Rocket Farms, Inc.
Rocket Farms, Inc. is a California-based horticulture producer that cultivates blooming plants, succulents, specialty plants, and certified organic culinary herbs, selling through its Half Moon Bay Garden Center and B2B wholesale to retailers and florists.
- Company typePrivate
- Founded1950
- HeadquartersHalf Moon Bay, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rocket Farms, Inc. does
Rocket Farms, Inc. is a privately held horticulture company headquartered at 2651 Cabrillo Highway North in Half Moon Bay, California, that cultivates and distributes live plants and culinary herbs to retail consumers and wholesale buyers. Founded circa 1950 and operating with 101-250 employees, the company describes itself as one of the nation's leading horticulture innovators, running some of the largest and most advanced greenhouse cultivation facilities in the country. Its coastal Half Moon Bay location is positioned as a structural input advantage: the temperate climate near the Pacific Ocean supports greenhouse horticulture, and the company has invested in engineered efficiency features including a water recycling program that captures over 65% of water use and specialized greenhouse curtains that reduce heat loss.
Rocket Farms, Inc. firmographics
Firmographics- Name
- Rocket Farms, Inc.
- Legal name
- Rocket Farms, Inc.
- Website
- https://rocketfarms.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rocket Farms, Inc. is a California-based horticulture producer that cultivates blooming plants, succulents, specialty plants, and certified organic culinary herbs, selling through its Half Moon Bay Garden Center and B2B wholesale to retailers and florists.
- Ownership category
- akta.pro rank
Rocket Farms, Inc. industry classification
Industry- Product category
- Greenhouse Horticulture
- NAICS
- Greenhouse, Nursery, and Floriculture Production (1114), Nursery and Floriculture Production (11142), Floriculture Production (111422)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE)
- akta.pro secondary industries
- Protected Cultivation of Specialty Crops (Orchids, Bonsai, Exotics) (AFAGAHAH), Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA)
Keywords
Where Rocket Farms, Inc. is headquartered
LocationHeadquarters
- HQ city
- Half Moon Bay
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rocket Farms, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Plant and Herb Product Sales: Revenue is generated through the sale of blooming plants, potted herbs, cut herbs, succulents, cacti, carnivorous plants, and specialty plants directly to retail consumers and wholesale customers. Products include both live plants and recipe kits featuring fresh herbs.
- Retail Garden Center Sales: Direct retail sales through their Garden Center open to the public, selling handcrafted bouquets, vibrant arrangements, and botanical gifts including succulents, cacti, herbs, and specialty plants.
- Wholesale Plant Sales: B2B wholesale sales to retailers, florists, and garden centers. Wholesale inquiries are handled through a dedicated contact form and phone line.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Rocket Farms, Inc. product offering
Product offeringCore offering
Rocket Farms, Inc. is a horticulture company that grows and sells blooming plants, succulents, cacti, carnivorous plants, specialty plants, certified organic potted herbs, cut herbs, and curated herb recipe kits. Products are sold directly to consumers through a public Garden Center at its Half Moon Bay, California facility and on a wholesale basis to retailers, garden centers, and florists.
Product overview
Rocket Farms, Inc. is a horticulture company operating as a diversified plant and herb producer with over 70 years of industry experience. The company offers a unified portfolio organized across two main divisions: Plants (Blooming Plants, Carnivorous Plants, Succulents & Cactus, and Specialty Plants) and Herbs (Potted Herbs, Cut Herbs, and Recipe Kits). All herbs are certified organic. The company also operates a public-facing Garden Center and sells directly to consumers and wholesale customers. Products are distributed through the company's website and physical retail location near Half Moon Bay, California.
Differentiator
Problem solved
Functional benefit
Products and services
- Blooming Plants
Quantifiable outcome
- 65% water use captured through recycling program
- +1 more outcomes
Companies that use Rocket Farms, Inc.
Customer profileSegments2 records
Ideal customer profiles2 records
Rocket Farms, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rocket Farms, Inc. partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Rocket Farms, Inc. competitors and assessment
Company assessmentDirect peers
- Metrolina Greenhouses: Among the largest single-site greenhouse operations in the US, producing ornamentals and bedding plants at national scale. Directly comparable product mix, advanced greenhouse infrastructure, and big-box wholesale distribution model.
