The Allure Group

What The Allure Group does

The Allure Group is a private, for-profit skilled nursing and rehabilitation provider operating in the New York City metropolitan area. Founded in 2011 following the acquisition of Victory Memorial Hospital in Brooklyn, the company has grown to six facilities with more than 1,400 beds concentrated in Brooklyn and Manhattan, sustaining occupancy near 98%. The company delivers short-term post-acute rehabilitation, long-term skilled nursing care, memory care, and culturally tailored programs for Asian, Russian, Jewish, and Latino residents, supported by clinical technology including HydroWorx aquatic therapy, EarlySense contact-free monitoring, telehealth, and patient engagement platforms from Equiva Health.

The Allure Group's clinical technology stack includes the HydroWorx 1200 Aqua Therapy Pool, the Restore Skills platform (partnered with Equiva Health in October 2022), the CarePath in Motion care pathway initiative (2021), and a risk stratification tool co-developed with the Institute for Healthcare Improvement (IHI). These systems support standardized rehabilitation delivery, continuous resident monitoring, and the data infrastructure required to participate in value-based care arrangements. The company employs what it describes as world-class physicians and culturally specialized clinical staff, with quality performance evidenced by CMS Five-Star ratings at multiple facilities.

Revenue is generated under a multi-payer model that combines Medicare, Medicaid, managed care, and private pay across short-stay and long-stay resident populations. Census is sourced primarily through hospital referral relationships built on the Victory Memorial Hospital lineage and reinforced by the company's NYC presence and quality ratings. The Allure Group is organized as a private LLC and does not disclose audited financials.

Name

The Allure Group

Legal name

Allure Care Management, LLC

Website

https://allurecare.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

The Allure Group is a private NYC skilled nursing and rehabilitation operator running six facilities with 1,400+ beds in Brooklyn and Manhattan, serving short-term post-acute, long-term, memory care, and culturally specialized residents under Medicare, Medicaid, managed care, and private pay reimbursement.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Rehabilitation Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing Care Facilities (Skilled Nursing Facilities) (6231), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Skilled Nursing Facilities (SNF) (HLAFAFAB)

akta.pro secondary industries

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB), Skilled Nursing Facility (SNF)-Based Rehab Units (HLADAJAB), Memory Care Units within Skilled Nursing Facilities (SNF/Nursing Homes) (HLADACAC)

Keywords

• Skilled nursing care
• Rehabilitation services
• Long-term care
• Memory care
• Post-acute care

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Skilled Nursing and Rehabilitation Services: The Allure Group generates revenue through Medicare, Medicaid, and managed care reimbursement for skilled nursing, rehabilitation, and long-term care services. Revenue is driven by occupancy rates (98%+ census), length of stay, and acuity levels. The company accepts Medicare Part A, Medicaid, managed care plans, and private pay patients. Value-based payment arrangements with hospital partners also contribute to revenue.
2. Post-Acute and Transitional Care: Revenue from short-term rehabilitation and post-acute care services, including cardiac, neurological, and orthopedic recovery programs. Reimbursed through Medicare Part A skilled nursing facility benefit, Medicare Advantage, and managed care organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

The Allure Group operates a network of skilled nursing and rehabilitation facilities providing short-term rehabilitation, long-term nursing care, and memory care services. Founded in 2011, the company runs six nursing facilities across Brooklyn and Manhattan with more than 1,400 beds, emphasizing culturally-specific programming and the integration of cutting-edge technology into resident care.

Product overview

The Allure Group operates a network of six skilled nursing and rehabilitation centers across Brooklyn and Manhattan, offering short-term rehabilitation, long-term care, and post-rehabilitation support. The core service brand is organized under the Advanced Recovery Centers and 365 Advantage programs, combining boutique-style living environments with cutting-edge robotic rehabilitation technologies including the HydroWorx Aqua Therapy Pool, Lokomat, Armeo Spring, and AlterG Anti-Gravity Treadmill. The company provides culturally-specific care programs (Longevity Garden for Asian seniors, Glatt Kosher services, Romashka Gardens for Russian seniors, and Salud Latina for Hispanic seniors) across its facilities. Post-acute care is supported by TeleHealth, EarlySense monitoring, and CarePath in Motion transitional care coordination. All six facilities (Hamilton Park, Linden Center, Bedford Center, Crown Heights Center, Harlem Center, and King David Center) collectively operate over 1,400 beds with a focus on cardiac, neurosciences, orthopedics, and clinical care rehabilitation.

