What INOHERB does

INOHERB (Xiangyi Bencao, 相宜本草) is a privately held Shanghai-based Chinese cosmetics company founded in 2000 that develops, manufactures, and sells skincare products formulated with Traditional Chinese Medicine (TCM) botanical ingredients. The legal entity is Shanghai Xiangyi Bencao Cosmetics Co., Ltd. (上海相宜本草化妆品股份有限公司), a joint-stock company headquartered at 1361 Sichuan North Road, Yifeng Plaza, 31F, Shanghai, with 251-500 employees. The company sources seven 'Daodi' (道地本草) authentic herbal ingredients — including Tibetan Rhodiola, Yunnan Camellia, Zhejiang Huzhou Silk, Yunnan Pu'er Black Tea, and others — from certified cultivation bases across China, and combines these with proprietary technologies such as the G.P.S composite soothing antihistamine, Rhodiola microcapsule encapsulation, whole-plant Camellia research, and an eco-friendly pre-hatch silk extraction method developed in 2016.

The product portfolio comprises eight flagship 'star series' (Rhodiola, Dual-Effect Fresh, Camellia, White Willow Bark, Gentiana, plus three others) targeting anti-aging, brightening, oil control, and soothing concerns; targeted regimens for dull, mature, oily/acne-prone, and sensitive skin; a men's skincare line built around Yunnan Pu'er Black Tea and a foundation series; and the premium sub-brand INOHERB TANG with five specialized collections (clarity cleansing, peach blossom, age-defying, luxurious gold, specialized repair). R&D differentiation is supported by published white papers (Oily-Acne Skin Science White Paper), research into new anti-aging targets (SMC4 protein), and sebaceous gland organoid models.

Commercial operations are domestic-only (China) and channel-diversified across Tmall (xybc.tmall.com) and JD.com (mall.jd.com/index-1000002833.html) flagship storefronts, a WeChat mini-program 'Xiangyijia', Weibo and Douyin social accounts, and offline dealer networks spanning supermarket distributors, specialized beauty retailers, and micro-business partners. Revenue is generated entirely through one-time consumer product sales; pricing is not publicly disclosed. The company has received one small external funding round (~$481,634 in March 2013 from Bridge Capital China, Capital Today, and Oriental Trend) and otherwise appears to be founder/domestically funded, with no disclosed institutional ownership, parent company, M&A activity, or international expansion.

Name

INOHERB

Legal name

上海相宜本草化妆品股份有限公司

Website

https://inoherb.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

INOHERB (Xiangyi Bencao, 相宜本草) is a Shanghai-based Chinese cosmetics company that develops, manufactures, and sells skincare products formulated with Traditional Chinese Medicine herbal ingredients through Tmall, JD.com, WeChat, and dealer networks across China.

Ownership category

akta.pro rank

Product category

Herbal Skincare Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

K-Beauty/J-Beauty & Global Skincare Regimens (CRABAAAI)

akta.pro secondary industries

Sensitive Skin & Barrier Repair (CRABAAAG), Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB), Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging) (CRABAGAD), Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Herbal skincare products
• TCM-based cosmetics
• Anti-aging skincare
• Chinese botanical beauty
• Sensitive skin care

Headquarters

HQ city

Baoshan

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Skincare Product Sales: INOHERB generates revenue through direct sales of skincare products including serums, creams, masks, cleansers, and specialty series. Products are sold through owned e-commerce storefronts and dealer networks.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

INOHERB (相宜本草) develops, manufactures, and sells Traditional Chinese Medicine (TCM)-based skincare products formulated with regionally-sourced authentic Chinese herbs (道地本草). The portfolio spans flagship botanical series (Rhodiola, Camellia, White Willow Bark, Gentiana, Dual-Effect Fresh), men's skincare (Black Tea oil-control and Foundation series), and the premium INOHERB TANG sub-brand (Clarity, Peach Blossom, Age-Defying, Luxurious Gold, Specialized Repair).

Product overview

INOHERB (相宜本草) is a Chinese herbal skincare brand that develops, manufactures, and sells botanical-based skincare products. The product portfolio centers on eight core 「明星系列」 (star/flagship series) — including 红景天·焕亮紧致 (Rhodiola), 双效鲜活·弹嫩透亮 (Dual-Effect Fresh), 山茶花·抗皱紧致 (Camellia), 白柳皮·无酸控油 (White Willow Bark), and 龙胆·舒缓维稳 (Gentiana) — each built around one of the brand's seven 道地本草 (authentic herbal ingredients) sourced from certified cultivation bases across China. Complementing the flagship series are targeted 肌肤问题 (skin concern) solutions covering dullness, mature/aging skin, oily/acne-prone skin, and sensitive skin; a 男士护肤 (men's skincare) line including the Black Tea oil-control series and a foundation series; and the INOHERB TANG sub-brand offering five specialized collections (clarifying cleansing, peach blossom radiance, age-defying, luxurious gold, and specialized repair). The brand's scientific differentiation rests on proprietary patented technologies including G.P.S Composite (a plant-based anti-irritant for sensitive skin) and Rhodiola microencapsulation, alongside published white papers and R&D into new anti-aging targets (SMC4 protein) and sebaceous gland organoid models for acne care.

