TribeVibe Entertainment

What TribeVibe Entertainment does

TribeVibe Entertainment Pvt. Ltd. is a Mumbai-based live entertainment company operating as a BookMyShow Enterprise subsidiary since its founding in 2019. The company produces concerts, multi-city tours, comedy shows, branded IPs, cultural festivals, and college campus events across India's Tier 1, 2, and 3 markets, serving four interconnected customer groups: brands seeking youth engagement (Visa, Vicks), artists requiring booking and tour management (a roster of 40+ exclusive Indian artists including Armaan Malik, Shaan, Dhvani Bhanushali, and Divine), educational institutions including IITs, IIMs, NITs, and BITS needing festival curation, and general consumers attending live experiences.

The company operates four core verticals: Live Events (concerts, tours, branded IPs, comedy, and festivals), Trbz (an AI-powered B2B2C platform connecting brands with India's youth), College Events (on-ground campus network for festival management and branded activations), and Artist Programming (end-to-end artist booking for concerts, weddings, corporate shows, and private events). Trbz represents the company's technology layer, though technical details on its AI architecture, model stack, or data assets are not publicly disclosed. The Vibin Festival sub-brand has been announced for a second season running September 2026 through March 2027, spanning college festivals, celebrity podcasts, and multiple cities.

TribeVibe's revenue model is multi-stream and project-based: live event production and promotion, 360-degree brand integrations and sponsored IPs, artist booking services, and college festival management. Pricing is quote-based and not publicly disclosed. Distribution leverages BookMyShow's ticketing infrastructure and direct brand and college partnerships. The company's scale is reflected in 5 WOW Awards at the Shows of India Conclave 2026, including Promoter of the Year. No standalone funding rounds, revenue figures, or management team disclosures are available in the provided sources.

Name

TribeVibe Entertainment

Legal name

TribeVibe Entertainment Pvt. Ltd.

Website

https://tribevibe.live

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

TribeVibe Entertainment, a BookMyShow Enterprise founded in 2019, is a Mumbai-based live entertainment company producing concerts, tours, branded IPs, comedy shows, cultural festivals, and college campus events across India's Tier 1, 2, and 3 markets for brands, artists, colleges, and youth consumers.

Ownership category

akta.pro rank

Product category

Live Entertainment Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Performing Arts, Spectator Sports, and Related Industries (711), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Cultural Heritage & Traditional Festivals (Folk, Ethnic, Indigenous) (MPAGAEAB), Community Music & Dance Festivals (Non-Commercial/Local) (MPAGAEAH), Concerts & Music Festivals (THAJAFAA)

Keywords

• Live event production
• Artist booking services
• College event management
• Branded entertainment IPs
• Concert tour promotion

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Live Event Revenue: Revenue from producing and promoting live concerts, comedy tours, festivals, and branded IPs. The company organizes multi-city tours and large-scale live experiences.
2. Brand Collaborations: Branded integrations and IP partnerships with companies like Visa and Vicks. Revenue from 360-degree brand activations with content, experiential activations, artist integrations and branding.
3. Artist Booking Services: End-to-end artist booking services for concerts, weddings, private events, and corporate shows across India.
4. College Events: College festival curation and management for top institutions including IITs, IIMs, NITs, BITS. Includes artist programming and branded campus activations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

TribeVibe Entertainment produces and promotes live concerts, multi-city tours, comedy shows, branded IPs, and cultural festivals across Tier 1, 2, and 3 markets in India. It also provides end-to-end artist booking services for corporate events, weddings, private shows, and college campuses, while operating Trbz, an AI-powered B2B2C tech platform connecting brands with India's youth.

Product overview

TribeVibe Entertainment operates as a full-spectrum live entertainment company offering four integrated product verticals: Live Events (concerts, tours, branded IPs, comedy, and festivals), Trbz (AI-powered B2B2C tech platform connecting brands with youth), College Events (on-ground campus network for festivals and branded activations), and Artist Programming (end-to-end artist booking). The company also operates the Vibin Festival sub-brand. All verticals interconnect to serve the complete lifecycle of live entertainment—from artist booking and event production to youth audience engagement and brand storytelling—positioning TribeVibe as a one-stop ecosystem for live entertainment in India.

