Viora

What Viora does

Viora is a medical aesthetic device company founded in 2005 and headquartered in Herzliya, Israel, with 51-100 employees. The company operates in the global medical aesthetics market, and its V-Series product line currently appears within Sinclair's energy devices brand portfolio on sinclair.com, suggesting Viora's technology has been integrated into or distributed by Sinclair — a wholly owned subsidiary of Huadong Medicine Company Limited (Hangzhou, China). Viora functions as a focused device manufacturer in the energy-based aesthetic treatment segment, a category that overlaps with Sinclair's broader injectable and energy-based device portfolio covering the full consumer aesthetic journey.

Viora's leadership team consists of four known members: founder Josef Luzon, US-based Chief Operating Officer Gil Shapir, Chief Financial Officer Vic Edelman, and Medical Director Richard Goldfarb. The presence of a dedicated US-side COO and named CFO/medical director signals a structured commercial organization rather than a pure R&D entity, with operational capacity to support international distribution.

The company's business model is consistent with the medical aesthetic device industry standard: development and manufacturing of capital equipment (energy-based aesthetic platforms) sold or distributed to physicians, medspas, and clinics, complemented by consumables or service revenue. The relationship with Sinclair — which markets in 55+ countries via direct presence and distributors — provides Viora with a global commercial channel that a 51-100 employee firm could not independently build. No specific pricing models, customer segments, or distribution-channel breakdowns were disclosed in the source material, representing a material data gap.

Name

Viora

Website

https://vioramed.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Viora is a medical aesthetic device company founded in 2005 and headquartered in Herzliya, Israel, with 51-100 employees. The firm develops energy-based aesthetic devices, including the V-Series product line, and its technology is commercially channeled through Sinclair's global aesthetics portfolio spanning 55+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Herzliya

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Core offering

Viora is a global leader in the medical aesthetic market, founded in 2005 and headquartered in Herzliya, Israel. The company develops and manufactures medical aesthetic devices used by healthcare professionals and clinics for non-invasive aesthetic treatments.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights3 records

Direct peers

• Alma Lasers: Alma Lasers is a global manufacturer of energy-based medical aesthetic devices including laser, RF, and ultrasound platforms for skin, body contouring, and hair removal — directly comparable to Viora's energy-based aesthetic device portfolio.
• Cynosure: Cynosure develops and markets light-based aesthetic treatment systems for hair removal, skin revitalization, and body contouring, competing head-to-head with Viora in the energy-based device category.
• InMode: InMode designs and commercializes minimally invasive and non-invasive aesthetic devices using RF, IPL, and laser technologies — a direct product-overlap competitor to Viora's RF-based platforms.
• BTL Aesthetics: BTL Aesthetics manufactures non-invasive body contouring and skin tightening devices using electromagnetic and RF energy, overlapping with Viora's body contouring and skin treatment use cases.
• Lumenis: Lumenis is a global energy-based medical aesthetic device company specializing in laser and IPL systems for aesthetic and surgical applications, comparable in technology stack and customer base to Viora.
• Cutera: Cutera develops laser and energy-based aesthetic devices for hair removal, skin rejuvenation, and body sculpting — a directly comparable aesthetic device manufacturer serving similar medical practices and medspas.
• Venus Concept: Venus Concept produces non-invasive aesthetic devices using RF, PEMF, and IPL technologies for body contouring, hair removal, and skin treatments — a directly comparable energy-based aesthetics peer.
• Sciton: Sciton manufactures laser and light-based aesthetic and medical platforms, including skin resurfacing and body contouring systems, positioning it as a competing energy-based device maker.
• Solta Medical: Solta Medical, a division of Bausch Health, produces energy-based aesthetic devices including fractional laser and RF systems — directly comparable technology stack and customer base to Viora.

Broad incumbents

• Sinclair Pharma: Sinclair Pharma is a global medical aesthetics company with a portfolio of injectable and energy-based devices (including a 'V-SERIES' energy device line). It is a broader incumbent competing across adjacent aesthetic categories to Viora's energy-based device offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/vioramed
• Facebookfacebook.com/vioramed
• LinkedInlinkedin.com/company/818922

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viora