Wallace Insurance Services
Wallace Insurance Services is a small Pasadena-based insurance brokerage offering life, long-term care, cyber liability, and travel insurance, led by founder Lara Wallace as President and Owner.
- Company typePrivate
- Founded2009
- HeadquartersPasadena, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Wallace Insurance Services firmographics
Firmographics- Name
- Wallace Insurance Services
- Website
- https://wallaceinsuranceservices.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wallace Insurance Services is a small Pasadena-based insurance brokerage offering life, long-term care, cyber liability, and travel insurance, led by founder Lara Wallace as President and Owner.
- Ownership category
- akta.pro rank
Wallace Insurance Services industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
- akta.pro secondary industries
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ), Individual Health Insurance Brokerage & Distribution (FSAIAEAL)
Keywords
Where Wallace Insurance Services is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Markets served
Wallace Insurance Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Wallace Insurance Services product offering
Product offeringCore offering
Wallace Insurance Services is a small insurance brokerage firm based in Pasadena, United States, founded in 2009, that brokers life insurance, long-term care insurance, cyber liability insurance, and travel insurance for clients. The firm acts as an intermediary between clients and insurance carriers, advising on coverage selection across personal and specialty insurance lines. With a 1-10 employee team, it operates as a privately-held local brokerage serving individuals and small commercial accounts.
Differentiator
Problem solved
Functional benefit
Products and services
- Life Insurance
- Long-Term Care Insurance
- Cyber Liability Insurance
- Travel Insurance
Companies that use Wallace Insurance Services
Customer profileIdeal customer profiles2 records
Wallace Insurance Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wallace Insurance Services competitors and assessment
Company assessmentBroad incumbents
- New York Life Insurance Company: A major mutual life insurer and long-term care provider with an extensive career-agent network. Comparable in product focus (life, LTC) and in the agent/agency distribution model Wallace operates under, though New York Life underwrites its own policies rather than acting purely as a broker.
- Allstate: A national personal lines carrier with growing life and small-commercial offerings distributed through captive and independent agents. Comparable as a multi-line agency-distributed insurer, though Allstate is also a direct underwriter.
- State Farm: The largest U.S. personal lines insurer, distributing life, health, and property/casualty coverage through captive agents. Comparable to Wallace as a multi-line personal-lines distributor with a strong local-agent identity, though vastly larger and carrier-owned.
- Knights of Columbus Insurance: A large fraternal insurance organization offering life insurance and long-term care products through a field-agent model. Comparable to Wallace in its personal-lines focus (life, LTC) and reliance on individual agents serving local communities, though at vastly greater scale.
Emerging players
- At-Bay: A cyber insurance MGA that sells through brokers, providing active monitoring and bespoke underwriting. Comparable to Wallace as a cyber specialist accessible through brokerage distribution, and a realistic partner or competitive alternative for Wallace's cyber liability line.
- World Nomads: A specialist travel insurance provider that distributes via direct-to-consumer and affiliate/broker channels. Comparable to Wallace's travel insurance line as a focused travel-coverage brand, illustrating the kind of direct-to-consumer competition that small brokerages face in the travel segment.
- Coalition: A technology-driven cyber insurance provider that works through broker partners. Comparable to Wallace's cyber liability offering in that brokers placing cyber coverage increasingly need specialist partners like Coalition; represents both a competitive channel and a potential wholesale partner for Wallace's cyber book.
Others
- Genworth Financial: A leading standalone long-term care insurance carrier that distributes through independent agents and brokers. Comparable to Wallace in the LTC distribution channel and a likely carrier partner for any LTC placements Wallace writes.
Market position
Customer concentration
Wallace Insurance Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wallace Insurance Services leadership team
Management profileNumber of profiles
Profiles1 record
Wallace Insurance Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wallace Insurance Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wallace Insurance Services
What does Wallace Insurance Services do?
Wallace Insurance Services is a small insurance brokerage firm based in Pasadena, United States, founded in 2009, that brokers life insurance, long-term care insurance, cyber liability insurance, and travel insurance for clients. The firm acts as an intermediary between clients and insurance carriers, advising on coverage selection across personal and specialty insurance lines. With a 1-10 employee team, it operates as a privately-held local brokerage serving individuals and small commercial accounts.
Is Wallace Insurance Services a public or private company?
Wallace Insurance Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wallace Insurance Services founded?
Wallace Insurance Services was founded in 2009. It employs 1 to 10 people.
Where is Wallace Insurance Services based?
Wallace Insurance Services is headquartered in Pasadena, United States, in the North America region.
Who are Wallace Insurance Services's main competitors?
Broad incumbents on record are New York Life Insurance Company, Allstate, State Farm and Knights of Columbus Insurance. Emerging players are At-Bay, World Nomads and Coalition. Genworth Financial is listed as an others.
Does Wallace Insurance Services have an API?
No public API is recorded for Wallace Insurance Services.
What industry is Wallace Insurance Services in?
Wallace Insurance Services's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines). Its NAICS code is 52421 and its SIC code is 6411.