Hutton Broadcasting

What Hutton Broadcasting does

Hutton Broadcasting is a family-owned, privately held media company headquartered in Santa Fe, New Mexico, founded in 2007. It operates an integrated multi-channel media and marketing platform spanning owned broadcast, digital out-of-home, and digital agency assets across New Mexico, Southern Colorado, and the Four Corners region. Core owned-media assets include 15+ radio stations, 350+ digital display screens in restaurants, hotels, malls, and airports, 7 in-room hotel channels, exclusive mall advertising rights at Santa Fe Place Mall and Cottonwood Mall, and a network of high-authority city content websites (SantaFe.com, Albuquerque.com, LasCruces.com, VisitFourCorners.com, Ruidoso.com) reaching over 100,000 combined monthly visitors.

The company is organized into four operational sub-brands: Hutton Digital (SEO/GEO, Google Ads, paid and organic social media, website design on WordPress/Shopify, reputation management), Hutton Video Productions (commercial 4K/8K video production with FAA Part 107 certified drone capability), Hutton Films (documentary production), and Hutton Digital Display / HDD (DOOH ad network). Revenue derives from a mix of advertising (radio airtime, DOOH impressions, hotel channel spots, mall/airport placements, print), recurring subscription agency services (SEO at $1,500/month, Google Ads at $650/month, social media management starting at $650/month, paid social and reputation management), and project-based professional services (custom video, documentary film, website design). No long-term contracts are required; pricing is month-to-month or custom-quoted. GTM is direct-sales led, targeting local SMBs, tourism/hospitality, nonprofits, healthcare providers, real estate, and government clients across the Southwest. The company reports an 85% client retention rate, over $10M in lifetime donated media services to nonprofits, and recent recognition including Best Documentary (2025 Las Cruces International Film Festival) and Best Story (Santa Fe Film Festival) for its Zozobra documentary.

Name

Hutton Broadcasting

Legal name

Hutton Broadcasting

Website

https://huttonbroadcasting.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Hutton Broadcasting is a family-owned Santa Fe media company operating 15+ radio stations, 350+ digital display screens, high-authority city websites, and a full-service digital marketing agency serving businesses, tourism, nonprofits, and government across New Mexico and the Four Corners region.

Ownership category

akta.pro rank

Product category

Broadcasting & Multi-Channel Media Advertising Services

NAICS

Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Advertising, Public Relations, and Related Services (5418)

SIC

Radio Broadcasting Stations (4832), Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

News/Talk Radio Networks (MPABABAD)

akta.pro secondary industry

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

Keywords

• Local radio broadcasting
• Digital display advertising
• Video production services
• Digital marketing agency
• Hyperlocal media advertising

Headquarters

HQ city

Santa Fe

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Radio Advertising: Airtime sales across 15 radio stations in New Mexico and Colorado. Advertisers can select stations and schedules based on target audience and format preferences. Includes in-house production of radio spots.
2. Digital Display Advertising: Screen-based advertising across 350+ locations including restaurants, hotels, gyms, retail spaces, and public venues. Includes impression tracking, foot traffic analytics, and QR code integration.
3. City Sites Advertising: Display ads, retargeting, native sponsored content, email newsletters, and enhanced business directory listings on city-focused content websites including SantaFe.com and Albuquerque.com
4. Website Design & Development: Custom WordPress and Shopify website design and development services, including SEO-optimized structure, mobile-friendly design, and ongoing maintenance
5. Video Production Services: Commercial video production for promotional, corporate, event, cultural, educational, and sponsored content. Includes production and distribution across Hutton's network of 220+ digital display screens and hotel channels.
6. Documentary Film Production: Feature-length and short-form documentary film production for cultural, historical, and community subjects. Full-service production from research through distribution.
7. SEO & GEO Services: Monthly managed SEO programs including technical website health, local SEO, Google Business Profile management, content development, and Generative Engine Optimization (GEO)
8. Google Ads Management: Monthly management of Google Ads campaigns including Search, Display, YouTube, Local Services, and Shopping ads with conversion tracking and optimization
9. Social Media Marketing: Organic social media management across Facebook, Instagram, LinkedIn, TikTok, Pinterest, YouTube, and Google Business Profile including content creation and scheduling
10. Paid Social Advertising: Paid ad campaign management on social platforms including strategy, creative development, audience targeting, bid management, and performance reporting
11. Reputation Management: Online reputation services including review acquisition, multi-platform monitoring, business listing optimization, and reputation repair across 50+ directories
12. In-Room Hotel Channel: Video advertising placed in hotel rooms across Santa Fe's top accommodations, reaching travelers with curated content loops
13. Airport Advertising: Digital display advertising at Santa Fe Regional Airport with 70-inch LED screens in terminal's busiest zones
14. Mall Advertising: Digital advertising displays at Santa Fe Place Mall and Cottonwood Mall in Albuquerque with exclusive media rights
15. Print Advertising: Print advertising in the Santa Fe Indian Market Guide published annually in collaboration with SWAIA, distributed at Indian Market events and major hotels

