What Community does

Community is a Toronto-headquartered, multidisciplinary marketing agency founded in 2012 that delivers integrated creative, digital, experiential, performance, social, PR, real estate, and website development services to enterprise clients across North America. The firm operates under the parent pulp&fiber inc. and runs a wholly-owned PR subsidiary called Public/Realm, which together form an Integrated Agency Team (IAT) model under one roof. The agency employs 80+ creative professionals across four offices (Toronto as headquarters, Montreal, Vancouver, and Miami) and serves clients in retail, beverage, real estate, sports, technology, cannabis, and consumer goods — including Shein, Walmart, Intuit TurboTax, Enbridge, Detroit Pistons, Bombay Sapphire, Grey Goose, Lorex, and Circle K.

The agency's offering is organized into nine core service lines: Design & Branding, Content, Advertising, Experiential Marketing, Performance Marketing, PR & Influencer (delivered via Public/Realm), Social, Real Estate Marketing, and Website Development. Its underlying technology stack is described generically as a marketing campaign development and execution platform with no disclosed proprietary features, APIs, or AI/ML assets; competitive differentiation rests on creative reputation, integrated delivery, and case-study outcomes (e.g., 35%+ partner ROI uplift, 8.4x ROAS for Château Des Charmes, $1B sold in ten days for Pemberton 33 Yorkville). Notable industry recognition includes six BILD awards for the Graywood Peter & Adelaide campaign and a 2022 Martech Outlook feature.

The business model is professional services — revenue is generated through project fees, retainers, and campaign management fees on a sales-led GTM driven by direct enterprise business development, referrals, and industry recognition. No public pricing or rate card is disclosed. The firm is privately held with no external institutional investment identified in the source material, operating as a Canadian corporation (Ontario-domiciled entity "Community, a pulp&fiber inc. company").

Name

Community

Legal name

Community, a pulp&fiber inc. company

Website

https://thecommunity.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Community is a Toronto-headquartered multidisciplinary marketing agency delivering integrated creative, digital, experiential, performance, social, PR, real estate, and website development services to enterprise clients across North America through offices in Toronto, Montreal, Vancouver, and Miami, operating under pulp&fiber inc.

Ownership category

akta.pro rank

Product category

Integrated Marketing Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

Keywords

• Integrated marketing services
• Experiential marketing agency
• Performance marketing solutions
• Brand strategy services
• Real estate marketing

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Marketing Agency Services: Full-service marketing agency providing integrated campaigns across design, branding, advertising, experiential marketing, performance marketing, social, content, PR, influencer, real estate marketing, and website development. Revenue generated through project fees, retainers, and campaign management fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Community is a multidisciplinary marketing agency that delivers integrated marketing campaigns for enterprise clients across nine service lines: Design & Branding, Content, Advertising, Experiential Marketing, Performance Marketing, PR & Influencer, Social, Real Estate Marketing, and Website Development. The agency combines creative, digital, PR, experiential, and performance marketing capabilities under a single Integrated Agency Team model, anchored by its in-house experiential team, Public/Realm PR subsidiary, and specialized real estate marketing division.

Product overview

Community is a multidisciplinary marketing agency offering nine core service lines: Design & Branding, Content, Advertising, Experiential Marketing, Performance Marketing, PR & Influencer, Social, Real Estate Marketing, and Website Development. The agency operates as a single unified offering rather than a platform-plus-modules architecture, delivering integrated marketing solutions across digital, creative, and experiential disciplines. Notable case studies include WAY (The Weeknd's charitable organization platform), Circle K experiential activations, Redecan 4/20 concerts, Miami Freedom Park creative and digital campaigns, and numerous real estate development launches. The agency has approximately 80 employees across offices in Toronto, Montreal, Vancouver, and Miami.

Differentiator

Problem solved

Functional benefit

Brands

• Public / Realm: Community's dedicated PR shop operating as an independent subsidiary, providing full-service communications expertise including brand strategy, media relations, influencer partnerships, tastemaker programming, and thought leadership

Products and services

• Design & Branding Creative design services focused on distinctive visual branding that sets brands apart through exploratory design processes for enterprise clients seeking brand identity development and creative differentiation.
• Content Purposeful, concise, result-driven content creation designed to engage audiences at optimal moments throughout the customer journey for enterprise brand campaigns.
• Advertising Campaign and activation development that inspires emotional resonance and deeper audience connections through compelling storytelling for enterprise consumer brands.
• Experiential Marketing Immersive brand experiences that take audiences out of everyday life, creating meaningful connections through experiential activations and live events for enterprise brands across festivals, retail, and event venues.
• Performance Marketing Data-driven digital media campaigns transforming analytics into revenue through tailored optimization across digital ecosystems, delivered for enterprise clients seeking measurable ROI outcomes.
• PR & Influencer Public relations and influencer partnership services delivered through Public/Realm, Community's dedicated PR subsidiary, embedding brands into culture through media relations, tastemaker programming, and thought leadership.
• Social Social media strategy and management including content creation, community management, and analytics-driven optimization across social platforms for enterprise brands.
• Real Estate Marketing Award-winning real estate marketing covering brand strategy, creative, go-to-market planning, experiential launches, and activations for real estate developments across North America.
• Website Development High-performing, traffic-converting websites built on CMS platforms, fully responsive across devices, with gamification strategies and SEO optimization services for enterprise clients.

Quantifiable outcome

• Partners have increased ROI by more than 35%
• +4 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Public/RealmcoreStrategic or Co-development PartnerPublic/Realm is Community's dedicated PR shop—an independent subsidiary that brings full-service communications expertise. As part of the Pulp&Fiber network, Public/Realm seamlessly extends Community's creative, digital, design, and experiential offering, completing the Integrated Agency Team (IAT) model under one roof.
• Pulp&FibercoreStrategic or Co-development PartnerPulp&Fiber is the parent network that encompasses Community and its subsidiary Public/Realm. Community operates as part of this integrated marketing group.
• Live NationmajorChannel Partner/ Reseller/ DistributorPartnership with Live Nation to bring #SHEINOnTour to major 2024 summer festivals across Country, EDM/House, and Pop/K-Pop genres.
• Ontario Hockey League (OHL)majorStrategic or Co-development PartnerFully integrated partnership with OHL for Enbridge's Smart Thermostat Rebate program, including title sponsorship of Connor McDavid Top Prospects Game and OHL Saves of the Week.
• Nadege (Toronto), Café Olimipco (Montreal), Pallet Kitchen (Vancouver)minorChannel Partner/ Reseller/ DistributorLocal café partners for Grey Goose APRÈS DARK Espresso Martini activation across Canadian markets.
• Meat & ProduceminorChannel Partner/ Reseller/ DistributorPR agency partner for Grey Goose APRÈS DARK campaign promotion.
• Harbourfront CentremajorChannel Partner/ Reseller/ DistributorVenue partner for Bombay Art Project installation featuring William Ukoh and Raquel Da Silva's work in Toronto.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Community