- Costa Farms: One of the largest ornamental and tropical plant growers in North America with comparable Blooming, Succulent, and Specialty plant categories sold to big-box retailers. Directly comparable greenhouse scale, retail/wholesale go-to-market mix, and Sustainability positioning.
- Bonnie Plants: The largest U.S. producer of vegetable and herb plants (live potted culinary herbs, vegetables) distributed nationally to mass merchants. Closest direct comparable for Rocket Farms' organic potted- and cut-herb lines and grocery-channel wholesale motion.
- Monrovia Nursery Company: Established California-based nursery specializing in premium ornamental plants and shrubs for garden centers and landscapers. Comparable branded-plant strategy and West Coast growing heritage.
- Smith Gardens: Pacific Northwest greenhouse grower of ornamentals, bedding plants, and seasonal crops (Poinsettias, mums) for retail garden centers. Comparable product mix and wholesale-to-garden-center distribution model.
- Color Spot Nurseries: Large-scale California-based wholesale nursery producing ornamentals, bedding plants, and seasonal color for regional and national retailers. Comparable product breadth and California operating footprint.
Emerging players
- Proven Winners: Network of cooperating growers producing branded flowering and foliage plants. Comparable branded-ornamental strategy and breeder-to-grower pipeline; overlaps with Rocket Farms' Blooming and Specialty categories.
- Burpee (W. Atlee Burpee & Co.): Heritage U.S. plant and seed brand across vegetables, herbs, and flowers with strong DTC and content-led marketing. Comparable in herb/ornamental positioning and consumer-brand content engine, though seed-led rather than greenhouse-grown.
Broad incumbents
- Ball Horticultural Company: Global horticultural breeding, production, and distribution platform supplying genetics, seed, and young plants across ornamentals and edibles. Comparable in upstream plant production and category breadth, though broader and upstream of retail.
Regional players
- Armstrong Garden Centers: California-based retail garden center chain selling plants, herbs, and gardening supplies directly to consumers. Comparable plant-category merchandising and California retail positioning; adjacent rather than directly competitive.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rocket Farms, Inc. social profiles
Digital presenceRocket Farms, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rocket Farms, Inc. leadership team
Management profileNumber of profiles
Rocket Farms, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rocket Farms, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rocket Farms, Inc.
What does Rocket Farms, Inc. do?
Rocket Farms, Inc. is a horticulture company that grows and sells blooming plants, succulents, cacti, carnivorous plants, specialty plants, certified organic potted herbs, cut herbs, and curated herb recipe kits. Products are sold directly to consumers through a public Garden Center at its Half Moon Bay, California facility and on a wholesale basis to retailers, garden centers, and florists.
Is Rocket Farms, Inc. a public or private company?
Rocket Farms, Inc. is a private company. It is classified as unknown and is currently operating.
When was Rocket Farms, Inc. founded?
Rocket Farms, Inc. was founded in 1950. It employs 101 to 250 people.
Where is Rocket Farms, Inc. based?
Rocket Farms, Inc. is headquartered in Half Moon Bay, United States, in the North America region.
How does Rocket Farms, Inc. make money?
Three revenue lines are on record. Plant and Herb Product Sales are the primary driver. The others are retail Garden Center Sales and wholesale Plant Sales.
Who are Rocket Farms, Inc.'s main competitors?
Direct peers on record are Metrolina Greenhouses, Costa Farms, Bonnie Plants, Monrovia Nursery Company, Smith Gardens and Color Spot Nurseries. Emerging players are Proven Winners and Burpee (W. Atlee Burpee & Co.). Ball Horticultural Company is listed as a broad incumbent. Armstrong Garden Centers is listed as a regional player.
Does Rocket Farms, Inc. have an API?
No public API is recorded for Rocket Farms, Inc..
What industry is Rocket Farms, Inc. in?
Rocket Farms, Inc.'s product category is Greenhouse Horticulture. Its primary akta.pro industry code is AFAGAHAE, Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs), with a secondary code of AFAGAHAH, Protected Cultivation of Specialty Crops (Orchids, Bonsai, Exotics). Its NAICS code is 1114 and its SIC code is 100.