HelloBody

What HelloBody does

HelloBody is a direct-to-consumer clean beauty skincare brand operated by Grenion GmbH, founded in 2015 in Germany and managed by Fjolla Myftari and Nik Myftari. The legal entity is registered in Mannheim (Q7 17a, 68161) with a correspondence address in Berlin (Friedrichstraße 79, 10117). The company employs 51-100 staff and operates exclusively through its owned e-commerce storefront at hellobody.de, with no physical retail presence. It ships to six European markets — Germany, Austria, France, Italy, Poland, and Switzerland (Switzerland served via MeinEinkauf AG for customs handling) — and claims a community of 1.5 million+ customers across Europe.

The product portfolio is organized into ingredient-themed lines — COCOS (coconut-based), ROSE (rose-based), and ALOÉ (aloe vera-based) — alongside seasonal SKUs (SUN Sonnenöl-Bodyspray SPF 20, COCOS DREAM Winter Expert) and bundles (COCOS Face Routine, CARA Minis, Hello Amore). Representative products include the COCOS DREAM regenerating night serum (€5 sale from €25), ROSE EFFECT balancing cleansing cream (€5 from €15), ROSE DIVINE clarifying serum (€5 from €25, 98.7% natural origin), ROSE SOS anti-pimple treatment (€5 from €12, 96.5% natural origin), ALOÉ NIGHT moisturizing night care (€22 sale), ALOÉ SIGHT revitalizing eye gel, COCOS SMOOTH daily eye cream (€20, 99.9% natural origin), and GLOW BODY FLUID (€5 from €9.95). Formulations target an average 96% natural origin content measured per ISO 16128, are manufactured in Germany, dermatologically tested by independent German institutes, certified vegan and cruelty-free, and packaged in 100% recyclable plastic averaging 60% post-consumer recycled content. The brand explicitly avoids silicones, mineral oils, microplastics, certain sulfates, denatured alcohol, hormonally active substances, phenoxyethanol, and palm oil (except RSPO certified) in its formulations.

Revenue is generated through one-time D2C purchases on hellobody.de with heavy promotional pricing, supported by bundle discounts, a 15% first-order email signup discount, free shipping thresholds (€49 Germany, €59 other EU markets), and checkout integrations with Klarna (invoice, installment, SOFORT), PayPal, Stripe, and Amazon Pay. Customer acquisition is concentrated in social channels — Facebook, Instagram, TikTok (organic and paid), Pinterest Ads, email and WhatsApp newsletters — plus influencer collaborations tracked via Linkster and a brand ambassador program at ambassador.hellobody.de. A sustainability partnership with TreeMates adds a €2 checkout tree-planting donation option. In 2024 the company expanded into Italy through a partnership with retailer Pinalli, leveraging the Hello Amore limited edition bundle as the market entry product. No patents, trademarks, third-party certifications beyond vegan/cruelty-free status, or external venture capital/PE funding signals appear in the public record beyond a 2018 Capital D-related transaction; ownership appears closely held and likely founder-/bootstrapped.

Name

HelloBody

Legal name

Grenion GmbH

Website

https://hellobody.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

HelloBody is a Mannheim/Berlin-based direct-to-consumer clean beauty skincare brand selling COCOS, ROSE, and ALOÉ product lines through hellobody.de to over 1.5 million customers across Germany, Austria, France, Italy, Poland, and Switzerland.

Ownership category

akta.pro rank

Product category

Clean Beauty Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

akta.pro secondary industries

Beauty & Personal Care Omnichannel (CRAFAEAB), Body Sprays & Mists (CRABADAC)

Keywords

• Clean beauty skincare
• Natural skincare products
• D2c cosmetics brand
• Vegan facial care
• Dermatologically tested skincare

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Product Sales: Direct-to-consumer e-commerce sales of skincare products including cleansers, moisturizers, serums, face masks, and body care. One-time purchase model with bundle/special deal promotions.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels11 records

Core offering

HelloBody is a direct-to-consumer clean beauty skincare brand that develops, manufactures, and sells natural-ingredient skincare products online. Its portfolio spans ingredient-themed lines (COCOS coconut, ROSE rose-based, ALOÉ aloe vera) covering cleansers, serums, masks, moisturizers, eye care, body care, and sunscreen, sold exclusively through its own e-commerce storefront at hellobody.de.