Differentiator

Problem solved

Functional benefit

Brands

• INOHERB TANG: A sub-brand product line including 滢净洁颜系列 (Clarifying Cleansing Series), 悦颜桃花系列 (Peach Blossom Series), 御龄凝时系列 (Age-Defying Series), 奢养鎏金蕴能系列 (Luxury Gold Series), and 专研修护系列 (Professional Repair Series).

Products and services

• Rhodiola Series (红景天系列·焕亮紧致) Flagship anti-aging and brightening series featuring Tibetan Rhodiola sourced from high-altitude regions, targeting dull skin and loss of firmness through the brand's proprietary microencapsulation technology.
• Dual-Effect Fresh Series (双效鲜活系列·弹嫩透亮) Dual-action skincare series targeting skin vitality and brightness, formulated with botanical ingredients from INOHERB's seven certified cultivation bases to deliver fresh, plump, and radiant skin.
• Camellia Series (山茶花系列·抗皱紧致) Anti-wrinkle and firming series centered on Yunnan Camellia sourced from Zixi Mountain, using whole-plant research across flowers, petals, and seed oil after screening 20+ species over 60+ R&D experiments.
• White Willow Bark Series (白柳皮系列·无酸控油) Oil-control and acne-care series using plant-derived salicylic acid from White Willow Bark (白柳皮) to provide gentle exfoliation and pore refinement without synthetic acids, targeting oily and acne-prone skin.
• Gentiana Series (龙胆系列·舒缓维稳) Soothing and stabilizing series featuring Tibetan Gentiana (龙胆) which relieves skin dryness, reduces redness, and improves sensitive skin conditions.
• Black Tea Oil-Control Series (黑茶控油系列) Men's skincare line featuring Yunnan Pu-erh Black Tea (云南普洱黑茶) sourced from Jingmai Mountain, formulated for oil control and skin purification based on the historic Tea-Horse Road tradition.
• Men's Foundation Series (基础系列·男士护肤) Entry-level men's skincare series providing basic cleansing, moisturizing, and care routines formulated for male skin characteristics.
• INOHERB TANG - Clarity Cleansing Series (滢净洁颜系列) INOHERB TANG sub-brand series focused on clarifying and purifying facial cleansing, using botanical formulations to deliver thorough yet gentle skin purification.
• INOHERB TANG - Peach Blossom Series (悦颜桃花系列) INOHERB TANG sub-brand series inspired by peach blossom botanicals, targeting radiance and a glowing complexion.
• INOHERB TANG - Age-Defying Series (御龄凝时系列) INOHERB TANG anti-aging collection designed to combat signs of time and restore skin's youthful appearance through advanced botanical formulations.
• INOHERB TANG - Luxurious Gold Series (奢养鎏金蕴能系列) INOHERB TANG premium series featuring gold-infused botanical formulations for intensive nourishing and luxurious skincare experience.
• INOHERB TANG - Specialized Repair Series (专研修护系列) INOHERB TANG specialized repair series targeting damaged or compromised skin barriers with restorative botanical ingredients.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Estée Lauder Companies: Multinational beauty conglomerate holding premium and clinical brands (Estée Lauder, Clinique, The Ordinary) competing with INOHERB TANG in premium tier and with INOHERB mass-tier dermatology offerings (G.P.S) in the sensitive-skin segment.
• Botanee (贝泰妮): Public Chinese skincare platform with multiple sub-brands including Winona and targeted dermatology lines; serves as a broader benchmark for INOHERB's potential public-market trajectory and category expansion.
• L'Oréal Paris: Global mass-premium beauty incumbent operating in China at scale with strong R&D, dermatology-led sub-lines (e.g., Cicaplast), and Tmall/JD storefronts; benchmark for internationalization and clinical skincare positioning.

Direct peers

• Pechoin (百雀羚): Heritage Chinese herbal skincare brand using Traditional Chinese Medicine botanicals, directly overlapping INOHERB in positioning, ingredients, and target female consumer across mass and mid-tier price points.
• Marubi (丸美): Mid-to-high-end Chinese skincare brand with strong eye-care and anti-aging franchise; overlaps INOHERB's age-defying series and mid-premium price band, with similar Tmall/JD channel strategy.
• Herborist (佰草集): Shanghai Jahwa-owned TCM-based skincare brand; closest direct comparability in Chinese herbal skincare positioning, premium-tier ambition, and departmental-store / specialty channel presence.
• Dr. Plant (植物医生): Plant-based Chinese skincare brand with strong offline retail footprint (4,000+ stores) and botanical-ingredient positioning parallel to INOHERB's 道地本草 story; competes for the same regional botanical narrative.
• Proya (珀莱雅): Leading Chinese skincare company with mass and emerging-premium lines; competes head-on with INOHERB in Tmall/JD rankings, multi-channel DTC, and Chinese-ingredient storytelling.
• Winona (薇诺娜 / Botanee 贝泰妮): Dermatologist-positioned Chinese skincare brand (parent: Botanee) specializing in sensitive skin; directly competes with INOHERB's G.P.S-based sensitive-skin regimen for clinical-grade positioning.
• Kans / Shanghai JALA (韩束 / 上美): Mass-market Chinese C-beauty brand with broad multi-category portfolio; direct competitor on Tmall/JD for female skincare routines and similar multi-channel distribution logic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/inoherbofficial
• LinkedInlinkedin.com/company/shanghai-inoherb-cosmetics-co.-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INOHERB