New Scientist
New Scientist is a UK-based science and technology media brand, founded in 1956 and owned by Daily Mail and General Trust, delivering multi-platform content (print, web, apps, podcasts, newsletters, video, events) to science-interested consumers and running a CoLab branded-content division for enterprise clients.
- Company typePrivate
- Founded1956
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What New Scientist does
New Scientist is a privately-held science and technology media brand, established in 1956 and operated through New Scientist Limited (company no. 10644366), headquartered at 9 Derry Street, Kensington, London. It publishes a weekly print magazine and a multi-subject website covering health, space, physics, technology, environment, mind, humans, life, mathematics, chemistry, earth, and society, supported by a portfolio of podcasts, newsletters, video, an interactive games section, a monthly Book Club, and consumer apps on iOS and Android. Distribution is global, with print editions printed in the UK, US, and Australia and digital subscriptions available worldwide via direct channels and third-party app stores (iTunes, Google Play, Amazon, Zinio).
The company operates a diversified revenue model spanning recurring subscriptions (App+Web, Print+App+Web, and Essential Guide Print tiers, with student and corporate/educational group variants), commercial branded content through the New Scientist CoLab division (which serves clients including Dow, BT, Novartis, P&G, Ford, BAE Systems, LEGO Education, and the UK Department for Business and Trade across print, digital, social, video, audio, events, and microsites), live and online science events (New Scientist Live flagship with 50+ speakers, Discovery Events), themed Discovery Tours (e.g., astronomy weekends at Jodrell Bank), an online shop for merchandise and books, and Amazon affiliate referral income. It is a wholly-owned subsidiary of the Daily Mail and General Trust conglomerate, which provides cross-title distribution leverage through i News, Metro, and the Daily Mail. The company's go-to-market is sales-led with a freemium content layer and paid subscription core, targeted at science enthusiasts, students, educational institutions, science professionals, and enterprise brand partners seeking access to an affluent, science-engaged audience.
New Scientist firmographics
Firmographics- Name
- New Scientist
- Legal name
- New Scientist Limited
- Website
- https://newscientist.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- New Scientist is a UK-based science and technology media brand, founded in 1956 and owned by Daily Mail and General Trust, delivering multi-platform content (print, web, apps, podcasts, newsletters, video, events) to science-interested consumers and running a CoLab branded-content division for enterprise clients.
- Ownership category
- akta.pro rank
New Scientist industry classification
Industry- Product category
- Science Media Publishing
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Science, Technology & Gaming Magazines (MPAJAEAL)
- akta.pro secondary industry
- Popular Science, Technology & Nature Trade Publishing (MPAJAAAJ)
Keywords
Where New Scientist is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
New Scientist business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Subscriptions: Subscription revenue from print and digital access including App + Web, Print + App + Web, and Essential Guide Print subscription tiers. Subscriptions available to individuals, students at discounted rates, and corporate/educational groups.
- Branded Content / CoLab Partnerships: New Scientist CoLab creates branded content partnerships with major companies across industries including pharmaceuticals, consumer technology, automotive, beauty, and engineering. Uses award-winning editorial expertise to help brands communicate with New Scientist's affluent, engaged audience.
- Events and Tours: Revenue from science events including New Scientist Live (annual flagship event with 50+ speakers), Discovery Events, and themed tours like 'Mysteries of the Universe' weekend breaks. Events held at venues like Excel London and online.
- Shop/Merchandise: Online store selling science-related merchandise, books, and products.
- Affiliate Revenue: As an Amazon Associate, New Scientist earns from qualifying purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | App + Web digital subscription |
| Subscription | Monthly | Print + App + Web subscription |
| Subscription | Annual | Student subscription |
| Subscription | Multi-year contract | Corporate/Educational group subscriptions |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels7 records
New Scientist product offering
Product offeringCore offering
New Scientist is a science and technology media brand that publishes a weekly print magazine and a continuously updated website delivering expert-curated journalism across subjects including health, space, physics, technology, environment, mind, humans, life, mathematics, chemistry, earth, and society. Its commercial portfolio spans paid digital and print subscriptions, podcasts, video, newsletters, an online shop, science-themed live events (including the annual New Scientist Live at Excel London) and Discovery Tours, the Book Club, and the CoLab branded-content division that produces custom editorial campaigns for enterprise clients.
