El Rancho Supermercado
Family-owned Latino supermarket and taqueria founded in 2005 in Castro Valley, California, offering Mexican and Central American groceries, butcher shop, produce, made-to-order taqueria food, catering packages, and family meal packs to local residents and event hosts.
- Company typePrivate
- Founded2005
- HeadquartersCastro Valley, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What El Rancho Supermercado does
El Rancho Supermercado is a family-owned Latino supermarket and taqueria founded in 2005, operating from a single physical location at 22291 Redwood Road in Castro Valley, California. The business serves the greater Castro Valley community with Mexican and Central American grocery products, a full-service butcher shop, a produce department, and an on-site taqueria preparing made-to-order Mexican food. The company operates with 11 to 50 employees and remains privately held with no identified institutional ownership, funding rounds, or external investors.
The company's product portfolio spans four integrated service lines. Grocery retail covers Mexican and Central American packaged goods, fresh produce, and butcher-cut meats including carne asada, carnitas, pollo asado, barbacoa, birria de chivo, and chile verde. The taqueria serves individual menu items ranging from $3.99 to $18.99. Family meal packs ($65.99 to $79.99) feed 5-10 people for take-home dinners, and structured catering packages priced at $179.99 to $629.99 feed 10 to 40+ guests via the "Taquizaciones" taco-bar format with buffet-style assembly. Supporting box specials (Taco Box at $49.99, Flautas Box at $45.99, Churros Box at $24.99) target quick party pickup. Catering orders require 4-hour advance notice and can be placed via online form, phone, email, or in-store.
Revenue is generated entirely through direct-to-consumer in-store transactions, takeout orders, and catering pickups. Distribution is limited to a single physical storefront with no e-commerce shipping, no third-party delivery integration, and no disclosed proprietary technology, AI capability, or API infrastructure. Marketing reaches customers primarily through Facebook, Instagram, an email newsletter, and the company website (elranchosupercv.com). Customer segments split between local Castro Valley residents and families (primary) and event or party hosts seeking catering (secondary), with no enterprise, B2B, or wholesale channels identified in the available data.
El Rancho Supermercado firmographics
Firmographics- Name
- El Rancho Supermercado
- Legal name
- El Rancho Supermercado
- Website
- https://elranchosupercv.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Family-owned Latino supermarket and taqueria founded in 2005 in Castro Valley, California, offering Mexican and Central American groceries, butcher shop, produce, made-to-order taqueria food, catering packages, and family meal packs to local residents and event hosts.
- Ownership category
- akta.pro rank
El Rancho Supermercado industry classification
Industry- Product category
- Hispanic Supermarket and Taqueria
- NAICS
- All Other Specialty Food Retailers (445298), Food and Beverage Retailers (445)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Latin American & Caribbean Grocery Stores (CRAHAFAG)
- akta.pro secondary industry
- Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)
Keywords
Where El Rancho Supermercado is headquartered
LocationHeadquarters
- HQ city
- Castro Valley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
El Rancho Supermercado business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Grocery Sales: Traditional retail grocery sales including butcher shop, produce department, and general grocery items. Customers purchase in-store at the Castro Valley location.
- Taqueria Food Sales: Freshly prepared Mexican food sold over the counter for dine-in or takeout. Menu includes tacos, burritos, dinner plates, breakfast items, soups, and beverages.
- Catering Services: Catering packages for events ranging from 10 to 40+ people. Includes taquiza-style taco bar catering with various protein choices, sides, and salsas. Orders placed with 4-hour notice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Catering Package 1 - Feeds up to 10 people |
| Unit Pricing | Pay-as-you-go | Catering Package 2 - Feeds up to 20 people |
| Unit Pricing | Pay-as-you-go | Catering Package 3 - Feeds up to 30 people |
| Unit Pricing | Pay-as-you-go | Catering Package 4 - Feeds up to 40 people |
| Unit Pricing | Pay-as-you-go | Taqueria Menu Items |
| Unit Pricing | Pay-as-you-go | Family Meal Specials |
| Unit Pricing | Pay-as-you-go | Box Specials |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
El Rancho Supermercado product offering
Product offeringCore offering
El Rancho Supermercado is a full-service Latino supermarket located in Castro Valley, CA that sells Mexican and Central American groceries along with operating an in-store butcher shop, produce department, and taqueria. In addition to retail grocery sales, the business prepares and sells made-to-order Mexican food (tacos, burritos, dinner plates) over the counter and offers event catering packages (taquiza-style taco bars) feeding 10 to 40+ people.
Product overview
El Rancho Supermercado is a full-service Latino grocery store offering multiple integrated services under one roof. The core offerings include a traditional supermarket with grocery, full-service butcher shop, produce department, and an on-site Taqueria serving freshly prepared Mexican food made to order. Supporting services include catering packages (Taquizaciones) for events feeding 10-40 people, family meal packs for quick dinner solutions, and pre-assembled box specials for parties. The business operates as a unified neighborhood market serving the Castro Valley community since 2005.
Differentiator
Problem solved
Functional benefit
Products and services
- Supermarket / Grocery Full-service Latino grocery store specializing in Mexican and Central American products, offering a wide selection of groceries to the Castro Valley community.
- Butcher Shop Full-service butcher shop providing fresh meats including Carne Asada, Carnitas, Pollo Asado, Barbacoa, Birria de Chivo, and Chile Verde for retail and prepared-food use.