Product overview

HelloBody is a direct-to-consumer clean beauty skincare brand founded in 2015 and based in Berlin, Germany, operated by Grenion GmbH. The product portfolio is organized into ingredient-focused lines — COCOS (coconut-based), ROSE (rose-based), and ALOÉ (aloe vera-based) — plus seasonal and specialty items. The COCOS line includes the COCOS DREAM regenerating night serum, the COCOS Face Routine bundle (cleanser, mask, and moisturizer), and the COCOS SMOOTH daily eye cream. The ROSE line features the ROSE EFFECT cleansing cream, ROSE DIVINE clarifying serum, and ROSE SOS anti-pimple treatment. The ALOÉ line includes ALOÉ NIGHT moisturizing night care and ALOÉ SIGHT revitalizing eye gel. Additional products include the SUN Sonnenöl-Bodyspray (SPF 20 sunscreen) and GLOW BODY FLUID body care. Bundles include the COCOS Face Routine, Hello Amore (Italy collaboration), and CARA Minis. Products are characterized by a high average of 96% naturally derived ingredients (measured per ISO 16128), are cruelty-free, mostly vegan, and dermatologically tested. They are sold exclusively through the HelloBody German e-commerce website (hellobody.de) and marketed primarily through social media channels, with a community of over 1.5 million customers across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• COCOS DREAM Regenerating Night Serum A regenerating night serum in the coconut-based COCOS product line for consumers seeking overnight skin repair and hydration.
• SUN Sonnenöl-Bodyspray LSF 20 A body oil spray sunscreen with SPF 20 protection, part of the seasonal sun care line for consumers seeking lightweight sun protection.
• ROSE EFFECT Balancing Facial Cleansing Cream A balancing facial cleansing cream designed to remove impurities and excess oil while preserving skin balance, part of the ROSE rose-based line.
• GLOW BODY FLUID A body care fluid offering a Golden Glaze glow finish, part of the body care collection for consumers seeking radiant body skin.
• ALOÉ SIGHT Revitalizing Eye Gel A revitalizing eye gel formulated with aloe vera for the delicate eye area, part of the ALOÉ aloe-based product line.
• ALOÉ NIGHT Moisturizing Night Care A moisturizing overnight skincare product designed to hydrate and repair skin during sleep, part of the ALOÉ aloe-based line.
• ROSE DIVINE Clarifying Facial Serum A clarifying facial serum (30 ml) containing glycolic acid and natural salicylic acid for gentle exfoliation, with rose water and zinc gluconate to reduce blemishes and inflammation; 98.7% naturally derived, vegan.
• ROSE SOS Anti-Pimple Treatment A targeted anti-pimple treatment (15 ml) with a green-tinted texture that reduces redness and blemishes, using natural actives from manuka, black pepper, and magnolia bark; 96.5% naturally derived.
• COCOS SMOOTH Daily Eye Cream A daily eye cream with cedar bark extract (to reduce pigmentation and under-eye bags), coconut oil for moisture retention, and soothing shea butter and milk thistle; 99.9% naturally derived.
• COCOS Face Routine Bundle A three-step facial routine bundle combining the COCOS FRESH cleanser, COCOS WOW mask, and COCOS DAY moisturizer with coconut and peat moss extract ingredients, saving €43 versus individual purchase.
• COCOS DREAM Winter Expert Night Serum A winter-specialized variant of the COCOS DREAM night serum formulated to protect the skin barrier during cold-weather months.
• Hello Amore Italy Collaboration Bundle A regional collaboration bundle (HelloBody x Pinalli) featuring ROSE EFFECT cleansing cream, ROSE BREEZE toner, and ROSE VELVET face fluid targeting uneven skin tone and blemishes, priced at €10 (originally €52); all vegan.
• CARA Minis Bundle A travel- or sample-sized product bundle priced at €15 (originally €49.99) for consumers wanting to try multiple HelloBody products at a discount.

Quantifiable outcome

• 96% average natural origin ingredients across product range
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

One partnership is on record.

• TreeMatesminorStrategic or Co-development PartnerTreeMates (Verein für Klimaschutz im E-Commerce, based in Graz, Austria) partnership offers customers the option to plant trees during checkout for 2€. HelloBody integrates this sustainability initiative into the checkout process. TreeMates handles tree planting through partner organizations and issues personalized certificates to donors.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• REN Clean Skincare: Pioneer clean beauty skincare brand with bio-active, natural-origin formulations and a D2C-plus-retail model; comparable positioning around effective, clean, and sustainably packaged skincare.
• Glossier: D2C beauty brand that built a community-led acquisition engine via social media and influencer marketing; highly comparable to HelloBody's community-led GTM motion and digital-first customer base.
• The Ordinary (DECIEM): Ingredient-focused D2C skincare brand offering affordable clinical actives (AHA, BHA, Niacinamide, Retinol); directly comparable to HelloBody on active-ingredient education, low-price architecture, and e-commerce-first distribution.
• Drunk Elephant: US-based D2C clean/biocompatible skincare brand founded as a digital-native challenger; comparable in mission (clean, effective formulations), D2C-led distribution, and ingredient-led positioning to HelloBody.
• Versed: US-based D2C clean skincare brand offering affordable, ingredient-led products through its own e-commerce site; comparable business model (D2C-led, social-first, community-amplified) to HelloBody.

Emerging players

• Youth to the People: US D2C clean skincare brand focused on superfood- and plant-derived actives; comparable to HelloBody on natural-ingredient efficacy positioning and social-channel-driven brand building.

Broad incumbents

• Lavera: German natural cosmetics brand offering certified organic skincare and body care; directly comparable to HelloBody in the German mass-market natural beauty segment, with broader drugstore and organic retail distribution.
• Birkenstock Natural Care: German heritage brand that has expanded into natural cosmetics with skincare and foot care; competes with HelloBody in the German natural beauty category with strong DACH brand recognition.
• Dr. Hauschka: Premium German natural skincare brand owned by WALA; overlaps with HelloBody on natural-ingredient positioning, holistic skin treatments, and German market presence, but with pharmacy and spa distribution.
• Weleda: Established German/DACH natural cosmetics incumbent with Natrue-certified formulations spanning skincare, body care, and baby care; competes with HelloBody in the German natural skincare segment with broader distribution and heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hellobodyDE
• Instagraminstagram.com/hellobody
• TikToktiktok.com/@hellobody.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HelloBody