Product overview
New Scientist is a science and technology media brand offering a multi-platform portfolio of content products. The core offering is the weekly New Scientist magazine and companion website delivering news, features, and investigations across all scientific disciplines. The company operates subscription-based access models (App+Web, Print+App+Web, and Essential Guide print), supplemented by free content including podcasts, video, newsletters, and games. New Scientist Book Club provides monthly curated reading recommendations. The commercial division, New Scientist CoLab, creates branded content partnerships with major corporations across sectors including pharmaceuticals, technology, engineering, and consumer goods, delivering content through print, digital, social, video, audio, and events channels. The company also operates science-themed events and tours as a separate revenue stream.
Differentiator
Problem solved
Functional benefit
Brands
- New Scientist CoLab: New Scientist's commercial content division that helps clients create rich, engaging narratives with an intelligent and curious audience, using editorial expertise to communicate brand messages across print, digital, social, video, and audio channels.
- New Scientist Book Club
- New Scientist Live
Products and services
- New Scientist Magazine and Website Weekly print magazine plus companion website delivering news, features, long reads, and investigations across 12 scientific disciplines, aimed at science-curious individual readers.
- New Scientist Digital and Print Subscriptions Paid subscription bundles providing unlimited access to New Scientist content via website and apps, with optional print magazine home delivery or curated Essential Guide editions, offered to individuals, students, and corporate or educational groups.
- New Scientist Podcasts On-demand audio podcasts covering the weekly science round-up plus specialty shows such as Change Your Mind and The World the Universe and Us, distributed across major podcast platforms for science-curious listeners.
- New Scientist Video On-demand video content covering science news, discoveries, big ideas, author interviews, and event recordings, produced for digital audiences.
- New Scientist Newsletters Expert-curated email newsletters delivered daily, weekly, or monthly on topics including general weekly discovery, space, physics, human evolution, the environment, and healthier living.
- New Scientist Events Live science events including the annual New Scientist Live flagship at Excel London with 50+ speakers, plus Discovery Events held online, targeting science professionals and engaged enthusiasts.
- New Scientist Discovery Tours Science-themed travel experiences such as astronomy and cosmology weekend breaks at locations like Jodrell Bank, Cheshire, hosted by expert journalists with behind-the-scenes scientific access.
- New Scientist Book Club Monthly book club featuring science and science fiction titles with author interviews, extracts, and member discussion.
- New Scientist CoLab Branded-content partnership service for enterprise clients, using New Scientist's editorial expertise to produce custom science-led campaigns across print, digital, social, video, audio, events, masterclasses, competitions, online debates, surveys, and microsites, with cross-title amplification through DMGT.
- New Scientist Games Interactive online games section featuring science-themed puzzles and entertainment content.
- New Scientist Shop Online store selling science-themed merchandise, books, subscription gifts, and related products, with Amazon Affiliate referral revenue on qualifying purchases.
Companies that use New Scientist
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
New Scientist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New Scientist partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Daily Mail and General TrustcoreParent company of New Scientist. Enables CoLab to partner with additional titles including i News, Metro, and Daily Mail for expanded audience reach.
- DowminorClient of New Scientist CoLab for branded content creation. Partnership for plastics revolution themed content.
- BTminorClient of New Scientist CoLab for branded content creation. Partnership with European Space Agency referenced.
- NovartisminorClient of New Scientist CoLab for branded content creation. Partnership themed around gene therapy revolution.
- P&GminorClient of New Scientist CoLab for branded content creation. Partnership themed 'The Secret Science in Your Home'.
- FordminorClient of New Scientist CoLab for branded content creation. Partnership themed 'City of Tomorrow'.
- SRGminorClient of New Scientist CoLab for branded content creation.
- BAE SystemsminorClient of New Scientist CoLab for branded content creation.
- Department for Business and TrademinorClient of New Scientist CoLab for branded content creation.
- Alzheimer's SocietyminorCo-sponsored content partnership for dementia awareness article 'Dementia: Everything you need to know now'.
- LEGO EducationminorCoLab sponsored content partnership for article 'How play shapes future thinkers' exploring science of play and learning.