- Produce Department Fresh produce department offering a variety of fruits and vegetables for the Latino and Mexican cuisine market.
- Taqueria Freshly prepared authentic Mexican food made to order in front of customers. Menu includes tacos, burritos, nachos, quesadillas, tortas, soups, seafood, and breakfast plates; available for dine-in and takeout.
- Catering Services (Taquizaciones) Event catering service featuring taco bar setups where guests choose proteins, sides, and salsas buffet-style. Four package tiers feeding 10 to 40 people ($179.99 to $629.99); 4-hour advance notice required.
- Family Meal Packs Take-home family meal specials including Carne Asada Pack ($79.99), Carnitas Family Pack ($65.99), Pollo Asado Pack ($69.99), Enchiladas Pack, Chile Verde Pack, and Tamales Pack, each feeding 5-10 people; 1-hour advance notice for pickup.
- Box Specials Pre-assembled party boxes including Taco Box ($49.99 for 12 tacos), Flautas Box ($45.99 for 12 flautas), Churro Box ($24.99 per dozen), and additional party packs (Nachos Party Pack, Taco Shell Party Pack, Soft Taco Box) for quick pickup.
Companies that use El Rancho Supermercado
Customer profileSegments2 records
Ideal customer profiles2 records
El Rancho Supermercado technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
El Rancho Supermercado partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
El Rancho Supermercado competitors and assessment
Company assessmentBroad incumbents
- Trader Joe's: National specialty grocer with a Castro Valley location. While not Latino-focused, it competes for prepared meals, snacks, and specialty grocery purchases from the same household shoppers.
- Safeway: Major mainstream supermarket chain with Bay Area presence including Castro Valley. While not ethnic-focused, it competes for the same weekly grocery basket with broader assortment and loyalty programs.
Direct peers
- El Super / Chedraui USA: Mexican-founded supermarket chain operating in California, Nevada, Arizona, and Texas, offering Hispanic grocery, meat, produce, and prepared food. Comparable format and customer demographic to El Rancho.
- Northgate Gonzalez Market: Hispanic-focused supermarket chain primarily in Southern California offering full grocery, butcher, produce, and in-store prepared foods. Closest format competitor with similar product mix and customer base.
- Vallarta Supermarkets: Family-owned Latino supermarket chain in California specializing in Mexican and Central American groceries with in-store butcher and prepared food. Direct competitor in the same ethnic full-service format.
- Cardenas Markets: Large Latino supermarket chain with locations across California and Nevada, offering full-service grocery, produce, butcher, and prepared Mexican food. Direct competitor in the same ethnic grocery format as El Rancho.
- Superior Grocers: Hispanic-focused grocery chain in Southern California with multi-format stores including full-service markets with butcher and produce. Comparable ethnic grocery positioning to El Rancho.
- Los Altos Ranch Market: Hispanic supermarket and tortilleria chain in California and Arizona offering Mexican groceries, fresh produce, butcher, and on-site tortilla production. Similar independent full-service format.
Emerging players
- Taqueria Cancun: Bay Area taqueria chain serving authentic Mexican food with catering services. Directly comparable as a competitor for the in-store taqueria and catering revenue lines.
- La Taquiza Catering: Bay Area Mexican taco bar catering service. Direct overlap with El Rancho's Taquizas catering packages, competing for the same event and party hosting customer segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
El Rancho Supermercado social profiles
Digital presenceEl Rancho Supermercado financial estimates
Financial estimateRevenue estimate
Valuation estimate
El Rancho Supermercado leadership team
Management profileNumber of profiles
El Rancho Supermercado funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El Rancho Supermercado M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El Rancho Supermercado
What does El Rancho Supermercado do?
El Rancho Supermercado is a full-service Latino supermarket located in Castro Valley, CA that sells Mexican and Central American groceries along with operating an in-store butcher shop, produce department, and taqueria. In addition to retail grocery sales, the business prepares and sells made-to-order Mexican food (tacos, burritos, dinner plates) over the counter and offers event catering packages (taquiza-style taco bars) feeding 10 to 40+ people.
Is El Rancho Supermercado a public or private company?
El Rancho Supermercado is a private company. It is classified as family owned and is currently operating.
When was El Rancho Supermercado founded?
El Rancho Supermercado was founded in 2005. It employs 11 to 50 people.
Where is El Rancho Supermercado based?
El Rancho Supermercado is headquartered in Castro Valley, United States, in the North America region.
How does El Rancho Supermercado make money?
Three revenue lines are on record. Retail Grocery Sales are the primary driver. The others are taqueria Food Sales and catering Services.
Who are El Rancho Supermercado's main competitors?
Broad incumbents on record are Trader Joe's and Safeway. Direct peers are El Super / Chedraui USA, Northgate Gonzalez Market, Vallarta Supermarkets, Cardenas Markets, Superior Grocers and Los Altos Ranch Market. Emerging players are Taqueria Cancun and La Taquiza Catering.
Does El Rancho Supermercado have an API?
No public API is recorded for El Rancho Supermercado.
What industry is El Rancho Supermercado in?
El Rancho Supermercado's product category is Hispanic Supermarket and Taqueria. Its primary akta.pro industry code is CRAHAFAG, Latin American & Caribbean Grocery Stores, with a secondary code of THAFAAAE, Mexican/Latin QSR (Tacos, Burritos, Bowls). Its NAICS code is 445298 and its SIC code is 5411.