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels12 records

Core offering

Hutton Broadcasting operates a multi-channel media ecosystem combining radio broadcast (15+ stations), a digital display network (350+ screens), video production, digital marketing services, and high-authority city content websites. The company sells airtime, screen impressions, and advertising placements across these owned channels to local and regional businesses, nonprofits, and government clients in New Mexico, Southern Colorado, and the Four Corners region. It also provides professional services including video production, SEO/GEO optimization, social media management, web design, and documentary film production.

Product overview

Hutton Broadcasting is a family-owned media company offering a multi-channel marketing ecosystem built around radio, video production, digital marketing services, and hyperlocal advertising networks. The portfolio is organized into distinct divisions and sub-brands: Hutton Digital (full-service digital marketing covering SEO/GEO, Google Ads, social media, website design, and reputation management), Hutton Video Productions (commercial video production for promotional, corporate, event, and destination content), Hutton Films (documentary filmmaking focused on cultural and historical subjects), and Hutton City Sites (a network of high-authority city content websites including SantaFe.com, Albuquerque.com, LasCruces.com, Ruidoso.com, and VisitFourCorners.com). These core offerings are amplified through owned media channels including 15+ radio stations, 350+ digital display screens, in-room hotel channels, airport and mall advertising placements, and print publications. The company serves businesses across New Mexico, Southern Colorado, and the Four Corners region with integrated campaigns that coordinate messaging across multiple platforms.

Differentiator

Problem solved

Functional benefit

Brands

• SantaFe.com: City content website and advertising platform for Santa Fe area, reaching over 50,000 monthly visitors
• Albuquerque.com
• VisitFourCorners.com
• LasCruces.com
• Ruidoso.com
• Santa Fe Indian Market Artist Directory & Booth Guide
• Santa Fe Radio Stations (KBAC, KTRC, KQBA, KVSF, KLBU, ESPN)
• Farmington Radio Stations (KENN, KISZ, KRWN, KPRT, KRTZ)
• Durango/Cortez Radio Stations (KPTE, KKDG, KDGO, KISZ, KRTZ, KVFC)

Products and services

• Hutton Video Productions Award-winning commercial video production service producing promotional, corporate, event, cultural, educational, and sponsored video content for businesses, non-profits, and government organizations across New Mexico and Southern Colorado.
• Hutton Films (Documentary Production) Documentary film production service specializing in cultural, historical, and community-focused documentary filmmaking. Produces feature-length and short-form documentaries that screen at regional film festivals and air on broadcast television.
• Hutton Digital (Digital Marketing Agency)

Quantifiable outcome

• 85% client retention rate demonstrates trust and value delivered to customers
• +3 more outcomes