- SXSW LondonminorCoLab partnership for content themed 'Can humanity find a place in the rewired world?'
- ViridienminorCoLab partnership for content themed 'How geophysicists are reverse engineering the Earth'.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
New Scientist competitors and assessment
Company assessmentDirect peers
- Scientific American: Scientific American is one of the most established popular science magazines in the world, offering subscription-based access to science journalism across digital and print. It directly competes with New Scientist for the same science-curious consumer audience, premium subscription pricing, and branded content partnerships with science-relevant brands.
- Popular Science: Popular Science is a long-running US science and technology magazine publishing news, features, and reviews across digital channels with a paid subscription model. It targets a similar science-interested consumer reader and competes with New Scientist for premium science-content subscribers and branded content dollars.
- BBC Science Focus Magazine: BBC Science Focus is a UK-based monthly popular science magazine from Immediate Media, with a digital edition and subscription model. It competes directly with New Scientist in the UK market for science enthusiast subscribers and brand partnerships, with overlapping subject matter coverage.
- Discover Magazine: Discover Magazine is a US popular science publication covering science, technology, and health through subscription-supported digital and occasional print editions. It targets a comparable science-curious general readership with similar feature journalism and competes in the same popular science publishing category as New Scientist.
Emerging players
- Quanta Magazine: Quanta Magazine is a Simons Foundation-funded online science publication covering fundamental research in physics, biology, mathematics, and computer science with award-winning long-form journalism. It competes with New Scientist for high-quality science journalism readers and editorial talent, though without paywalls or branded content.
Broad incumbents
- MIT Technology Review: MIT Technology Review is an established technology and science publication covering emerging tech, AI, biotech, and climate with a paid subscription model and major events business. It overlaps with New Scientist's coverage of technology and science trends and competes for the same enterprise branded content dollars from tech-forward brands.
- Wired: Wired is a major technology and science culture publication with subscription access, branded content studio (Wired Brand Lab), and a flagship live event (Wired Live). It overlaps with New Scientist on technology coverage, premium subscription model, and enterprise branded content partnerships, though with broader tech and culture scope.
- National Geographic: National Geographic is a globally recognized science, nature, and exploration magazine with print and digital subscriptions, branded content capabilities, and a major live events portfolio. It is broader in editorial scope than New Scientist but competes for premium science-interested subscribers and science-aligned brand marketing partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
New Scientist social profiles
Digital presenceNew Scientist financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Scientist leadership team
Management profileNumber of profiles
New Scientist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Scientist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Scientist
What does New Scientist do?
New Scientist is a science and technology media brand that publishes a weekly print magazine and a continuously updated website delivering expert-curated journalism across subjects including health, space, physics, technology, environment, mind, humans, life, mathematics, chemistry, earth, and society. Its commercial portfolio spans paid digital and print subscriptions, podcasts, video, newsletters, an online shop, science-themed live events (including the annual New Scientist Live at Excel London) and Discovery Tours, the Book Club, and the CoLab branded-content division that produces custom editorial campaigns for enterprise clients.
Is New Scientist a public or private company?
New Scientist is a private company. It is classified as corporate owned and is currently operating.
When was New Scientist founded?
New Scientist was founded in 1956. It employs 51 to 100 people.
Where is New Scientist based?
New Scientist is headquartered in London, United Kingdom, in the Europe region.
How does New Scientist make money?
Five revenue lines are on record. Subscriptions are the primary driver. The others are branded Content / CoLab Partnerships, events and Tours, shop/Merchandise and affiliate Revenue.
Who are New Scientist's main competitors?
Direct peers on record are Scientific American, Popular Science, BBC Science Focus Magazine and Discover Magazine. Quanta Magazine is listed as an emerging player. Broad incumbents are MIT Technology Review, Wired and National Geographic.
Does New Scientist have an API?
No public API is recorded for New Scientist.
What industry is New Scientist in?
New Scientist's product category is Science Media Publishing. Its primary akta.pro industry code is MPAJAEAL, Science, Technology & Gaming Magazines, with a secondary code of MPAJAAAJ, Popular Science, Technology & Nature Trade Publishing. Its NAICS code is 5131 and its SIC code is 2721.