What SCOUPY does

Scoupy is a Dutch consumer cashback and savings application that began as a location-based couponing platform in 2011 and has since pivoted into one of the leading FMCG cashback applications in the Netherlands. The company operates as a brand under Swiss-registered Woolsocks AG (CHE-328.679.380), headquartered at Neustadtstrasse 7 in Luzern, Switzerland, with operational presence in Amstelveen, Netherlands. Scoupy serves Dutch consumers seeking to reduce household spending on groceries, online retail, and gift cards, and has extended into cross-border value transfer for migrant workers sending funds to India.

The product suite is built around a single mobile application available on iOS and Android, with three integrated savings mechanisms: (1) grocery cashback via receipt scanning, where users photograph supermarket receipts to claim up to 100% cashback on participating products at chains such as Albert Heijn; (2) online cashback through affiliate tracking across more than 4,000 partner webshops including Amazon, Nike, MediaMarkt, Zalando, and Thuisbezorgd; and (3) a digital voucher and gift card marketplace with 128+ retailer options plus a universal Woolsocks All-in-One gift card. The Autorewards module introduces bank-account integration for automatic cashback attribution, while the SendVoucher feature extends the platform into international value transfer, allowing users to send voucher credits to India (with 153 local partner brands including Big Basket, KFC, Domino's, and Amazon Pay) at 2% cashback and zero currency exchange fees. Additional features include spending-insights analytics and a local-deals layer for neighborhood pubs, bakeries, and restaurants.

Scoupy operates a free consumer-facing model, generating revenue through affiliate commissions from merchants, per-transaction fees on grocery cashback redemptions, commissions on voucher and gift card sales, and transaction economics from international remittances. The platform reports more than 750,000 active users averaging €500 in annual cashback savings, 4.5-star App Store ratings, and a multilingual web and app presence spanning Dutch, English, French, Spanish, Italian, and German. Distribution occurs through the Apple App Store and Google Play for consumers, supplemented by a dedicated B2B portal (business.scoupy.com) for brand and retailer partnerships. Scoupy is a private company; its only disclosed funding event is a $2.59 million investment from SanomaVentures in September 2014, and no revenue figure has been publicly disclosed.

Name

SCOUPY

Legal name

Woolsocks AG

Website

https://scoupy.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Scoupy is a Dutch FMCG cashback mobile app operated by Swiss-registered Woolsocks AG, serving 750,000+ users with grocery receipt cashback, affiliate online cashback, a 128+ retailer gift card marketplace, bank-linked Autorewards, and India-focused voucher remittance.

Ownership category

akta.pro rank

Product category

Consumer Cashback & Savings Platform

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Couponing, Rebates & Cash-Back Promotions (BPAFAMAI)

Keywords

• Cashback rewards platform
• Mobile savings app
• Digital gift card marketplace
• Affiliate cashback network
• Consumer price comparison

Headquarters

HQ city

Amstelveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Affiliate Cashback Commission: Scoupy earns commissions from retailers and brands when users make purchases through affiliate links or redeem cashback deals. The company passes a portion of the commission back to users as cashback while retaining the rest as revenue.
2. Voucher/Gift Card Sales Commission: Revenue is generated when users purchase digital gift cards (cadeaukaarten/vouchers) from retailers through the Scoupy platform. Scoupy earns a commission on each voucher sale and provides cashback to the buyer.
3. International Remittance (SendVoucher): Scoupy earns revenue by enabling users to send voucher credits internationally (e.g., EUR to INR for India), earning a 2% cashback from the transaction value while offering zero currency conversion costs.
4. Grocery Cashback Deals: Manufacturers and retailers pay Scoupy to feature cashback promotions on grocery products. Users buy the product, scan their receipt, and receive cashback after approval, with Scoupy earning a fee per validated redemption.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Scoupy is a Dutch mobile-first consumer cashback and savings platform that enables users to earn money back on grocery purchases via receipt scanning, receive cashback at 4,000+ online partner webshops, and purchase digital gift cards and vouchers from 100+ retailers. The platform additionally offers Autorewards (automatic bank-linked cashback) and SendVoucher, a cross-border voucher-based remittance service to India.