Differentiator

Problem solved

Functional benefit

Brands

• 365 Advantage: A hotel-style living and five-star amenities program combined with rehabilitation services delivered by a world-class team of clinicians.
• Advanced Recovery Centers
• Memory Plaza
• Longevity Garden
• Salud Latina
• Romashka Gardens

Products and services

• Short-Term Rehabilitation
• Long-Term Care
• Memory Care
• Culturally-Specific Programs

Quantifiable outcome

• 98%+ average occupancy rate across the network
• +6 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Three partnerships are on record, tiered core.

• Equiva Health (Restore Skills)coreTechnology or Integration · 1 January 2022Restore Skills is a partnership with Equiva Health that turns every computer into a functional skills development platform. Available on Pads In Motion tablets at all resident bedsides, it reinforces motor, cognitive, social, and attention skills based on each patient's needs and progress, providing engaging rehabilitation therapy.
• Vis A Vis Health (CarePath in Motion)coreTechnology or Integration · 1 January 2021CarePath in Motion is a partnership between The Allure Group and Vis A Vis health providing concierge-level post-discharge medical services. Recently discharged patients can see a clinician within 24-48 hours of discharge from the comfort of their own home. This program addresses the critical transitional period to prevent unnecessary hospital readmissions and ensures all community-based services are in place for a smooth recovery road.
• The Institute for Healthcare Improvement (IHI)coreStrategic or Co-development PartnerThe Allure Group has an ongoing collaborative project with IHI to create a risk stratification tool that helps identify patients and residents at high risk for rehospitalization and in need of palliative care. Both Faina Kaganov (Chief Clinical Officer) and Paul Richards (Chief of Informatics & Quality) are involved in this initiative.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Encompass Health: Largest U.S. owner and operator of inpatient rehabilitation hospitals, providing relevant benchmarking for Allure's Advanced Recovery Centers and post-acute care outcomes positioning.
• National HealthCare Corporation: Publicly-traded SNF and senior living operator across the Southeast and Mid-Atlantic with comparable skilled nursing, rehabilitation, and long-term care services; provides public-market benchmarking for SNF operators.
• Select Medical Holdings: Large publicly-traded critical illness recovery and inpatient rehabilitation hospital operator; comparable to Allure's short-term post-acute and rehabilitation focus at a broader institutional scale.
• The Ensign Group: Publicly-traded SNF and post-acute operator with a reputation for operational excellence and quality ratings; comparable in its emphasis on clinical outcomes and CMS Five-Star positioning.
• Genesis HealthCare: One of the largest publicly-traded SNF and post-acute care operators in the United States, providing a benchmark for multi-facility SNF economics, PDPM reimbursement strategy, and quality rating performance.

Direct peers

• MJHS (Metropolitan Jewish Health System): Brooklyn-headquartered nonprofit SNF, rehabilitation, and post-acute care operator serving NYC's diverse senior population, including Jewish and Russian communities — directly comparable to Allure's cultural programming model.
• Centers Health Care: One of the largest post-acute care and SNF operators in New York City and New York State, directly competing with Allure for Brooklyn and Manhattan referrals, managed care contracts, and culturally-tailored patient populations.
• ArchCare: NYC-based nonprofit skilled nursing, rehabilitation, and post-acute care provider competing with Allure in Manhattan and the Bronx for hospital referrals, Medicare/Medicaid patients, and culturally-diverse senior populations.
• CareRite Centers: Northeast-focused SNF and rehabilitation operator with NYC and Tri-State facilities, directly competing for hospital referrals, managed care contracts, and post-acute patients.

Regional players

• Parker Jewish Institute for Health Care and Rehabilitation: Long Island- and Queens-based nonprofit SNF and rehabilitation provider serving similar NYC-area senior populations with culturally-sensitive programs, comparable to Allure's community-focused care model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TheAllureGroup
• YouTubeyoutube.com/channel/UCAstSL9x2JAwpHmssGxR5AA
• Facebookfacebook.com/TheAllureGroup
• LinkedInlinkedin.com/company/the-allure-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Allure Group