Named customers8 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SWAIA (Southwestern Association for Indian Arts)coreStrategic or Co-development PartnerAnnual partnership publishing the official Santa Fe Indian Market Artist Directory & Booth Guide - the definitive guide to the world's largest Native American art market. Hutton Broadcasting produces the print publication and digital flipbook version on SantaFe.com and SWAIA website. Distribution at Indian Market events, major hotels, galleries, and throughout Santa Fe.
• Santa Fe Regional AirportcoreGTM or Marketing PartnerPartnership with Santa Fe Regional Airport to operate digital display advertising network with 70-inch LED screens in terminal's busiest zones including waiting lounges, security, and baggage claim.
• Santa Fe Place MallcoreGTM or Marketing PartnerExclusive digital advertising rights at Santa Fe Place Mall - the largest indoor shopping center in Santa Fe with 57 acres and national retailers, restaurants, and movie theater.
• Cottonwood Mall (Albuquerque)coreGTM or Marketing PartnerExclusive digital advertising rights at Cottonwood Mall in Albuquerque serving over 350,000 residents in northwest Albuquerque with 130+ stores including Dillard's, JCPenney, Forever 21, ULTA Beauty.
• LOR FoundationminorGTM or Marketing Partner$5,000 marketing grant program for Cortez-based nonprofits sponsored by Hutton Broadcasting in partnership with LOR Foundation.
• KOAT Channel 7coreGTM or Marketing PartnerBroadcast partner for 'Zozobra: 100 Years of Fire and Redemption' documentary which aired on KOAT Channel 7 in New Mexico.
• PBScoreGTM or Marketing PartnerBroadcast partner for 'La Fonda on the Plaza: 100 Years of Hospitality' documentary which aired on PBS nationally.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cox Media Group: Cox Media Group is a private media company operating television and radio stations plus digital marketing. Comparable to Hutton on multi-channel broadcast and digital integration, but at significantly larger scale and broader format mix.
• Cumulus Media: Cumulus Media is the second-largest U.S. radio operator with hundreds of stations nationwide plus a digital ad platform (Westwood One). Comparable to Hutton in radio broadcast scale and digital ad sales motion, but it is a much larger public-company incumbent.
• iHeartMedia: iHeartMedia is the largest U.S. radio broadcaster with ~860 stations plus a national digital audio/podcast platform. Comparable to Hutton on radio + digital integration, but operates at vastly larger scale as a public incumbent.
• Lamar Advertising Company: Lamar Advertising is one of the largest U.S. out-of-home advertising operators with digital and static billboards nationwide. Comparable to Hutton on the digital display advertising (HDD) component, though Lamar operates at national scale across formats Hutton does not.

Direct peers

• Townsquare Media: Townsquare Media operates a national portfolio of ~350 radio stations in small/mid markets plus digital marketing, programmatic, and live event assets. Its combination of regional broadcast + digital marketing services makes it the closest structural analog to Hutton's multi-channel local media model.
• Beasley Media Group: Beasley Media Group is a public broadcasting company operating radio stations in mid-size U.S. markets with growing digital presence. Comparable to Hutton in mid-market station portfolio and integrated digital strategy.
• Lotus Communications: Lotus Communications is a privately held, family-owned radio operator headquartered in Tucson with stations concentrated across the Southwest (including NM and TX). Compares to Hutton on regional radio footprint, private ownership structure, and multi-format station portfolio in similar markets.
• Hubbard Radio: Hubbard Radio is a private radio broadcaster operating stations in select mid- and large-market U.S. cities. Comparable to Hutton in family/private ownership structure, multi-format station portfolio, and selective market focus.
• Sandhills Media: Sandhills Media operates a private radio station group across Nebraska and the Dakotas in similar mid-market, smaller-metro geographies as Hutton's NM/CO markets. Comparable as a regional, family/private broadcasting operator serving smaller markets where national networks underinvest.
• Emmis Communications: Emmis Communications is a media company historically operating radio stations in major markets along with regional publishing (Indianapolis Monthly, Los Angeles Magazine). Comparable to Hutton in integrating broadcast with editorial and digital properties under one regional brand portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCNQr_qO8MIG6duZhsz2ujFg/featured
• Facebookfacebook.com/huttonbroadcastingnm
• LinkedInlinkedin.com/company/huttonbroadcasting

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hutton Broadcasting