice challenges and recommend improvements for CPSO and other quality improvement projects.
• Peer Leader Program Peer support and mentoring program where clinician Peer Leaders advise and mentor physicians and their staff on technology adoption and EMR optimization.

Quantifiable outcome

• 74% of ER physicians report overcrowding as severe or critical; 76% say it affects timely care delivery
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Choosing Wisely CanadacoreStrategic or Co-development PartnerThe OMA partnered with Choosing Wisely Canada, the College of Physicians and Surgeons of Ontario, OntarioMD, the Ontario College of Family Physicians, and Ontario Health to develop quality improvement ideas and resources for physicians, based on Choosing Wisely Canada's evidence-based recommendations for reducing unnecessary tests and treatments.
• Ontario HealthcoreStrategic or Co-development PartnerOntarioMD, the OMA's digital health subsidiary, is funded by the Province of Ontario through its agency Ontario Health. OntarioMD delivers digital health products, services, and change management supports to physicians on behalf of Ontario Health system priorities.
• Ontario Health TeamsminorStrategic or Co-development PartnerOMA provides resources and support for physicians working within or transitioning to Ontario Health Teams (OHTs), the province's model for integrated care delivery, helping physicians engage with their local OHTs.
• College of Physicians and Surgeons of Ontario (CPSO)coreStrategic or Co-development PartnerThe OMA partnered with CPSO to develop the CPSO Quality Improvement Program, which allows physicians to earn CPD credits while completing practice improvement activities. The OMA provides QI ideas and resources based on Choosing Wisely Canada recommendations.
• Ontario College of Family PhysiciansminorStrategic or Co-development PartnerThe OMA collaborated with the Ontario College of Family Physicians on the Choosing Wisely Canada quality improvement initiative, working together to support family physicians in reducing unnecessary testing and treatment.
• Ontario Medical FoundationcoreOthersThe Ontario Medical Foundation is a wholly owned subsidiary of the OMA focused on philanthropy, granting funds for physician research and wellness initiatives. It awarded $42,500 grants to three Ontario doctors in 2023 to study physician burnout.
• OntarioMDcoreOthersOntarioMD is a wholly owned subsidiary of the OMA, funded by the Province of Ontario through Ontario Health. It supports community-based physicians with EMR optimization, AI adoption, virtual care tools, and digital health integration services.
• OMA InsurancecoreOthersOMA Insurance is a wholly owned subsidiary of the OMA that provides insurance products and the Advantages Retirement Plan to Ontario physicians, offering protection and retirement planning services to the physician community.
• Ontario Hospital AssociationminorStrategic or Co-development PartnerHealthcare organizations including the Ontario Hospital Association and OMA both welcomed the record $101.2 billion healthcare investments in the 2026 Ontario budget while highlighting that the $1.1 billion hospital allocation falls below the $2.8 billion the sector requires.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/OntariosDoctors
• YouTubeyoutube.com/user/OntMedAssociation
• Facebookfacebook.com/Ontariosdoctors
• LinkedInlinkedin.com/company/ontario-medical-association
• Instagraminstagram.com/ontariosdoctors

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ontario Medical Association