What QQFS does

QQFS (Qualitative and Quantitative Services AB) is an international fieldwork agency founded in 1999 in Gothenburg, Sweden, specializing in qualitative and quantitative data collection for the pharmaceutical and healthcare market research industry. The company is a wholly-owned subsidiary of M3 Group (Tokyo Stock Exchange: jp:2413), operating as the specialized fieldwork partner for Nordic, Benelux, Austrian, and Swiss markets within M3 Global Research. QQFS serves global pharmaceutical companies and market research agencies, delivering end-to-end research services including verified healthcare professional (HCP) recruitment, survey programming, data processing, charting, translation, and compliance services across 23 global markets.

The company's technology stack centers on a proprietary healthcare market research fieldwork platform that integrates panel management, survey programming, and virtual qualitative research tooling. Core proprietary components include QualStage, a virtual interview platform for remote TDI/WATI/focus group work with simultaneous translation and dual-channel audio; Dynamic Profiling, a behavioral and self-declared respondent profiling system; a patented Feasibility Manager for predicting respondent participation; QualityScore, an automated response-quality assessment system; and a multi-layer fraud prevention suite combining Imperium RelevantID, Google reCAPTCHA, Geo-IP validation, and AI-based IP reputation flagging. The platform is anchored on a triple-verified HCP panel compliant with ISO 20252:2019 and integrates with survey platforms (Confirmit, Decipher, Sawtooth), coding (Ascribe), and BI tooling (Tableau, Excel).

QQFS operates a B2B project-based professional services revenue model, with pricing quoted per project based on country coverage, medical specialty, sample size, interview length, methodology (qualitative or quantitative), and ancillary services. Projects are won through consultative RFP/RFQ processes supported by dedicated regional sales teams (Europe and US), with each engagement managed by an assigned project manager from feasibility through delivery. The model is augmented by AI-assisted capabilities including AI-led interviewing, AI Probing, automated quality checks, and QuickCharts visualization. Parent company affiliation provides access to M3 Group's network of 2 million+ physician members globally, enabling extended panel reach beyond QQFS's proprietary markets.

Name

QQFS

Legal name

Qualitative and Quantitative Services AB

Website

https://qqfs.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

QQFS is a Sweden-based international healthcare market research fieldwork agency and M3 Group subsidiary, providing verified HCP and patient recruitment, survey programming, virtual qualitative research, and data services across 23 global markets for pharmaceutical companies and market research agencies.

Ownership category

akta.pro rank

Product category

Healthcare Market Research Fieldwork Services

NAICS

Other Scientific and Technical Consulting Services (54169)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Clinical Quality Assurance (GCP QA, TMF/QMS oversight) (HLAGAKAI)

akta.pro secondary industry

Testing, QA & Release/Deployment Enablement (BPAEAAAN)

Keywords

• Healthcare market research
• Qualitative fieldwork services
• Quantitative data collection
• Physician panel recruitment
• Pharmaceutical research fieldwork

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Market Research Fieldwork Services: QQFS provides end-to-end healthcare market research fieldwork services including sample recruitment, survey programming, data processing, charting, and language services. Revenue is generated through project-based fees tied to sample size, methodology complexity, geographic coverage, and service scope. Projects are quoted based on client requirements including target audience, sample size, length of interview, and timeline.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

QQFS provides end-to-end qualitative and quantitative healthcare market research fieldwork services for pharmaceutical companies and market research agencies across 23 global markets. The company recruits verified physicians, patients, and other healthcare professionals through proprietary triple-verified panels and delivers project-based engagements covering survey programming, data processing, charting, translation, and remote qualitative interviews via its QualStage platform, with deep regional expertise in the Nordics, Benelux, Austria, and Switzerland.