Product overview

Scoupy is a Dutch financial mobile application that helps consumers save money through a multi-layered cashback ecosystem. The core offering consists of three integrated products: (1) Grocery Cashback for supermarket purchases via receipt scanning, (2) Online Cashback at 4,000+ partner webshops, and (3) Vouchers/Gift Cards from 100+ retailers. Additional features include Autorewards for automatic bank-linked cashback, Remittance (SendVoucher) for international voucher gifting to India, Insights for spending analysis, and Local Deals for neighborhood businesses. The platform is available as iOS and Android apps, with over 750,000 active users in the Netherlands and neighboring countries.

Differentiator

Problem solved

Functional benefit

Brands

• Autorewards: Automatic cashback feature that rewards users for purchases when they connect their bank account
• Woolsocks All-in-One

Products and services

• Scoupy App Mobile application (iOS and Android) serving as the primary platform for all Scoupy cashback, voucher, and savings features, including receipt scanning, online shopping cashback, digital voucher purchase, and Autorewards bank-linking.
• Grocery Cashback (Boodschappen) Cashback service on supermarket purchases where users buy participating products, scan their receipt in the Scoupy app, and receive money back after approval, offering up to 100% cashback at partner supermarkets including Albert Heijn, Jumbo, and others.
• Online Cashback Cashback service at over 4,000 online partner stores including Amazon (up to 10.5%), MediaMarkt (up to 4%), Nike (up to 4%), and Thuisbezorgd (up to 5.5%); users shop at partner websites and receive cashback within a day.
• Vouchers & Gift Cards (Cadeaukaarten) Digital gift card marketplace offering 128+ vouchers from retailers including HEMA, Zalando, Albert Heijn, MediaMarkt, and VVV Cadeaukaart, delivered instantly via email with cashback rewards on purchase.
• SendVoucher Remittance International voucher gifting service allowing users in Europe to send digital voucher credits to recipients in India, who can choose from 153 local Indian retailer vouchers including Big Basket, KFC, Domino's, and Amazon Pay; includes 2% cashback and zero currency exchange fees.
• Woolsocks All-in-One Voucher Universal shopping gift card that allows recipients to choose their preferred gift card from the entire Scoupy assortment of vouchers and gift cards.
• Scoupy Zakelijk (Business) B2B offering that enables brands and retailers to launch cashback advertising campaigns and acquire customers through the Scoupy platform.

Quantifiable outcome

• Users save an average of €500 per year through cashback and deals
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

One partnership is on record.

• Woolsocks AGcoreStrategic or Co-development PartnerScoupy is a brand name of Woolsocks AG, the parent company registered in Switzerland at Neustadtstrasse 7, 6003 Luzern. Woolsocks AG (company registration CHE-328.679.380) owns and operates the Scoupy brand and platform.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Quidco: UK-headquartered cashback site with the same affiliate-commission revenue model. Directly comparable in offering and audience demographic to a Western European cashback platform like Scoupy.
• Rakuten: Global cashback and affiliate-shopping platform (formerly Ebates) operating the same model of paying users a share of merchant affiliate commissions. Directly comparable in product, revenue mechanics and target user.
• Slickdeals: Community-driven deals and cashback platform with a large active user base. Overlaps with Scoupy's deal-discovery and merchant-funded promotion value proposition.
• Shopmium: European grocery cashback app (acquired by Quotient/Neoperk) with receipt-scanning promotions at supermarkets. Closest peer to Scoupy's Boodschappen cashback engine.
• Ibotta: US-leading grocery-focused cashback app with receipt-scanning mechanics similar to Scoupy's 'kassabon indienen'. Most direct comparable on grocery cashback UX and merchant-funded rebate economics.
• Honey (PayPal): Cashback and coupon browser extension owned by PayPal. Overlaps with Scoupy's online cashback and affiliate-link tracking features at scale.
• Capital One Shopping: Comparison-shopping and cashback extension from Capital One. Comparable on online-shopping cashback and affiliate monetization targeting mainstream consumers.
• TopCashback: Pure-play cashback platform with a large European and US user base. Mirrors Scoupy's affiliate-cashback model with merchants in similar verticals (grocery, fashion, electronics).
• CashbackXL: Dutch-headquartered cashback site competing for the same Dutch consumer wallet. Most direct geography-overlapping competitor to Scoupy.

Others

• Woolsocks AG: Swiss parent entity of Scoupy and operator of the Woolsocks universal gift-card product. Sister/parent platform rather than direct external competitor, but shares technology, brand and customer overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ScoupyNL
• Facebookfacebook.com/scoupy.nederland
• LinkedInlinkedin.com/company/scoupy-bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCOUPY