HRM Labs

What HRM Labs does

HRMLabs Pte. Ltd. (HRM Labs) is a Singapore-incorporated software company founded in 2015 that builds and sells a cloud-based human resource management and payroll platform targeted at small and medium enterprises (3 to 3,000 employees) across Southeast Asia. The platform is modular, with configurable packages (Standard and Full Suite) covering payroll automation, GPS-enabled attendance and scheduling, leave management, employee records, inventory tracking, training management, and KPI/360-degree performance appraisal. Each module is localized for statutory compliance in the markets it serves — CPF/SDL in Singapore, BPJS/PPh21 in Indonesia, BHXH/BHYT/BHTN/PIT in Vietnam, and Philippine tax and social security requirements — with country-specific websites, local-language content, and dedicated sales contacts. The company also offers an HR & Payroll Outsource managed service that delegates administrative HR tasks to its team.

The business operates on a recurring subscription model with custom quote-based pricing tied to employee headcount and selected modules, supplemented by managed services revenue from the outsourcing offering. Go-to-market combines product-led growth (self-serve demo requests via Calendly, free CPF calculator, downloadable guides) with direct sales outreach through WhatsApp and country-specific sales teams, plus a channel partnership with VOS Advisory Co. Ltd. for Vietnam enterprise expansion announced in October 2025. The company reports 300+ subscribing customers and 700,000+ employee records managed in its system across four SEA markets. HRMLabs is privately held, bootstrapped with no disclosed institutional funding, and operates with a small team (1-10 employees per firmographic data), which constrains both its growth velocity and the depth of public financial disclosure available.

Name

HRM Labs

Legal name

HRMLabs Pte. Ltd.

Website

https://hrmlabs.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

HRMLabs Pte. Ltd. is a Singapore-based cloud HR and payroll software provider serving small and medium enterprises (3 to 3,000 employees) across Singapore, Indonesia, Vietnam, and the Philippines with localized compliance modules.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. HRMS Software Subscription: HRMLabs generates revenue through recurring subscription fees for its cloud-based HR and payroll software. The company offers modular packages (Standard and Full Suite) allowing customers to select modules based on their needs. Pricing is customized based on number of employees. The subscription model provides predictable recurring revenue with opportunities for upselling additional modules to existing customers.
2. HR and Payroll Outsourcing Services: HRMLabs offers outsourced HR and payroll management services, delegating administrative HR tasks to the company's experts. This service complements the software product and provides an alternative for companies preferring to outsource rather than self-manage HR functions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

HRM Labs sells HRMLabs, a cloud-based, modular HR and payroll SaaS platform that automates payroll (with localized statutory deductions), GPS-enabled attendance, leave management, employee records, training management, performance appraisal, and asset tracking for SMEs. The platform is localized for Singapore, Indonesia, Vietnam, and the Philippines, and is offered alongside an HR and Payroll Outsourcing managed service for customers that prefer to delegate administration. Customers purchase the software via monthly subscription with tiered (Standard/Full Suite) packages priced per employee.

Product overview

HRMLabs is a cloud-based HR and payroll management platform that offers a unified system with multiple integrated modules. The core platform includes Payroll System (automated salary calculations with CPF/SDL deductions), Attendance and Scheduling System (smartphone-based with GPS tracking), Leave Management System (real-time request/approval), Employee Record Management (cloud storage), Inventory Management (asset tracking), Training Management System (schedules and assignments), and Performance Appraisal System (KPI and 360-degree evaluation). The platform is available in two packages: Standard (core modules) and Full Suite (all modules including performance appraisal, asset management, and training). Additional services include HR & Payroll Outsource for delegated administrative tasks. The system serves companies ranging from 3 to 3,000 employees and is available across Singapore, Indonesia, Vietnam, and the Philippines with localized compliance for each market.

Differentiator

Problem solved

Functional benefit

Products and services

• HRMLabs Cloud HR and Payroll Platform A cloud-based HR and payroll management SaaS platform that unifies payroll processing, GPS-enabled attendance and scheduling, leave management, employee records, inventory tracking, training management, and performance appraisal in one modular system. Designed for small and medium enterprises with 3 to 3,000 employees and localized for Singapore (CPF, SDL), Indonesia (BPJS, PPh21), Vietnam (BHXH/BHYT/BHTN, PIT), and the Philippines.
• HR and Payroll Outsource Service A managed service in which HRMLabs' in-house specialists take over HR and payroll administrative tasks on behalf of the customer, providing an alternative for companies that prefer to outsource rather than self-manage HR functions in-house. Sold as a subscription with tiered headcount packages (for example, 15, 30, 50, 100, and 200 employees in Vietnam) and complemented by HRMLabs' software platform.

Quantifiable outcome

• 90% reduction in company HR workload
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• VOS Advisory Co. Ltd.coreStrategic or Co-development Partner · 8 October 2025HRMLabs Pte. Ltd. partnered with VOS Advisory Co. Ltd., a Vietnam-based business consultancy specializing in market entry and business development. The partnership aims to expand HR tech solutions in the Vietnamese market. VOS Advisory provides local market insight, supports operational setup, and assists with client engagement across Vietnam. HRMLabs contributes its digital HR and payroll platform along with product knowledge and training. Both organizations aim to bridge regional HR technology excellence with Vietnam's evolving business ecosystem.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Talenox: Singapore-based cloud HR and payroll platform targeting SMEs in Southeast Asia. Closest direct peer given shared geography, similar SMB target, and overlapping payroll + leave + attendance functionality.
• Darwinbox: Asia-headquartered HCM platform with significant Southeast Asia presence, serving enterprises and mid-market with payroll, attendance, leave, and performance modules — directly comparable product scope and regional footprint.
• Sleek: Singapore-based incorporation, accounting, payroll, and HR platform for SMEs and entrepreneurs across SEA — overlaps directly with HRMLabs' HR/payroll outsourcing and software offering in the same geography and customer segment.
• GPayroll: Singapore-based payroll outsourcing and cloud payroll software provider targeting SMEs with multi-country SEA payroll needs — competes in the same Singapore-rooted SMB payroll niche.
• BIPO: Asia-headquartered HR solutions and payroll services provider with SEA presence across Indonesia, Vietnam, Philippines and Singapore — direct competitor in localized payroll outsourcing and HRMS for the same regional SMB/mid-market segment.
• Payboy: Singapore-based payroll and HR software focused on SMEs, offering payroll processing, leave, attendance and claims — competing product set targeting the same Singapore SMB customer profile.

Broad incumbents

• Ramco Global Payroll & HR: Global HCM and payroll vendor with dedicated localization for Southeast Asian countries; broader portfolio targeting mid-market and enterprise but overlaps with HRMLabs' localization-led payroll proposition.
• Workday: Global enterprise HCM platform expanding localization into Asia; competes in the same HR/payroll software category but at significantly larger deal sizes and customer profiles than HRMLabs.
• SAP SuccessFactors: Large enterprise HCM suite from SAP with growing presence in SEA; represents the established incumbent alternative that HRMLabs positions against for customers seeking broader enterprise functionality.

Emerging players

• Kato Payroll: Emerging SEA-focused payroll provider offering localized payroll and HR services in markets like Vietnam and Indonesia; niche overlap with HRMLabs' regional SMB payroll target.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookweb.facebook.com/hrmlabsofficial
• LinkedInlinkedin.com/company/hrmlabs
• Instagraminstagram.com/hrmlabs.official
• TikToktiktok.com/@hrmlabs
• Xx.com/hrmlabs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HRM Labs