Product overview

QQFS operates as a unified fieldwork and data collection platform for healthcare market research, offering both proprietary platforms and specialized service modules. The core offering centers on QQFS as the main fieldwork agency, supported by proprietary technology platforms including QualStage for virtual qualitative interviews and Agile Research for rapid turnaround projects. The service architecture integrates Dynamic Profiling for intelligent respondent targeting, combined with specialized modules covering the full research lifecycle: Remote Qualitative Research, Charting Services, Fraud Prevention, Participant Quality, Translation Services, and Programming and Data Processing. The platform also includes access to US Patient Panels covering 60+ conditions. This modular structure allows QQFS to deliver end-to-end research services from design through reporting, with compliance verified through ISO 20252:2019 certification.

Differentiator

Problem solved

Functional benefit

Products and services

• QQFS Fieldwork Agency Services End-to-end qualitative and quantitative healthcare market research fieldwork for pharmaceutical companies and market research agencies, spanning sample recruitment, survey programming, data processing, charting, language services, and reporting across 23 global markets with regional expertise in the Nordics, Benelux, Austria, and Switzerland.
• QualStage Virtual Interview Platform Proprietary virtual interview platform supporting remote qualitative TDI, WATI, and focus group projects with integrated two-channel audio for simultaneous translation and live observation, built specifically for market research with information security prioritized over business conferencing features.
• Agile Research High-value, cost-effective quick-turnaround research solution delivering results within 48 hours post launch, offering qualitative research with physicians via tele-depth interviews and quantitative research with patients and physicians via online surveys across 16 countries including the US and EU5.
• Remote Qualitative Research Remote qualitative research services including web-assisted telephone interviews, online focus groups, bulletin boards, online communities, and mobile ethnography, with recruitment powered by QQFS's proprietary panel and supported by innovative scheduling and incentive management.
• Charting and Data Visualization Services Data visualization and reporting services including top-line summaries, detailed reports, PowerPoint templates, trend analysis for wave studies, and dynamic dashboard development using Excel or Tableau, with specialty chart formats such as infographics, quad charts, perceptual maps, and marimekko charts.
• Fraud Prevention Service Comprehensive fraud prevention combining Imperium's RelevantID for device digital watermarking and fingerprinting, Google reCAPTCHA for bot detection, Geo-IP validation, AI-based IP reputation flagging, and proprietary RelevantID FraudScore customized for healthcare.
• Participant Quality Service Multi-layered quality initiative ensuring only qualified respondents access surveys through panel verification, deduplication via RelevantID device fingerprinting, name/address matching, and automated quality checks for speeding, flatlining, and inconsistent responses.
• Translation and Language Services Full language service coverage including translations using CAT tools for consistency, simultaneous interpretation integrated into QualStage, and moderation and analysis services, delivering average translation turnaround of 1.5 to 3.5 business days for 2,000 to 6,000 weighted word counts.
• Survey Programming and Data Processing Full-coverage survey programming and data processing including tabulations, quick data read, coding via Ascribe, charting, and reporting, with advanced analytics support including MaxDiff and conjoint analysis using Sawtooth software and programming complexity classification (low, medium, high) based on question types, logic, quotas, and formatting.
• US Patient Panel (60+ Conditions) Proprietary US patient panel covering more than 60 medical conditions for patient recruitment in quantitative research, available through QQFS's Agile Research services, including conditions such as acne, anxiety disorders, diabetes, hypertension, multiple sclerosis, and various cancers.

Quantifiable outcome

• Fieldwork results delivered as quickly as 48 hours post launch
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core.