Differentiator

Problem solved

Functional benefit

Brands

• Trbz: AI-powered B2B2C tech platform connecting brands with India's youth.
• VIBIN' Festival

Products and services

• Live Events Concert, tours, branded IPs, comedy shows, and festivals engineered for impact at scale across Tier 1, 2, and 3 markets in India. Targeted at brands seeking large-scale live entertainment experiences and end consumers buying tickets.
• Trbz AI-powered B2B2C tech platform connecting brands with India's youth through digital engagement and targeted activations. Targeted at brands and marketers seeking authentic youth audience reach.
• College Events On-ground youth network driving campus experiences including festival curation, artist programming, and branded activations for top colleges in India such as IITs, IIMs, NITs, and BITS.
• Artist Programming End-to-end artist booking service covering concerts, tours, weddings, private events, and corporate shows with a roster of 40+ Indian artists including Armaan Malik, Shaan, Dhvani Bhanushali, and Salim Sulaiman.
• VIBIN' Festival Branded IP festival spanning multiple cities combining celebrity podcasts and college festival experiences, including touring, multi-city activation, and celebrity content.

Quantifiable outcome

• 5 WOW Awards at Shows of India Conclave 2026 including Promoter of the Year
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Purple Blue EventscoreStrategic or Co-development Partner · 1 January 2025Co-produced the Radiance Dandiya Navratri Utsav 2025, a major cultural festival. This partnership enabled TribeVibe to expand into regional cultural events and traditional festival experiences.
• Alphonso StudioscoreStrategic or Co-development Partner · 1 January 2025Co-produced the Radiance Dandiya Navratri Utsav 2025, combining TribeVibe's live entertainment expertise with Alphonso Studios' content capabilities for a large-scale cultural event.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PVR Inox: India's largest cinema chain, which has expanded into live event screenings and in-cinema entertainment experiences. Adjacent incumbent with venue scale and consumer reach that increasingly overlaps with premium live entertainment.
• BookMyShow: India's largest entertainment ticketing platform and TribeVibe's parent company. Operates across films, events, sports, and plays; not a pure-play promoter but its event vertical and talent management overlaps directly with TribeVibe's business.

Direct peers

• Shalom Olam (Sunburn): Operator of Sunburn, India's flagship electronic music festival, and broader live event IP. Comparable as a festival-IP owner with brand-sponsor monetization, though focused on EDM versus TribeVibe's broader genre mix.
• Only Much Louder (OML): One of India's largest independent music and live entertainment companies, promoting concerts, festivals (including NH7 Weekender), and managing artists. Directly comparable to TribeVibe across artist booking, concert promotion, and branded IP creation.
• DNA Entertainment Networks: Indian concert and live event promoter managing large-scale tours and one-off concerts across India. Closely comparable to TribeVibe's core concert and touring business, especially for marquee Bollywood and international artist tours.
• Percept Live: Live entertainment arm of Percept Limited; produces large-format Indian music festivals (e.g., Sunburn) and concerts. Directly comparable in concert promotion, festival IP ownership, and brand-sponsored live event production.

Regional players

• Eventila: Indian event management and corporate entertainment platform handling concerts, weddings, and corporate shows. Comparable on the artist-booking-for-corporates and private events vertical, though more B2B-corporate than TribeVibe's youth focus.

Emerging players

• Zomato Live: Zomato's recently launched live events vertical leveraging its consumer food and ticketing user base. Competes in the same concerts-and-experiences category TribeVibe serves, with stronger distribution but newer live-event capabilities.
• WAV Entertainment (previously Highbrow Entertainment): Indian artist management and live entertainment company working with Bollywood and indie talent. Directly comparable to TribeVibe's artist management and booking vertical.
• Paytm Insider (Insider.in): Events discovery and ticketing platform under Paytm that curates concerts, comedy shows, and experiences. Comparable as a discovery-plus-distribution layer for the same live entertainment demand TribeVibe helps produce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TribeVibeLive
• Facebookfacebook.com/tribevibelive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TribeVibe Entertainment