• M3 Global Research / M3 GroupcoreOthersM3 Group is the parent company of QQFS. QQFS operates as part of the M3 Group which includes M3 Global Research, providing global panel access and infrastructure. M3 Group operates physician websites including m3.com, mdlinx.com, m3globalresearch.com, and others with over 2 million physician members globally. QQFS serves as the specialized fieldwork partner for Nordic, Alpine, and Benelux regions within this network.
• EphMRA (European Pharmaceutical Market Research Association)coreStrategic or Co-development PartnerIndustry association membership providing access to guidelines, training certificates, and ethics committee participation. QQFS's compliance team includes members of EphMRA's Ethics Committee and Compliance Network.
• BHBIA (British Healthcare Business Intelligence Association)coreStrategic or Co-development PartnerUK-based healthcare market research industry association. QQFS staff hold BHBIA training certificates and adhere to BHBIA guidelines on recruitment approaches.
• IntelluscoreStrategic or Co-development PartnerGlobal healthcare market research industry association. QQFS adheres to Intellus guidelines and best practices as part of their compliance framework.
• Imperium (RelevantID)coreTechnology or IntegrationThird-party fraud prevention technology providing device digital watermarking, fingerprinting, and FraudScore capabilities. QQFS combines RelevantID with their own proprietary innovations to deliver best-in-class fraud prevention solutions. The RelevantID FraudScore is customized for healthcare with M3/QQFS-specific configurations.
• Google (reCAPTCHA)coreTechnology or IntegrationBot detection technology used in combination with RelevantID for pre-survey fraud prevention. Part of QQFS's multi-layer fraud prevention approach.
• M3 Global Research Panel NetworkcoreOthersExtensive network of medical translators, simultaneous interpreters, moderators, and analysts who specialize in online or traditional qualitative research methods. Provides coverage across 21 proprietary markets including USA, EU5, Japan, Brazil, India, China, Korea, Canada, Australia, Austria, Benelux, Switzerland, and Nordics.
• CIRQ (Certification Institute for Research Quality)coreOthersIndependent certification body that awarded QQFS ISO 20252:2019, ISO 27001, and ISO 27701 certifications. QQFS was the second company to receive the new ISO 20252 standard.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• M3 Global Research: M3 Global Research is the parent division of QQFS within M3 Group, providing global healthcare panel access and fieldwork services. It is a direct sibling peer operating in the same healthcare market research data collection category.
• Schlesinger Group (now Sago): Sago (formerly Schlesinger) is a major qualitative and quantitative fieldwork provider serving consumer and healthcare research. It is a direct competitor to QQFS in qualitative interviewing, panel recruitment, and project-based fieldwork services.
• Toluna: Toluna operates one of the world's largest online panels and provides survey programming, sample provision, and fieldwork services. It directly competes with QQFS in online panel-based data collection, including healthcare research.
• Dynata: Dynata is a global first-party data and insights platform with one of the largest research panels worldwide. It is a direct competitor in sample provision, survey programming, and end-to-end fieldwork services for healthcare and consumer research.
• MedPanel: MedPanel is a healthcare-specific market research panel provider serving pharma and medical device clients with physician and patient recruitment. It is a direct specialist peer to QQFS in healthcare-only panel fieldwork.
• Research Partnership: Research Partnership is a healthcare-focused market research agency offering therapy area insights, qualitative and quantitative fieldwork, and patient research. It directly competes with QQFS for pharma client fieldwork engagements.
• HRW (Healthcare Research Worldwide): HRW is a specialist healthcare market research agency providing qualitative and quantitative fieldwork across multiple therapeutic areas. It is a direct specialist competitor to QQFS in pharma fieldwork services.

Emerging players

• Discuss.io: Discuss.io provides an enterprise qualitative insights platform with its own panel and live video interview capabilities. It overlaps with QQFS's QualStage virtual qualitative offering and competes for digital-first pharma research budgets.

Broad incumbents

• Cint: Cint operates a global digital research exchange connecting buyers and suppliers of research samples. It is a broader incumbent in panel/sample provision that intersects with QQFS's respondent recruitment workflow at the supply chain layer.
• Ipsos Healthcare: Ipsos Healthcare is the healthcare division of global market research firm Ipsos, offering large-scale quantitative and qualitative fieldwork. It is a broad incumbent competing with QQFS for enterprise pharma client engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/qqfs

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QQFS